|
Sephora commits to donating 100 Percent* of Rare Beauty by Selena Gomez new Rare Beauty fine fragrance sales to the Rare Impact Fund
SINGAPORE, Oct. 2, 2025 /PRNewswire/ -- Today, Sephora and Rare Beauty by Selena Gomez announce the return of the "Make A Rare Impact" campaign in recognition of World Mental Health Day, to raise awareness and mobilize efforts in support of mental health. This year's campaign will see Sephora donate 100%* of new Rare Beauty fine fragrance sales to the Rare Impact Fund, from 10th to 12th October 2025. This will include Sephora sales in-store and online in 25 markets as well as at Sephora at Kohl's locations across the United States.
Created in 2020 by Rare Beauty Founder and Creator Selena Gomez, the Rare Impact Fund's mission is to mobilize $100 million for organizations expanding access to youth mental health services and education globally. Since its inception, the Rare Impact Fund has raised over $20 million and supports 30 organizations across five continents, expanding access to mental health services and education for young people.
"Five years ago, we launched the Rare Impact Fund with a simple goal: to help more young people around the world feel seen, supported, and cared for. Our partners like Sephora are instrumental to pursue our mission and by contributing crucial funds to expand mental health resources for the young people who need them. For the third year in a row, we are excited to continue our impactful fundraising efforts with Sephora, one of our greatest donors who share our belief in this mission and understand the need to expand mental health resources to young people around the world," said Selena Gomez, Founder and Creator of Rare Beauty and the Rare Impact Fund.
"We are thrilled to extend our partnership for the third year," said Jenny Cheah, Managing Director, Southeast Asia, Oceania and India, Sephora. "Sephora is deeply committed to fostering a more inclusive world in beauty, a vision shared by Rare Beauty. In Asia-Pacific, where mental health conditions disproportionately impact the population, we believe in the profound positive influence that feeling beautiful can bring. The "Make A Rare Impact" campaign underscores our shared dedication to creating a supportive beauty environment, and we invite our Sephora community to join us in making a difference!"
Leveraging Sephora's global reach, the campaign will be run in 25 markets where Sephora operates, including Australia, Brazil, Bulgaria, Canada, Czech Republic, Denmark, France, Germany, Greece, Hong Kong SAR, Italy, India, Mexico, New Zealand, Poland, Portugal, Romania, Serbia, Spain, Sweden, Switzerland, Thailand, Turkey, the United Kingdom and the United States, including Kohl's network.
In 2024, Sephora's 2023 donation specifically enabled Rare Impact Fund's nonprofit partners to collectively reach more than two million people with 445 mental health resources developed and disbursed.
Elyse Cohen, Chief Impact Officer at Rare Beauty, and President of the Rare Impact Fund shared, "Our continued partnership with Sephora on the "Make A Rare Impact" campaign reflects a shared belief in the power of collective action. With their support, and through the work of our dedicated nonprofit partners, the Rare Impact Fund has reached over one million young people each year and supported nearly 3,000 schools and organizations around the world. This campaign is a clear example of what's possible when brands, nonprofits and communities come together — not just to raise awareness, but to expand access and build lasting support for youth mental health."
"We are proud to use our global brand and raise awareness in our community to support the Rare Impact Fund and their mission to shape positive conversations around mental health," said Deborah Yeh, Global Chief Marketing Officer of Sephora.
*Up to a maximum of US$500,000 within SEPHORA's Distribution Network in the US; up to a maximum of US$100,000 within Kohl's Distribution Network; up to a maximum of A$50,000 in Australia and New Zealand; up to a maximum of BRL240,000 in Brazil; up to a maximum of US$6,800 in Thailand; up to a maximum of INR810,000 in India; and, shall not exceed €200,000 regardless the actual number of Product Sales done in Europe, in all the countries of the Territory for Promotion.
