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- The Singapore head-quartered group to launch PARKROYAL Serviced Suites Hanoi, Vietnam as it targets fast-growing long stay market
- With eight new hotels and serviced suites in the Southeast Asia pipeline, the region continues to be a key focus area for the Group
- The launch is part of the Group's Version 2.0 strategy focused on developing and enhancing its portfolio to meet evolving customer needs
SINGAPORE, Sept. 25, 2025 /PRNewswire/ -- Pan Pacific Hotels Group (PPHG), the hospitality arm of Singapore-based UOL Group Limited, continues to strengthen its presence in Southeast Asia as it announces the launch of PARKROYAL Serviced Suites Hanoi, marking the latest milestone in a steady pipeline of regional openings.
Southeast Asia is a vibrant, opportunity-rich region with strong fundamentals supporting long-term growth in travel, business, and investment. According to an industry report[1], the region's tourism industry continues to recover with more than 121 million international travellers visiting the region in 2024.
PARKROYAL Serviced Suites Hanoi is the Group's third property in Vietnam and underscores PPHG's long-term commitment to the region. It follows recent launches of PARKROYAL Serviced Suites Jakarta, Pan Pacific Jakarta, and Gurney Bay Hotel, a PARKROYAL Hotel in Penang and is among eight new properties planned across Vietnam, Cambodia, Thailand, Indonesia and the Philippines over the next two years. PPHG now operates a total of 23 existing properties in Southeast Asia.
Tapping into Vietnam's Growth
The latest launch of PARKROYAL Serviced Suites Hanoi comes amid Vietnam's robust economic momentum, with GDP growth reaching 7.09% in 2024 and a strong tourism rebound that saw 17.6 million international arrivals, with a target of 22 million set for 2025. The increasing presence of multinational companies, coupled with rapid urbanisation in key cities such as Hanoi and Ho Chi Minh City, has accelerated the need for flexible, long-stay living options. which appeal to both longer stay business travellers and family travel.
According to a report by Savills[2], average occupancy rate for serviced apartments in Hanoi reached 86%, in first quarter of 2025, up 4% from last year, while average rental rates increased by 5% year-on-year.
"Southeast Asia is a key pillar in our regional strategy. Within the bloc, Vietnam, with its dynamic economy, growing international connectivity, and strong demand for extended-stay options, it offers immense potential. Our upcoming PARKROYAL Serviced Suites Hanoi marks an exciting next chapter in Pan Pacific Hotels Group's growth in Vietnam, complementing our flagship Pan Pacific Hanoi. By adding a premium long-stay offering to our portfolio, we can cater to a wider range of travellers while strengthening our presence in one of Southeast Asia's most dynamic markets," said Mr. Choe Peng Sum, Chief Executive Officer, Pan Pacific Hotels Group.
Expertise in Long Stay Market
With deep experience in shaping long-stay hospitality across Asia-Pacific, PPHG has built a strong reputation for creating serviced suites that blend the comforts of home with the services of a hotel. Its PARKROYAL Serviced Suites portfolio has successfully established itself in key cities such as Singapore, Kuala Lumpur, Jakarta, and Bangkok, becoming a trusted choice for business executives, relocating families, and extended-stay travellers who value flexibility without compromise.
- Seamless tech-enabled living with smart in-room features, digital concierge services, and integrated connectivity for both work and leisure
- Purposefully designed social spaces that encourage interaction, collaboration, and a sense of belonging among long-stay guests
- Sustainability at the core driven by initiatives ranging from energy-efficient systems to responsible sourcing and waste reduction to cater to growing demand for eco-conscious travel.
With panoramic views of West Lake and proximity to cultural landmarks, all 126 suites at PARKROYAL Serviced Suites Hanoi feature residential-style interiors, fully equipped kitchenettes, and essential appliances, creating a seamless living experience for guests on long-term business assignments, corporate relocations, or extended cultural immersions. Guests can choose from a range of thoughtfully designed one, two, and three-bedroom suites, each offering generous living space and modern comforts.
The guest experience extends beyond the suites. Guests can unwind in the all-season indoor swimming pool and jacuzzi overlooking West Lake, recharge in the steam rooms and fitness centre, or relax with family at the dedicated children's pool.
The property also offers versatile meeting spaces, banquet facilities, and two dining venues with Cilantro, a modern bistro offering global and local flavours, and Garden Café providing a lush open-air retreat by the pool.
Continued growth across Long-stay Market
The launch of PARKROYAL Serviced Suites Hanoi is a key milestone in PPHG's Version 2.0 strategy, an ambitious plan to strengthen and consolidate the Group's brand and portfolio in line with evolving customer expectations. At the heart of this strategy is the long-stay segment, which has seen sustained growth globally as business travellers, relocating executives, and extended-leisure guests seek more flexible living solutions.
