SEATTLE--(BUSINESS WIRE)--Sep 29, 2025--
Amazon (NASDAQ: AMZN) is officially kicking off the holiday shopping season with Prime Big Deal Days, and Prime members can get exclusive access to shop millions of deals across popular categories—from beauty and electronics to must-have gifts and seasonal essentials. Beginning at 12:01 a.m. PT on October 7, members will find deals on kitchen and home products from top brands like KitchenAid and Shark, trending beauty products from brands like medicube and tarte, and thousands of toys under $20 including top toys from brands like Melissa & Doug and LEGO. Plus, stock up on household essentials from brands like Dove, Crest, and Dixie; and save on groceries with Campbell’s, Kellogg’s, and OREO. Members can prepare for the holidays with Halloween costumes, candy, and décor starting at $3, premium gifts starting at $20, and Christmas trees starting at $30—everything needed for memorable seasonal gatherings and holiday celebrations. Also, shop Amazon-Exclusive products in the Holiday Shop with deals from brands like National Tree Company, OPI, and Beats. Exciting new deals will continue to drop throughout the event, including Today’s Big Deals—special limited-time offers featuring some of the best savings of the season so far—dropping at 12 a.m., 8 a.m., and 1 p.m. PT from popular brands including Away, ELEMIS, and LG, available while supplies last. Want to join the excitement? Customers can unlock these exclusive savings by signing up for Prime membership and beginning a free trial at amazon.com/primebigdealdays.
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“Prime Big Deal Days is all about giving our members a head start on the holidays—with millions of deals across popular categories like seasonal favorites, must-have gifts, and household essentials, all with the convenience of fast, free delivery. We’re working hard to provide low prices to help customers stock up and save on all items in one place, from groceries and home décor to electronics and toys to beauty and fashion,” said Carmen Nestares, vice president of North America Marketing and Prime Tech.
Preview Top Deals
Support Small Businesses
Prime members can kickstart their holiday shopping with exciting deals from small businesses selling in Amazon’s store during Prime Big Deal Days. Whether refreshing routines, updating wardrobes, or securing early holiday gifts, Prime members can discover and support small businesses that meet diverse shopping needs. Shoppers can find up to 55% off select skincare from TruSkin; 50% off select grooming products from The Beard Club and silk pillowcases from BLISSY; 40% off men’s fleece workout pants from PURE CHAMP and motivational cards from ED Design Concept; up to 30% off shower steamers from Body Restore, men’s essentials from True Classic, and modern area rugs from LUXE WEAVERS; 35% off leather conditioner from Leather Honey; 25% off Super C Serum from Vibriance Skin; and up to 20% off interactive sound books from Cali’s Books and protein powder blends from Sunwarrior. More than 60% of sales in Amazon’s store come from independent sellers—most of which are small- and medium-sized businesses—providing a vast selection of products, competitive prices, and great convenience for customers. Customers can discover and shop more small businesses in Amazon’s store all year long at amazon.com/supportsmall.
Access Prime Member Benefits
Prime Big Deal Days delivers additional value for members through entertainment offers, enhanced reward programs, and exclusive content at significant savings.
Discover Ways to Shop
Prime Big Deal Days shopping becomes effortless with Amazon's suite of AI-powered tools that ease holiday shopping stress and help members discover the perfect gifts at the best prices.
About Prime
Prime is savings, convenience, entertainment, and shopping innovation all in one membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery. In the U.S., we offer more than 300 million items with free Prime shipping, including tens of millions of the most popular products available with Same Day or One-Day Delivery. Anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible at amazon.com/prime. Additionally, young adults can try Prime for Young Adults with a six-month $0 trial at amazon.com/youngadult, then pay a discounted rate of $7.49 per month or $69 per year for a membership. Qualifying government assistance recipients and income-verified customers can get Prime Access for $6.99 per month at amazon.com/getprimeaccess. For more information about Prime, including discounted memberships, visit aboutamazon.com/prime.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
Prime Big Deal Days sneak peek
NEW YORK (AP) — Stocks are climbing worldwide, and oil prices are easing Wednesday as hopes build that the war with Iran could end soon. Some of the moves are tentative, though, after financial markets have already seen similar bouts of optimism get quickly undercut several times.
The S&P 500 rose 0.6% and added to its leap from the day before, which was its best since last spring. That followed even bigger gains for stock markets across Europe and Asia, including an 8.4% surge in South Korea, which were catching up to Wall Street’s rally from Tuesday.
The Dow Jones Industrial Average was up 292 points, or 0.6%, as of 10 a.m. Eastern time, and the Nasdaq composite was 1% higher.
