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From Corporate Social Responsibility To Global Consensus: Chery's "Ride Green Life" Unites the World for a Sustainable Future

Business

From Corporate Social Responsibility To Global Consensus: Chery's "Ride Green Life" Unites the World for a Sustainable Future
Business

Business

From Corporate Social Responsibility To Global Consensus: Chery's "Ride Green Life" Unites the World for a Sustainable Future

2025-10-20 14:04 Last Updated At:14:25

WUHU, China, Oct. 20, 2025 /PRNewswire/ -- As the global automotive industry accelerates toward a green, low-carbon future, corporate social responsibility has evolved — now defined by sustainable practices fostering harmony between people, society, and nature. As a globally recognized automotive brand, Chery continues to drive this vision through long-term, tangible actions uniting technology, humanity, and nature in balance.

On October 20, the third "Ride Green Life" Charity cycling event officially took place along the Yangtze River in Wuhu. As a key event of the 2025 Chery International User Summit, it brought together nearly 3,000 riders from around the world under the theme "Co-Create, Co-Define", turning every ride into a pledge for the planet and setting a new benchmark for sustainable mobility.

Three Years Running: Evolving a Global Green Culture

Now in its third year, Chery's "Ride Green Life" has evolved from a corporate initiative into a global green movement, fostering shared awareness and cross-border participation. Continuing the "Green Ride + Public Good" dual-drive model, this year's event deepened collaboration with the International Union for Conservation of Nature (IUCN), integrating the ride into the global ecological protection network.

During the event, Chery announced the renewal of its three-year strategic partnership with UNICEF, committing an additional USD 6 million to support education in under-resourced regions worldwide. This initiative further strengthens Chery's integrated "Green Mobility – Ecological Protection – Educational Equality" responsibility ecosystem, empowering children around the globe to build a brighter future.

Global Resonance: Inspiring a Shared Green Vision

The event gathered distinguished guests including Tarek Souei, CEO of the Asian Para Games Organizing Committee; Satrio Adi Wicaksono from the IUCN Asia Office; Myo-Zin Nyunt and Amakobe Sande from UNICEF; Shen Xiaomeng, Vice-Rector of the United Nations University (Europe); as well as officials and diplomats from Chile, Vietnam, Mexico, and South Africa. Cultural volunteers in traditional attire from different countries paraded together — from European tailcoats to Indonesian batik, Mexican ponchos, and African prints — forming a vivid tableau of global harmony and cultural unity.

In his address, Mr. Yin Tongyue, Chairman of Chery Group, stated:

"Ride Green Life is a philanthropic practice that Chery has been upholding for many years. This year's cycling event is bigger in scale and more diversified. We aim to make Ride Green Life an influential, environmentally friendly public campaign, convey the Green idea and join hands with more people to protect our common home."

This year's event also received official certification from the China Cycling Association, officially joining the China Cycling Conference competition system — marking its transition from a corporate initiative to a nationally recognized green event.

Technology and Culture in Motion

At 9:30 a.m., as the flag dropped, a "green dragon" of cyclists set off along a scenic 9-km route passing the Yangtze Bend and Luhua Wetland — a dialogue between technology and nature in motion.

Among the riders, the cosplay contingent from Chery's Cycling Association stood out as a remarkable highlight. Dressed as global icons such as Sun Wukong and Spider-Man, they embodied the creativity, passion, and global outlook of Chery's young talent. The sight of the Eastern Monkey King cycling alongside Western superheroes vividly captured Chery's open embrace of cultural diversity and its commitment to connecting East and West through innovation.

At the finish line, two Argos robotic dogs from Chery's AiMOGA Robotics assisted in awarding medals, delighting participants with their agility and precision. This creative integration of robotics into an environmental ceremony vividly embodied Chery's philosophy of technology coexisting with nature.

Extending Green Value Through a Complete Sustainable Ecosystem

Beyond the ride, Chery showcased its Hybrid Technology Pavilion, linking hybrid innovations with real-time carbon reduction data to highlight how technological progress fuels sustainability.

At the 2025 Chery International User Summit, Chery successfully built a multi-dimensional global communication ecosystem. By connecting diverse user communities — from technology and cycling to outdoor, environmental, public welfare, and animation circles — the summit created a seamless bridge from offline experiences to online engagement, from China's home ground to the global stage. This approach not only amplified Chery's global voice and actions but also fostered worldwide resonance around sustainability, spreading the spirit of "Ride Green Life" and green mobility across every corner of the world.

When nearly 3,000 cyclists rode along the Yangtze, they didn't just complete a charity event — they advanced a movement. The third "Ride Green Life" Charity cycling event stands as living proof of Chery's deep-rooted ESG commitment and lasting dedication to sustainable development.

