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THE COLLECTIVE by JustCo unveils its fifth luxury address at Labrador Tower

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THE COLLECTIVE by JustCo unveils its fifth luxury address at Labrador Tower
Business

Business

THE COLLECTIVE by JustCo unveils its fifth luxury address at Labrador Tower

2025-10-01 14:51 Last Updated At:15:25

A homecoming that celebrates hospitality, wellness and elevated work-life design

SINGAPORE, Oct. 1, 2025 /PRNewswire/ -- JustCo announces the arrival of THE COLLECTIVE at Labrador Tower, opening January 2026. More than a new coworking centre, this flagship signals a new chapter in JustCo's evolution as a multi-brand operator and reaffirms Singapore as the home of its most distinguished concepts. Following the debut of the boring office, a digital-first brand launched at MacDonald House in July 2025, Singapore becomes the first market to host all three of JustCo's brands. This symbolic homecoming underscores the company's heritage and leadership in its city of origin.

As the fifth THE COLLECTIVE destination in Asia, Labrador Tower embodies JustCo's vision of elevating work into a lifestyle experience, serving the ambitions of contemporary businesses through a portfolio defined by choice, sophistication and design.

THE COLLECTIVE at Labrador Tower: A convergence of work and lifestyle

More than an office, THE COLLECTIVE at Labrador Tower is conceived as a destination where wellness, hospitality and design coexist. Situated at the intersection of Pasir Panjang and Alexandra Road, the location offers both a prestigious address and a tranquil setting where work, leisure and lifestyle flow together effortlessly.

"Bringing THE COLLECTIVE to Labrador Tower is especially meaningful. As our fifth location in Singapore, it represents our vision of the workplace as a refined sanctuary, where hospitality and well-being are interwoven into the rhythm of daily business," said Kong Wan Long, Co-Founder and Chief Commercial Officer at JustCo.

Where coastal serenity meets elevated working

Envisioned as a nautical atelier, the space draws inspiration from maritime design, creating a workplace that is both connected to its surroundings and effortlessly refined. An artful composition of soft neutrals, sculptural contours, and natural wood finishes creates an atmosphere of quiet sophistication, a canvas for focus and creativity. Expansive views of the sea and skyline complete the ambience.

Members are immersed in a hospitality-led experience: mornings begin with % Arabica pour-over coffee, TWG Tea rituals and gourmet breakfasts, while evenings close with Aperitif Hour crafted by in-house mixologists. Workstations are fitted with height-adjustable sit-stand desks and Herman Miller ergonomic seating, while the Wellness Sanctuary provides a restorative retreat. With round-the-clock access, high speed connectivity and entry to JustCo centres across the region, the experience is designed for seamless productivity.

A purposeful destination

Occupying the entire 30th floor of a Grade A development, THE COLLECTIVE at Labrador Tower offers panoramic views of Keppel Bay and the Singapore skyline. The building's Green Mark Platinum Super Low Energy certification complements the experience with state-of-the-art sustainability credentials, creating an elevated setting for today's professionals.

A portfolio for every ambition

JustCo's portfolio now encompasses three distinct brands:

  • THE COLLECTIVE: A luxury coworking concept transforming the office into a lifestyle destination with refined interiors, curated experiences and concierge-level service for discerning leaders and enterprises.
  • JustCo: The flagship premium brand providing collaborative, flexible spaces for entrepreneurs and established firms seeking professionalism and community.
  • the boring office: A digital-first, essentials-focused concept delivering functional, customisable spaces for teams prioritising scalability and practicality.

Together, this portfolio forms a rare breadth of offerings, from essentials to elevated luxury, positioning JustCo as the only operator in Asia able to shape every facet of tomorrow's work.

THE COLLECTIVE at Labrador Tower marks not simply a new opening, but the emergence of a new era in which the workplace is experienced as a destination.

About JustCo 

JustCo is Asia Pacific's leading flexible workspace provider with a growing multi-brand portfolio, including THE COLLECTIVE (luxury), JustCo (premium), and the boring office (essentials). Founded in 2011 and headquartered in Singapore, we operate coworking centres across nine gateway cities in the region. 

