NEW YORK, Oct. 7, 2025 /PRNewswire/ -- This Breast Cancer Awareness Month, LILYSILK is deepening its ongoing commitment to women's health by announcing the expansion of its partnership with National Breast Cancer Foundation® (NBCF). The brand's Caring Collection, first launched in March 2024, now includes four new sleepwear styles in a signature ruby pink hue. From July 1, 2025 to September 30, 2026, 20% of gross retail sales from the entire Caring Collection will be donated to NBCF to help fund early detection, education, and patient support services.
This initiative builds on a long-standing relationship between LILYSILK and NBCF that began in 2022. LILYSILK's contributions have played a vital role in advancing NBCF's mission of "Helping Women Now®." The brand has contributed a total of $18,265.37, including $5,000 in direct donations and $13,265.37 from the sales of the Caring Collection.
These contributions have helped fund breast health education for 32 women, provide 23 mammograms, support 75 trained patient navigators, and provide personalized navigation services to 123 patients. The funds also supported 204 HOPE Kit Packing Party events held at NBCF headquarters, enabled 1,558 volunteers to serve in various program roles, and delivered 11 HOPE Kits to women undergoing treatment. These outcomes reflect the tangible, life-affirming impact behind every Caring Collection purchase, reinforcing LILYSILK's belief that elegance can empower, and that everyday choices can lead to extraordinary change.
The new sleepwear styles include Hope's Midi Strap Nightgown, Short Silk Camisole Set, Comfort Mid Silk Robe and Tailored Silk Nightdress. Each piece is made from LILYSILK's signature Silk Charmeuse, a luxurious fabric with a pearl-like sheen on one side and a matte finish on the other. Responsibly woven using a unique technique, it is breathable, hypoallergenic, moisture-retaining and drapes beautifully in all seasons. Every item features an embroidered pink ribbon logo to offer comfort and inspire those affected by breast cancer.
"At LILYSILK, we believe empowering women means standing beside them in every chapter of their lives," said David Wang, CEO of LILYSILK. "Since 2022, our partnership with National Breast Cancer Foundation has helped us provide not only donations, but also hope and strength to women facing breast cancer. As we enter our fourth year together, we remain dedicated to supporting NBCF's mission and making a meaningful difference for women and their families."
For more information, visit www.lilysilk.com and follow @lilysilk on Instagram.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
LILYSILK Renews Partnership with NBCF, Expands Caring Collection to Support Breast Cancer Awareness
SANYA, China, Jan. 16, 2026 /PRNewswire/ -- Orange Lion Sports (formerly Alibaba Sports), a global sports event operator, is redefining how major athletic competitions and tourism converge through the coordinated integration of digital platforms and consumer services. The recent 2025 Hainan (Sanya) Marathon, supported by the company, showcased an "event-as-journey" experience that delivered a professionally operated, high-quality racing platform while supporting measurable economic growth for the host city. The marathon saw hotel occupancy in Sanya soar to 92%, with a notable 35% surge in spending at local businesses along the race route, establishing a promising blueprint for the scalable "racecation" model.
"We are committed to creating lasting value for athletes and sports enthusiasts," said Yang Yong, General Manager of Events and Commercialization at event partner Orange Lion Sports. "We activated resources across the Alibaba ecosystem, including Taobao, Fliggy, Alibaba Health, Ant Chain, and Amap, to extend engagement beyond race day. This approach attracted runners from across Hainan, other parts of China, and overseas, while encouraging additional event-related spending."
The provincial tourism and sports department has introduced funding incentives for 2026 sports events to attract national and international competitions. Orange Lion Sports has demonstrated how large-scale events can generate sustained economic activity and benefit local businesses by digitally integrating dining, lodging, transportation, entertainment, and shopping. In partnership with Taobao, the company launched a "Winter Warm-up Festival" that distributed tailored promotional vouchers and offers ahead of the event, designed to connect race participation with consumer engagement by introducing regional culinary specialties such as fermented vinegar hot pot and traditional Li-Miao cuisine to runners across China.
The economic benefits were sustained beyond the race period. According to Fliggy data, hotel bookings in Sanya began rising steadily from late October 2025, when event promotions launched, and remained strong throughout the marathon period. The momentum extended beyond the race, coinciding with the New Year holiday travel period. Data from the Sanya tourism bureau shows that during the 2026 New Year holiday, the city welcomed 650,800 visitor arrivals, with tourism revenue of 1.299 billion yuan (approx. US$186 million) generated, illustrating the role of the "racecation" model in supporting tourism demand.
In the future, Orange Lion Sports will harness AI technology to enhance sports events and promote fitness for all, in line with their assertion at CES in 2017: AI is the future of sports development.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Harnessing the Power of Sports: Orange Lion Sports Leads the Way in Driving the Emerging Trend of "Racecation"
