Toku Goes Live in Latin America with PedidosYa, Marking Strategic Global Expansion

SINGAPORE, Oct. 2, 2025 /PRNewswire/ -- Toku, Asia Pacific's leading AI-powered 360° customer experience (CX) platform, today announced its official entry into the Latin American market through a landmark partnership with PedidosYa, the region's leading food delivery platform.

As part of this strategic collaboration, PedidosYa has successfully deployed Toku's enterprise-grade Contact Centre solution across its customer service operations in Colombia, Peru, Paraguay, and Uruguay. Supporting more than 1,400 agents, the solution now enables millions of customer interactions across all 15 Spanish-speaking countries where PedidosYa operates, bringing greater speed, consistency, and efficiency to its service delivery.

Driving Seamless Customer Engagement at Scale

With the platform now live, PedidosYa is elevating its CX capabilities through faster resolutions, more consistent agent experiences, and the flexibility to scale operations without compromising service quality. 

"The Toku team worked closely with us and demonstrated a deep commitment to customer centricity. We selected them for their track record in regulated markets and their ability to offer solutions designed for regional complexity, integrated with our systems to amplify the impact on our operations," said Esteban Branciari, Operations Director of PedidosYa. "The new platform is already improving the quality of support we offer our users across the region."

A Strategic Expansion Beyond APAC

Toku's entry into Latin America validates a strategic alignment with the company's proven strengths. Both South America and Asia Pacific share similar challenges with fragmented infrastructure, diverse regulations, and complex multi-country operations. Having mastered these realities first in APAC, Toku's composable platform architecture thrives in equally diverse and complex environments.

"Expanding into Latin America through our partnership with PedidosYa marks a defining moment for Toku," said Thomas Laboulle, Founder and CEO of Toku. "Our APAC-first approach has prepared us to excel with the same regulatory, infrastructural, and cultural complexities present in Latin America. This alignment demonstrates why complexity is our competitive moat: we deliver exceptional value in markets that global incumbents often find too difficult to navigate, turning their barriers into our opportunities."

With omnichannel capabilities, real-time analytics, and a unified agent interface, the 360° CX platform delivers high-performance service experiences across borders and business models. From Asia Pacific to Latin America, Toku continues to empower organisations to streamline customer engagement while excelling in complex, multi-market environments.

About Toku

Headquartered in Singapore, Toku empowers enterprises to elevate customer experiences with innovative, cloud-based communications and engagement solutions. Leveraging its expertise in the APAC region and an expanding global reach, Toku's modular 360° CX platform features an Integrated Contact Centre, Programmable APIs, and Generative AI capabilities, including transcription, summarisation, conversation analytics, and virtual agents. Designed to integrate seamlessly with customer data and business processes, Toku's solutions streamline interactions and drive scalable growth. Trusted by leading brands, Toku helps organisations achieve optimised outcomes and deepen customer relationships. 

For more information, visit toku.co 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Toku Goes Live in Latin America with PedidosYa, Marking Strategic Global Expansion

SANYA, China, Jan. 16, 2026 /PRNewswire/ -- Orange Lion Sports (formerly Alibaba Sports), a global sports event operator, is redefining how major athletic competitions and tourism converge through the coordinated integration of digital platforms and consumer services. The recent 2025 Hainan (Sanya) Marathon, supported by the company, showcased an "event-as-journey" experience that delivered a professionally operated, high-quality racing platform while supporting measurable economic growth for the host city. The marathon saw hotel occupancy in Sanya soar to 92%, with a notable 35% surge in spending at local businesses along the race route, establishing a promising blueprint for the scalable "racecation" model.

"We are committed to creating lasting value for athletes and sports enthusiasts," said Yang Yong, General Manager of Events and Commercialization at event partner Orange Lion Sports. "We activated resources across the Alibaba ecosystem, including Taobao, Fliggy, Alibaba Health, Ant Chain, and Amap, to extend engagement beyond race day. This approach attracted runners from across Hainan, other parts of China, and overseas, while encouraging additional event-related spending."

The provincial tourism and sports department has introduced funding incentives for 2026 sports events to attract national and international competitions. Orange Lion Sports has demonstrated how large-scale events can generate sustained economic activity and benefit local businesses by digitally integrating dining, lodging, transportation, entertainment, and shopping. In partnership with Taobao, the company launched a "Winter Warm-up Festival" that distributed tailored promotional vouchers and offers ahead of the event, designed to connect race participation with consumer engagement by introducing regional culinary specialties such as fermented vinegar hot pot and traditional Li-Miao cuisine to runners across China.

The economic benefits were sustained beyond the race period. According to Fliggy data, hotel bookings in Sanya began rising steadily from late October 2025, when event promotions launched, and remained strong throughout the marathon period. The momentum extended beyond the race, coinciding with the New Year holiday travel period. Data from the Sanya tourism bureau shows that during the 2026 New Year holiday, the city welcomed 650,800 visitor arrivals, with tourism revenue of 1.299 billion yuan (approx. US$186 million) generated, illustrating the role of the "racecation" model in supporting tourism demand.

In the future, Orange Lion Sports will harness AI technology to enhance sports events and promote fitness for all, in line with their assertion at CES in 2017: AI is the future of sports development.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Harnessing the Power of Sports: Orange Lion Sports Leads the Way in Driving the Emerging Trend of "Racecation"