KAY Jewelers and Neil Lane Announce New Desert Diamonds Collection

AKRON, Ohio--(BUSINESS WIRE)--Oct 10, 2025--

Today, KAY Jewelers, the nation’s leading diamond retailer, and renowned jewelry designer, Neil Lane, announce the Neil Lane Desert Diamonds collection, an extraordinary new offering of natural diamond bridal and fashion styles designed to celebrate individuality and reflect the shades of your unique love, set to launch on October 20.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251009252340/en/

Desert Diamonds are celebrated for their rarity and strikingly unique beauty, showcasing warm, earthy hues that range from sunlit whites to radiant champagnes, deep ambers, and smoky whiskeys. Each natural diamond offers something entirely different for consumers, setting this collection apart in both look and feel. Unlike traditional white diamonds, which are valued for uniformity and brilliance, desert diamonds embody nature’s untamed artistry. Infused with golden ochres and sun-warmed hues, each stone is a one-of-a-kind creation forged over billions of years—making them rare, soulful symbols of transformation, love, and life’s most meaningful moments.

In an industry-leading initiative led by and in collaboration with De Beers Group, the Desert Diamonds collection spans both bridal and fashion designs for women and men. Bridal styles are crafted in 14K white and yellow gold (¼ to 1 ½ cttw), while fashion pieces feature 10K–14K yellow gold — all brought to life through Neil Lane’s signature style, blending modern elegance with timeless design. Each piece is a modern interpretation of ancient beauty, a bridge between past forces and present moments that shape our stories.

“KAY Jewelers exists to celebrate love and life’s defining moments,” said Julie Yoakum, President of KAY Jewelers and Peoples Jewellers. “With Desert Diamonds, we are proud to introduce a collection that honors those milestones in a truly distinctive way. Neil Lane is a pivotal figure in jewelry craftsmanship, and together we’re proud to debut a collection that reflects his iconic design expertise and KAY’s commitment to timeless, meaningful jewelry.”

“Every piece I design is rooted in the unique moments and inspirations that have shaped my journey, and Desert Diamonds is a perfect extension of that,” says Neil Lane, renowned jewelry designer and long-standing KAY Jewelers brand partner. “This collection is a journey through design and inspiration, with each piece telling its own story. I’m grateful to collaborate with KAY, a partner equally dedicated to creativity and craftsmanship, to bring this collection to life in a way that is both timeless and distinctive.”

The Neil Lane Desert Diamonds collection will be featured at the Toledo Museum of Art, alongside Neil Lane’s historic treasures featured within his dedicated exhibit, Radiance and Reverie: Jewels from the Collection of Neil Lane. As part of its commitment to celebrating the artistry of jewelry, KAY Jewelers is proud to serve as the Exclusive Presenting Sponsor of the exhibition, on view October 18, 2025 – January 18, 2026, which highlights over 150 historic pieces from Lane’s private collection and traces the evolution of jewelry from the 19th century to Hollywood’s red carpet.

Available to shop at KAY Jewelers stores and online on October 20, the styles range in price from $1,999.99 to $8,999.99. For more information on KAY Jewelers, please visit KAY.com.

About KAY Jewelers:

For over 100 years, KAY has helped millions of people express love and celebrate life’s most meaningful moments. Operated by Signet Jewelers Ltd., KAY is America’s #1 jewelry retailer and the world’s largest retailer of diamond jewelry. For additional information, visit www.KAY.com.

About Neil Lane:

Neil Lane is a celebrated designer, collector, curator, and bridal authority. With an eye for style and elegance, Lane is an avid collector of rare jewels, sculptures and fine art. He has mastered the art of creating unique designs, inspired by influential periods in history with a contemporary flair. Lane is recognized as the official ring designer for ABC’s The Bachelor franchise, and his signature couture designs have appeared on some of the world’s most glamorous celebrities and red carpets. From the moment a couple makes their engagement official, throughout the planning phases, on their wedding day, and beyond, Lane is a part of their special love story. His aesthetic lends itself to both bridal and fashion jewelry through the Neil Lane ® collection exclusively* at Kay Jewelers®, and has inspired diverse collaborations that celebrate key moments in life and love.

