COLORADO SPRINGS, Colo.--(BUSINESS WIRE)--Oct 21, 2025--
Venu Holding Corporation ("VENU" or the "Company") (NYSE American: VENU), the visionary owner, operator, and builder of upscale live music venues and premium hospitality destinations, announced today that starting October 15 th and continuing through November 15 th, the Company is running a nationally televised advertising campaign, airing on five of America’s largest media outlets, FOX News, FOX Business Channel, CNBC, Peacock Streaming and Newsmax.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251021850587/en/
The campaign spotlights VENU’s newest investment pathway, its triple-net (“NNN”) Luxe FireSuite ownership program, designed for qualified investors seeking income-producing, long-term real estate assets with an anticipated 11% cap rate. This program allows investors to participate in the future of live entertainment through fractional real estate interests within one of VENU’s premium developments, while benefiting from expected returns and tenant-managed expenses under a traditional NNN lease structure. The Company expects to increase pricing of its Luxe FireSuites at the start of the new year, current pricing remaining in effect through December 31, 2025
The campaign highlights Luxe FireSuite ownership opportunities in the Company’s upcoming multi-seasonal venues, including the Sunset Amphitheaters powered by EIGHT Elite Light Beer in Broken Arrow, Oklahoma (Tulsa market), McKinney, Texas (Dallas market) and El Paso, Texas. The combined Luxe FireSuite inventory across VENU’s three near term upcoming markets total $334 million, of which $163 million, or 49% have already been sold. By market, Tulsa’s inventory totaled $80 million, of which 54% have been sold; McKinney’s totals $147 million, with 73% already sold; and El Paso’s inventory is valued at $106 million, with FireSuites opening for sale on September 8, 2025.
VENU’s ownership programs continue to see growing sales, with sales increasing 250% year over year, from $22.2 million in fiscal 2023 to $77.7 million in fiscal 2024. Building on this success, VENU expects FireSuite sales in 2025 to grow by at least 100 percent over the previous year.
“Our triple net lease program has attracted investors and music fans from across the country who see the strength in a model that projects to deliver a robust 11 percent return,” said J.W. Roth, Founder, Chairman, and CEO of VENU. “Through VENU’s lease-back structure, investors are expected to not only earn reliable passive income and participate in expected asset appreciation, but they are also becoming part of a new era in live entertainment, one defined by ownership, access, and experience.”
Tulsa’s 12,500-capacity amphitheater completion is targeted to open Summer 2026, followed by the 20,000-capacity amphitheater in McKinney, dubbed the “grand-daddy of them all”, which is targeting to open its gates third quarter 2026. The 12,500-capacity Sunset Amphitheater at El Paso, located in what many consider to be one of the most vibrant and lucrative Latin music markets in the nation, is expected to open fourth quarter 2026.
VENU’s Luxe FireSuites are currently available through three ownership pathways, designed to meet a wide range of investor and music fans interests and goals. These include traditional all cash purchases, structured financing opportunities, and NNN agreements.
What is a Luxe FireSuite
Luxe FireSuites represent VENU’s signature ownership experience, offered at every VENU owned amphitheater. Each suite accommodates between four and ten guests, depending on the investment level, and blends lasting financial value with an unmatched atmosphere. Owners enjoy dedicated entry and VIP parking, in-suite service, and premium food and beverage, all from the best seats in the house.
With a limited number of FireSuites available at each location, these opportunities have quickly become some of the most sought after within the VENU portfolio. Once they are sold, they are gone, setting a new fan first benchmark for live entertainment that redefines what it means to not just attend a show, but to own part of the experience itself.
About Venu Holding Corporation
Venu Holding Corporation ("VENU") (NYSE American: VENU), is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth, VENU has a portfolio of premium brands that includes Ford Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, and Roth’s Sea & Steak. With venues operating and in development across Colorado, Georgia, Oklahoma, and Texas and a nationwide expansion underway, VENU is setting a new standard for live entertainment.
VENU has been recognized nationally by The Wall Street Journal, The New York Times, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, Aramark Sports + Entertainment, and Tixr, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU’s website, Instagram, LinkedIn, or X.
