--(BUSINESS WIRE)--Oct 7, 2025--
Matter Communications:
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251007436959/en/
What:
Matter is convening leading voices in PR, marketing, SEO and content for a virtual panel discussion, “How to Be Visible in an AI World.” The event will explore how communications leaders are adapting strategies to optimize for AI-powered search experiences, the rise of “zero click” search, and the new rules of digital visibility.
Why It Matters:
AI is transforming how organizations earn media coverage, search rankings and audience trust. This discussion will give CMOs and senior PR and marketing leaders practical guidance on:
Who:
When:
Wednesday, November 5, 2025
1:00 – 2:00 PM ET
Where:
Virtual Event (via Wistia)
https://bit.ly/3Wm5mbq
Quote:
“AI is changing both how content is consumed and how it is discovered,” said Mandy Mladenoff, President of Matter. “It’s increasingly important for organizations to understand how to stand out and be noticed at a time when 80% of consumers rely on “zero click” results from AI-generated search summaries. Today, meaningful visibility means making your content crawlable, semantically rich, and structurally organized so that AI tools and overviews can parse it for direct answers — not just driving traffic. At the same time, brands need to lean harder into authority—leveraging social proof, third-party reviews, deep analysis and earned media — so when AI overviews draw from multiple sources, your voice is among those recommended. This Summit will give brands practical steps to structure content for AI, amplify brand authority through earned media and social proof, and maintain the originality and authenticity that build industry trust and thought leadership.”
FAQs
Q: What is Generative Engine Optimization (GEO)? A: GEO is a digital marketing strategy that optimizes content specifically for AI-powered search engines and Large-Language-Models models (LLMs), going beyond traditional SEO to focus on semantic understanding and structured data.
Q: How does AI impact traditional PR and marketing strategies? A: AI transforms marketing and PR by changing how information is discovered through new methods of searching, requiring brands to optimize for AI citations using structured content formatting and authority building rather than just website traffic generation.
Q: Who should attend the AI Summit? A: Marketing executives, SEOs, content strategists, PR professionals, and business leaders looking to understand AI's impact on digital visibility and brand authority.
Q: What are zero-click search results? A: Zero-click results are AI-generated summaries that answer user queries directly in search results without requiring clicks to external websites to learn more information.
Matter Communications is hosting a virtual AI Summit — “How to Be Visible in an AI World” — bringing together leaders in PR, marketing, SEO, content marketing, and enterprise communications. The panel will explore how organizations can adapt strategies for AI-powered search, generative AI tools, zero-click searches, and modern digital visibility.
WASHINGTON (AP) — President Donald Trump is traveling to Dover Air Force Base in Delaware on Wednesday for a dignified transfer for the two Iowa National Guard members killed in an attack in the Syrian desert that is testing the rapprochement between Washington and Damascus.
The two guardsmen killed in the attack on Saturday were Sgt. Edgar Brian Torres-Tovar, 25, of Des Moines, and Sgt. William Nathaniel Howard, 29, of Marshalltown, according to the U.S. Army. Both were members of the 1st Squadron, 113th Cavalry Regiment. A U.S. civilian working as an interpreter, identified Tuesday as Ayad Mansoor Sakat of Macomb, Michigan, was also killed.
The ritual at Dover Air Force Base honors U.S. service members killed in action and is one of the most solemn duties undertaken by the commander in chief.
During the process, transfer cases draped with the American flag holding the remains of fallen soldiers are carried from the military aircraft that carried them to Dover to an awaiting vehicle to transport them to the mortuary facility at the base. There, the fallen service members are prepared for their final resting place.
Trump, a Republican, said during his first term that witnessing the dignified transfer of service members’ remains is “the toughest thing I have to do” as president.
The Iowa National Guard is remembering the two men as heroes. Howard’s stepfather, Jeffrey Bunn, said Howard “loved what he was doing and would be the first in and last out,” noting that he had wanted to be a soldier since he was a young boy.
In a post on the Meskwaki Nation Police Department’s Facebook page, Bunn — who is chief of the Tama, Iowa, department — called Howard a loving husband and an “amazing man of faith” and said Howard’s brother, a staff sergeant in the Iowa National Guard, would escort “Nate” back to Iowa.
Torres-Tovar was remembered as a “very positive” person who was family oriented and someone who always put others first, according to fellow guardsmen who were deployed with Torres-Tovar and issued a statement to the local TV broadcast station WOI.
“They were dedicated professionals and cherished members of our Guard family who represented the best of Iowa,” said Maj. Gen. Stephen Osborn, adjutant general of the Iowa National Guard.
On Saturday, Trump told reporters that he was mourning the deaths and vowed retaliation.
Trump said Monday that he remained confident in the leadership of interim Syrian President Ahmed al-Sharaa, the onetime leader of an Islamic insurgent group who led the ouster of former President Bashar Assad, whose family had an iron grip on Syrian rule for decades.
The U.S. president welcomed al-Sharaa to Washington last month for a historic visit to the White House and formally welcomed Syria as a member of the U.S.-led coalition to fight the Islamic State group. Hundreds of U.S. troops are deployed in eastern Syria as part of a coalition fighting IS.
“This had nothing to do with him,” Trump told reporters in the Oval Office on Monday. “This had to do with ISIS.”
Three other members of the Iowa National Guard were injured in the attack. As of Monday, two were in stable condition and the other in good condition. The Pentagon has not identified them.
Trump traveled to Dover several times during his first term to honor the fallen, including for a U.S. Navy SEAL killed during a raid in Yemen, for two Army officers whose helicopter crashed in Afghanistan and for two Army soldiers killed in Afghanistan when a person dressed in an Afghan army uniform opened fire.
President Donald Trump talks to reporters as he departs from the South Lawn of the White House, Saturday, Dec. 13, 2025, in Washington, en route to Baltimore to attend the Army-Navy football game. (AP Photo/Jose Luis Magana)
President Donald Trump speaks during a Mexican Border Defense Medal presentation in the Oval Office of the White House, Monday, Dec. 15, 2025, in Washington. (AP Photo/Alex Brandon)
This undated photo released by the Iowa National Guard shows Sgt. Edgar Brian Torres-Tovar. (Iowa National Guard via AP)
This undated photo released by the Iowa National Guard shows Sgt. William Nathaniel Howard. (Iowa National Guard via AP)
This undated combo photo created with images released by the Iowa National Guard shows Sgts. William Nathaniel Howard, left, and Edgar Brian Torres-Tovar. (Iowa National Guard via AP)
