Jumpstart Your Holiday Shopping with Prime Big Deal Days: Millions of Deals, Deep Discounts, and More Amazon-Exclusive Products in the Holiday Shop Than Ever Before

SEATTLE--(BUSINESS WIRE)--Sep 29, 2025--

Amazon (NASDAQ: AMZN) is officially kicking off the holiday shopping season with Prime Big Deal Days, and Prime members can get exclusive access to shop millions of deals across popular categories—from beauty and electronics to must-have gifts and seasonal essentials. Beginning at 12:01 a.m. PT on October 7, members will find deals on kitchen and home products from top brands like KitchenAid and Shark, trending beauty products from brands like medicube and tarte, and thousands of toys under $20 including top toys from brands like Melissa & Doug and LEGO. Plus, stock up on household essentials from brands like Dove, Crest, and Dixie; and save on groceries with Campbell’s, Kellogg’s, and OREO. Members can prepare for the holidays with Halloween costumes, candy, and décor starting at $3, premium gifts starting at $20, and Christmas trees starting at $30—everything needed for memorable seasonal gatherings and holiday celebrations. Also, shop Amazon-Exclusive products in the Holiday Shop with deals from brands like National Tree Company, OPI, and Beats. Exciting new deals will continue to drop throughout the event, including Today’s Big Deals—special limited-time offers featuring some of the best savings of the season so far—dropping at 12 a.m., 8 a.m., and 1 p.m. PT from popular brands including Away, ELEMIS, and LG, available while supplies last. Want to join the excitement? Customers can unlock these exclusive savings by signing up for Prime membership and beginning a free trial at amazon.com/primebigdealdays.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250928638894/en/

“Prime Big Deal Days is all about giving our members a head start on the holidays—with millions of deals across popular categories like seasonal favorites, must-have gifts, and household essentials, all with the convenience of fast, free delivery. We’re working hard to provide low prices to help customers stock up and save on all items in one place, from groceries and home décor to electronics and toys to beauty and fashion,” said Carmen Nestares, vice president of North America Marketing and Prime Tech.

Preview Top Deals

Support Small Businesses

Prime members can kickstart their holiday shopping with exciting deals from small businesses selling in Amazon’s store during Prime Big Deal Days. Whether refreshing routines, updating wardrobes, or securing early holiday gifts, Prime members can discover and support small businesses that meet diverse shopping needs. Shoppers can find up to 55% off select skincare from TruSkin; 50% off select grooming products from The Beard Club and silk pillowcases from BLISSY; 40% off men’s fleece workout pants from PURE CHAMP and motivational cards from ED Design Concept; up to 30% off shower steamers from Body Restore, men’s essentials from True Classic, and modern area rugs from LUXE WEAVERS; 35% off leather conditioner from Leather Honey; 25% off Super C Serum from Vibriance Skin; and up to 20% off interactive sound books from Cali’s Books and protein powder blends from Sunwarrior. More than 60% of sales in Amazon’s store come from independent sellers—most of which are small- and medium-sized businesses—providing a vast selection of products, competitive prices, and great convenience for customers. Customers can discover and shop more small businesses in Amazon’s store all year long at amazon.com/supportsmall.

Access Prime Member Benefits

Prime Big Deal Days delivers additional value for members through entertainment offers, enhanced reward programs, and exclusive content at significant savings.

Discover Ways to Shop

Prime Big Deal Days shopping becomes effortless with Amazon's suite of AI-powered tools that ease holiday shopping stress and help members discover the perfect gifts at the best prices.

About Prime

Prime is savings, convenience, entertainment, and shopping innovation all in one membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery. In the U.S., we offer more than 300 million items with free Prime shipping, including tens of millions of the most popular products available with Same Day or One-Day Delivery. Anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible at amazon.com/prime. Additionally, young adults can try Prime for Young Adults with a six-month $0 trial at amazon.com/youngadult, then pay a discounted rate of $7.49 per month or $69 per year for a membership. Qualifying government assistance recipients and income-verified customers can get Prime Access for $6.99 per month at amazon.com/getprimeaccess. For more information about Prime, including discounted memberships, visit aboutamazon.com/prime.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

Prime Big Deal Days sneak peek

BETHESDA, Md.--(BUSINESS WIRE)--Jan 28, 2026--

Curator Hotel & Resort Collection (“Curator”), today announced the addition of Inns of Monterey, expanding its California footprint with five distinctive coastal boutique hotels in one of the state’s most iconic leisure destinations.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260128404368/en/

“We’re excited to welcome these charming boutique hotels as we continue to expand Curator’s community,” said Jennifer Barnwell, President of Curator Hotel & Resort Collection. “The Inns of Monterey deepen our presence in California and broaden our reach into new markets, building on an already robust portfolio of more than 35 independent hotels across the state. Each property reflects the spirit of Curator through distinctive character, intentional design, and strong ties to the local community.”

