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From Agentic Orchestration to Infrastructure Automation, New and Upcoming Capabilities Support Productivity for Developers, Lines of Business and Infrastructure
ORLANDO, Fla., Oct. 7, 2025 /PRNewswire/ -- Today, at TechXchange 2025, IBM's (NYSE: IBM) annual event for developers and technologists, the company unveiled new and upcoming product capabilities designed to help enterprises move beyond AI experimentation and unlock productivity gains across development, operations and business workflows. Drawing thousands of attendees from around the world, TechXchange serves as a launchpad for IBM's latest advancements in agentic AI, hybrid cloud, quantum computing and intelligent infrastructure.
Generative AI has the potential to add trillions in economic value in the coming years. Yet, many organizations face barriers to adoption – ranging from fragmented hybrid environments to gaps in data quality and AI readiness. IBM's latest announcements address these challenges with products built for production readiness, real-time governance and seamless integration across hybrid cloud ecosystems.
"AI productivity is the new speed of business. These features will help clients remove bottlenecks across their entire technology lifecycle," said Dinesh Nirmal, Senior Vice President of Products, IBM Software. "With these enhancements across our portfolio, we're giving customers capabilities that take developer productivity, agentic orchestration and infrastructure intelligence to the next level."
Enhancing Performance for Agentic Orchestration
Core to IBM's agentic AI framework is watsonx Orchestrate, a product offering more than 500 tools and customizable, domain-specific agents from IBM and its partners. Orchestrate is designed to be tool-agnostic and adaptable to any environment, enabling scalable deployment and governance of AI agents.
Capabilities include AgentOps, a built-in agentic observability and governance layer that provides full lifecycle transparency. With real-time monitoring and policy-based controls, AgentOps help assess agents' reliability.
Consider an HR agent onboarding new employees:
- Without AgentOps: The agent sets up benefits and payroll, but teams lack visibility into whether it's applying policies correctly or how it's handling sensitive data until problems surface.
- With AgentOps: Every action is monitored and governed, allowing anomalies to be flagged and corrected in real-time and helping drive a seamless onboarding experience from start to finish.
Businesses also require products that simplify agent setup and orchestration for both developers and non-technical teams. The following enhancements in watsonx Orchestrate aim to meet these needs:
- Agentic workflows: Developers often rely on brittle scripts that break when scaled. With Agentic workflows, now generally available, they can use standardized, reusable flows that sequence multiple agents and tools consistently.
- Langflow integration: Teams without deep coding expertise can use Langflow's drag-and-drop visual builder to help build an agent in minutes. This integration is currently in tech preview and is expected to be generally available end of October.
Additionally, IBM plans to extend these capabilities to the mainframe with the upcoming watsonx Assistant for Z. Purpose-built IBM Z agents will enable the shift from reactive troubleshooting to proactive system management by understanding conversational context and automating operational processes while maintaining security and compliance. Building on the IBM z17 launch, this redesigned experience aims to streamline workflows and deliver greater productivity to mainframe users.
Advancing The Foundation That Gives Agents Trusted Context
Following its acquisition of HashiCorp, IBM announced Project infragraph which replaces fragmented tools and manual processes with a unified, intelligent control plane for observability. As enterprises scale across hybrid and multi-cloud environments, tool sprawl creates information silos.
For example, when a critical Common Vulnerabilities and Exposures (CVE) is discovered, the standard process is an individual will email dozens of teams across the organization and build a spreadsheet to manually track and ensure all known instances of the vulnerable component have been patched. Through Project infragraph, an organization can have one view of its entire infrastructure estate and security posture, without silos. It provides a live view — rather than manual CSV-based reporting — of what's being managed within HashiCorp Cloud Platform (HCP) and outside of it. The platform also allows users to drill down into any resource clusters in its infrastructure estate (such as any container running in a VPC) to see all components with near real-time data.
Project infragraph is planned to be delivered as a capability within HCP. In the future, Project infragraph plans to extend HCP to connect to IBM's broader software portfolio, including Red Hat Ansible and OpenShift, watsonx Orchestrate, Concert, Turbonomic, and Cloudability. This approach aims to help customers unify infrastructure, security, and applications under a consistent data and policy model.
