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MADRID, Oct. 20, 2025 /PRNewswire/ -- Fruit Attraction 2025, organised by IFEMA MADRID and FEPEX, closed its 17th edition with record-breaking participationfigures, welcoming 121,137 trade visitors from 152 countries, representing an 3% increase in the number of attendees and 5% growth in international representation compared to the previous edition.
Of the total attendees, 49% were international, marking a 7% rise over 2024, and underscoring the fair's increasingly global and professional profile. Spain had a strong presence, with Andalusia, Valencia, Murcia and Catalonia as the leading participating regions, while international professionals came from Europe, mainly from Italy, France, the Netherlands and the United Kingdom, as well as from other parts of the world such as Peru, Chile, Brazil and South Africa.
The trade fair also reached historic figures, with 2,485 exhibiting companies from 64 countries across 78,212 net square metres, representing an 11% increase in exhibition space and a 13% increase in exhibitors number compared to 2024.
Fruit Attraction also provided a platform for international promotion and expansion with the 'International Buyers Programme', held in collaboration with the Ministry of Agriculture, Fisheries and Food, ICEX and FEPEX, which attracted 600 major buyers, retail purchasing managers, importers and wholesalers from 58 countries to Madrid. The 'Guest Importing Countries' programme also spotlighted Malaysia and Mexico this year.
The technical sessions and congress programme, together with Factoría Chef by #alimentosdespaña, gathered over 3,200 attendees across 95 sessions, which addressed the main trends in innovation, sustainability, logistics and fruit and vegetable technology.
The tomato took centre stage as the Star Product of this edition, honoured for its culinary, nutritional and cultural value, as well as its role as a symbol of excellence and sustainability in Spanish horticultural production. (More information here).
Fruit Attraction was hosted numerous industry meetings, including the Joint Fruit and Vegetable Committee of France, Italy, Spain and Portugal, with the participation of representatives from the growers' and traders' associations of the four countries together with government officials. The meeting, which is held every four years in Spain, analysed the conclusions and demands of the product contact groups held in 2025 (tomato, strawberry, garlic, peach and nectarine, apple and pear, citrus, table grape, ready-to-eat range and plant protection products), as well as the proposals for the next Common Agricultural Policy (CAP).
With regard to innovation, the Innovation Hub Awards recognised the most outstanding products and services in the industry from a total of 50 entries and nine finalists. The Fresh Produce award went to IRTA - Institut de Recerca i Tecnologia Agroalimentàries; in the F&V Industry category, the winner was Edencore; and in Sustainability and Commitment Actions, the award went to Pallet Sure.
The Best Stand Awards were also presented at Fruits Attraction 2025, held in collaboration with WAH, they recognise exhibitors who excel in innovation, design, sustainability and originality. BayWa Global Produce received the award in the Sustainability category, Fontestad won the award for Best Design and BCC - Grupo Cajamar was recognised as the Most Original Stand Space. Finally, in the People's Choice category, selected from more than 6,000 votes, the award-winners were Moguer Cuna de Platero, in Fresh Produce, Veganic, in Auxiliary Industry, Ontime Corporate Union, in Fresh Food Logistics, and Hispatec Agrointeligencia, in Innova & Tech.
The XV APAE Journalism Awards and the Fruit Attraction Journalism Award were also presented, with this year's honour going to Fructidor (Francia)
The celebration of Fruit Attraction 2025 generated an estimated economic impact in Madrid of 407 million euros contributing to the maintenance of 3,066 jobs, consolidating Fruit Attraction, and IFEMA MADRID, as a key economic and social engine for the region.
Organised by IFEMA MADRID and FEPEX, Fruit Attraction 2026 took place from 6 to 8 October at the trade fair centre.
More information on: https://www.ifema.es/en/fruit-attraction
Fruit Attraction contact:
Elena Valera
evalera@ifema.es
MADRID, Oct. 20, 2025 /PRNewswire/ -- Fruit Attraction 2025, organised by IFEMA MADRID and FEPEX, closed its 17th edition with record-breaking participationfigures, welcoming 121,137 trade visitors from 152 countries, representing an 3% increase in the number of attendees and 5% growth in international representation compared to the previous edition.
