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Yup, The Southeast Asia "Nubank", Raises $32 Million in C-1 Round, Bringing Total Equity Funding to over $100 million

Business

Yup, The Southeast Asia "Nubank", Raises $32 Million in C-1 Round, Bringing Total Equity Funding to over $100 million
Business

Business

Yup, The Southeast Asia "Nubank", Raises $32 Million in C-1 Round, Bringing Total Equity Funding to over $100 million

2025-10-09 11:34 Last Updated At:11:55

SINGAPORE, Oct. 9, 2025 /PRNewswire/ -- Southeast Asia's digital bank Yup has recently secured $32 million in their latest equity funding through its C-1 round, backed by US investment firms including Moore Strategic Ventures, Spice Expeditions and Platanus, with participation from other institutional investors and existing shareholders. The raise marks a pivotal moment for the company as it accelerates efforts to expand its customer base and edge closer to profitability.

Since founded in 2021, Yup has demonstrated robust financial performance and consistent growth, cementing its position as one of Southeast Asia's most promising platforms in Fintech space. The company now serves millions of credit card holders and expects to reach break-even by the end of 2025—an achievement that reflects both operational discipline and strong market demand.

Beyond financial performance, Yup is advancing financial inclusion by expanding access to affordable, technology-driven financial services for underbanked and underserved populations in Southeast Asia. By providing working- and middle-class consumers with reliable credit and digital banking solutions, the company is unlocking new economic opportunities while reinforcing the region's financial resilience.

"We have a very clear vision since our Day 1, which is to be the principal payment tool for the working-class / middle-class customers in Southeast Asia. We have seen our revenue approximately double each year for the past three years, and we expect that momentum to accelerate even further in 2026 and 2027." said Donny Zhang, Co-Founder and CEO of Yup. "This round gives us the firepower to scale our reach and deepen engagement with our users. We're thrilled to have Moore Strategic Ventures, Spice and Platanus onboard as strategic partners in our next phase."

The C-1 round brings Yup's total equity funding to over $100 million, positioning the company for further expansion and potential strategic moves in 2026. "Over the past 4 years, we have successfully closed 6 rounds of equity fundraising, even during periods of capital market volatility. The continued support from global investors speaks volumes about their confidence in our long-term vision and execution." added by Gavin Guo, CFO of Yup. " This funding will be used to take our customer base to the next level and further refine our product experience."

Yup's fundraising comes as global investors increasingly look to Southeast Asia for resilient, tech-enabled growth stories in the Payment industry. Investors cited that the great market potential from Indonesia, which is one of the most promising emerging markets, and the company's disciplined execution are the key reasons for them to bet on Yup. With macroeconomic tailwinds continuing and digital adoption surging, companies like Yup are drawing renewed attention from capital markets.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Yup, The Southeast Asia "Nubank", Raises $32 Million in C-1 Round, Bringing Total Equity Funding to over $100 million

Yup, The Southeast Asia "Nubank", Raises $32 Million in C-1 Round, Bringing Total Equity Funding to over $100 million

SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Coda, a global leader in digital content monetization, today announced that it is integrating Unity's In‑App Purchasing (IAP) SDK with Coda's global web store platforms. This collaboration offers developers a single place to manage and optimize their entire digital catalog across mobile, web, and PC - directly through Unity's existing IAP workflow. 

With just a few lines of code, developers can launch secure, branded web stores powered by Coda - offering players more ways to purchase securely while improving their margins.

The integration is powered by Coda's Merchant of Record (MoR) solution, which is already trusted by leading publishers and fast-growing studios worldwide. As the legal seller in each market, Coda manages payments, fraud prevention, tax remittance, invoicing, and compliance across more than 70 markets and over 400 payment methods. This gives developers more time to focus on the game and the player experience.

"As the games industry moves beyond closed ecosystems, developers of every size want more flexibility and control over how they grow," said Shane Happach, CEO of Coda. "Our integration with Unity's IAP SDK gives creators more choice in how they launch and operate their own stores, wherever their players are, minus the complexity of managing global payments or compliance. This reflects Coda's commitment to democratizing game development and helping every studio, large or small, succeed on their own terms."

As web-based purchasing becomes a more practical part of developers' business mix, interest in direct-to-consumer web stores continues to grow. Today, these channels already account for roughly 26% of mobile gaming revenue in East and Southeast Asia, according to research from Niko Partners and Coda.

First-party web stores give developers greater control over pricing, promotions, and player communication, but introduce operational complexity across payments, compliance, fraud, and support. Coda removes these barriers with a scalable payments and risk platform, integrated directly into Unity's workflow.

Coda's integration with Unity's IAP sets a new D2C standard by bringing out-of-app monetization into developers' existing workflows, removing operational complexity, and making it easier to run web stores at a global scale.

Learn more at coda.co.

About Coda

Coda is a global leader in digital content monetization and distribution. We're trusted by 300+ publishers—including Activision, Electronic Arts, and Riot Games—to grow their audiences and revenue worldwide. Our out-of-app solutions include Custom Commerce, a fully customizable web store; Codapay, which enables seamless direct payments through a single API integration on publishers' websites; Codashop, the go-to marketplace for millions of gamers to purchase in-game content; and Distribution, which extends content reach through a network of trusted commerce partners. Founded in 2011, Coda is headquartered in Singapore with a team of 550+ Codans around the globe. Coda recently acquired Recharge, Europe's leading prepaid payments platform.  Coda is backed by Apis Partners, Insight Partners, and Smash Capital, and has been named an APAC High Growth Company (2023) by Financial Times, one of Granite Asia's NextGenTech 30 (2024), a payments leader on Fortune's Fintech Innovation Asia list (2024), and listed among The Straits Times Fastest Growing Fintechs (2024). For more on Coda, visit coda.co.

Press Contacts
Coda:
Liz Adam — VP, Corporate Affairs
elizah.adam@coda.co

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Coda and Unity to enable out-of-app monetization for game developers globally

Coda and Unity to enable out-of-app monetization for game developers globally

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