HashiCorp is now accepting applications for the private beta program for Project infragraph, which is expected to open in December 2025.
Powering Developer Productivity
Project Bob – now in private tech preview – is a new, AI-first integrated development environment (IDE) designed with advanced task generation capabilities for enterprise software development lifecycles (SDLC), including software modernization.
Moving beyond today's AI coding assistants, Project Bob seeks to fundamentally transform SDLC by working alongside developers to write, test, upgrade and help secure software. Project Bob uses and orchestrates between industry-leading LLMs including Anthropic Claude, Mistral AI, Llama, and IBM Granite.
Key capabilities include:
- Application modernization at scale: Automated system upgrades and framework migrations and multi-step refactoring with context-awareness across large-scale codebases.
- Intelligent code generation and review: AI assistance that understands enterprise architecture patterns, security requirements, and compliance obligations.
- End-to-end orchestration: From initial development through testing, deployment, and maintenance, orchestrates modernization, testing and remediation tasks seamlessly while maintaining context across sessions.
- Security-first development: Embedding security directly into workflows, enabling "shift-left" vulnerability scans, expedited FedRAMP hardening and facilitating quantum-safe cryptographic migration.
To request access to Project Bob, click here.
Accelerating Enterprise AI Adoption With Choice
A critical barrier preventing businesses from harnessing AI's full potential is the inability to access and deploy these technologies in ways that align with their unique enterprise requirements. Organizations need the flexibility to choose where, how, and with which AI technologies they operate without being locked into a single vendor's platform.
IBM's expanding AI partner ecosystem aims to alleviate this challenge by delivering advanced AI tools, products, and services across IBM and other partner portfolios that can integrate seamlessly into a business's existing environment and workflows.
To that end, IBM is announcing a new partnership with Anthropic that continues this commitment to choice and flexibility. IBM will integrate Anthropic's large language models (LLMs) directly into select IBM software products, starting with Project Bob, its new AI-first IDE. IBM has also created a first-of-its-kind guide verified by Anthropic – Architecting Secure Enterprise AI Agents with MCP – focused on the Agent Development Lifecycle (ADLC), a structured approach to designing, deploying and managing enterprise AI agents.
Learn More
IBM TechXchange 2025 takes place October 6-9 in Orlando, FL. Stay up to speed on this news and more by visiting the IBM Newsroom.
To read IBM recent client & partner testimonials, click here.
Click here to access a suite of assets to share across your business and personal channels with our social sharing toolkit.
Statements regarding IBM's future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.
About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.
Media contact:
IBM
Sarah Benchaita
sarah.benchaita@ibm.com
From Agentic Orchestration to Infrastructure Automation, New and Upcoming Capabilities Support Productivity for Developers, Lines of Business and Infrastructure
ORLANDO, Fla., Oct. 7, 2025 /PRNewswire/ -- Today, at TechXchange 2025, IBM's (NYSE: IBM) annual event for developers and technologists, the company unveiled new and upcoming product capabilities designed to help enterprises move beyond AI experimentation and unlock productivity gains across development, operations and business workflows. Drawing thousands of attendees from around the world, TechXchange serves as a launchpad for IBM's latest advancements in agentic AI, hybrid cloud, quantum computing and intelligent infrastructure.
Generative AI has the potential to add trillions in economic value in the coming years. Yet, many organizations face barriers to adoption – ranging from fragmented hybrid environments to gaps in data quality and AI readiness. IBM's latest announcements address these challenges with products built for production readiness, real-time governance and seamless integration across hybrid cloud ecosystems.
"AI productivity is the new speed of business. These features will help clients remove bottlenecks across their entire technology lifecycle," said Dinesh Nirmal, Senior Vice President of Products, IBM Software. "With these enhancements across our portfolio, we're giving customers capabilities that take developer productivity, agentic orchestration and infrastructure intelligence to the next level."
