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SINGAPORE, Oct. 10, 2025 /PRNewswire/ -- ADA, the leading independent Data and AI company and Asia's largest integrated digital commerce player, has partnered with Opptra, a global commerce company enabling the expansion of leading consumer brands into Asia. The strategic collaboration has already brought Hasbro, one of the world's most iconic toy and entertainment brands, into Southeast Asia's fast- growing ecommerce market, with many more global powerhouse brands soon to follow, accelerating their digital-first growth across the region.
The collaboration unites ADA's digital, data, and AI capabilities with Opptra's portfolio of global brands and category expertise. As Southeast Asia's digital economy continues its rapid rise this partnership creates a powerful bridge for international brands to tap into the region's massive ecommerce opportunity.
Through the partnership, ADA will manage and operate flagship marketplace stores for Opptra's global brand portfolio, providing a full suite of ecommerce growth services including digital store operations, AI-powered prediction for scale and efficiency, marketing, creative, and analytics solutions. The collaboration aims to go beyond growing brands' presence across marketplaces, but also to lay the groundwork for direct-to-consumer and omnichannel expansion. Together, ADA and Opptra will onboard and grow leading global brands across key categories including toys, electronics, baby care, and general merchandise.
"Southeast Asia is one of the world's most exciting digital commerce frontiers," said Srinivas Gattamneni, CEO of ADA. "Our partnership with Opptra will bring global brands into the region's digital marketplaces today, and in the long run, transform how they connect, sell, and grow through data, AI, and technology. Together, we're building a foundation for sustained digital growth that extends beyond marketplace into direct-to-consumer, conversational AI, and next-generation customer experiences."
"At Opptra, we've always believed that global brands can win in Asia if they get two things right: understanding each market deeply and executing locally with precision," said Ranjit Babu, CEO at Opptra, Electronics and General Merchandise. "Partnering with ADA helps us do both, and at scale. Together, we can help brands reach millions of young, digital-first consumers across Southeast Asia quickly, efficiently, and with real impact."
The partnership's first milestone, bringing Hasbro into Southeast Asia, marks the beginning of a broader journey. With a strong pipeline of global brands across multiple categories, ADA and Opptra are set to expand their collaboration, deepening their role in shaping the region's digital commerce and transformation landscape.
About ADA
ADA is the data and AI company that designs, builds, and scales trusted AI-powered commerce experiences that drive measurable outcomes, combining AI Identity & Trust, AI-Powered Personalisation & Commerce, and AI-Ready Data Stack Enablement Solutions. Headquartered in Singapore and Malaysia, and operating across 14 markets with a 1,000-strong team serving 1,500 clients across Retail, CPG, BFSI, and more, ADA helps enterprises unlock value from data and transform marketing and commerce with data, AI, and technology.
Learn more: www.adaglobal.com
About Opptra
Opptra is an AI-native franchising and licensing partner dedicated to launching and scaling global brands across Asia. Founded with the backing of Binny Bansal, co-founder of Flipkart, Opptra blends deep domain expertise with advanced technology and a consolidated global supply chain. The company offers end-to-end capabilities including digital brand building, sourcing and manufacturing, and future-ready distribution. With an ecommerce-first approach and omnichannel technology, Opptra empowers brands to penetrate markets swiftly and efficiently.
Learn more: www.opptra.com
SINGAPORE, Oct. 10, 2025 /PRNewswire/ -- ADA, the leading independent Data and AI company and Asia's largest integrated digital commerce player, has partnered with Opptra, a global commerce company enabling the expansion of leading consumer brands into Asia. The strategic collaboration has already brought Hasbro, one of the world's most iconic toy and entertainment brands, into Southeast Asia's fast- growing ecommerce market, with many more global powerhouse brands soon to follow, accelerating their digital-first growth across the region.
The collaboration unites ADA's digital, data, and AI capabilities with Opptra's portfolio of global brands and category expertise. As Southeast Asia's digital economy continues its rapid rise this partnership creates a powerful bridge for international brands to tap into the region's massive ecommerce opportunity.
Through the partnership, ADA will manage and operate flagship marketplace stores for Opptra's global brand portfolio, providing a full suite of ecommerce growth services including digital store operations, AI-powered prediction for scale and efficiency, marketing, creative, and analytics solutions. The collaboration aims to go beyond growing brands' presence across marketplaces, but also to lay the groundwork for direct-to-consumer and omnichannel expansion. Together, ADA and Opptra will onboard and grow leading global brands across key categories including toys, electronics, baby care, and general merchandise.