"Our Version 2.0 strategy is about anticipating how travellers' lifestyles are changing and how that is impacting their choices and being ahead on the curve on these fronts. We are responding to the evolving demands with thoughtful design, our signature hospitality, and a focus on sustainability. At PARKROYAL Serviced Suites Hanoi, we have been able to build this vision from the ground up, creating flexible spaces, integrating smart technology, and curating services that make long stays feel effortless. The property embodies our commitment to setting fresh benchmarks in long-stay hospitality, where comfort, convenience and community come together seamlessly," Mr Choe added.
According to a report by Grand View Research[3], the serviced apartment market in Asia Pacific is expected to grow at a compound annual growth rate of 14.4% from 2025 to 2030, with revenues projected to hit USD 57,9 billion by 2030.
Building on its proven expertise across Asia-Pacific, PPHG has redefined its PARKROYAL Serviced Suites brand to meet this demand with future-ready concepts that blend the comforts of home with the elevated services of a hotel.
The launch of PARKROYAL Serviced Suites Hanoi represents PPHG's commitment to shaping the future of long-stay hospitality. One where convenience, lifestyle, and sustainability converge. With rising demand for tech-enabled, community-focused, and accessible accommodations, PPHG continues to set new benchmarks in creating tailored experiences that reflect the way today's global travellers live, work, and connect.
About Pan Pacific Hotels Group
Pan Pacific Hotels Group is a global hospitality company that owns and manages over 50 hotels, resorts, and serviced suites comprising three brands - Pan Pacific, PARKROYAL COLLECTION, and PARKROYAL in more than 30 cities across Asia Pacific, North America, Africa and Europe. Headquartered in Singapore, it is a member of Singapore-listed UOL Group Limited.
Pan Pacific Hotels and Resorts delivers sincere and graceful service to every guest with a passion for excellence.
PARKROYAL COLLECTION Hotels & Resorts is driven by our passion for life and sustainability.
PARKROYAL Hotels & Resorts is distinguished by its passion for people and places, immersing every guest into local and authentic cultures.
Visit www.panpacific.com.
Sources:
- The Singapore head-quartered group to launch PARKROYAL Serviced Suites Hanoi, Vietnam as it targets fast-growing long stay market
- With eight new hotels and serviced suites in the Southeast Asia pipeline, the region continues to be a key focus area for the Group
- The launch is part of the Group's Version 2.0 strategy focused on developing and enhancing its portfolio to meet evolving customer needs
SINGAPORE, Sept. 25, 2025 /PRNewswire/ -- Pan Pacific Hotels Group (PPHG), the hospitality arm of Singapore-based UOL Group Limited, continues to strengthen its presence in Southeast Asia as it announces the launch of PARKROYAL Serviced Suites Hanoi, marking the latest milestone in a steady pipeline of regional openings.
Southeast Asia is a vibrant, opportunity-rich region with strong fundamentals supporting long-term growth in travel, business, and investment. According to an industry report[1], the region's tourism industry continues to recover with more than 121 million international travellers visiting the region in 2024.
PARKROYAL Serviced Suites Hanoi is the Group's third property in Vietnam and underscores PPHG's long-term commitment to the region. It follows recent launches of PARKROYAL Serviced Suites Jakarta, Pan Pacific Jakarta, and Gurney Bay Hotel, a PARKROYAL Hotel in Penang and is among eight new properties planned across Vietnam, Cambodia, Thailand, Indonesia and the Philippines over the next two years. PPHG now operates a total of 23 existing properties in Southeast Asia.
Tapping into Vietnam's Growth
The latest launch of PARKROYAL Serviced Suites Hanoi comes amid Vietnam's robust economic momentum, with GDP growth reaching 7.09% in 2024 and a strong tourism rebound that saw 17.6 million international arrivals, with a target of 22 million set for 2025. The increasing presence of multinational companies, coupled with rapid urbanisation in key cities such as Hanoi and Ho Chi Minh City, has accelerated the need for flexible, long-stay living options. which appeal to both longer stay business travellers and family travel.
According to a report by Savills[2], average occupancy rate for serviced apartments in Hanoi reached 86%, in first quarter of 2025, up 4% from last year, while average rental rates increased by 5% year-on-year.
