A Hong Kong young entrepreneur successfully expanded his business in the Guangdong-Hong Kong-Macao Greater Bay Area by capitalizing on a startup program in Hong Kong and favorable policies from the mainland, showcasing the innovative opportunities born from Hong Kong-mainland collaboration.
Tony Fung Yiu-tung is the founder and CEO of eTeam Entertainment, Hong Kong's first extended reality (XR) arcade. Since its founding in 2019, the company has been a pioneer in XR, leveraging a blend of virtual, augmented, and mixed reality to drive digital transformation for businesses.
Fung credits much of his success to the "StarAgent" program by the Hong Kong charity Po Leung Kuk, which he joined in 2021. The program provides entrepreneurial support, including funding, market access, and networking opportunities, to young people aspiring to start businesses in Hong Kong and other cities in the Guangdong-Hong Kong-Macao Greater Bay Area.
"Po Leung Kuk has provided a wide range of resource matching, including training courses, lectures, and advisory services. That one-on-one coaching was particularly valuable for us to expand into the mainland," Fung said.
Kathy Choy Fung-chi, project coordinator of the "StarAgent" program, has been traveling across the Greater Bay Area to help young entrepreneurs tackle challenges such as navigating different regulations and consumer preferences when entering the mainland market.
"We partner with dozens of innovation bases across the mainland, like Guangzhou, Shenzhen, and Dongguan. We coordinate closely with them, learning local policies and matching startups with the right opportunities," Choy said.
Choy's groundwork paved the way for Fung to open a new branch in Guangzhou's Nansha District.
"Look at my office here, Nansha offers a modern environment, new facilities, favorable policies for business and personal subsidies, with costs around one-third of Hong Kong's. It is an ideal place for us to expand business with lower costs," Fung said.
Nansha District offers robust support for new businesses, featuring startup grants of up to 41,000 U.S. dollars and an annual rental subsidy of the same amount, complemented by full-service assistance from innovation hubs.
"We've served around 150 startups, 95 percent from Hong Kong. We offer full-chain services -- policy guidance, registration, tax advisory, and resource matching. Our team helps smoothen that transition," said Michelle Chan, board assistant at Sunwah Global Youth Innovation Center.
The center, officially inaugurated in Nansha in 2021, helps the district function as an assembly point for Hong Kong, Macao, and international youths to integrate into the development of the Greater Bay Area.
Additionally, Po Leung Kuk launched the upgraded "StarAgent" 2.0 program in March, which attracted 600 applications, marking a significant deepening of Hong Kong-mainland collaboration.
Fung's team is now growing rapidly in Nansha by capitalizing on a dual-city strategy that allows each location to fully leverage its distinct strengths.
"The support, benefits, and policies from the country have built a bridge for us, making it easier to do business, promote our work, and build teams here in the mainland. Our success is closely tied to the nation's development," Fung said.
Hong Kong entrepreneur expands business in Greater Bay Area via cross-border policies