Oil prices also fell back toward $100 per barrel after President Donald Trump said shortly before Wall Street began trading that Iran “has just asked the United States of America for a CEASEFIRE!”
“We will consider when Hormuz Strait is open, free, and clear. Until then, we are blasting Iran into oblivion or, as they say, back to the Stone Ages!!!”
Trump had said the night before that the U.S. military could end its offensive in two to three weeks. That added to optimism following a couple tenuous signals of hope from earlier Tuesday that Wall Street latched onto, including a news report quoting Iran’s president as saying that it has “the necessary will to end the war” as long as certain requirements are met, including “guarantees to prevent a recurrence of aggression.”
The worry on Wall Street has been that the war may last a long time and keep oil and natural gas from the Persian Gulf out of global markets, which could create a brutal blast of inflation.
But hope has been quick to swing to doubt on Wall Street since the war with Iran began, triggering manic swings back and forth for financial markets. Trump has also made statements that lifted markets, only to see the gains quickly disappear after increasing his military threats against Iran. Investors say Trump’s statements are becoming less impactful for financial markets.
And oil prices remain high, even if they’ve eased so far this week. The price for a barrel of Brent crude oil, the international standard, was sitting at $101.16 following its declines, which is still up from roughly $70 before the war began.
U.S. gas prices rose again overnight to a national average of $4.06, according to the auto club AAA.
Iran hit an oil tanker off the coast of Qatar and Kuwait’s airport on Wednesday while airstrikes battered Tehran as the fighting continued. Iran also continues to hold a grip on the Strait of Hormuz, where a fifth of the world’s traded oil passes during peacetime.
“De-escalation hopes have given markets a lift, but we think the effects of the war would, in many cases, persist even if the war did end soon,” Thomas Mathews, head of markets, Asia Pacific at Capital Economics, said in a research note Wednesday.
“It’s worth thinking through how markets might fare if the war were to end ‘very soon,’” he wrote. “Do markets have further to recover if sentiment continues to improve? The answer is almost certainly yes.”
The White House said Trump will deliver a public address Wednesday evening on the Iran war.
On Wall Street, the majority of stocks rose, with Big Tech powering the move higher. Gains of 2.8% for Alphabet and 0.8% for Nvidia were two of the strongest forces lifting the S&P 500.
They helped offset a 13.1% drop for Nike, which fell even though it reported a stronger profit for the latest quarter than expected. Analysts said it gave some lackluster financial forecasts.
Hasbro fell 3.6% after the toy company found someone had gained unauthorized access to its computer network and is working to see what the full impact was.
In stock markets abroad, indexes leaped more than 1% in France, Germany and the United Kingdom. Asian markets had even bigger gains.
Tokyo’s Nikkei 225 jumped 5.2% after a survey by Japan’s central bank showed business sentiment for major Japanese manufacturers improved despite Iran war worries.
In the bond market, Treasury yields held relatively steady after a report said U.S. retailers made more money in February than economists expected. A separate report said U.S. manufacturing growth last month was slightly faster than economists expected. The 10-year Treasury yield rose to 4.32% from 4.30% late Tuesday.
AP Business Writers Chan Ho-him and Matt Ott contributed.
James Conti works on the floor at the New York Stock Exchange in New York, Tuesday, March 31, 2026. (AP Photo/Seth Wenig)
Philip Finale works on the floor at the New York Stock Exchange in New York, Tuesday, March 31, 2026. (AP Photo/Seth Wenig)
Currency traders watch monitors near a screen showing the Korea Composite Stock Price Index (KOSPI), left, at the foreign exchange dealing room of the Hana Bank headquarters in Seoul, South Korea, Wednesday, April 1, 2026. (AP Photo/Ahn Young-joon)
Currency traders watch monitors near a screen showing the Korea Composite Stock Price Index (KOSPI), top center, and the foreign exchange rate between U.S. dollar and South Korean won, top center left, at the foreign exchange dealing room of the Hana Bank headquarters in Seoul, South Korea, Wednesday, April 1, 2026. (AP Photo/Ahn Young-joon)
Currency traders work at the foreign exchange dealing room of the Hana Bank headquarters in Seoul, South Korea, Wednesday, April 1, 2026. (AP Photo/Ahn Young-joon)
A currency trader reacts near a screen showing the Korea Composite Stock Price Index (KOSPI), right, and the foreign exchange rate between U.S. dollar and South Korean won at the foreign exchange dealing room of the Hana Bank headquarters in Seoul, South Korea, Wednesday, April 1, 2026. (AP Photo/Ahn Young-joon)
A screen displays financial information on the floor at the New York Stock Exchange in New York, Tuesday, March 31, 2026. (AP Photo/Seth Wenig)
