Innovative products and cutting-edge technologies have helped Chinese exhibitors discover fresh overseas business development opportunities at the 138th Canton Fair, even amid mounting global trade headwinds.
During the first phase of the 138th Canton Fair, officially known as the China Import and Export Fair, which ran from Wednesday to Sunday in south China's Guangzhou City, American buyer Faris returned to the motorcycle exhibition zone to reconnect with a familiar partner: a sports technology company based in east China's affluent Zhejiang Province.
At the fair, the two met once again to discuss expanding their business operation in the U.S. market.
"The quality of this product, the design of this product, and how it will be successful in the United States, this is actually the main point that I'm coming over here right now," said Faris.
Having sourced motorcycles from the Chinese firm for 15 years and grown into one of America's top distributors, Faris now faces a challenging trade landscape: the U.S. threatens to impose an additional 100-percent tariff on Chinese goods next month, on top of the existing 30-percent tariff.
"The effect of it is already there, because a lot of people already stopped their shipment," said Faris.
During their talks, Faris requested a price reduction. However, the Chinese company offered a different solution.
"Where we can't meet your price expectations, we can compensate through quality and design improvement," said Pang Changyuan, senior executive at the Zhejiang firm.
The company introduced to Faris a new product in development -- an electric motorcycle powered by a globally leading axial motor. The new model is 20 percent lighter than conventional fuel-powered motorcycles and delivers significantly enhanced performance.
"People are willing to pay a little bit more for quality and for design. They may go and try to find another supplier somewhere else. I would rather just to sit with those factories and try to work something together with them, so we can survive both," said Faris.
To seal the partnership, the Chinese company proposed developing products tailored specifically to U.S. consumer preferences, with a rapid six-month timeline to launch. The two sides quickly reached an agreement, signing a 10 million-U.S.-dollar order on the spot.
"As the business environment changes, we need to respond in various ways. We call every year a 'year of survival', but in the end, we always deliver great results. So, I'm still quite confident," said Ying Er, chairwoman of the company.
Like this Zhejiang firm, many other Chinese exporters are swiftly adjusting strategies by accelerating technological upgrades and launching new products to retain long-standing clients and tap into new markets. This agile, innovation-driven approach has become one of the defining highlights of the 138th Canton Fair.
Established in 1957, the Canton Fair is held twice a year. It is the longest-running of several comprehensive international trade events in China, and has been hailed as the barometer of China's foreign trade.
The second phase of the 138th Canton Fair is scheduled to run from Oct. 23 to 27, followed by the third phase from Oct. 31 to Nov. 4.
Innovative products help Chinese exhibitors uncover fresh opportunities at Canton Fair