JustCo is an award-winning brand empowering flexible work across our network of high-quality coworking centres in prime locations, seamlessly integrated with technology to enable our members to work from any of our premises. Beyond workspaces, JustCo partners with landlords to enhance asset value through flexible space solutions and building activation. Consistently recognised as a "Great Place to Work", we create spaces where both our employees and members of all sizes can connect, grow, and thrive. 

Discover the experience at THE COLLECTIVE | A new era of luxury coworking spaces and Instagram https://www.instagram.com/thecollective.global

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

THE COLLECTIVE by JustCo unveils its fifth luxury address at Labrador Tower

THE COLLECTIVE by JustCo unveils its fifth luxury address at Labrador Tower

LOS ANGELES, Jan. 17, 2026 /PRNewswire/ -- From January 6–8, 2026, Arspura, a premium smart home appliance brand focused on healthier kitchen air, presented its latest IQV™ innovations at CES 2026 and hosted a three-day brand program in Las Vegas. Centered on exclusive technology, respiratory wellness, and user experience, the program brought together experts, product leaders, and real customers to spotlight how better cooking environments can start with better indoor air management.

At the heart of Arspura's CES showcase was its proprietary IQV™ Dynamic Particulate Capture Technology, designed to capture cooking smoke, grease particles, and odor at the source—helping reduce the common "smoke escape" problem many households experience with traditional ventilation. Through live demonstrations and deep-dive sessions, Arspura emphasized a clear brand promise for modern kitchens: Cook freely, breathe freely.

To watch highlights from Arspura's CES 2026 showcase, visit:

Day 1: Uncovering the Kitchen's Invisible Health Threats

On the first day of CES 2026, Arspura kicked off its brand program with a keynote by Professor Francesca Dominici of the Harvard T.H. Chan School of Public Health (Professor of Biostatistics & Data Science; Professor of Environmental Health).

Drawing on her research on air pollution and health, she highlighted the risks of fine particulate matter (PM2.5) and emphasized that even low-level exposure can make people sick. She noted that PM2.5 can be particularly hazardous for older adults, people with existing health conditions, and individuals with asthma, and stressed that preventing cooking-related PM2.5 from dispersing indoors and reducing exposure at the source is crucial for family health.

Reflecting on this message, Arspura underscored its commitment to helping more households—especially those with asthma or nasal sensitivities—cook with greater comfort by reducing smoke and odor irritation, so more people can truly cook freely and breathe freely.

Day 2: Redefining a New Standard for Smoke-Free Cooking

On the second day, Arspura's product manager led a technical session explaining how IQV™ airflow design works together with high-airspeed capture (up to 13 m/s) to deliver high capture performance with minimal smoke escape. The presentation framed Arspura's approach as more than a product: a combination of technology and daily usability designed to make healthy cooking feel effortless.

Arspura also welcomed a special on-site visit and interview from media figure Yang Lan, who explored the booth experience and shared positive feedback on IQV™ technology and the IQV Hood concept—particularly its relevance for people sensitive to cooking fumes who want a more comfortable kitchen environment.

Day 3: Bringing Healthy Kitchen Living Into Everyday Ease

Arspura closed out CES 2026 with strong momentum, earning five awards during the show. To cap the three-day program, the brand invited its first group of IQV Hood users for a face-to-face sharing session, paired with immersive, hands-on demonstrations. Through interactive experiences and practical use scenarios, attendees felt firsthand how the product can deliver "health protection" and "easy cleaning" simultaneously, translating the idea of a healthier kitchen into tangible everyday value.

Passionate home cooks also shared how they had previously tried multiple traditional range hoods yet still struggled with smoke escape and lingering odors, while Arspura's IQV™ performance provided noticeably improved smoke capture and deodorization—making cooking more enjoyable and inspiring friends and family to upgrade after seeing the results.

What's Next for Arspura

Backed by strong recognition at CES 2026 and reinforced by firsthand user stories, Arspura's IQV™ showcase signaled a growing shift toward kitchen ventilation solutions that prioritize both health and everyday usability. Building on this momentum, Arspura will continue to develop smarter, cleaner-air technologies for modern homes.

For more information, visit arspura.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Arspura's CES 2026 Showcase Advances Next-Gen Ventilation for a Healthier Kitchen

Arspura's CES 2026 Showcase Advances Next-Gen Ventilation for a Healthier Kitchen

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