Northwest China's Xinjiang Uygur Autonomous Region is harnessing its stunning natural landscapes and rich cultural heritage to accelerate tourism development.
During the 14th Five-Year Plan period (2021–2025), Xinjiang's tourist arrivals surged from 191 million in 2021 to over 300 million in 2024, while total tourism revenue climbed from 141.569 billion yuan (about 19.86 billion U.S. dollars) to more than 350 billion yuan (about 49.10 billion U.S. dollars). These figures underscore the robust vitality of the region's cultural and tourism sector.
In Bohu County of the Bayingolin Mongolian Autonomous Prefecture in Xinjiang, the Bosten Lake, China's largest inland freshwater lake, capitalizes its breathtaking natural scenery to develop the tourism industry. Visitors can now enjoy a range of water-based activities, including boat tours, birdwatching, and water sports such as kayaking and yacht racing.
"The natural scenery is breathtaking, offering a vast visual sight. I am very happy, really enjoying myself," said Hou Qianqian, a visitor from east China's Shandong Province.
"So far this year, we have received over 5 million tourist visits, up 27 percent year on year. Our tourism data show that our tourists not only come from surrounding areas, but also from all parts of China," said Aliremi Yilamu, deputy director of Bohu County Culture and Tourism Bureau.
Beyond its stunning natural landscapes, Xinjiang also boasts a rich cultural heritage, with its ancient towns drawing visitors from far and wide.
In Moyu County of Hotan Prefecture, an old town on the ancient Silk Road has revitalized after renovation.
Over the past five years, the local authorities renovated the residential areas and infrastructure of the Moyu ancient town, and the refreshed old town opened to the public in May.
Abulikemu Dana, a local resident, opened a painting studio in the Moyu ancient town. He has created over 7,000 works depicting great changes in his hometown.
"He has not undergone formal training and he learned to paint out of personal interest. The main subject in his painting is the poplar tree, as it symbolizes the optimism of the Hotan people in resisting sandstorms and building up their lives," said Muhaibaiti Maihemuti, daughter-in-law of Abulikemu Dana.
"During the renovation process, we follow the principle of restoring while preserving the original state, maintaining its authentic local characteristics," said Dilina Simayili, a staff member of the Moyu Culture and Tourism Bureau.
Today, Xinjiang boasts 18 national-level 5A-rated tourist sites, ranking the third nationwide, which have all become must-visit destinations for visitors from home and abroad.
Northwest China's Xinjiang leverages natural, cultural resources to develop tourism industry