Of the total attendees, 49% were international, marking a 7% rise over 2024, and underscoring the fair's increasingly global and professional profile. Spain had a strong presence, with Andalusia, Valencia, Murcia and Catalonia as the leading participating regions, while international professionals came from Europe, mainly from Italy, France, the Netherlands and the United Kingdom, as well as from other parts of the world such as Peru, Chile, Brazil and South Africa.
The trade fair also reached historic figures, with 2,485 exhibiting companies from 64 countries across 78,212 net square metres, representing an 11% increase in exhibition space and a 13% increase in exhibitors number compared to 2024.
Fruit Attraction also provided a platform for international promotion and expansion with the 'International Buyers Programme', held in collaboration with the Ministry of Agriculture, Fisheries and Food, ICEX and FEPEX, which attracted 600 major buyers, retail purchasing managers, importers and wholesalers from 58 countries to Madrid. The 'Guest Importing Countries' programme also spotlighted Malaysia and Mexico this year.
The technical sessions and congress programme, together with Factoría Chef by #alimentosdespaña, gathered over 3,200 attendees across 95 sessions, which addressed the main trends in innovation, sustainability, logistics and fruit and vegetable technology.
The tomato took centre stage as the Star Product of this edition, honoured for its culinary, nutritional and cultural value, as well as its role as a symbol of excellence and sustainability in Spanish horticultural production. (More information here).
Fruit Attraction was hosted numerous industry meetings, including the Joint Fruit and Vegetable Committee of France, Italy, Spain and Portugal, with the participation of representatives from the growers' and traders' associations of the four countries together with government officials. The meeting, which is held every four years in Spain, analysed the conclusions and demands of the product contact groups held in 2025 (tomato, strawberry, garlic, peach and nectarine, apple and pear, citrus, table grape, ready-to-eat range and plant protection products), as well as the proposals for the next Common Agricultural Policy (CAP).
With regard to innovation, the Innovation Hub Awards recognised the most outstanding products and services in the industry from a total of 50 entries and nine finalists. The Fresh Produce award went to IRTA - Institut de Recerca i Tecnologia Agroalimentàries; in the F&V Industry category, the winner was Edencore; and in Sustainability and Commitment Actions, the award went to Pallet Sure.
The Best Stand Awards were also presented at Fruits Attraction 2025, held in collaboration with WAH, they recognise exhibitors who excel in innovation, design, sustainability and originality. BayWa Global Produce received the award in the Sustainability category, Fontestad won the award for Best Design and BCC - Grupo Cajamar was recognised as the Most Original Stand Space. Finally, in the People's Choice category, selected from more than 6,000 votes, the award-winners were Moguer Cuna de Platero, in Fresh Produce, Veganic, in Auxiliary Industry, Ontime Corporate Union, in Fresh Food Logistics, and Hispatec Agrointeligencia, in Innova & Tech.
The XV APAE Journalism Awards and the Fruit Attraction Journalism Award were also presented, with this year's honour going to Fructidor (Francia)
The celebration of Fruit Attraction 2025 generated an estimated economic impact in Madrid of 407 million euros contributing to the maintenance of 3,066 jobs, consolidating Fruit Attraction, and IFEMA MADRID, as a key economic and social engine for the region.
Organised by IFEMA MADRID and FEPEX, Fruit Attraction 2026 took place from 6 to 8 October at the trade fair centre.
More information on: https://www.ifema.es/en/fruit-attraction
Fruit Attraction contact:
Elena Valera
evalera@ifema.es
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Fruit Attraction 2025 Strengthens Its Global Leadership with a Record 121,137 Trade Professionals
- New framework brings together Aon's Risk Capital and Human Capital data with public sentiment analysis from Gallup to create a portfolio view of risk
- Creates further clarity into how risks compound across four megatrends, how resilience is built and activated and where targeted actions can most effectively influence performance
DUBLIN, Jan. 16, 2026 /PRNewswire/ -- Aon plc (NYSE: AON), a leading global professional services firm, announced today that it is releasing insights from a new, data-driven tool to help organizations build sustainable resilience and unlock growth: Aon's Resilience Quotient.
Developed in collaboration with Gallup, Aon's Resilience Quotient responds to a critical insight: in a time of increasing populism and fragmented sources of information, quantitative data alone is not enough to make long-term decisions. Combining public sentiment on global issues with risk and people data and analytics enables greater clarity and confidence to invest and grow amidst uncertainty and volatility.
