WUHU, China, Oct. 17, 2025 /PRNewswire/ -- When the brilliance of six continents converged along the Yangtze River, the world's eyes turned to Wuhu. On October 17, under the theme "Co-Create • Co-Define," the 2025 Chery International User Summit officially opened, bringing together users, media, and partners from over 100 countries and regions to witness a new model of global user ecosystem in the automotive industry.
Spanning five days with eight signature events, the summit embodies Chery's spirit of Creative and Love — a celebration of technology, ecosystem innovation, and the future of mobility. Representing 17.72 million users worldwide, Chery's "Brand Partners" join hands with the company to define a new era of mobility — from first-hand experiences of advanced hybrid innovations and close interaction with Chery's intelligent assistant, the AiMOGA Robot, to building an ESG-based sustainable community. From Wuhu to the world, a user-driven era of intelligent mobility is now unfolding.
When Technology Becomes Tangible: A Future Within Reach
The Chery International Ecosystem Hall, showcasing the brand's global strategy and multi-brand vision, became the top attraction on opening day. Here, Chery's shared journey with users unfolds like a vivid story — each visitor reliving milestones of innovation and partnership.
Behind these stories stands "Technological Chery." Centered on three dimensions — tangible core technologies, visualized intelligent manufacturing, and scenario-based embodied intelligence — the pavilion offers a full view of Chery's innovation strength. In the Core Technology Interactive Zone, visitors can literally "touch the future." The transparent display of the Chery Super Hybrid (CSH) Platform reveals its precision engineering, while automation models from Chery's Smart Factory in Changshu highlight the beauty of intelligent manufacturing. Flagship models from CHERY, EXEED, OMODA & JAECOO, iCAUR, LEPAS, and LUXEED — featuring hybrid, EV, and smart driving technologies — together paint a panoramic vision of future mobility.
Moving Forward with Users: A Two-Way Journey of Shared Value
If technology is Chery's strength, its deep bond with users is its greatest asset. At this summit, Chery elevated its "User Co-Creation" concept — recognizing 17.72 million users not only as witnesses, but as partners in shaping the future.
"Every zone shows Chery's sincerity in co-creating with users," said a user from Indonesia. A journalist from France added, "The event feels alive with interactivity — the robots and robotic dogs are impressive and inspiring." He noted that such comprehensive technology and user focus are key to Chery's global trust.
Beyond the tech showcases, user co-creation was visible everywhere. Over 1,000 users livestreamed the event, sharing real-time moments with a global audience. In the coffee library and LEPAS Elegant Lifestyle Boutique, users shared mobility ideas and saw co-created innovations come to life. At the User Festival, hands of all colors joined, and laughter in many languages blended together. Here, there were no boundaries — only friends united by the same vision of future mobility.
As insights from over 100 countries converge and the voices of 17.72 million users resonate, the 2025 Chery International User Summit symbolizes not just a company's growth, but the flourishing of a shared ecosystem. Like the Yangtze River flowing to the sea, Chery's globalization advances with openness and inclusion. Each user is an author of this story; every choice shapes a future where people and technology grow together. Looking ahead, Chery will continue co-creating with global users — building a warmer, evolving, and human-centered era of intelligent mobility.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Empowering Global Users, Co-Creating a New Chapter of Growth -- The 2025 Chery International User Summit Grandly Opens
Empowering Global Users, Co-Creating a New Chapter of Growth -- The 2025 Chery International User Summit Grandly Opens
Empowering Global Users, Co-Creating a New Chapter of Growth -- The 2025 Chery International User Summit Grandly Opens
Paris Saint-Germain Stars Lead New Year TVC Lighting Up Landmark Screens Across 13 Global Cities
BEIJING, Jan. 1, 2026 /PRNewswire/ -- As 2025 came to a close, Haier, the world's leading IoT ecosystem brand, brought the spirit of champions to audiences worldwide through its partnership with Paris Saint-Germain (PSG), one of the world's most successful football clubs. On December 31, 2025, a New Year television commercial created by PSG star players lit up landmark outdoor screens across 13 major cities in markets including France, Poland, Egypt, Saudi Arabia and Japan, delivering more than a festive greeting and reflecting a shared champion mindset rooted in excellence, leadership, and global connection.
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Champion Spirit Inspires Innovation and Global User Experiences
The New Year campaign reflects Haier's own pursuit of excellence. From a pioneering Chinese manufacturer to a truly global ecosystem brand, Haier now serves over 1 billion households across more than 200 countries and regions. In 2024, Haier achieved global operating revenue of USD 55.9 billion and led the global major appliance retail market for 16 consecutive years.
Just as PSG relentlessly pushes the limits of performance, Haier applies the same champion spirit to technology and user experience. "We are thrilled to elevate our sports marketing strategy by partnering with Paris Saint-Germain. Great teams win through precision, teamwork and constant improvement. We build products the same way: designed around people, powered by technology, and proven in daily use." said Haishan Liang, Vice Chairman of the Board of Directors and President of Haier Group.
This vision is powered by Haier's "three-in-one" localization strategy, which integrates localized research and development, manufacturing, and marketing to create solutions tailored to local lifestyles. This approach, coupled with a global innovation network, ensures Haier's technology meets the diverse needs of users worldwide.
In Japan, Haier's ultra-slim refrigerators are designed for compact urban homes. In Europe, energy-efficient washing machines meet sustainability expectations and regulatory standards. In the U.S., large-capacity washers cater to family-oriented living.
In Thailand, Haier's "UV Cool Voice Series" air conditioners feature AI-powered voice control in both Thai and English, while in the Middle East and Africa, Haier's air-conditioning solutions are engineered to perform reliably and efficiently under demanding climate conditions.
Toward an Ecosystem Future of Infinite Possibilities
Beyond features and functions, Haier continues to expand its ecosystem, building open, vibrant ecosystems in smart living, industrial internet, and health tech, guided by the vision of creating boundless value alongside users and partners.
Through the COSMOPlat industrial internet platform, which supports global manufacturing innovation, and the Yingkang Life eco-platform focused on health and well-being, Haier's influence as an ecosystem brand continues to grow worldwide.
Guided by a strong sense of responsibility, Haier integrates sustainability and ESG (Environmental, Social and Governance) principles into its global operations, supporting long-term, sustainable development in every market it serves.
Moreover, Haier continues to strengthen its emotional connection with users worldwide. The illuminated landmark screens symbolize a shared celebration rooted in common values.
Haier's Global Fans Festival also remains a vital platform for engagement and community building. Following the successful conclusion of the recent event in Malaysia, the festival will continue to connect users through hundreds of localized events worldwide, fostering deeper interaction, shared experiences, and a growing global community.
As 2026 begins, Haier remains committed to delivering champion experiences through technology, innovation, and shared values—walking alongside users worldwide toward new possibilities.
Please visit https://www.haier.com/global/.
About Haier Group
Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions, with the purpose of "More Creation, More Possibilities". Haier has always been user-centered and has built a landscape of three pillars: Smart Living, Comprehensive Health Industry, and Digital Economy Industry. The company has established 10 R&D centers, 35 industrial parks, and 163 manufacturing centers, achieving a global revenue of USD 55.9 billion in 2024. Haier has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 7 consecutive years. Additionally, Haier has held the No.1 position in Euromonitor Global Major Appliances Brand for 16 consecutive years. Haier has 8 listed companies, with its subsidiary Haier Smart Home named among the Fortune Global 500 and Fortune World's Most Admired Companies.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Haier Teams Up with Paris Saint-Germain to Create Champion Experiences for Global Users
Haier Teams Up with Paris Saint-Germain to Create Champion Experiences for Global Users
