LeBron James teased 'the decision of all decisions' announcement. It was an ad

LOS ANGELES (AP) — LeBron James had another “decision” to announce. Turns out, it was an ad.

The Los Angeles Lakers star teased that he would have something to say Tuesday. The “decision” reference is a nod to how he announced in July 2010 that he was joining the Miami Heat.

It was supposed to come out at noon Eastern, but Hennessy — the cognac brand that James has been partners with for some time — made the announcement public about 90 minutes ahead of schedule. James' training schedule for the day changed, the brand said, necessitating the change in release plans.

“This fall, I'm going to be taking my talents to Hennessy V.S.O.P,” James said in the clip. Even the wording he used in that announcement mirrored how he announced that he was joining the Heat 15 years ago with his infamous “take my talents to South Beach” line.

Hennessy announced that it would be releasing a limited edition orange bottle featuring James' name on the label and his signature “crowning” gesture — a nod to his “King James” moniker. “Where the first moment marked a pivotal career move, this second decision celebrates a creative reunion and shared cultural legacy,” Hennessy said in the release announcing the move.

James teased the campaign by posting on X that he would be making “the decision of all decisions." The short video shows him walking toward a chair, then taking a seat opposite another man seated a few feet away — mildly reminiscent of the setup for his first “decision” when he sat opposite broadcaster Jim Gray for a televised announcement of the news that he was joining the Heat.

Social media went wild with speculation after the Monday post, as would be expected. James — the NBA's all-time leading scorer — turns 41 in December and is not only the NBA's oldest current player but also is about to set a record by appearing in his 23rd season in the league. He is not under contract past this season, which prompted obvious wondering if this would be how he announces a retirement plan.

Ticket prices for the Lakers’ final regular season game in April soared on Monday on secondary markets, with fans willing to spend big money just in case James does decide that this season is his last.

There were also many guesses on social media — correct ones, it turned out — that the latest “decision” would be James participating in an ad campaign of some sort.

“I like my decision,” James says at the end of the ad.

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Los Angeles Lakers' LeBron James (23) and Bronny James (9) pose for photos during the NBA basketball team's media day in El Segundo, Calif., Monday, Sept. 29, 2025. (AP Photo/Jae C. Hong)

Los Angeles Lakers' LeBron James shares a laugh with a reporter during the NBA basketball team's media day in El Segundo, Calif., Monday, Sept. 29, 2025. (AP Photo/Jae C. Hong)

Los Angeles Lakers forward LeBron James, left, talks with assistant coach Scott Brooks during the second half of an NBA preseason basketball game against the Phoenix Suns, Friday, Oct. 3, 2025, in Palm Desert, Calif. (AP Photo/Mark J. Terrill)

Los Angeles Lakers' Lebron James stands on the court before an NBA basketball preseason game against the Golden State Warriors, Sunday, Oct. 5, 2025, in San Francisco. (AP Photo/Godofredo A. Vásquez)

RIVERSIDE, Calif. (AP) — A smoky wildfire in southern California that broke out a day earlier and prompted evacuation orders was mostly under control Saturday afternoon, fire officials said.

Encompassing roughly 6.3 square miles (about 16 square kilometers) in Riverside County, about 64 miles (103 kilometers) east of Los Angeles, the Springs Fire was no longer growing and at least 75% percent contained Saturday, said Terra Fernandez, public safety information specialist for the Riverside County Fire Department. It was 25% contained on Friday.

Fire officials also lifted evacuation orders for a large swath of neighborhoods Saturday morning. Fernandez said she expected the rest will be lifted by the end of the day.

“It's pretty much under control,” Fernandez said.

The fire was fueled by strong Santa Ana winds with gusts predicted to get up to 45 mph (72 kph) on Saturday. But winds had “dissipated a bit” since Friday, helping the efforts of fire crews, Fernandez said. Natural equestrian trails around the area also helped firefighters make access to the fire and build effective containment lines around its perimeter, she said.

So far, no structures have been damaged or destroyed.

Crews began early Saturday dropping water and retardant all around the fire by air. About 260 personnel are battling the blaze, including crews from around the region who are building and strengthening the containment lines and laying hose, she said.

A handful of zones in the county remained under mandatory evacuation orders. It was not immediately known how many households were affected by the orders.

The fire is located in a populated unincorporated part of Riverside County that is a recreational area near the city of Moreno Valley, which has a population of roughly 200,000.

The cause of the fire remains under investigation.

Utility crews work to restore power lines in an area burned by the Springs Fire in Moreno Valley, Calif., Saturday, April 4, 2026. (AP Photo/Jae C. Hong)

A charred field is seen after the Springs Fire in Moreno Valley, Calif., Saturday, April 4, 2026. (AP Photo/Jae C. Hong)

Pechanga Fire Department firefighters monitor the smoky and fast-growing wildfire Springs Fire in Moreno Valley, Calif., Friday, April 3, 2026. (Terry Pierson /The Orange County Register via AP)