About Sephora
Sephora is the world's leading global prestige beauty retail brand. With 50 000 passionate employees operating in 35 markets, Sephora connects customers and beauty brands within the world's most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3 200 stores and iconic flagships, and our e-commerce and digital platforms, offering personalized and immersive seamless experiences across every touchpoint. With our curation of close to 500 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers' needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty.
Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission to expand the way the world sees beauty and empower the extraordinary in each of us.
About the Rare Impact Fund
The Rare Impact Fund was founded by Selena Gomez in 2020 as part of her commitment to addressing mental health and self-acceptance. One percent of all Rare Beauty by Selena Gomez sales are donated to the Rare Impact Fund, which supports organizations that expand access to mental health services and education for young people globally. Additional funds are raised through philanthropic foundations, individuals, corporate partners, and the Rare Beauty community. The Rare Impact Fund is a fiscally sponsored project of the Hopewell Fund, a 501(c)(3) public charity. To learn more about the Fund, visit rareimpactfund.org
About Rare Beauty
Founder and creator Selena Gomez believes everyone is unique and rare. But today, too many people feel trapped by unrealistic expectations of beauty that are impossible to achieve. Rare Beauty is about celebrating who you are and what makes you different. This is makeup made to feel good in without hiding what makes you unique. We use makeup to shape positive conversations around beauty, self-acceptance, and mental health. Not only do we want everyone to feel good about themselves, we want to help them feel more authentically connected to one another and feel less alone in this world. Rare Beauty is available at SEPHORA, and RareBeauty.com.
Sephora commits to donating 100 Percent* of Rare Beauty by Selena Gomez new Rare Beauty fine fragrance sales to the Rare Impact Fund
SINGAPORE, Oct. 2, 2025 /PRNewswire/ -- Today, Sephora and Rare Beauty by Selena Gomez announce the return of the "Make A Rare Impact" campaign in recognition of World Mental Health Day, to raise awareness and mobilize efforts in support of mental health. This year's campaign will see Sephora donate 100%* of new Rare Beauty fine fragrance sales to the Rare Impact Fund, from 10th to 12th October 2025. This will include Sephora sales in-store and online in 25 markets as well as at Sephora at Kohl's locations across the United States.
Created in 2020 by Rare Beauty Founder and Creator Selena Gomez, the Rare Impact Fund's mission is to mobilize $100 million for organizations expanding access to youth mental health services and education globally. Since its inception, the Rare Impact Fund has raised over $20 million and supports 30 organizations across five continents, expanding access to mental health services and education for young people.
"Five years ago, we launched the Rare Impact Fund with a simple goal: to help more young people around the world feel seen, supported, and cared for. Our partners like Sephora are instrumental to pursue our mission and by contributing crucial funds to expand mental health resources for the young people who need them. For the third year in a row, we are excited to continue our impactful fundraising efforts with Sephora, one of our greatest donors who share our belief in this mission and understand the need to expand mental health resources to young people around the world," said Selena Gomez, Founder and Creator of Rare Beauty and the Rare Impact Fund.
"We are thrilled to extend our partnership for the third year," said Jenny Cheah, Managing Director, Southeast Asia, Oceania and India, Sephora. "Sephora is deeply committed to fostering a more inclusive world in beauty, a vision shared by Rare Beauty. In Asia-Pacific, where mental health conditions disproportionately impact the population, we believe in the profound positive influence that feeling beautiful can bring. The "Make A Rare Impact" campaign underscores our shared dedication to creating a supportive beauty environment, and we invite our Sephora community to join us in making a difference!"
Leveraging Sephora's global reach, the campaign will be run in 25 markets where Sephora operates, including Australia, Brazil, Bulgaria, Canada, Czech Republic, Denmark, France, Germany, Greece, Hong Kong SAR, Italy, India, Mexico, New Zealand, Poland, Portugal, Romania, Serbia, Spain, Sweden, Switzerland, Thailand, Turkey, the United Kingdom and the United States, including Kohl's network.
In 2024, Sephora's 2023 donation specifically enabled Rare Impact Fund's nonprofit partners to collectively reach more than two million people with 445 mental health resources developed and disbursed.