Curator empowers independent hotels to compete effectively in today’s hospitality landscape while preserving the individuality that defines each property. By leveraging preferred supplier relationships, cost-saving agreements, cooperative marketing programs, and a collective knowledge base, members gain meaningful advantages typically reserved for larger organizations—without compromising their autonomy.

The newest members of Curator Hotel & Resort Collection are:

Located in the heart of downtown Monterey, Casa Munras Garden Hotel & Spa is the city's only resort-style hotel, offering guests a serene escape with lush gardens and charming hacienda-inspired architecture. Reflecting California’s rich Spanish heritage, the property combines historic elegance with modern amenities in its beautifully appointed rooms and suites. Guests can rejuvenate at DESUAR Spa with expert treatments, or savor award-winning Spanish-inspired California cuisine at Estéban Restaurant, featuring both indoor and outdoor dining on a picturesque garden patio. Ideally situated near Monterey’s top attractions, Casa Munras provides an authentic and memorable Monterey experience for every visitor.

Monterey Bay Inn is an intimate coastal retreat perched on the edge of scenic Monterey Bay at the quiet end of Cannery Row. Guests are treated to panoramic ocean views and contemporary comfort in rooms with private balconies, fireplaces, and floor-to-ceiling windows. Each morning, a complimentary breakfast fuels exploration of Cannery Row and the coastal trail, while the rooftop hot tub offers a perfect place to unwind after a day of adventure. Monterey Bay Inn invites travelers to slow down, breathe in the fresh sea air, and experience California’s coastline at its most captivating.

Spindrift Inn offers a tranquil beachfront escape renowned for romance and rejuvenation. Charming, light-filled guestrooms feature coastal décor, luxurious bedding, plush furnishings, handwoven carpets, window seats or private balconies, and updated gas fireplaces. Most rooms provide expansive, unobstructed views of Monterey Bay, while others capture the charm of Cannery Row, famously depicted by John Steinbeck. Guests enjoy complimentary silver-tray breakfast delivered to their room and an afternoon wine and cheese service. Spindrift Inn is an ideal destination for a getaway, special occasions, adventure and a gateway to the beauty and adventure of California’s Central Coast.

Nestled amongst prolific gardens, Victorian Inn is one block from historic Cannery Row and offers guests a tranquil coastal experience that celebrates Monterey’s vibrant spirit and rich history. Most of the oversized guestrooms and suites, featuring marble fireplaces, writing desks, patios, and balconies with refreshing ocean breezes, are adjacent to the historic Lang House. Two guestrooms are located within the original home that has been updated with modern conveniences while maintaining its vintage charm. All guests enjoy a complimentary continental breakfast buffet in the Lang House dining room and are steps away from the Monterey Bay Aquarium, scenic shops, and restaurants. Outdoor adventures abound, from biking and kayaking to whale watching and beach strolls. The complimentary evening wine receptions brings a lovely close to the days—making Victorian Inn the ideal destination for an unforgettable stay.

Wave Street Inn offers a modern coastal escape in the heart of Monterey, close to Pacific Grove's Lovers Point, and right next to the popular Monterey Bay Coastal Trail. The hotel's beachy décor features contemporary art and pops of ocean-blue and starfish-orange accents for a sunny, laid-back, ocean-inspired vibe. Guests enjoy easy access to San Carlos Beach, Old Fisherman’s Wharf, and just a two-block walk to the renowned Monterey Bay Aquarium. Outdoor adventures, waterfront dining, and shopping are all nearby, making Wave Street Inn the ideal home base for exploring California’s central coast.

About Curator Hotel & Resort Collection

Curator Hotel & Resort Collection is a distinct collection of small brands and independent lifestyle hotels and resorts. Curator provides access to a wide breadth of program offerings to enhance the guest experience, improve employee engagement, provide additional marketing support, and drive incremental revenue, all while allowing the properties to retain their unique individuality. In addition, Curator offers the benefits of associating with other unique lifestyle hotels, resorts, and small brands while participating in best-in-class operating agreements, services, reporting, and technology. Visit www.curatorhotelsandresorts.com and follow us @CuratorHotelsResorts.

Inns of Monterey - Monterey, CA: Monterey Bay Inn (top left); Victorian Inn (top center); Wave Street Inn (top right); Spindrift Inn (bottom left); Casa Munras Garden Hotel & Spa (bottom right)