KAY JEWELERS AND NEIL LANE LAUNCH THE DESERT DIAMONDS COLLECTION

KAY JEWELERS AND NEIL LANE LAUNCH THE DESERT DIAMONDS COLLECTION

KAY JEWELERS AND NEIL LANE LAUNCH THE DESERT DIAMONDS COLLECTION

LONDON (AP) — Laws that will make it illegal to create online sexual images of someone without their consent are coming into force soon in the U.K., officials said Thursday, following a global backlash over the use of Elon Musk's artificial intelligence chatbot Grok to make sexualized deepfakes of women and children.

Musk's company, xAI, announced late Wednesday that it has introduced measures to prevent Grok from allowing the editing of photos of real people to portray them in revealing clothing in places where that is illegal.

British Prime Minister Keir Starmer welcomed the move, and said X must “immediately” ensure full compliance with U.K. law. He stressed that his government will remain vigilant on any transgressions by Grok and its users.

“Free speech is not the freedom to violate consent," Starmer said Thursday. “I am glad that action has now been taken. But we’re not going to let this go. We will continue because this is a values argument.”

The chatbot, developed by Musk's company xAI and freely accessed through his social media platform X, has faced global scrutiny after it emerged that it was used in recent weeks to generate thousands of images that “undress” people without their consent. The digitally-altered pictures included nude images as well as depictions of women and children in bikinis or in sexually explicit poses.

Critics have said laws regulating generative AI tools are long overdue, and that the U.K. legal changes should have been brought into force much sooner.

A look at the problem and how the U.K. aims to tackle it:

Britain's media regulator has launched an investigation into whether X has breached U.K. laws over the Grok-generated images of children being sexualized or people being undressed. The watchdog, Ofcom, said such images — and similar productions made by other AI models — may amount to pornography or child sexual abuse material.

The problem stemmed from the launch last year of Grok Imagine, an AI image generator that allows users to create videos and pictures by typing in text prompts. It includes a so-called “spicy mode” that can generate adult content.

Technology Secretary Liz Kendall cited a report from the internet Watch Foundation saying the deepfake images included sexualization of 11-year-olds and women subjected to physical abuse.

“The content which has circulated on X is vile. It is not just an affront to decent society, it is illegal,” she said.

Authorities said they are making legal changes to criminalize those who use or supply “nudification” tools.

First, the government says it is fast-tracking provisions in the Data (Use and Access) Act making it a criminal offense to create or request deepfake images. The act was passed by Parliament last year, but had not yet been brought into force.

The legislation is set to come into effect on Feb. 6

“Let this be a clear message to every cowardly perpetrator hiding behind a screen: you will be stopped and when you are, make no mistake that you will face the full force of the law,” Justice Secretary David Lammy said

Separately, the government said it is also criminalizing “nudification” apps as part of the Crime and Policing Bill, which is currently going through Parliament.

The new criminal offense will make it illegal for companies to supply tools designed to create non-consensual intimate images. Kendall said this would “target the problem at its source.”

The investigation by Ofcom is ongoing. Kendall said X could face a fine of up to 10% of its qualifying global revenue depending on the investigation’s outcome and a possible court order blocking access to the site.

Starmer has faced calls for his government to stop using X. Downing Street said this week it was keeping its presence on the platform “under review."

Musk insisted Grok complied with the law. “When asked to generate images, it will refuse to produce anything illegal, as the operating principle for Grok is to obey the laws of any given country or state,” he posted on X. “There may be times when adversarial hacking of Grok prompts does something unexpected. If that happens, we fix the bug immediately.”

FILE - Workers install lighting on an "X" sign atop the company headquarters, formerly known as Twitter, in downtown San Francisco, July 28, 2023. (AP Photo/Noah Berger, File)