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Sentinel 570 Utility Terrain Vehicle Delivers Comfort, Connectivity and Performance with Premium Design and 4WD Capability
GARLAND, Texas, Oct. 7, 2025 /PRNewswire/ -- Massimo Group (NASDAQ: MAMO), a powersports vehicles manufacturer and distributor, today announced the arrival of its all-new Sentinel 570 HVAC UTV, the introductory model of the company's new premium Sentinel Series. Designed with innovation, comfort and productivity in mind, the Sentinel 570 is now in stock and shipping to dealer partners nationwide.
The Sentinel 570 HVAC UTV sets a new benchmark in the 500-class utility terrain vehicle market, delivering unmatched comfort and performance in all weather conditions. Featuring a fully enclosed cabin with both heating and air conditioning, this model ensures operators can work, ride, or explore in comfort year-round—shielded from extreme cold and heat.
Key features of the Sentinel 570 include:
- HVAC-equipped enclosed cabin for superior rider comfort in every season
- Touchscreen digital display with GPS navigation for advanced connectivity and convenience
- Premium seating for enhanced comfort during work or recreational use
- On-demand 4WD system providing superior traction across terrains
- Independent front and rear suspension for a smooth, controlled ride
- Sleek new body design and premium standard equipment package
"The Sentinel 570 HVAC UTV delivers a complete package of power, comfort, and advanced technology in a highly competitive segment," said David Shan, CEO of Massimo Group. "This launch underscores our commitment to continued innovation and premium product development, providing customers with a vehicle that excels across work, recreation, and utility applications."
The Sentinel 570 represents the first in a full lineup of premium Sentinel Series models, with the 770, 900, and 1500 models planned for 2026. This expansion highlights Massimo's ongoing investment in building a robust product portfolio that meets customer demand while driving long-term growth opportunities for the company and its dealer network.
About Massimo Group (NASDAQ: MAMO)
Massimo Group is a manufacturer and distributor of powersports products. Headquartered in Texas, the company offers a full lineup of UTVs, ATVs, and mini bikes built for outdoor adventure. Massimo Group is dedicated to providing high-performance, reliable, and affordable vehicles for consumers across the United States.
Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the federal securities laws with respect to Massimo Group. All statements other than statements of historical facts contained in this press release, including statements regarding Massimo Group's future results of operations and financial position, Massimo Group's business strategy, prospective costs, timing and likelihood of success, plans and objectives of management for future operations, future results of current and anticipated operations of Massimo Group are forward-looking statements. In some cases, forward-looking statements can be identified because they contain words such as "anticipate," "believe," "estimate," "expect," "intend," "may," "predict," "project," "target," "potential," "seek," "will," "would," "could," "should," or similar expressions and the negatives of those terms. Massimo Group cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond Massimo Group 's control.
Company Contact
Dr. Yunhao Chen
Chief Financial Officer
Massimo Group
ir@massimomotor.com
Corporate Communications
IBN
Austin, Texas
www.InvestorBrandNetwork.com
512.354.7000 Office
Editor@InvestorBrandNetwork.com
Sentinel 570 Utility Terrain Vehicle Delivers Comfort, Connectivity and Performance with Premium Design and 4WD Capability
GARLAND, Texas, Oct. 7, 2025 /PRNewswire/ -- Massimo Group (NASDAQ: MAMO), a powersports vehicles manufacturer and distributor, today announced the arrival of its all-new Sentinel 570 HVAC UTV, the introductory model of the company's new premium Sentinel Series. Designed with innovation, comfort and productivity in mind, the Sentinel 570 is now in stock and shipping to dealer partners nationwide.
The Sentinel 570 HVAC UTV sets a new benchmark in the 500-class utility terrain vehicle market, delivering unmatched comfort and performance in all weather conditions. Featuring a fully enclosed cabin with both heating and air conditioning, this model ensures operators can work, ride, or explore in comfort year-round—shielded from extreme cold and heat.
Key features of the Sentinel 570 include:
- HVAC-equipped enclosed cabin for superior rider comfort in every season
- Touchscreen digital display with GPS navigation for advanced connectivity and convenience
- Premium seating for enhanced comfort during work or recreational use
- On-demand 4WD system providing superior traction across terrains
- Independent front and rear suspension for a smooth, controlled ride
- Sleek new body design and premium standard equipment package
"The Sentinel 570 HVAC UTV delivers a complete package of power, comfort, and advanced technology in a highly competitive segment," said David Shan, CEO of Massimo Group. "This launch underscores our commitment to continued innovation and premium product development, providing customers with a vehicle that excels across work, recreation, and utility applications."
The Sentinel 570 represents the first in a full lineup of premium Sentinel Series models, with the 770, 900, and 1500 models planned for 2026. This expansion highlights Massimo's ongoing investment in building a robust product portfolio that meets customer demand while driving long-term growth opportunities for the company and its dealer network.
About Massimo Group (NASDAQ: MAMO)
Massimo Group is a manufacturer and distributor of powersports products. Headquartered in Texas, the company offers a full lineup of UTVs, ATVs, and mini bikes built for outdoor adventure. Massimo Group is dedicated to providing high-performance, reliable, and affordable vehicles for consumers across the United States.
Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the federal securities laws with respect to Massimo Group. All statements other than statements of historical facts contained in this press release, including statements regarding Massimo Group's future results of operations and financial position, Massimo Group's business strategy, prospective costs, timing and likelihood of success, plans and objectives of management for future operations, future results of current and anticipated operations of Massimo Group are forward-looking statements. In some cases, forward-looking statements can be identified because they contain words such as "anticipate," "believe," "estimate," "expect," "intend," "may," "predict," "project," "target," "potential," "seek," "will," "would," "could," "should," or similar expressions and the negatives of those terms. Massimo Group cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond Massimo Group 's control.
Company Contact
Dr. Yunhao Chen
Chief Financial Officer
Massimo Group
ir@massimomotor.com
Corporate Communications
IBN
Austin, Texas
www.InvestorBrandNetwork.com
512.354.7000 Office
Editor@InvestorBrandNetwork.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Massimo Group Launches New Sentinel 570 HVAC UTV, Expanding Premium Sentinel Series
Massimo Group Launches New Sentinel 570 HVAC UTV, Expanding Premium Sentinel Series
ALULA, Saudi Arabia, Jan. 16, 2026 /PRNewswire/ -- Today marks the official opening of Desert X AlUla 2026, the landmark fourth edition of the international, open-air biennial exhibition. Arts AlUla, in collaboration with Desert X, welcomes visitors to experience a stellar line-up of Saudi and international multi-generational artists whose site-responsive earthworks, sculptures, and installations will engage in a powerful dialogue with the awe-inspiring landscapes and layered heritage of AlUla.
As a premier destination rich in ancient history and breathtaking nature, AlUla, located in Northwest Saudi Arabia, solidifies its position on the global stage as a dynamic, emerging land art destination with Desert X AlUla, the region's first public art biennale, and a key highlight of the AlUla Arts Festival.
The 2026 edition of Desert X AlUla brings together 11 acclaimed artists whose diverse works reflect a wide spectrum of ideas, materials, and traditions. From monumental kinetic sculpture to sound-based explorations above and below ground, each commission is deeply rooted in relationships to AlUla's distinctive environment, further cementing Desert X AlUla's reputation as a globally significant platform for site-responsive land art.
Desert X AlUla runs until February 28, 2026, as a cornerstone of the annual AlUla Arts Festival. Curated by Wejdan Reda, Zoé Whitley, with artistic direction by Neville Wakefield, and Raneem Farsi, its fourth edition explores 'Space Without Measure.' Inspired by Kahlil Gibran, the theme fosters contemplation of imagination within AlUla's natural settings. The exhibition, set in the desert canyons of AlUla, serves as a pre-opening programme for Wadi AlFann, offering a pivotal glimpse into AlUla's plans to create a permanent land art 'Valley of the Arts.'
Hamad Alhomiedan, Director of Arts & Creative Industries at the Royal Commission for AlUla (RCU), said: "At Desert X AlUla 2026, audiences will engage with art that deeply converses with AlUla's unique landscapes and rich heritage. These compelling commissions highlight AlUla's dynamic transformation into a major global destination, where ancient and contemporary expressions converge. This exhibition is part of our broader revitalisation of AlUla as a culturally rich destination to live, work and visit and integral to positioning AlUla in the global dialogue of contemporary art and as a precursor to monumental projects like Wadi AlFann."
Participating artist/artworks are:
- Sara Abdu, A Kingdom Where No One Dies: Contours of Resonance
- Mohammad Alfaraj, What was the Question Again?
- Mohammed AlSaleem, The Thorn, AlShuruf Unit, The Triangles, Flower Bud, and Al Ahilla (courtesy of Royal Commission for Riyadh City)
- Tarek Atoui, The Water Song
- Bahraini-Danish, Bloom
- Maria Magdalena Campos-Pons, Imole Red
- Agnes Denes, The Living Pyramid
- Ibrahim El-Salahi, Haraza Tree
- Basmah Felemban, Murmur of Pebbles
- Vibha Galhotra, Future Fables
- Héctor Zamora, Tar HyPar
For further information, please contact:
Sabrine.Shaw@bursonglobal.com
AlUlaArtsFestival@bursonglobal.com
Multimedia gallery:
High-resolution photos of all 11 artists and their artworks can be found here.
About AlUla and Arts AlUla
Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.
The most well-known and recognised site in AlUla is Hegra, the principal southern city of the Nabataean Kingdom and Saudi Arabia's first UNESCO World Heritage Site. AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages. AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes was developed from at least the 12th century and has been revitalised as the vibrant hub for visitors and residents.
The creation of Arts AlUla within The Royal Commission for AlUla (RCU) is a commitment to crafting the next chapters in a millennia of artistic creation – celebrating cultural inheritance and shaping a future inspired by artists built be artists. The work of Arts AlUla seeks to preserve this legacy: fuse the old with the new; the local with the international, keeping the arts central to the spirit of AlUla as a place of extraordinary natural and human heritage.
Wadi AlFann, meaning 'Valley of the Arts,' will be a global cultural destination for land art, unveiling from 2028 onwards, where era-defining works by artists from around the world will be permanently sited in the monumental landscape of AlUla, the extraordinary desert region of north-west Saudi Arabia.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Desert X AlUla 2026: monumental land art exhibition opens in the ancient oasis of AlUla
