Penang to Host Korea's Premier Beauty and Medical Innovation Expos This November

PENANG, Malaysia, Oct. 10, 2025 /PRNewswire/ -- This November, Penang will become the hub for cutting-edge Korean innovations with two major expos taking place simultaneously at the Penang Waterfront Convention Centre (PWCC): K-Beauty Expo Malaysia 2025 and K-MediTech Expo Malaysia 2025.

K-Beauty Expo Malaysia 2025 brings the very best of Korean beauty directly to Malaysia. Hosted by the Gyeonggi province, organized by KINTEX, and sponsored by MYCEB, and PCEB, the expo showcases the latest skincare, cosmetics, and medical aesthetic technologies from leading K-beauty brands. Visitors will have the opportunity to explore high-quality products, witness live demonstrations, and stay ahead of the trends defining the global beauty industry.

K-MediTech Expo Malaysia 2025, also hosted by the Gyeonggi province and organized by KINTEX, runs alongside the beauty expo, offering a comprehensive look at Korea's advancements in healthcare and medical technology. Featuring more than 150 exhibitors, the event highlights innovations in medical devices, healthcare IT, pharmaceuticals, and wellness. Visitors can interact with the latest equipment, attend expert demonstrations, and discover solutions that make healthcare more accessible, efficient, and future-ready.

Why Visit These Expos:

• Experience Innovation Firsthand: From beauty breakthroughs to medical technology, explore products shaping the future.
• Interactive Demonstrations: Engage with live presentations and hands-on experiences across both expos.
• Discover Future-Ready Solutions: Learn about innovations that improve everyday life, from wellness and healthcare to beauty and aesthetics.
• Engage in On-site Events: Become the winner to redeem your limited K-Beauty gifts & AEON vouchers on-site.

Both expos run from 10:00 AM to 6:00 PM daily, 20–22 November 2025, and admission is free for all pre-registered visitors, making it the perfect opportunity to explore Korea's latest innovations in one visit.

Don't miss this unique chance to experience the forefront of beauty and healthcare. Pre-register today to secure your spot!

For more information and registration, visit the official websites:

• K-Beauty Expo Malaysia 2025: www.kbeautyexpomy.com

• K-MediTech Expo Malaysia 2025: www.kbrandweek.com

ABOUT BEYONARY SDN. BHD. (www.beyonary.com)

Beyonary Sdn. Bhd. is a full-service marketing and technology agency based in Malaysia, delivering innovative solutions across brand strategy, digital marketing, web and app development, and creative content. With a focus on helping businesses grow and engage in the digital era, Beyonary creates platforms that enable companies to connect with their audiences, explore new opportunities, and achieve measurable results.

Serving clients across industries including education, fintech, lifestyle, e-commerce, and events, Beyonary combines data-driven strategies, cutting-edge technology, and creative storytelling to craft impactful campaigns and digital experiences. For more information, please visit www.beyonary.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Penang to Host Korea's Premier Beauty and Medical Innovation Expos This November

SANYA, China, Jan. 16, 2026 /PRNewswire/ -- Orange Lion Sports (formerly Alibaba Sports), a global sports event operator, is redefining how major athletic competitions and tourism converge through the coordinated integration of digital platforms and consumer services. The recent 2025 Hainan (Sanya) Marathon, supported by the company, showcased an "event-as-journey" experience that delivered a professionally operated, high-quality racing platform while supporting measurable economic growth for the host city. The marathon saw hotel occupancy in Sanya soar to 92%, with a notable 35% surge in spending at local businesses along the race route, establishing a promising blueprint for the scalable "racecation" model.

"We are committed to creating lasting value for athletes and sports enthusiasts," said Yang Yong, General Manager of Events and Commercialization at event partner Orange Lion Sports. "We activated resources across the Alibaba ecosystem, including Taobao, Fliggy, Alibaba Health, Ant Chain, and Amap, to extend engagement beyond race day. This approach attracted runners from across Hainan, other parts of China, and overseas, while encouraging additional event-related spending."

The provincial tourism and sports department has introduced funding incentives for 2026 sports events to attract national and international competitions. Orange Lion Sports has demonstrated how large-scale events can generate sustained economic activity and benefit local businesses by digitally integrating dining, lodging, transportation, entertainment, and shopping. In partnership with Taobao, the company launched a "Winter Warm-up Festival" that distributed tailored promotional vouchers and offers ahead of the event, designed to connect race participation with consumer engagement by introducing regional culinary specialties such as fermented vinegar hot pot and traditional Li-Miao cuisine to runners across China.

The economic benefits were sustained beyond the race period. According to Fliggy data, hotel bookings in Sanya began rising steadily from late October 2025, when event promotions launched, and remained strong throughout the marathon period. The momentum extended beyond the race, coinciding with the New Year holiday travel period. Data from the Sanya tourism bureau shows that during the 2026 New Year holiday, the city welcomed 650,800 visitor arrivals, with tourism revenue of 1.299 billion yuan (approx. US$186 million) generated, illustrating the role of the "racecation" model in supporting tourism demand.

In the future, Orange Lion Sports will harness AI technology to enhance sports events and promote fitness for all, in line with their assertion at CES in 2017: AI is the future of sports development.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Harnessing the Power of Sports: Orange Lion Sports Leads the Way in Driving the Emerging Trend of "Racecation"