Jockey Club Centre for Positive Ageing hosts a 25th anniversary exhibition to raise public awareness of dementia

This year marks the 25th anniversary of the Jockey Club Centre for Positive Ageing (JCCPA). To enhance public awareness of brain health, JCCPA will host a ten-day interactive exhibition named “Echoes of Memory: An Interactive Journey” from 1 October to 10 October. Through engaging and accessible interactive activities, the exhibition aims to promote knowledge about dementia and its associated risk factors to the public in an easy and approachable manner.

Guests attending the opening ceremony of the JCCPA 25th Anniversary Presents: Echoes of Memory: An Interactive Journey exhibition included HKSAR Government Secretary for Labour and Welfare Chris Sun (3rd left), Club Steward Bernard Chan (3rd right), Chairman of the Advisory Committee on Mental Health Dr Lam Ching-choi (2nd left), and other guests.

The opening ceremony of the exhibition was held today (30 September). Officiating were HKSAR Government Secretary for Labour and Welfare Chris Sun, Club Steward Bernard Chan, Chairman of the Advisory Committee on Mental Health Dr Lam Ching-choi, and other guests.

Club Steward Bernard Chan delivers a speech at the opening ceremony of the JCCPA 25th Anniversary Presents: Echoes of Memory: An Interactive Journey exhibition.

At the ceremony, Club Steward Bernard Chan said that Health and Older Adults are two key priorities of the Club's charities strategy. With dementia being one of the major challenges brought about by an ageing population, the Club took the initiative to establish the JCCPA in collaboration with The Chinese University of Hong Kong and the Hospital Authority 25 years ago. This pioneering effort resulted in Hong Kong's first comprehensive one-stop service centre dedicated to providing holistic care for dementia patients. Employing new standards of care and support, JCCPA empowers individuals with dementia and their caregivers to navigate the challenges of the disease as it progresses, while providing professional training, evidence-based research opportunities and public education to foster a dementia-friendly community in Hong Kong. Since its establishment, JCCPA has provided nearly 400,000 residential, respite and day care services to individuals with dementia.

HKSAR Government Secretary for Labour and Welfare Chris Sun (centre), Club Steward Bernard Chan (2nd left) and other guests tour the JCCPA 25th Anniversary Presents: Echoes of Memory: An Interactive Journey exhibition.

The Club endeavours to promote innovative service models not only to address immediate needs of older adults, but also to drive transformations in elderly care, enabling older adults to age actively with dignity. Over the years, the Club has supported more than 30 dementia-related projects, including the Jockey Club “Brain Health” Dementia Screening and Community Support Project currently implemented across the territory. A collaboration of JCCPA and seven NGOs, the project offers early diagnosis and support services to those suspected of mild cognitive impairment or early-stage dementia through medical-social collaboration in primary healthcare settings. It is expected that approximately 9,600 individuals with these conditions and their caregivers will benefit from this three-and-a-half-year initiative.

Club Steward Bernard Chan tours the JCCPA 25th Anniversary Presents: Echoes of Memory: An Interactive Journey exhibition.

The exhibition at D•PARK in Tsuen Wan features five interactive experience zones and invites the public to participate in all activities free of charge. In addition to revisiting the 25-year development of the JCCPA, visitors can learn about brain functions and 14 risk factors associated with dementia through interactive activities. By engaging in simulated scenarios and sensory experiences, participants gain firsthand insight into the daily challenges faced by individuals with dementia, fostering a deeper understanding of their needs.

JCCPA 25th Anniversary Presents: Echoes of Memory: An Interactive Journey exhibition enables the public to gain a deeper understanding of dementia and its associated risk factors through interactive experience activities.

The Club's support for the Jockey Club Centre for Positive Ageing, like all its charity and community contributions, is made possible by its unique integrated business model through which racing and responsible sports wagering generate substantial tax contributions, charity support and employment opportunities for Hong Kong.

The Hong Kong Jockey Club (the Club) today (31 May) marked the successful conclusion of its “May · We Care” staff volunteer initiative. Throughout the month, members of the CARE@hkjc Volunteer Team (CARE Team) took part in over 80 volunteer activities, contributing more than 4,700 service hours in support of the community. The initiative reflects the Club’s long-standing commitment to giving back to society through meaningful action, making May a month of collective impact.

Winfried Engelbrecht-Bresges, Chief Executive Officer of The Hong Kong Jockey Club (middle) and volunteers guide participating families in creating soft pastel artworks.

Comprising full-time, part-time and retired Club employees, the CARE Team organised “May · We Care” for the second consecutive year, encouraging staff participation in a wide range of volunteer activities. Club management, together with over 1,300 CARE Team members, participated in various voluntary services, supporting causes spanning sports, children and youth, animal welfare, underprivileged groups, elderly care, and environmental protection.

Club Executive Director, Corporate Affairs, Raymond Tam (back in the red shirt) joins volunteers to guide kindergarten children in transforming second-hand toys into creative toy artworks, extending the lifespan of discarded toys and encouraging sustainability.

Winfried Engelbrecht-Bresges, Chief Executive Officer of The Hong Kong Jockey Club said, “As a Club, we are committed to creating positive impact and working for the betterment of society. Now in its second year, with more volunteers taking part, ‘May · We Care’ underscores our dedication to the community and demonstrates how deeply our people are engaged in serving it. This initiative is a powerful reflection of the genuine care of those who work at - or have retired from - the Club. Volunteering truly is the heart and soul of what we do, it connects our team directly to the community and reminds us why the Club is so special – bringing to life our ‘One Club, One Vision, One Team’ spirit.”

Club Executive Director, Membership and Customer Excellence, Terecina Kwong (2nd right), joins colleagues in baking horse-shaped cookies with persons with intellectual disabilities and people undergoing rehabilitation, promoting social inclusion.

Winfried Engelbrecht-Bresges joined 16 volunteers in leading underprivileged families on a docent tour of Tai Kwun, introducing the 180-year history of the heritage site, the Club’s contribution to its conservation and revitalisation, as well as its ongoing funding of operations – making Tai Kwun one of Hong Kong’s most popular cultural landmarks for both locals and tourists. The volunteers also served as workshop facilitators, guiding participants through a soft pastel art session to create their own unique “Ponies on Parade” artworks.

Over 100 volunteers visit elderly residents in Tuen Mun, Tai Po and the North District, delivering nutritious food and care.

Through “May · We Care”, the CARE Team successfully recruited more than 100 new members, bringing total membership to over 2,300. The team continues to broaden its impact by integrating members’ skills into volunteer service through innovative initiatives such as the “CARE Band”, “Cantonese Opera Team”, “CARE Painters”, “Balloon Twisting Team”,  “Hair Cutting Team” and “CAREthelets”. Together, these efforts help foster a more caring and inclusive community.

Volunteers support dog adoption days across districts, including at the pet-friendly HKJC Lohas Park Off-Course Betting Branch, helping homeless dogs find new families.

Winfried Engelbrecht-Bresges, Chief Executive Officer of The Hong Kong Jockey Club (5th right back row) and volunteers lead participating families on a docent-led tour of Tai Kwun, introducing its history and heritage features.