Elyse Cohen, Chief Impact Officer at Rare Beauty, and President of the Rare Impact Fund shared, "Our continued partnership with Sephora on the "Make A Rare Impact" campaign reflects a shared belief in the power of collective action. With their support, and through the work of our dedicated nonprofit partners, the Rare Impact Fund has reached over one million young people each year and supported nearly 3,000 schools and organizations around the world. This campaign is a clear example of what's possible when brands, nonprofits and communities come together — not just to raise awareness, but to expand access and build lasting support for youth mental health."
"We are proud to use our global brand and raise awareness in our community to support the Rare Impact Fund and their mission to shape positive conversations around mental health," said Deborah Yeh, Global Chief Marketing Officer of Sephora.
*Up to a maximum of US$500,000 within SEPHORA's Distribution Network in the US; up to a maximum of US$100,000 within Kohl's Distribution Network; up to a maximum of A$50,000 in Australia and New Zealand; up to a maximum of BRL240,000 in Brazil; up to a maximum of US$6,800 in Thailand; up to a maximum of INR810,000 in India; and, shall not exceed €200,000 regardless the actual number of Product Sales done in Europe, in all the countries of the Territory for Promotion.
About Sephora
Sephora is the world's leading global prestige beauty retail brand. With 50 000 passionate employees operating in 35 markets, Sephora connects customers and beauty brands within the world's most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3 200 stores and iconic flagships, and our e-commerce and digital platforms, offering personalized and immersive seamless experiences across every touchpoint. With our curation of close to 500 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers' needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty.
Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission to expand the way the world sees beauty and empower the extraordinary in each of us.
About the Rare Impact Fund
The Rare Impact Fund was founded by Selena Gomez in 2020 as part of her commitment to addressing mental health and self-acceptance. One percent of all Rare Beauty by Selena Gomez sales are donated to the Rare Impact Fund, which supports organizations that expand access to mental health services and education for young people globally. Additional funds are raised through philanthropic foundations, individuals, corporate partners, and the Rare Beauty community. The Rare Impact Fund is a fiscally sponsored project of the Hopewell Fund, a 501(c)(3) public charity. To learn more about the Fund, visit rareimpactfund.org
About Rare Beauty
Founder and creator Selena Gomez believes everyone is unique and rare. But today, too many people feel trapped by unrealistic expectations of beauty that are impossible to achieve. Rare Beauty is about celebrating who you are and what makes you different. This is makeup made to feel good in without hiding what makes you unique. We use makeup to shape positive conversations around beauty, self-acceptance, and mental health. Not only do we want everyone to feel good about themselves, we want to help them feel more authentically connected to one another and feel less alone in this world. Rare Beauty is available at SEPHORA, and RareBeauty.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Sephora and Rare Beauty's "Make A Rare Impact" Join Forces for the Third Year in Honor of World Mental Health Day
Following a defining year of growth and impact, the Group enters the Year focused on purposeful expansion and regenerative travel
SINGAPORE, Jan. 15, 2026 /PRNewswire/ -- Banyan Group ("Banyan Tree Holdings Limited" or the "Group" – SGX: B58), an independent global hospitality company, enters 2026 following a year that marked a significant step in its global expansion. With 100 hotels and resorts, over 140 spas and galleries, and more than 20 branded residences now in operation across over 20 countries, the Group is advancing into its next phase of growth with new market entries, strengthening of its multi-brand portfolio, and deepening of guest experiences.
"Crossing the 100-resort milestone marks a new chapter for Banyan Group as we build on our legacy by expanding into new and meaningful markets, strengthening our brands, and deepening our focus on wellbeing-led and regenerative travel," said Eddy See, President and CEO of Banyan Group. "Guided by purpose-driven growth, design-led experiences, and responsible stewardship, we remain committed to creating long-term value for destinations, partners, and communities as we expand into new parts of Africa and the Caribbean."