"Southeast Asia is one of the world's most exciting digital commerce frontiers," said Srinivas Gattamneni, CEO of ADA. "Our partnership with Opptra will bring global brands into the region's digital marketplaces today, and in the long run, transform how they connect, sell, and grow through data, AI, and technology. Together, we're building a foundation for sustained digital growth that extends beyond marketplace into direct-to-consumer, conversational AI, and next-generation customer experiences."
"At Opptra, we've always believed that global brands can win in Asia if they get two things right: understanding each market deeply and executing locally with precision," said Ranjit Babu, CEO at Opptra, Electronics and General Merchandise. "Partnering with ADA helps us do both, and at scale. Together, we can help brands reach millions of young, digital-first consumers across Southeast Asia quickly, efficiently, and with real impact."
The partnership's first milestone, bringing Hasbro into Southeast Asia, marks the beginning of a broader journey. With a strong pipeline of global brands across multiple categories, ADA and Opptra are set to expand their collaboration, deepening their role in shaping the region's digital commerce and transformation landscape.
About ADA
ADA is the data and AI company that designs, builds, and scales trusted AI-powered commerce experiences that drive measurable outcomes, combining AI Identity & Trust, AI-Powered Personalisation & Commerce, and AI-Ready Data Stack Enablement Solutions. Headquartered in Singapore and Malaysia, and operating across 14 markets with a 1,000-strong team serving 1,500 clients across Retail, CPG, BFSI, and more, ADA helps enterprises unlock value from data and transform marketing and commerce with data, AI, and technology.
Learn more: www.adaglobal.com
About Opptra
Opptra is an AI-native franchising and licensing partner dedicated to launching and scaling global brands across Asia. Founded with the backing of Binny Bansal, co-founder of Flipkart, Opptra blends deep domain expertise with advanced technology and a consolidated global supply chain. The company offers end-to-end capabilities including digital brand building, sourcing and manufacturing, and future-ready distribution. With an ecommerce-first approach and omnichannel technology, Opptra empowers brands to penetrate markets swiftly and efficiently.
Learn more: www.opptra.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ADA and Opptra partner to bring Hasbro and other powerhouse global consumer brands to Asia's ecommerce market
SYDNEY, Jan. 19, 2026 /PRNewswire/ -- As the new year begins, many Australian families take the opportunity to reset routines and focus on healthier habits. From sleep schedules to study time, January often becomes a moment to reassess how children learn and grow at home.
One area that deserves more attention is eye comfort during daily learning activities. With children spending increasing amounts of time reading, writing and using digital devices, the quality of their study environment can play an important role in long-term wellbeing.
Research shows that lighting quality influences visual comfort and study focus, making it a key consideration for families setting up or refreshing learning spaces at home.
A Practical Resolution for Everyday Learning
For primary and secondary school students, homework often involves a mix of paper-based tasks and screen-based learning. Inconsistent or poorly positioned lighting can lead to unnecessary eye strain and fatigue.
Designed with children in mind, the BenQ MindDuo 2 Reading Desk Lamp supports a wide range of learning activities through balanced, glare-reducing illumination. Its ultra-wide light coverage helps ensure consistent brightness across the desk, while the concealed light source minimizes direct glare, an important feature for younger users.
As families look ahead to the year, investing in a healthier study environment can be a simple yet meaningful resolution, one that supports children's comfort, focus and long-term eye care beyond the classroom.
To help reduce discomfort and distraction, MindDuo 2 uses a concealed light source that minimizes direct glare, an important feature for younger users.
Recognizing modern learning habits, MindDuo 2 includes Dual Smart Dimming Modes:
- Paper Reading Mode (5700K) for bright, balanced illumination during reading and writing
- Screen Reading Mode (4000K) to reduce central brightness and minimize screen glare during digital tasks
BenQ is offering special pricing on MindDuo 2 desk lamp from 19th January to 1st February 2026.
Available at the BenQ Shop https://benqurl.biz/3LCqRD2
About BenQ
Founded on the corporate vision of "Bringing Enjoyment 'N' Quality to Life", BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers' lives. To realize this vision, the company focuses on the aspects that matter most to people today – lifestyle, business, healthcare and education – with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, digital cameras and camcorders, mobile computing devices, and lighting solutions. Because it matters.
Any further information inquiries can contact Jessica at BQauMarcom@BenQ.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
New Year's Resolution for Families: Supporting Children's Eye Health at Home