Enhancing Performance for Agentic Orchestration
Core to IBM's agentic AI framework is watsonx Orchestrate, a product offering more than 500 tools and customizable, domain-specific agents from IBM and its partners. Orchestrate is designed to be tool-agnostic and adaptable to any environment, enabling scalable deployment and governance of AI agents.
Capabilities include AgentOps, a built-in agentic observability and governance layer that provides full lifecycle transparency. With real-time monitoring and policy-based controls, AgentOps help assess agents' reliability.
Consider an HR agent onboarding new employees:
- Without AgentOps: The agent sets up benefits and payroll, but teams lack visibility into whether it's applying policies correctly or how it's handling sensitive data until problems surface.
- With AgentOps: Every action is monitored and governed, allowing anomalies to be flagged and corrected in real-time and helping drive a seamless onboarding experience from start to finish.
Businesses also require products that simplify agent setup and orchestration for both developers and non-technical teams. The following enhancements in watsonx Orchestrate aim to meet these needs:
- Agentic workflows: Developers often rely on brittle scripts that break when scaled. With Agentic workflows, now generally available, they can use standardized, reusable flows that sequence multiple agents and tools consistently.
- Langflow integration: Teams without deep coding expertise can use Langflow's drag-and-drop visual builder to help build an agent in minutes. This integration is currently in tech preview and is expected to be generally available end of October.
Additionally, IBM plans to extend these capabilities to the mainframe with the upcoming watsonx Assistant for Z. Purpose-built IBM Z agents will enable the shift from reactive troubleshooting to proactive system management by understanding conversational context and automating operational processes while maintaining security and compliance. Building on the IBM z17 launch, this redesigned experience aims to streamline workflows and deliver greater productivity to mainframe users.
Advancing The Foundation That Gives Agents Trusted Context
Following its acquisition of HashiCorp, IBM announced Project infragraph which replaces fragmented tools and manual processes with a unified, intelligent control plane for observability. As enterprises scale across hybrid and multi-cloud environments, tool sprawl creates information silos.
For example, when a critical Common Vulnerabilities and Exposures (CVE) is discovered, the standard process is an individual will email dozens of teams across the organization and build a spreadsheet to manually track and ensure all known instances of the vulnerable component have been patched. Through Project infragraph, an organization can have one view of its entire infrastructure estate and security posture, without silos. It provides a live view — rather than manual CSV-based reporting — of what's being managed within HashiCorp Cloud Platform (HCP) and outside of it. The platform also allows users to drill down into any resource clusters in its infrastructure estate (such as any container running in a VPC) to see all components with near real-time data.
Project infragraph is planned to be delivered as a capability within HCP. In the future, Project infragraph plans to extend HCP to connect to IBM's broader software portfolio, including Red Hat Ansible and OpenShift, watsonx Orchestrate, Concert, Turbonomic, and Cloudability. This approach aims to help customers unify infrastructure, security, and applications under a consistent data and policy model.
HashiCorp is now accepting applications for the private beta program for Project infragraph, which is expected to open in December 2025.
Powering Developer Productivity
Project Bob – now in private tech preview – is a new, AI-first integrated development environment (IDE) designed with advanced task generation capabilities for enterprise software development lifecycles (SDLC), including software modernization.
Moving beyond today's AI coding assistants, Project Bob seeks to fundamentally transform SDLC by working alongside developers to write, test, upgrade and help secure software. Project Bob uses and orchestrates between industry-leading LLMs including Anthropic Claude, Mistral AI, Llama, and IBM Granite.
Key capabilities include:
- Application modernization at scale: Automated system upgrades and framework migrations and multi-step refactoring with context-awareness across large-scale codebases.
- Intelligent code generation and review: AI assistance that understands enterprise architecture patterns, security requirements, and compliance obligations.
- End-to-end orchestration: From initial development through testing, deployment, and maintenance, orchestrates modernization, testing and remediation tasks seamlessly while maintaining context across sessions.
- Security-first development: Embedding security directly into workflows, enabling "shift-left" vulnerability scans, expedited FedRAMP hardening and facilitating quantum-safe cryptographic migration.