Expansion Highlights Across Key Regions
In Africa, the Group will enter safari hospitality with the grand opening of Ubuyu, a Banyan Tree Escape in Tanzania, marking its debut in East Africa. In West Africa, Dhawa Ouidah will open in Benin, extending the Group's footprint into the region.
In the Caribbean, Banyan Group will establish its presence in the Dominican Republic with the openings of Angsana Cap Cana and Cassia Punta Cana, introducing both resort and extended-stay offerings to the market.
In Europe, the Group will officially unveil Mamula Island by Banyan Tree in Montenegro when it reopens for the 2026 season later this year, introducing the full Banyan Tree experience through design enhancements, refreshed dining concepts, signature rituals, and integrated spa and wellbeing programming.
Across Asia and the Middle East, Banyan Group will continue to advance its multi-brand strategy with openings across its luxury, lifestyle, and urban brands. The Banyan Tree brand will expand its presence in China with Banyan Tree Guangzhou Jiulong Lake, a modern ecological resort featuring Lingnan-inspired design drawn from traditional Southern Chinese culture, and Banyan Tree Mount Emei, nestled within a UNESCO World Heritage Site in Sichuan Province.
The Angsana brand will grow across resort destinations with Angsana Ashar Valley Tents in Saudi Arabia and Angsana Bogor in Indonesia. The Group will also strengthen its portfolio with Garrya Danang in Vietnam, alongside continued expansion of the Homm brand with Homm Mandaue Cebu in the Philippines, Homm Yibin Lizhuang in China, as well as Homm Pondok Indah Jakarta and Homm Palembang in Indonesia. It will also open its second Folio hotel globally with Folio Bogor in Indonesia later this year.
Deepening Wellbeing-led Experiences
In 2026, Banyan Group will deepen its wellbeing-led guest experiences across the flagship Banyan Tree brand portfolio, anchored by Banyan Tree Connections, a private holistic wellbeing journey for two designed to foster deeper connections between partners, friends, and family members through movement, mindfulness, and shared rituals in nature.
Following its initial rollout at Banyan Tree Anji in China, Banyan Tree Vabbinfaru in the Maldives, Banyan Tree Mayakoba in Mexico, and Banyan Tree Phuket in Thailand, the programme will be also be available at eight additional resorts from April 2026, including Banyan Tree Nanjing Garden Expo and Banyan Tree Guangzhou Jiulong Lake in China, Banyan Tree Bintan and Buahan, a Banyan Tree Escape in Indonesia, Banyan Tree AlUla in Saudi Arabia, Banyan Tree Samui in Thailand, Banyan Tree Dubai in the United Arab Emirates), and Banyan Tree Lang Co in Vietnam.
2025 in Review: A Year of Milestones & Impact
A key milestone in 2025 was the grand opening of the Group's 100th resort, Mandai Rainforest Resort by Banyan Tree in Singapore, marking its symbolic homecoming. The opening was commemorated with the inaugural Rainforest Festival, which attracted more than 4,000 visitors and raised more than SGD 600,000 (approximately USD 468,000) for the President's Challenge in support of 52 charities and social service organisations through festival proceeds, corporate partner contributions, Banyan Group donations, and a Singapore government matching grant.
During the year, the Group also celebrated several milestone anniversaries, including 10 years of the Cassia brand since the debut of Cassia Phuket in Thailand, 20 years in China following the opening of Banyan Tree Ringha, and 30 years in both the Maldives and Indonesia, commemorating the openings of Banyan Tree Vabbinfaru and Banyan Tree Bintan respectively.
Advancing Stewardship and Community Impact
Banyan Group continued to advance its stewardship agenda in 2025 through long-term partnerships and associate-led initiatives. Its collaboration with the China Environmental Protection Foundation supported coral reef restoration efforts in Sanya and the Campus Water Safety Programme in Lijiang.
