MILEY CYRUS REIMAGINES ICONIC MAYBELLINE NEW YORK JINGLE AS SHE BECOMES GLOBAL FACE OF THE BRAND

The cultural icon brings her voice, vision, and bold energy to a new era of beauty—ushering in a powerful remix of Maybelline's most legendary sound.

NEW YORK, Sept. 24, 2025 /PRNewswire/ -- Maybelline New York, the number one makeup brand in the world, proudly welcomes multi-platinum recording artist and international music icon Miley Cyrus as its newest global spokesperson with a bold reimagining of the world-famous "Maybe it's Maybelline" jingle. Long associated with self-expression and confidence, the jingle enters a new chapter – transformed through Miley Cyrus' unmistakable sound and fearless energy. 

"I remember singing the Maybelline jingle as a kid and imagining it was me on the screen. Now, it is. To take something so iconic and make it mine—it's powerful and personal," said Miley Cyrus. "This partnership brings together two core parts of me. You can't erase makeup from music. Within music, there's performance and honesty—makeup enhances both. It's how I tell my truth without saying a word. Maybelline shares my belief that makeup should be expressive, ever-evolving. Partnering with Maybelline, a brand that celebrates meaningful values, self-expression and play, felt like the most natural fit in this stage of my life."   

In a boundary-pushing campaign that bridges nostalgia and reinvention, Maybelline and Miley Cyrus join forces to bring meaning to beauty, celebrating creative expression. This marks the beginning of a new era where music and makeup converge - offering fans a fresh way to express themselves and feel empowered. 

"Miley is more than a global icon—she is a muse of modern beauty. Her creativity and artistry dance between strength and sensitivity." said Sandrine Jolly, Global Brand President, Maybelline New York. "She brings a deeply personal lens to beauty that is expressive and emotional. With her unmistakable voice and vision, she turns our iconic jingle into something raw, intimate, and powerfully reflective of this Maybelline era."

This long-term partnership kicks off with Miley Cyrus reimagining the jingle as the heartbeat of the campaign, which will roll out across TV, digital, social, and in-store activations starting September 2025. It will also spotlight Miley Cyrus as the face of major upcoming launches, including a new color launch and the brand's viral mascara phenomenon, Sky High. 

"I think this campaign shows that beauty is fluid, that confidence can look a million different ways, and that you were born with it all along," added Miley Cyrus.  

Welcome to the next era of beauty. Maybe she's born with it. Maybe it's Miley. 

About Maybelline New York   

Maybelline New York is the number one cosmetic brand in the world, available in over 120 countries. By combining technologically advanced formulas with on-trend expertise and New York City edge, Maybelline New York's mission is to offer innovative, accessible, and effortless cosmetics for all.

In 2020, Maybelline introduced Brave Together, a long-term program to support anxiety and depression worldwide. Brave Together provides critical one-on-one support, an online education hub, a variety of programming to help destigmatize the conversation around mental health and has committed to donate $10 million over the next five years to global and local organizations. For more information log on to www.maybelline.com or www.maybelline.com/bravetogether 

About Miley Cyrus  

Miley Cyrus has consistently captivated and enchanted multiple generations with her unforgettable pop culture moments and ever-evolving music. Known as a chameleon across genres, she continues to redefine her artistry.

At the 2024 GRAMMYs, Miley performed "Flowers," 2023's top-selling single, winning Best Pop Solo Performance and Record of the Year. In 2025, her collaboration with Beyoncé won Best Country Duo Performance. Her eighth album, Endless Summer Vacation, dominated the charts, and her critically acclaimed visual album Something Beautiful is out now, premiered at Tribeca Film Festival and followed by a worldwide release in June.

Beyond music, Miley has fronted campaigns for Gucci's Flora fragrance and Dolce & Gabbana, and starred in Netflix's Black Mirror as Ashley O, performing Nine Inch Nails re-imaginings. She told W Magazine she would act again if the role is "an extension of myself, or someone—or something—with a personality that can conquer my own."

Through her Happy Hippie Foundation, founded in 2014, Miley has raised millions for youth facing homelessness, especially LGBTQ+ youth. In 2024, she launched The Miley Cyrus Foundation to expand her philanthropic focus to supporting mothers in all their diversity.