To request access to Project Bob, click here.
Accelerating Enterprise AI Adoption With Choice
A critical barrier preventing businesses from harnessing AI's full potential is the inability to access and deploy these technologies in ways that align with their unique enterprise requirements. Organizations need the flexibility to choose where, how, and with which AI technologies they operate without being locked into a single vendor's platform.
IBM's expanding AI partner ecosystem aims to alleviate this challenge by delivering advanced AI tools, products, and services across IBM and other partner portfolios that can integrate seamlessly into a business's existing environment and workflows.
To that end, IBM is announcing a new partnership with Anthropic that continues this commitment to choice and flexibility. IBM will integrate Anthropic's large language models (LLMs) directly into select IBM software products, starting with Project Bob, its new AI-first IDE. IBM has also created a first-of-its-kind guide verified by Anthropic – Architecting Secure Enterprise AI Agents with MCP – focused on the Agent Development Lifecycle (ADLC), a structured approach to designing, deploying and managing enterprise AI agents.
Learn More
IBM TechXchange 2025 takes place October 6-9 in Orlando, FL. Stay up to speed on this news and more by visiting the IBM Newsroom.
To read IBM recent client & partner testimonials, click here.
Click here to access a suite of assets to share across your business and personal channels with our social sharing toolkit.
Statements regarding IBM's future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.
About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.
Media contact:
IBM
Sarah Benchaita
sarah.benchaita@ibm.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
IBM Unveils Advancements Across Software and Infrastructure to Help Enterprises Operationalize AI
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Global fans to experience the Games of the Future like never before as MOBA PC.Dota 2 competition kickoffs in Abu Dhabi
DUBAI, UAE, Dec. 13, 2025 /PRNewswire/ -- Phygital International, the global promoter of phygital sports, today announces the official launch of the GOTF OTT Platform, the dedicated streaming destination for the Games of the Future 2025 Abu Dhabi powered by ADNOC (GOTF 2025). The platform goes live as this year's competition begins, with its first broadcast featuring the opening rounds of the MOBA PC.Dota 2 discipline on 14 December from Pixoul Gaming in Abu Dhabi.
Accessible at https://tv.gofuture.games, the new streaming hub serves as the central digital home for live broadcasts, full-event replays, highlights, and exclusive behind-the-scenes content spanning all GOTF 2025 disciplines.
Designed for global accessibility and year-round engagement, the platform enables fans everywhere to watch every match live, revisit full replays at any time, and enjoy curated short-form content optimized for social and mobile viewing.
Powered end-to-end by technology partner Asport, the GOTF OTT Platform integrates advanced cloud-based broadcasting, seamless navigation, and real-time highlight creation tools to elevate the fan experience. These capabilities support richer storytelling across all channels and establish tv.gofuture.games as the long-term digital home of phygital sport.
Moba PC.Dota 2 competition to launch platform
The launch coincides with preparations for a spectacular start to the Games, as the MOBA PC.Dota 2 competition brings together iconic players, celebrated legends, and rising regional stars for what promises to be one of the most competitive line-ups in the event's history. All matches from the discipline will stream live on https://tv.gofuture.games.
Teams set to compete include E7, Paper Tigers, Legends Rebooted, Vikings, Team Phoenix, Nigma Galaxy, Win and TraBoTeam each bringing a distinctive mix of elite pro players and influential gaming personalities. One of the leading competitors will be Xu "BurNIng" Zhilei, who will be playing in team Paper Tigers and who iswidely regarded as one of the greatest carry players in Dota 2 history.
With such a stacked international field, fans can expect clashing playstyles, unpredictable upsets, and fresh rivalries, setting the stage for one of the headline showpieces of GOTF 2025.
Following the opening Group Stage, the competition advances into a full double-elimination playoff bracket, culminating in high-stakes best-of-three clashes on 18–19 December at ADNEC, where teams will fight for a place in the final and a shot at international glory.
