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AiMOGA Robotics Becomes the Centerpiece of Co-Creation at the 2025 Chery International User Summit

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AiMOGA Robotics Becomes the Centerpiece of Co-Creation at the 2025 Chery International User Summit
Business

Business

AiMOGA Robotics Becomes the Centerpiece of Co-Creation at the 2025 Chery International User Summit

2025-10-18 11:17 Last Updated At:11:35

WUHU, China, Oct. 18, 2025 /PRNewswire/ -- Under the theme "Co-Create • Co-Define," the 2025 Chery International User Summit opened with great momentum in Wuhu, China.

As Chery's annual flagship event for global users, the summit showcased the group's latest progress in new energy and intelligent mobility, while unveiling forward-looking achievements across its smart ecosystem.

Among all highlights, AiMOGA Robotics, the intelligent robotics division of Chery Group, drew widespread attention as the most symbolic presence of embodied intelligence under the identity of "your trusted human AI assistant."

From Scene to Ecosystem: Human-Robot Collaboration in Action

As a key member of Chery's intelligent ecosystem, AiMOGA robots appeared across multiple brand zones — including CHERY, EXEED, OMODA & JAECOO, iCAUR, LEPAS, and LUXEED — taking on roles in product explanation, performance, and interaction.

At the CHERY pavilion, Mornine provided multilingual vehicle presentations for global visitors; in OMODA & JAECOO, she explained the Super Hybrid System (SHS) powered by the Chery large model, offering smooth and natural interaction.

During the iCAUR opening performance, Mornine and the quadruped robot Argos performed a synchronized "human-robot dance," captivating the audience.

Technology at the Core: Advancing Embodied Intelligence

After three years of R&D, AiMOGA Robotics has achieved a technological leap from L2 (collaborative-level) to L3 (assistance-level) capability. As a key stage toward higher-level intelligence, the L3 capability not only enhances service efficiency but also enables continuous optimization of task performance, truly realizing intelligent embodiment across diverse application scenarios. This provides strong technical support for Mornine's deployment in complex 4S dealership environments.

Meanwhile, in the Argos Challenge, the robotic dog completed complex terrain navigation and recognition tasks, highlighting strong adaptability for future security inspection and hazardous operations.

Co-Create  Co-Define: From Concept to Real Practice

The 2025 Chery International User Summit represents more than a technology showcase—it is a live demonstration of co-creation between humans and robots.

By integrating robots into real-world service roles, Chery is redefining the boundaries between mobility, intelligence, and experience.

Through its embodied collaboration across multiple brand zones, AiMOGA Robotics vividly illustrated the spirit of "Co-Create • Co-Define."

Looking ahead, AiMOGA will continue expanding real-world applications across sales, public services, and home companionship, supporting Chery's vision of building a holistic "Automotive + Robotics" intelligent ecosystem.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

AiMOGA Robotics Becomes the Centerpiece of Co-Creation at the 2025 Chery International User Summit

AiMOGA Robotics Becomes the Centerpiece of Co-Creation at the 2025 Chery International User Summit

AiMOGA Robotics Becomes the Centerpiece of Co-Creation at the 2025 Chery International User Summit

AiMOGA Robotics Becomes the Centerpiece of Co-Creation at the 2025 Chery International User Summit

AiMOGA Robotics Becomes the Centerpiece of Co-Creation at the 2025 Chery International User Summit

AiMOGA Robotics Becomes the Centerpiece of Co-Creation at the 2025 Chery International User Summit

MADRID, Jan. 15, 2026 /PRNewswire/ -- Future of Equestrian Sport Alliance (FESA) is pleased to announce a collaboration with Athena Hepburn, an international dressage rider competing at the highest level of the sport.

Athena A. M. Hepburn is a passionate and dedicated dressage rider and trainer with a strong foundation in natural horsemanship, specializing in the Parelli method. With extensive training under renowned professionals Luis Lucio and Juan Matute, she combines behavioral psychology and effective communication techniques to build strong, harmonious relationships with horses.

Athena Hepburn recently distinguished herself on the international stage by winning the kings cup in the Grand Prix U25 and is the 2025 Madrid champion of Grand Prix. Granddaughter of the iconic Audrey Hepburn, she represents a new generation of equestrians combining sporting excellence, cultural awareness and responsible engagement.

This collaboration aligns fully with FESA's mission as a Geneva-based international alliance dedicated to protecting, modernising and securing the future of equestrian sport in the face of today's challenges — including animal welfare, sustainable performance, innovation and societal expectations.

A collaboration focused on the future of the sport

Through this partnership, Athena Hepburn will contribute to initiatives led by FESA around high-performance sport and equine welfare, within a framework of collective action, shared responsibility and long-term vision. She is fluent in English, Spanish, Italian and German.

This collaboration aims to foster a constructive approach grounded in field experience, shared expertise and a responsible vision for the future of equestrian sport.

A shared vision

"Athena embodies the spirit of FESA: an athlete who is committed, credible and deeply connected to the realities of the sport," said FESA.
"Her perspective and engagement are valuable assets in shaping the future of equestrian sport."

Athena added: " I am delighted to collaborate with FESA at this pivotal moment for our sport. Contributing to a collective action in support of the future of equestrian sport and equine welfare is both a responsibility and a privilege and complements my professional life."

About FESA

The Future of Equestrian Sport Alliance (FESA) is an international alliance bringing together athletes, federations, scientists, universities and partners committed to ensuring the economic, social and ethical sustainability of equestrian sport — today and for generations to come.

Contact
Juan Carlos Capelli
juan-carlos@fesa.foundation
+49 1575 1127150

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

FESA announces a strategic collaboration with Athena Hepburn

FESA announces a strategic collaboration with Athena Hepburn

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