PENANG, Malaysia, Oct. 10, 2025 /PRNewswire/ -- This November, Penang will become the hub for cutting-edge Korean innovations with two major expos taking place simultaneously at the Penang Waterfront Convention Centre (PWCC): K-Beauty Expo Malaysia 2025 and K-MediTech Expo Malaysia 2025.
K-Beauty Expo Malaysia 2025 brings the very best of Korean beauty directly to Malaysia. Hosted by the Gyeonggi province, organized by KINTEX, and sponsored by MYCEB, and PCEB, the expo showcases the latest skincare, cosmetics, and medical aesthetic technologies from leading K-beauty brands. Visitors will have the opportunity to explore high-quality products, witness live demonstrations, and stay ahead of the trends defining the global beauty industry.
K-MediTech Expo Malaysia 2025, also hosted by the Gyeonggi province and organized by KINTEX, runs alongside the beauty expo, offering a comprehensive look at Korea's advancements in healthcare and medical technology. Featuring more than 150 exhibitors, the event highlights innovations in medical devices, healthcare IT, pharmaceuticals, and wellness. Visitors can interact with the latest equipment, attend expert demonstrations, and discover solutions that make healthcare more accessible, efficient, and future-ready.
Why Visit These Expos:
- Experience Innovation Firsthand: From beauty breakthroughs to medical technology, explore products shaping the future.
- Interactive Demonstrations: Engage with live presentations and hands-on experiences across both expos.
- Discover Future-Ready Solutions: Learn about innovations that improve everyday life, from wellness and healthcare to beauty and aesthetics.
- Engage in On-site Events: Become the winner to redeem your limited K-Beauty gifts & AEON vouchers on-site.
Both expos run from 10:00 AM to 6:00 PM daily, 20–22 November 2025, and admission is free for all pre-registered visitors, making it the perfect opportunity to explore Korea's latest innovations in one visit.
Don't miss this unique chance to experience the forefront of beauty and healthcare. Pre-register today to secure your spot!
For more information and registration, visit the official websites:
ABOUT BEYONARY SDN. BHD. (www.beyonary.com)
Beyonary Sdn. Bhd. is a full-service marketing and technology agency based in Malaysia, delivering innovative solutions across brand strategy, digital marketing, web and app development, and creative content. With a focus on helping businesses grow and engage in the digital era, Beyonary creates platforms that enable companies to connect with their audiences, explore new opportunities, and achieve measurable results.
Serving clients across industries including education, fintech, lifestyle, e-commerce, and events, Beyonary combines data-driven strategies, cutting-edge technology, and creative storytelling to craft impactful campaigns and digital experiences. For more information, please visit www.beyonary.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Penang to Host Korea's Premier Beauty and Medical Innovation Expos This November
The company returns to a well-established brand name, while introducing a new visual identity and reaffirming continuity for customers, partners and stakeholders
LYON, France, June 23, 2026 /PRNewswire/ -- Elkem Silicones today announced its rebranding as Bluestar Silicones, marking a major milestone in the company's transition following the closing of the acquisition by Bluestar of the majority of Elkem's silicones division on April 30, 2026.
To view the Multimedia News Release, please click:
https://www.multivu.com/elkem-silicones/9405351-en-becomes-bluestar-silicones-unveiling-identity-next-chapter
Reviving Bluestar Silicones, the name the business held from 2007 to 2017, reconnects the company with a globally recognized and industry-leading brand, while the new visual identity, including the tagline "Living the difference," expresses its forward-looking ambition and distinct position in the silicones market.
"Returning to the Bluestar Silicones name reconnects us with an established brand and a recognized heritage while expressing our renewed ambition for the future," said Sandy Chen, Head of Bluestar Silicones. "This is both a continuity move and a step forward for our company, our people, our customers and our partners."
The announcement marks the beginning of a phased transition that will steadily progress over the next several months as the new identity is progressively deployed across touchpoints and geographies.
For customers and partners, the transition is designed to be seamless, with the same reliable operations, products and relationships in place, while opening the way for renewed ambitions in innovation, capabilities and sustainable growth. Manufacturing sites, production processes, raw materials, product names, and commercial trademarks will remain unchanged.
"Bluestar's ambition is to build on the company's strong industrial, scientific and commercial foundation to further invest in its development as a leading global player, while continuing to serve customers with the proximity, agility, market understanding and application expertise they have come to know us for," Sandy Chen added.
About Bluestar Silicones
Bluestar Silicones is a world-leading, fully integrated silicone manufacturer, harnessing more than 80 years of silicone chemistry experience and application development expertise. The company delivers innovative, essential silicone solutions across a broad range of industries, including mobility, safety, electronics, energy, aerospace, healthcare, personal care, construction, textile and release coatings. With 11 manufacturing sites across four continents and about 3,500 employees worldwide, including around 400 research and development scientists, Bluestar Silicones combines global scale and market proximity, with stellar application expertise and innovation capabilities, to help its customers around the world meet their next technical and sustainability challenges. Bluestar Silicones is committed to enabling its people and partners to live the difference and opening brighter horizons ahead.
www.bluestarsilicones.com
Media contact
Quentin Clair
Bluestar Silicones
quentin.clair@elkem.com
Video - https://mma.prnasia.com/media2/2997190/Bluestar_Silicons.mp4
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Elkem Silicones becomes Bluestar Silicones, unveiling its identity for the next chapter