Commenting on the launch of the platform, Nis Hatt, CEO of Phygital International, said: "The GOTF OTT Platform marks a major milestone in our mission to bring phygital sport to a global audience. This world-class digital destination showcases the energy, innovation, and inclusivity at the heart of the Games of the Future. As Dota 2 opens the competition tomorrow, we're excited to offer millions of fans a new way to experience every moment of this year's Games live."
Growing network of global broadcast partners
In addition to the GOTF OTT Platform, fans can follow the Games of the Future Abu Dhabi 2025 powered by ADNOC across a growing network of international media rights and broadcast partners, ensuring fans around the world can catch all the action.
In the United States, coverage will be available via ESR TV, the leading gaming and esports network reaching mainstream audiences through platforms such as Apple TV, Sling, and Amazon Prime Video Channels. Across Latin America, FOX Sports Mexico and Zapping will deliver both English and Spanish-language broadcasts across the region.
On mobile-first platforms, Bigo Live will act as an interactive real-time streaming hub, offering live competition windows, creator-led co-streams, and fan-generated reactions. With strong Gen-Z and global creator adoption, Bigo Live brings the Games directly into participatory viewing culture. Complementing this, Likee will amplify the emotion and energy of GOTF 2025 through short-form video storytelling, transforming standout moments into shareable narratives.
These partners build on an already confirmed broadcast footprint that includes Sportworld and BIGG TV across EMEA, Huya and SOOP in Asia, and StarTimes and TV BRICS across Africa.
"With these major additions to our broadcast network, we take great pride in ensuring the Games of the Future Abu Dhabi 2025 powered by ADNOC are accessible to audiences worldwide. We are delivering a multi-regional, multi-generational platform that matches the scale and innovation of phygital sport," added Hatt.
Tickets for the Games of the Future Abu Dhabi 2025 powered by ADNOC are now on sale at www.gotfabudhabi.com. Fans can also follow all the latest updates and behind-the-scenes content on Instagram at @gamesofthefutureofficial and @gotfabudhabi.
About Phygital International (PI):
Phygital International is the promoter of phygital sports globally and is focused on innovating and redefining sports. It is the custodian and rights holder of the Games of the Future and oversees the bidding process for each host city.
For further information please visit: https://Phygitalinternational.com
About the Games of the Future (GOTF):
The Games of the Future is an annual international event that fuses the worlds of physical and digital and is the pinnacle of phygital sport. The tournament brings together the next generation of phygital sporting heroes from all over the world to compete in a diverse range of phygital disciplines and challenges. The Games of the Future 2025 will be held in Abu Dhabi, UAE while the Games of the Future 2026, will be held in Astana, Kazakhstan.
For more information please visit: https://gofuture.games/
Contact: press@phygitalinternational.com
Global fans to experience the Games of the Future like never before as MOBA PC.Dota 2 competition kickoffs in Abu Dhabi
DUBAI, UAE, Dec. 13, 2025 /PRNewswire/ -- Phygital International, the global promoter of phygital sports, today announces the official launch of the GOTF OTT Platform, the dedicated streaming destination for the Games of the Future 2025 Abu Dhabi powered by ADNOC (GOTF 2025). The platform goes live as this year's competition begins, with its first broadcast featuring the opening rounds of the MOBA PC.Dota 2 discipline on 14 December from Pixoul Gaming in Abu Dhabi.
Accessible at https://tv.gofuture.games, the new streaming hub serves as the central digital home for live broadcasts, full-event replays, highlights, and exclusive behind-the-scenes content spanning all GOTF 2025 disciplines.
Designed for global accessibility and year-round engagement, the platform enables fans everywhere to watch every match live, revisit full replays at any time, and enjoy curated short-form content optimized for social and mobile viewing.
Powered end-to-end by technology partner Asport, the GOTF OTT Platform integrates advanced cloud-based broadcasting, seamless navigation, and real-time highlight creation tools to elevate the fan experience. These capabilities support richer storytelling across all channels and establish tv.gofuture.games as the long-term digital home of phygital sport.
