PORTSMOUTH, N.H.--(BUSINESS WIRE)--Oct 14, 2025--
Iron Mountain, a global leader in information management services, and McLaren Racing today announced the company as an Official Partner of the McLaren Formula 1 Team.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251013329065/en/
Iron Mountain will play a key role in McLaren Racing’s digital heritage transformation journey. Its AI-enabled digital platform will help to activate McLaren's legendary archives - transforming precious historical assets such as pioneering blueprints and vintage film and photography into intelligent, dynamic content.
By preserving, digitising and unlocking the value of these rich assets, McLaren Racing can connect its fans and partners globally to the memories and moments that define the team’s incredible journey, and tell new and inspiring stories that bring them closer to the action than ever before.
McLaren Racing will also benefit from Iron Mountain’s global leadership in secure and efficient management of end-of-life IT assets.
The partnership begins from the 2025 United States Grand Prix, when Iron Mountain branding will feature on both McLaren Formula 1 Team race cars, with additional branding touchpoints throughout the 2025 season and beyond.
Nick Martin, Co-Chief Commercial Officer, McLaren Racing, said: “Our fans are at the centre of what we do, and we are passionate about sharing our storied past with them. With the integration of Iron Mountain, we will be able to bring to life more of the team’s rich history for our fans and partners as we look to shine a light on the McLaren Racing brand.”
Greg McIntosh, Executive Vice President & Chief Commercial Officer, Iron Mountain, said: “ We are proud to partner with the McLaren Formula 1 Team, which embodies the spirit of innovation and high performance at Iron Mountain. Our AI-enabled digital platform will help to fuel new opportunities for success and transform McLaren Racing’s iconic heritage media - protecting these timeless assets for future generations, connecting them to fans and partners, and activating them to unlock value like never before.”
About McLaren Racing
McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 22 Formula 1 world championships, over 200 Grands Prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.
McLaren Racing competes across four racing series. The team competes in the FIA Formula 1 World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Nolan Siegel and Christian Lundgaard and F1 Academy with Driver Development programme member Ella Lloyd. The team also competes in the F1 Sim Racing Championship as McLaren Shadow.
McLaren is a champion for sustainability in the sport and a signatory to the UN Sports for Climate Action Commitment. It is committed to achieving net zero by 2040 and fostering a diverse and inclusive culture in the motorsport industry.
McLaren Racing – Official Website
About Iron Mountain
Iron Mountain Incorporated (NYSE: IRM) is trusted by more than 240,000 customers in 61 countries, including approximately 95% of the Fortune 1000, to help unlock value and intelligence from their assets through services that transcend the physical and digital worlds. Our broad range of solutions address their information management, digital transformation, information security, data center and asset lifecycle management needs. Our longstanding commitment to safety, security, sustainability and innovation in support of our customers underpins everything we do.
To learn more about Iron Mountain, please visit www.IronMountain.com.
Iron Mountain becomes an Official Partner of the McLaren Formula 1 Team.
Iron Mountain becomes an Official Partner of the McLaren Formula 1 Team.
LONDON (AP) — Laws that will make it illegal to create online sexual images of someone without their consent are coming into force soon in the U.K., officials said Thursday, following a global backlash over the use of Elon Musk's artificial intelligence chatbot Grok to make sexualized deepfakes of women and children.
Musk's company, xAI, announced late Wednesday that it has introduced measures to prevent Grok from allowing the editing of photos of real people to portray them in revealing clothing in places where that is illegal.
British Prime Minister Keir Starmer welcomed the move, and said X must “immediately” ensure full compliance with U.K. law. He stressed that his government will remain vigilant on any transgressions by Grok and its users.
“Free speech is not the freedom to violate consent," Starmer said Thursday. “I am glad that action has now been taken. But we’re not going to let this go. We will continue because this is a values argument.”
The chatbot, developed by Musk's company xAI and freely accessed through his social media platform X, has faced global scrutiny after it emerged that it was used in recent weeks to generate thousands of images that “undress” people without their consent. The digitally-altered pictures included nude images as well as depictions of women and children in bikinis or in sexually explicit poses.
Critics have said laws regulating generative AI tools are long overdue, and that the U.K. legal changes should have been brought into force much sooner.
A look at the problem and how the U.K. aims to tackle it:
Britain's media regulator has launched an investigation into whether X has breached U.K. laws over the Grok-generated images of children being sexualized or people being undressed. The watchdog, Ofcom, said such images — and similar productions made by other AI models — may amount to pornography or child sexual abuse material.
The problem stemmed from the launch last year of Grok Imagine, an AI image generator that allows users to create videos and pictures by typing in text prompts. It includes a so-called “spicy mode” that can generate adult content.
Technology Secretary Liz Kendall cited a report from the internet Watch Foundation saying the deepfake images included sexualization of 11-year-olds and women subjected to physical abuse.
“The content which has circulated on X is vile. It is not just an affront to decent society, it is illegal,” she said.
Authorities said they are making legal changes to criminalize those who use or supply “nudification” tools.
First, the government says it is fast-tracking provisions in the Data (Use and Access) Act making it a criminal offense to create or request deepfake images. The act was passed by Parliament last year, but had not yet been brought into force.
The legislation is set to come into effect on Feb. 6
“Let this be a clear message to every cowardly perpetrator hiding behind a screen: you will be stopped and when you are, make no mistake that you will face the full force of the law,” Justice Secretary David Lammy said
Separately, the government said it is also criminalizing “nudification” apps as part of the Crime and Policing Bill, which is currently going through Parliament.
The new criminal offense will make it illegal for companies to supply tools designed to create non-consensual intimate images. Kendall said this would “target the problem at its source.”
The investigation by Ofcom is ongoing. Kendall said X could face a fine of up to 10% of its qualifying global revenue depending on the investigation’s outcome and a possible court order blocking access to the site.
Starmer has faced calls for his government to stop using X. Downing Street said this week it was keeping its presence on the platform “under review."
Musk insisted Grok complied with the law. “When asked to generate images, it will refuse to produce anything illegal, as the operating principle for Grok is to obey the laws of any given country or state,” he posted on X. “There may be times when adversarial hacking of Grok prompts does something unexpected. If that happens, we fix the bug immediately.”
FILE - Workers install lighting on an "X" sign atop the company headquarters, formerly known as Twitter, in downtown San Francisco, July 28, 2023. (AP Photo/Noah Berger, File)