By integrating Aon's proprietary Risk Capital and Human Capital analytics with the results of Gallup's World Poll covering 140 countries for more than 20 years, the firm's Resilience Quotient captures both objective conditions and subjective sentiment, revealing where sentiment signals hidden risks and potential opportunities to achieve greater resilience. This system-level view enables leaders to spot emerging risks sooner, prioritize resilience investments and move from reactive risk management to proactive decision-making.
"When making decisions around investment, workforce or managing geopolitical risk, a portfolio view is far superior to a siloed perspective," said Greg Case, president and CEO of Aon. "Understanding sentiment can be an opportunity signal or an early warning. Leaders who are limited to only some of the relevant metrics risk missing the signals that matter most. Aon's Resilience Quotient delivers an integrated view to help organizations act decisively, strengthen resilience and unlock sustainable growth."
Four interconnected megatrends – Trade, Technology, Weather and Workforce – are reshaping the global operating environment in ways that traditional models struggle to anticipate. Aon's Resilience Quotient provides a clearer view of the tradeoffs within these interactions: how trade volatility can amplify technology risk, how climate pressures influence workforce mobility and how sentiment can either reinforce resilience or heighten operational risk, even when the fundamentals appear strong.
To illustrate the insights from its Resilience Quotient, the firm published three case studies addressing some of the most relevant and urgent issues facing the 2026 global economy:
- Realizing the Opportunity of AI: Securing Data Center Growth
Data centers are the backbone of the digital economy and with nearly $1.3 trillion projected to be invested globally in data centers by 2030, their rapid expansion brings unprecedented risks. Aon's Resilience Quotient shows that resilience varies sharply at the sub-national level, often more than underlying risk. Within the U.S., Iowa emerges as the most resilient destination for data center development, combining very low overall risk with exceptionally strong trade and weather resilience. "Aon's Resilience Quotient shows that Iowa's resilience–risk balance is roughly twice the national median, demonstrating how governance quality, institutional confidence and preparedness materially shape long-term infrastructure outcomes," said Joe Peiser, CEO of Commercial Risk Solutions at Aon. "This underscores the opportunity for leaders who understand the combined effect of low risk, resilient trade and weather systems and a strong foundation of public trust — factors that ultimately determine where AI infrastructure can grow at scale."
DUBLIN, Jan. 16, 2026 /PRNewswire/ -- Aon plc (NYSE: AON), a leading global professional services firm, announced today that it is releasing insights from a new, data-driven tool to help organizations build sustainable resilience and unlock growth: Aon's Resilience Quotient.
Developed in collaboration with Gallup, Aon's Resilience Quotient responds to a critical insight: in a time of increasing populism and fragmented sources of information, quantitative data alone is not enough to make long-term decisions. Combining public sentiment on global issues with risk and people data and analytics enables greater clarity and confidence to invest and grow amidst uncertainty and volatility.
By integrating Aon's proprietary Risk Capital and Human Capital analytics with the results of Gallup's World Poll covering 140 countries for more than 20 years, the firm's Resilience Quotient captures both objective conditions and subjective sentiment, revealing where sentiment signals hidden risks and potential opportunities to achieve greater resilience. This system-level view enables leaders to spot emerging risks sooner, prioritize resilience investments and move from reactive risk management to proactive decision-making.
"When making decisions around investment, workforce or managing geopolitical risk, a portfolio view is far superior to a siloed perspective," said Greg Case, president and CEO of Aon. "Understanding sentiment can be an opportunity signal or an early warning. Leaders who are limited to only some of the relevant metrics risk missing the signals that matter most. Aon's Resilience Quotient delivers an integrated view to help organizations act decisively, strengthen resilience and unlock sustainable growth."
Four interconnected megatrends – Trade, Technology, Weather and Workforce – are reshaping the global operating environment in ways that traditional models struggle to anticipate. Aon's Resilience Quotient provides a clearer view of the tradeoffs within these interactions: how trade volatility can amplify technology risk, how climate pressures influence workforce mobility and how sentiment can either reinforce resilience or heighten operational risk, even when the fundamentals appear strong.