Internally, the Group delivered more than 30 Greater Good Grants across Biodiversity Conservation and Wildlife Protection, Community Health and Well-being, Education and Youth Empowerment, Preserving Local Culture and Heritage, Sustainable Agriculture, and Waste Reduction and Circular Economy, alongside continued integration of sustainability considerations into business and investment decisions.
Growth of Branded Residences Portfolio
In 2025, Banyan Group expanded its branded residences portfolio with eight new sales launches, including Banyan Tree Padilla Madrid Residences – its first residential development in Europe located in Madrid's prestigious Salamanca district and housed within in a 1948 architectural landmark. The Group also unveiled its new Bellaguna residential brand, alongside its inaugural development Bellaguna Lake Residences – Lotus. Designed for year-round living, Bellaguna residences are professionally managed by Banyan Group and operate independently from hotel inventory.
Banyan Group is currently ranked No. 1 in Asia by volume and fifth globally in branded residential development. In Phuket, the Group anticipates launching up to USD 1 billion in new luxury residential projects over the next two to three years.
Gallery, Spa & Wellbeing Highlights
Banyan Gallery, the Group's artisan-led retail concept, continues to grow its international footprint. For over three decades, it has partnered with 339 artisan communities and commissioned more than 400,000 products, supporting the preservation of intangible cultural heritage and sustainable design. With more than 70 outlets globally, its curated range of crafts and wellbeing products is also offered through inflight retail partnerships with leading airlines such as Singapore Airlines, China Airlines, EVA Air, Emirates, and Starlux Airlines. In 2025, Banyan Gallery also expanded its corporate gifting portfolio with new international clients, including Royal Thai Airways, and Christian Dior.
The Banyan Spa & Wellbeing Academy, which has trained more than 2,800 therapists since its establishment in 2001, received multiple distinctions from Thailand's Ministry of Education, including the Outstanding Educational Institution Award 2025, alongside awards recognising educational leadership and teaching excellence.
Global Recognition Recognition Across Design, Sustainability, and Travel Awards Design excellence and sustainability continued to anchor Banyan Group's global recognition in 2025. The Group was admitted into the Design Power Index under the Social Impact of Design category, acknowledged as a leading example of how design can deliver meaningful social, economic, and environmental impact. Architectural Digest honoured Banyan Tree Veya Valle de Guadalupe in its Great Design Hotel Awards, Mandai Rainforest Resort by Banyan Tree won three awards in the Sustainability, Resort, and Lodges, Cabins and Tented Camps categories in the AHEAD Asia Awards.
Across other industry and consumer platforms, Banyan Tree was ranked No. 2 Best Hotel Brand in the Travel + Leisure Luxury Awards Asia Pacific, and Banyan Group was named among the Top 10 Most Favourite Hotel Brands in the Travel + Leisure World's Best Awards. The Group was also recognised as Outstanding Hotel Group, Pioneer in Sustainable Tourism by Travel + Leisure China, with additional recognitions for many of its resorts and hotels across the portfolio at the Condé Nast Traveller Readers' Choice Awards, Michelin Keys, and Forbes Travel Guide Star Awards, among others.
For high-resolution images, please download here.
ABOUT BANYAN GROUP
Banyan Group ("Banyan Tree Holdings Limited" or the "Group" - SGX: B58) is an independent, global hospitality company with purpose. The Group prides itself on its pioneering spirit, design-led experiences and commitment to responsible stewardship. Its extensive portfolio spans 100 hotels and resorts, more than 140 spas and galleries, and 20 plus branded residences in over 20 countries. Comprising 12 global brands, including the flagship brand Banyan Tree, each distinct yet united under the experiential membership programme withBanyan. The founding ethos of "Embracing the Environment, Empowering People" is embodied through the Banyan Global Foundation and Banyan Academy. Banyan Group is committed to remaining the leading advocate of sustainable travel, with a focus on regenerative tourism and innovative programmes that elevate the guest experience.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Banyan Group Highlights New Chapter of Growth in 2026 Following its Landmark 100-Resort Milestone