Moba PC.Dota 2 competition to launch platform
The launch coincides with preparations for a spectacular start to the Games, as the MOBA PC.Dota 2 competition brings together iconic players, celebrated legends, and rising regional stars for what promises to be one of the most competitive line-ups in the event's history. All matches from the discipline will stream live on https://tv.gofuture.games.
Teams set to compete include E7, Paper Tigers, Legends Rebooted, Vikings, Team Phoenix, Nigma Galaxy, Win and TraBoTeam each bringing a distinctive mix of elite pro players and influential gaming personalities. One of the leading competitors will be Xu "BurNIng" Zhilei, who will be playing in team Paper Tigers and who iswidely regarded as one of the greatest carry players in Dota 2 history.
With such a stacked international field, fans can expect clashing playstyles, unpredictable upsets, and fresh rivalries, setting the stage for one of the headline showpieces of GOTF 2025.
Following the opening Group Stage, the competition advances into a full double-elimination playoff bracket, culminating in high-stakes best-of-three clashes on 18–19 December at ADNEC, where teams will fight for a place in the final and a shot at international glory.
Commenting on the launch of the platform, Nis Hatt, CEO of Phygital International, said: "The GOTF OTT Platform marks a major milestone in our mission to bring phygital sport to a global audience. This world-class digital destination showcases the energy, innovation, and inclusivity at the heart of the Games of the Future. As Dota 2 opens the competition tomorrow, we're excited to offer millions of fans a new way to experience every moment of this year's Games live."
Growing network of global broadcast partners
In addition to the GOTF OTT Platform, fans can follow the Games of the Future Abu Dhabi 2025 powered by ADNOC across a growing network of international media rights and broadcast partners, ensuring fans around the world can catch all the action.
In the United States, coverage will be available via ESR TV, the leading gaming and esports network reaching mainstream audiences through platforms such as Apple TV, Sling, and Amazon Prime Video Channels. Across Latin America, FOX Sports Mexico and Zapping will deliver both English and Spanish-language broadcasts across the region.
On mobile-first platforms, Bigo Live will act as an interactive real-time streaming hub, offering live competition windows, creator-led co-streams, and fan-generated reactions. With strong Gen-Z and global creator adoption, Bigo Live brings the Games directly into participatory viewing culture. Complementing this, Likee will amplify the emotion and energy of GOTF 2025 through short-form video storytelling, transforming standout moments into shareable narratives.
These partners build on an already confirmed broadcast footprint that includes Sportworld and BIGG TV across EMEA, Huya and SOOP in Asia, and StarTimes and TV BRICS across Africa.
"With these major additions to our broadcast network, we take great pride in ensuring the Games of the Future Abu Dhabi 2025 powered by ADNOC are accessible to audiences worldwide. We are delivering a multi-regional, multi-generational platform that matches the scale and innovation of phygital sport," added Hatt.
Tickets for the Games of the Future Abu Dhabi 2025 powered by ADNOC are now on sale at www.gotfabudhabi.com. Fans can also follow all the latest updates and behind-the-scenes content on Instagram at @gamesofthefutureofficial and @gotfabudhabi.
About Phygital International (PI):
Phygital International is the promoter of phygital sports globally and is focused on innovating and redefining sports. It is the custodian and rights holder of the Games of the Future and oversees the bidding process for each host city.
For further information please visit: https://Phygitalinternational.com
About the Games of the Future (GOTF):
The Games of the Future is an annual international event that fuses the worlds of physical and digital and is the pinnacle of phygital sport. The tournament brings together the next generation of phygital sporting heroes from all over the world to compete in a diverse range of phygital disciplines and challenges. The Games of the Future 2025 will be held in Abu Dhabi, UAE while the Games of the Future 2026, will be held in Astana, Kazakhstan.
For more information please visit: https://gofuture.games/
Contact: press@phygitalinternational.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Official streaming platform for the Games of the Future Abu Dhabi 2025 powered by ADNOC launches ahead of opening competition
Official streaming platform for the Games of the Future Abu Dhabi 2025 powered by ADNOC launches ahead of opening competition