 

 

 

The cultural icon brings her voice, vision, and bold energy to a new era of beauty—ushering in a powerful remix of Maybelline's most legendary sound.

NEW YORK, Sept. 24, 2025 /PRNewswire/ -- Maybelline New York, the number one makeup brand in the world, proudly welcomes multi-platinum recording artist and international music icon Miley Cyrus as its newest global spokesperson with a bold reimagining of the world-famous "Maybe it's Maybelline" jingle. Long associated with self-expression and confidence, the jingle enters a new chapter – transformed through Miley Cyrus' unmistakable sound and fearless energy. 

"I remember singing the Maybelline jingle as a kid and imagining it was me on the screen. Now, it is. To take something so iconic and make it mine—it's powerful and personal," said Miley Cyrus. "This partnership brings together two core parts of me. You can't erase makeup from music. Within music, there's performance and honesty—makeup enhances both. It's how I tell my truth without saying a word. Maybelline shares my belief that makeup should be expressive, ever-evolving. Partnering with Maybelline, a brand that celebrates meaningful values, self-expression and play, felt like the most natural fit in this stage of my life."   

In a boundary-pushing campaign that bridges nostalgia and reinvention, Maybelline and Miley Cyrus join forces to bring meaning to beauty, celebrating creative expression. This marks the beginning of a new era where music and makeup converge - offering fans a fresh way to express themselves and feel empowered. 

"Miley is more than a global icon—she is a muse of modern beauty. Her creativity and artistry dance between strength and sensitivity." said Sandrine Jolly, Global Brand President, Maybelline New York. "She brings a deeply personal lens to beauty that is expressive and emotional. With her unmistakable voice and vision, she turns our iconic jingle into something raw, intimate, and powerfully reflective of this Maybelline era."

This long-term partnership kicks off with Miley Cyrus reimagining the jingle as the heartbeat of the campaign, which will roll out across TV, digital, social, and in-store activations starting September 2025. It will also spotlight Miley Cyrus as the face of major upcoming launches, including a new color launch and the brand's viral mascara phenomenon, Sky High. 

"I think this campaign shows that beauty is fluid, that confidence can look a million different ways, and that you were born with it all along," added Miley Cyrus.  

Welcome to the next era of beauty. Maybe she's born with it. Maybe it's Miley. 

About Maybelline New York   

Maybelline New York is the number one cosmetic brand in the world, available in over 120 countries. By combining technologically advanced formulas with on-trend expertise and New York City edge, Maybelline New York's mission is to offer innovative, accessible, and effortless cosmetics for all.

In 2020, Maybelline introduced Brave Together, a long-term program to support anxiety and depression worldwide. Brave Together provides critical one-on-one support, an online education hub, a variety of programming to help destigmatize the conversation around mental health and has committed to donate $10 million over the next five years to global and local organizations. For more information log on to www.maybelline.com or www.maybelline.com/bravetogether 

About Miley Cyrus  

Miley Cyrus has consistently captivated and enchanted multiple generations with her unforgettable pop culture moments and ever-evolving music. Known as a chameleon across genres, she continues to redefine her artistry.

At the 2024 GRAMMYs, Miley performed "Flowers," 2023's top-selling single, winning Best Pop Solo Performance and Record of the Year. In 2025, her collaboration with Beyoncé won Best Country Duo Performance. Her eighth album, Endless Summer Vacation, dominated the charts, and her critically acclaimed visual album Something Beautiful is out now, premiered at Tribeca Film Festival and followed by a worldwide release in June.

Beyond music, Miley has fronted campaigns for Gucci's Flora fragrance and Dolce & Gabbana, and starred in Netflix's Black Mirror as Ashley O, performing Nine Inch Nails re-imaginings. She told W Magazine she would act again if the role is "an extension of myself, or someone—or something—with a personality that can conquer my own."

Through her Happy Hippie Foundation, founded in 2014, Miley has raised millions for youth facing homelessness, especially LGBTQ+ youth. In 2024, she launched The Miley Cyrus Foundation to expand her philanthropic focus to supporting mothers in all their diversity.