"Southeast Asia is a key pillar in our regional strategy. Within the bloc, Vietnam, with its dynamic economy, growing international connectivity, and strong demand for extended-stay options, it offers immense potential. Our upcoming PARKROYAL Serviced Suites Hanoi marks an exciting next chapter in Pan Pacific Hotels Group's growth in Vietnam, complementing our flagship Pan Pacific Hanoi. By adding a premium long-stay offering to our portfolio, we can cater to a wider range of travellers while strengthening our presence in one of Southeast Asia's most dynamic markets," said Mr. Choe Peng Sum, Chief Executive Officer, Pan Pacific Hotels Group.
Expertise in Long Stay Market
With deep experience in shaping long-stay hospitality across Asia-Pacific, PPHG has built a strong reputation for creating serviced suites that blend the comforts of home with the services of a hotel. Its PARKROYAL Serviced Suites portfolio has successfully established itself in key cities such as Singapore, Kuala Lumpur, Jakarta, and Bangkok, becoming a trusted choice for business executives, relocating families, and extended-stay travellers who value flexibility without compromise.
- Seamless tech-enabled living with smart in-room features, digital concierge services, and integrated connectivity for both work and leisure
- Purposefully designed social spaces that encourage interaction, collaboration, and a sense of belonging among long-stay guests
- Sustainability at the core driven by initiatives ranging from energy-efficient systems to responsible sourcing and waste reduction to cater to growing demand for eco-conscious travel.
With panoramic views of West Lake and proximity to cultural landmarks, all 126 suites at PARKROYAL Serviced Suites Hanoi feature residential-style interiors, fully equipped kitchenettes, and essential appliances, creating a seamless living experience for guests on long-term business assignments, corporate relocations, or extended cultural immersions. Guests can choose from a range of thoughtfully designed one, two, and three-bedroom suites, each offering generous living space and modern comforts.
The guest experience extends beyond the suites. Guests can unwind in the all-season indoor swimming pool and jacuzzi overlooking West Lake, recharge in the steam rooms and fitness centre, or relax with family at the dedicated children's pool.
The property also offers versatile meeting spaces, banquet facilities, and two dining venues with Cilantro, a modern bistro offering global and local flavours, and Garden Café providing a lush open-air retreat by the pool.
Continued growth across Long-stay Market
The launch of PARKROYAL Serviced Suites Hanoi is a key milestone in PPHG's Version 2.0 strategy, an ambitious plan to strengthen and consolidate the Group's brand and portfolio in line with evolving customer expectations. At the heart of this strategy is the long-stay segment, which has seen sustained growth globally as business travellers, relocating executives, and extended-leisure guests seek more flexible living solutions.
"Our Version 2.0 strategy is about anticipating how travellers' lifestyles are changing and how that is impacting their choices and being ahead on the curve on these fronts. We are responding to the evolving demands with thoughtful design, our signature hospitality, and a focus on sustainability. At PARKROYAL Serviced Suites Hanoi, we have been able to build this vision from the ground up, creating flexible spaces, integrating smart technology, and curating services that make long stays feel effortless. The property embodies our commitment to setting fresh benchmarks in long-stay hospitality, where comfort, convenience and community come together seamlessly," Mr Choe added.
According to a report by Grand View Research[3], the serviced apartment market in Asia Pacific is expected to grow at a compound annual growth rate of 14.4% from 2025 to 2030, with revenues projected to hit USD 57,9 billion by 2030.
Building on its proven expertise across Asia-Pacific, PPHG has redefined its PARKROYAL Serviced Suites brand to meet this demand with future-ready concepts that blend the comforts of home with the elevated services of a hotel.
The launch of PARKROYAL Serviced Suites Hanoi represents PPHG's commitment to shaping the future of long-stay hospitality. One where convenience, lifestyle, and sustainability converge. With rising demand for tech-enabled, community-focused, and accessible accommodations, PPHG continues to set new benchmarks in creating tailored experiences that reflect the way today's global travellers live, work, and connect.
About Pan Pacific Hotels Group
Pan Pacific Hotels Group is a global hospitality company that owns and manages over 50 hotels, resorts, and serviced suites comprising three brands - Pan Pacific, PARKROYAL COLLECTION, and PARKROYAL in more than 30 cities across Asia Pacific, North America, Africa and Europe. Headquartered in Singapore, it is a member of Singapore-listed UOL Group Limited.
Pan Pacific Hotels and Resorts delivers sincere and graceful service to every guest with a passion for excellence.
PARKROYAL COLLECTION Hotels & Resorts is driven by our passion for life and sustainability.
PARKROYAL Hotels & Resorts is distinguished by its passion for people and places, immersing every guest into local and authentic cultures.
Visit www.panpacific.com.