As the last rider crossed the finish line, a new journey began. On its path to becoming a global leader in green and intelligent mobility, Chery will continue to move forward — with technology as its vessel, and responsibility as its sail — toward a greener, shared future.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

From Corporate Social Responsibility To Global Consensus: Chery's "Ride Green Life" Unites the World for a Sustainable Future

From Corporate Social Responsibility To Global Consensus: Chery's "Ride Green Life" Unites the World for a Sustainable Future

From Corporate Social Responsibility To Global Consensus: Chery's "Ride Green Life" Unites the World for a Sustainable Future

From Corporate Social Responsibility To Global Consensus: Chery's "Ride Green Life" Unites the World for a Sustainable Future

From Corporate Social Responsibility To Global Consensus: Chery's "Ride Green Life" Unites the World for a Sustainable Future

From Corporate Social Responsibility To Global Consensus: Chery's "Ride Green Life" Unites the World for a Sustainable Future

The awards recognize brands that achieve cultural significance and deep customer connections.

NEW YORK, Dec. 6, 2025 /PRNewswire/ -- Dreame Technology (Dreame) is proud to announce its inclusion in Fast Company's annual Brands That Matter list in the Global category. The list honors brands and individuals that go beyond acquiring customers — they resonate deeply with people and communities in a profound way. Through innovative branding and marketing, these companies and nonprofits have established meaningful relevance and cultural impact. The full list can be found on fastcompany.com and in the upcoming Winter print edition hitting newsstands beginning December 16, 2025.

"Being selected to Brands That Matter is meaningful to us because it recognizes value created in everyday life," said Yu Hao, CEO and Founder of Dreame. "For Dreame, technology is not only about solving tasks; it's about improving experiences and building genuine connections with users. We appreciate the trust of 30 million families whose feedback propels us to drive innovation with technology and remain focused on diverse, personalized needs."

"We're thrilled to recognize this diverse group of honorees and highlight the work of exceptional marketing leaders," said Brendan Vaughan, Fast Company's editor-in-chief. "What unites brands is their dedication and ingenuity in forging authentic audience relationships through work that resonates in culture."

Brands That Matter honors brands that demonstrate social value, positive impact on users and communities, and cultural resonance, recognizing those with leadership in innovation, market adaptability and distinctiveness. Since 2021, the series has showcased brands from large multinationals to rising innovators for the "truly important" impact they make.

Dreame's recognition highlights the core of its brand philosophy: deploying technology to solve real-world challenges, earning consumer trust through thoughtful localization rather than uniform global rollouts, and telling human-centered stories grounded in everyday experience — all while building with long-term responsibility in mind.

With insights flowing from over 120 markets, Dreame follows a "one-country, one-plan" approach that combines local preferences into product experience and design.

  • In Europe, aligning with Europeans' emotional bond with sustainable living, Dreame's smart lawnmowers blend gardening efficiency with ecological stewardship, evolving into icons of eco-conscious lifestyles.
  • In North America, the Dreame H15 Pro CarpeFlex introduces a first-of-its-kind carpet cleaning solution for wet and dry vacuums, allowing users to switch between carpet and hard floors simply by swapping the roller brush. Its composite carpet brush — featuring rubber strips and soft bristles — delivers vacuum-level dry carpet pickup by deeply loosening embedded debris while gently sweeping away surface dust, while MistLock Dust Control uses a fine mist to bind dust on contact and direct it into the used-water tank for cleaner disposal.
  • To better serve households with extensive carpeted areas — common across Europe, North America, and the Middle East — Dreame has tailored its "mop removal" feature specifically for carpet lovers. This design automatically retracts the mop to prevent carpets from getting wet and soiled. Dreame's robot vacuums have now reached a new milestone in global market share, claiming the No. 1 in robot vacuum market share across 18 countries.

Dreame's brand messaging centers on creating 'real-life value' by showcasing authentic local stories and use cases. Dreame's brand messaging centers on creating 'real-life value' by showcasing authentic local stories and use cases. This approach, combined with localized operations, fueled exceptional performance. We achieved remarkable, multi-fold year-over-year growth on our Direct-to-Consumer sites in key markets like Southwest Europe and North America. This success was propelled by a strategy that blended emotional storytelling with value proposition — for instance, in Germany, the "Reclaim Time for Family" campaign, rooted in local lifestyle insights, effectively boosted brand awareness and sales.

From customizing product experiences for individual markets to investing in operational efficiency and circular initiatives, Dreame remains focused on a clear mission: using technology-driven innovation to give families everywhere more time, greater comfort, and lasting peace of mind.

About Dreame Technology

Established in 2017, Dreame Technology is an innovative consumer product company that focuses on smart home cleaning appliances with the vision to empower lives through technology. Follow us on Facebook, Instagram, TikTok and Twitter. For more information, visit https://global.dreametech.com/

About Fast Company

Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with fellow business publication Inc. For more information, please visit fastcompany.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Dreame Technology Recognized on Fast Company's List of Brands That Matter

Dreame Technology Recognized on Fast Company's List of Brands That Matter

Dreame Technology Recognized on Fast Company's List of Brands That Matter

Dreame Technology Recognized on Fast Company's List of Brands That Matter

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