Credit: Jacob Bixenman, shot at Electric Lady Studios, NYC jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2780435/Maybelline_New_York_campaign.mp4', image: 'https://mma.prnasia.com/media2/2780435/Maybelline_New_York_campaign.mp4?p=thumbnail', autostart:'false', stretching : 'uniform', width: '512', height: '288'});

 

 

 

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MILEY CYRUS REIMAGINES ICONIC MAYBELLINE NEW YORK JINGLE AS SHE BECOMES GLOBAL FACE OF THE BRAND

MILEY CYRUS REIMAGINES ICONIC MAYBELLINE NEW YORK JINGLE AS SHE BECOMES GLOBAL FACE OF THE BRAND

NEW YORK, May 6, 2026 /PRNewswire/ -- TrendForce's latest findings on the AI industry highlight that several major North American CSPs have recently raised their 2026 capital expenditure (CapEx) guidance in response to strong AI demand. As a result, TrendForce has revised its forecast for the combined CapEx of the world's top nine CSPs—Google, AWS, Meta, Microsoft, Oracle, ByteDance, Tencent, Alibaba, and Baidu—up to approximately US$830 billion in 2026, with the annual growth rate raised from 61% to 79%.

Taking a look at the four major U.S. CSPs, Microsoft has increased its CapEx outlook to $190 billion, implying approximately 130% YoY growth. Around roughly $25 billion is attributable to rising component costs. Similarly, Google has raised its guidance from $175–185 billion to $180–190 billion, with growth exceeding 100%. Meta has revised its CapEx range upward from $115–135 billion to $125–145 billion, representing approximately 85% YoY growth. Lastly, AWS is expected to exceed $230 billion in CapEx this year, with growth of over 50% driven by demand for AI cloud services.

TrendForce notes that the pace of CapEx expansion among North American CSPs exceeds the global average, underscoring that AI infrastructure has become a core long-term strategic priority. Investment is increasingly concentrated in the deployment of high-performance GPU clusters, in-house ASIC development, and next-generation data centers designed to support high-power-density computing.

The sharp rise in CapEx also signals sustained momentum in data center construction, led primarily by AWS, Microsoft, Google, Meta, and Oracle. As of the end of 2025, these five North American CSPs had deployed 800–900 data centers globally, with AWS accounting for the lion's share.

Among Chinese CSPs, Alibaba and ByteDance are the main drivers of expansion—though their strategies diverge. Alibaba is focusing on localized nodes and sovereign cloud offerings through Alibaba Cloud to penetrate emerging markets. Since announcing expansion plans in 2025, the company has established new regions in Brazil, France, and the Netherlands, enlarging its global footprint to 29 regions and 94 availability zones.

In contrast, ByteDance is aggressively expanding overseas through TikTok, with operations established across eight countries, including the U.S., Brazil, and Ireland, and major investments in Europe, Thailand, and Malaysia. This makes it the most geographically aggressive Chinese CSP.

TrendForce further notes that sustained AI demand will continue to drive global data center growth, with total installed power capacity expected to reach approximately 155 GW in 2026 (~+29% YoY). AI servers are also projected to surpass general-purpose servers in total electricity consumption in 2026 due to significantly higher power consumption per unit.

Further jumps in power consumption are expected in 2027–2028 as platforms such as GB300/Rubin and ASIC-based AI servers enter mass production. This trend will, in turn, support growth in key components such as HVDC power systems and liquid cooling systems.

For more information on TrendForce's semiconductor reports and market data, please visit the Report Page, or Email (SR_MI@trendforce.com) the Sales Department.

For more on the latest technology industry news and trends, please visit News.

About TrendForce

TrendForce is a global leader in technology industry analysis and consulting services. With deep expertise spanning foundry, DRAM, HBM, NAND Flash, AI servers, robotics, near-eye displays, display panels, LEDs, MLCC, and green energy, it also offers in-depth research into key market drivers such as AI, automotive  technologies, 5G/6G communications, LEO satellites, and the IoT.

Backed by a team of top industry professionals, TrendForce has been at the forefront of global market research for over 25 years. More than 60% of its clients are among the world's top 500 companies.