Sources:
[1] - https://the-outbox.com/southeast-asia-tourism-performance-2024-recap/
[2] - https://www.savills.com/blog/article/221832-1/vietnam-eng/0525-hn-fdi-inflows-drives-demand-for-serviced-apartments.aspx
[3] - https://www.grandviewresearch.com/horizon/outlook/serviced-apartment-market/asia-pacific
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Pan Pacific Hotels Group Strengthens Presence in Southeast Asia
ALULA, Saudi Arabia, Jan. 16, 2026 /PRNewswire/ -- Today marks the official opening of Desert X AlUla 2026, the landmark fourth edition of the international, open-air biennial exhibition. Arts AlUla, in collaboration with Desert X, welcomes visitors to experience a stellar line-up of Saudi and international multi-generational artists whose site-responsive earthworks, sculptures, and installations will engage in a powerful dialogue with the awe-inspiring landscapes and layered heritage of AlUla.
As a premier destination rich in ancient history and breathtaking nature, AlUla, located in Northwest Saudi Arabia, solidifies its position on the global stage as a dynamic, emerging land art destination with Desert X AlUla, the region's first public art biennale, and a key highlight of the AlUla Arts Festival.
The 2026 edition of Desert X AlUla brings together 11 acclaimed artists whose diverse works reflect a wide spectrum of ideas, materials, and traditions. From monumental kinetic sculpture to sound-based explorations above and below ground, each commission is deeply rooted in relationships to AlUla's distinctive environment, further cementing Desert X AlUla's reputation as a globally significant platform for site-responsive land art.
Desert X AlUla runs until February 28, 2026, as a cornerstone of the annual AlUla Arts Festival. Curated by Wejdan Reda, Zoé Whitley, with artistic direction by Neville Wakefield, and Raneem Farsi, its fourth edition explores 'Space Without Measure.' Inspired by Kahlil Gibran, the theme fosters contemplation of imagination within AlUla's natural settings. The exhibition, set in the desert canyons of AlUla, serves as a pre-opening programme for Wadi AlFann, offering a pivotal glimpse into AlUla's plans to create a permanent land art 'Valley of the Arts.'
Hamad Alhomiedan, Director of Arts & Creative Industries at the Royal Commission for AlUla (RCU), said: "At Desert X AlUla 2026, audiences will engage with art that deeply converses with AlUla's unique landscapes and rich heritage. These compelling commissions highlight AlUla's dynamic transformation into a major global destination, where ancient and contemporary expressions converge. This exhibition is part of our broader revitalisation of AlUla as a culturally rich destination to live, work and visit and integral to positioning AlUla in the global dialogue of contemporary art and as a precursor to monumental projects like Wadi AlFann."
Participating artist/artworks are:
- Sara Abdu, A Kingdom Where No One Dies: Contours of Resonance
- Mohammad Alfaraj, What was the Question Again?
- Mohammed AlSaleem, The Thorn, AlShuruf Unit, The Triangles, Flower Bud, and Al Ahilla (courtesy of Royal Commission for Riyadh City)
- Tarek Atoui, The Water Song
- Bahraini-Danish, Bloom
- Maria Magdalena Campos-Pons, Imole Red
- Agnes Denes, The Living Pyramid
- Ibrahim El-Salahi, Haraza Tree
- Basmah Felemban, Murmur of Pebbles
- Vibha Galhotra, Future Fables
- Héctor Zamora, Tar HyPar
For further information, please contact:
Sabrine.Shaw@bursonglobal.com
AlUlaArtsFestival@bursonglobal.com
Multimedia gallery:
High-resolution photos of all 11 artists and their artworks can be found here.
About AlUla and Arts AlUla
Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.
The most well-known and recognised site in AlUla is Hegra, the principal southern city of the Nabataean Kingdom and Saudi Arabia's first UNESCO World Heritage Site. AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages. AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes was developed from at least the 12th century and has been revitalised as the vibrant hub for visitors and residents.
The creation of Arts AlUla within The Royal Commission for AlUla (RCU) is a commitment to crafting the next chapters in a millennia of artistic creation – celebrating cultural inheritance and shaping a future inspired by artists built be artists. The work of Arts AlUla seeks to preserve this legacy: fuse the old with the new; the local with the international, keeping the arts central to the spirit of AlUla as a place of extraordinary natural and human heritage.
Wadi AlFann, meaning 'Valley of the Arts,' will be a global cultural destination for land art, unveiling from 2028 onwards, where era-defining works by artists from around the world will be permanently sited in the monumental landscape of AlUla, the extraordinary desert region of north-west Saudi Arabia.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Desert X AlUla 2026: monumental land art exhibition opens in the ancient oasis of AlUla