To illustrate the insights from its Resilience Quotient, the firm published three case studies addressing some of the most relevant and urgent issues facing the 2026 global economy:
"Aon's Resilience Quotient shows that Iowa's resilience–risk balance is roughly twice the national median, demonstrating how governance quality, institutional confidence and preparedness materially shape long-term infrastructure outcomes," said Joe Peiser, CEO of Commercial Risk Solutions at Aon. "This underscores the opportunity for leaders who understand the combined effect of low risk, resilient trade and weather systems and a strong foundation of public trust — factors that ultimately determine where AI infrastructure can grow at scale."
- Workforce Transformation: AI Adoption and the Next Generation Workforce
The acceleration of AI adoption is transforming the workforce, but most organizations face a critical gap between the demand for AI skills and their readiness to adapt. The Resilience Quotient highlights how workforce engagement, trust and institutional preparedness are essential to harnessing AI's potential, making resilience the key differentiator between organizations that thrive through change and those that risk falling behind. "Aon's Resilience Quotient equips leaders to navigate rapid AI change with confidence," said Lisa Stevens, chief administrative officer at Aon. "These insights help create the conditions for early‑career employees to build the skills and confidence they need — so instead of losing a generation of talent, we cultivate one that is more capable and resilient than ever."
"Aon's Resilience Quotient equips leaders to navigate rapid AI change with confidence," said Lisa Stevens, chief administrative officer at Aon. "These insights help create the conditions for early‑career employees to build the skills and confidence they need — so instead of losing a generation of talent, we cultivate one that is more capable and resilient than ever."
- Rethinking Humanitarian Finance: A New Approach to Forced Migration
Over 120 million people are currently displaced by conflict, climate and systemic crises, reshaping societies and economies worldwide. Aon's Resilience Quotient highlights Venezuela and Colombia to illustrate the tradeoffs between investing resources at the source of migration — supporting those facing institutional erosion, food insecurity and economic collapse — or directing investment to more stable countries like Colombia that are absorbing people fleeing unlivable conditions. "Forced displacement results from extreme weather and man-made disasters like conflict and economic failure," said Bridget Gainer, chief public affairs officer at Aon. "If we could leverage the forecasting and financial capability of insurance to better predict and more quickly mitigate the impact of this volatility, we could help create conditions that allow populations to remain and rebuild in their home countries."
"Forced displacement results from extreme weather and man-made disasters like conflict and economic failure," said Bridget Gainer, chief public affairs officer at Aon. "If we could leverage the forecasting and financial capability of insurance to better predict and more quickly mitigate the impact of this volatility, we could help create conditions that allow populations to remain and rebuild in their home countries."
"Resilience is not a single blueprint, it's the way systems mitigate, adapt and transform under pressure. Aon's Resilience Quotient functions as a pressure gauge, surfacing the trade‑offs and early signals that help leaders strengthen resilience where it matters most," said Joe Daly, managing partner at Gallup. "We're proud to collaborate with Aon to combine Gallup's global sentiment analytics with Aon's Risk Capital and Human Capital data, turning confidence into actionable insight."
New insights from Aon's Resilience Quotient suggest that going forward, resilience priorities will shift from static risk management to dynamic, localized strategies. As disruptions become more complex and frequent, organizations will need to tailor resilience investments to specific geographies, sectors and even sub-regional contexts. Aon's Resilience Quotient is supported with a real-time analytics and AI-enabled insights platform, built by Quantum Rise, providing deeper visibility into evolving risk and resilience signals as conditions change.
Aon and Gallup will join global decision-makers at the World Economic Forum Annual Meeting to advance these critical discussions on restoring confidence and unlocking sustainable growth.
Learn more about Aon's Resilience Quotient and explore the case studies here.
About Aon
Aon plc (NYSE: AON) exists to shape decisions for the better — to protect and enrich the lives of people around the world. Through actionable analytic insight, globally integrated Risk Capital and Human Capital expertise, and locally relevant solutions, our colleagues provide clients in over 120 countries with the clarity and confidence to make better risk and people decisions that help protect and grow their businesses.
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Media Contact
mediainquiries@aon.com
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** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Aon's Resilience Quotient Cuts Through Uncertainty and Volatility to Help Businesses Move from Risk to Resilience and Growth