TrendForce's global footprint includes Taipei, Shenzhen, Silicon Valley, New York, and Tokyo. With timely and strategic industry analysis, TrendForce delivers the critical information that empowers businesses to make smarter, faster decisions.

CONTACT: pengchen@trendforce.com

NEW YORK, May 6, 2026 /PRNewswire/ -- TrendForce's latest findings on the AI industry highlight that several major North American CSPs have recently raised their 2026 capital expenditure (CapEx) guidance in response to strong AI demand. As a result, TrendForce has revised its forecast for the combined CapEx of the world's top nine CSPs—Google, AWS, Meta, Microsoft, Oracle, ByteDance, Tencent, Alibaba, and Baidu—up to approximately US$830 billion in 2026, with the annual growth rate raised from 61% to 79%.

Taking a look at the four major U.S. CSPs, Microsoft has increased its CapEx outlook to $190 billion, implying approximately 130% YoY growth. Around roughly $25 billion is attributable to rising component costs. Similarly, Google has raised its guidance from $175–185 billion to $180–190 billion, with growth exceeding 100%. Meta has revised its CapEx range upward from $115–135 billion to $125–145 billion, representing approximately 85% YoY growth. Lastly, AWS is expected to exceed $230 billion in CapEx this year, with growth of over 50% driven by demand for AI cloud services.

TrendForce notes that the pace of CapEx expansion among North American CSPs exceeds the global average, underscoring that AI infrastructure has become a core long-term strategic priority. Investment is increasingly concentrated in the deployment of high-performance GPU clusters, in-house ASIC development, and next-generation data centers designed to support high-power-density computing.

The sharp rise in CapEx also signals sustained momentum in data center construction, led primarily by AWS, Microsoft, Google, Meta, and Oracle. As of the end of 2025, these five North American CSPs had deployed 800–900 data centers globally, with AWS accounting for the lion's share.

Among Chinese CSPs, Alibaba and ByteDance are the main drivers of expansion—though their strategies diverge. Alibaba is focusing on localized nodes and sovereign cloud offerings through Alibaba Cloud to penetrate emerging markets. Since announcing expansion plans in 2025, the company has established new regions in Brazil, France, and the Netherlands, enlarging its global footprint to 29 regions and 94 availability zones.

In contrast, ByteDance is aggressively expanding overseas through TikTok, with operations established across eight countries, including the U.S., Brazil, and Ireland, and major investments in Europe, Thailand, and Malaysia. This makes it the most geographically aggressive Chinese CSP.

TrendForce further notes that sustained AI demand will continue to drive global data center growth, with total installed power capacity expected to reach approximately 155 GW in 2026 (~+29% YoY). AI servers are also projected to surpass general-purpose servers in total electricity consumption in 2026 due to significantly higher power consumption per unit.

Further jumps in power consumption are expected in 2027–2028 as platforms such as GB300/Rubin and ASIC-based AI servers enter mass production. This trend will, in turn, support growth in key components such as HVDC power systems and liquid cooling systems.

For more information on TrendForce's semiconductor reports and market data, please visit the Report Page, or Email (SR_MI@trendforce.com) the Sales Department.

For more on the latest technology industry news and trends, please visit News.

About TrendForce

TrendForce is a global leader in technology industry analysis and consulting services. With deep expertise spanning foundry, DRAM, HBM, NAND Flash, AI servers, robotics, near-eye displays, display panels, LEDs, MLCC, and green energy, it also offers in-depth research into key market drivers such as AI, automotive  technologies, 5G/6G communications, LEO satellites, and the IoT.

Backed by a team of top industry professionals, TrendForce has been at the forefront of global market research for over 25 years. More than 60% of its clients are among the world's top 500 companies.

TrendForce's global footprint includes Taipei, Shenzhen, Silicon Valley, New York, and Tokyo. With timely and strategic industry analysis, TrendForce delivers the critical information that empowers businesses to make smarter, faster decisions.

CONTACT: pengchen@trendforce.com

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

North American AI Data Center Expansion Drives 2026 CapEx of Top Nine CSPs to US$830 Billion, Says TrendForce