Forward Looking Statements
Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While Venu believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the company’s filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. Venu expressly disclaims any obligation to update or alter statements whether because of new information, future events or otherwise, except as required by law.
Ford Amphitheater in Colorado Springs, CO
NUUK, Greenland (AP) — Troops from several European countries continued to arrive in Greenland on Thursday in a show of support for Denmark as talks between representatives of Denmark, Greenland and the U.S. highlighted “fundamental disagreement” over the future of the Arctic island.
Denmark announced it would increase its military presence in Greenland on Wednesday as foreign ministers from Denmark and Greenland were preparing to meet with White House representatives in Washington. Several European partners — including France, Germany, the U.K., Norway and Sweden — started sending symbolic numbers of troops already on Wednesday or promised to do so in the following days.
The troop movements were intended to portray unity among Europeans and send a signal to President Donald Trump that an American takeover of Greenland is not necessary as NATO together can safeguard the security of the Arctic region amid rising Russian and Chinese interest.
“The first French military elements are already en route” and “others will follow,” French President Emmanuel Macron announced Wednesday, as French authorities said about 15 soldiers from the mountain infantry unit were already in Nuuk for a military exercise.
Germany will deploy a reconnaissance team of 13 personnel to Greenland on Thursday, the Defense Ministry said.
On Thursday, Danish Defense Minister Troels Lund Poulsen said the intention was “to establish a more permanent military presence with a larger Danish contribution,” according to Danish broadcaster DR. He said soldiers from several NATO countries will be in Greenland on a rotation system.
Danish Foreign Minister Lars Løkke Rasmussen, flanked by his Greenlandic counterpart Vivian Motzfeldt, said Wednesday that a “fundamental disagreement” over Greenland remains with Trump after they held highly anticipated talks at the White House with Vice President JD Vance and Secretary of State Marco Rubio.
Rasmussen added that it remains “clear that the president has this wish of conquering over Greenland” but that dialogue with the U.S. would continue at a high level over the following weeks.
Inhabitants of Greenland and Denmark reacted with anxiety but also some relief that negotiations with the U.S. would go on and European support was becoming visible.
Greenland's Prime Minister Jens-Frederik Nielsen welcomed the continuation of “dialogue and diplomacy.”
“Greenland is not for sale,” he said Thursday. “Greenland does not want to be owned by the United States. Greenland does not want to be governed from the United States. Greenland does not want to be part of the United States.”
In Greenland’s capital, Nuuk, local residents told The Associated Press they were glad the first meeting between Greenlandic, Danish and American officials had taken place but suggested it left more questions than answers.
Several people said they viewed Denmark’s decision to send more troops, and promises of support from other NATO allies, as protection against possible U.S. military action. But European military officials have not suggested the goal is to deter a U.S. move against the island.
Maya Martinsen, 21, said it was “comforting to know that the Nordic countries are sending reinforcements” because Greenland is a part of Denmark and NATO.
The dispute, she said, is not about “national security” but rather about “the oils and minerals that we have that are untouched.”
On Wednesday, Poulsen announced a stepped-up military presence in the Arctic “in close cooperation with our allies,” calling it a necessity in a security environment in which “no one can predict what will happen tomorrow.”
“This means that from today and in the coming time there will be an increased military presence in and around Greenland of aircraft, ships and soldiers, including from other NATO allies,” Poulsen said.
Asked whether the European troop movements were coordinated with NATO or what role the U.S.-led military alliance might play in the exercises, NATO referred all questions to the Danish authorities. However, NATO is currently studying ways to bolster security in the Arctic.
The Russian embassy in Brussels on Thursday lambasted what it called the West's “bellicose plans” in response to “phantom threats that they generate themselves”. It said the planned military actions were part of an “anti-Russian and anti-Chinese agenda” by NATO.
“Russia has consistently maintained that the Arctic should remain a territory of peace, dialogue and equal cooperation," the embassy said.
Rasmussen announced the creation of a working group with the Americans to discuss ways to work through differences.
“The group, in our view, should focus on how to address the American security concerns, while at the same time respecting the red lines of the Kingdom of Denmark,” he said.
Commenting on the outcome of the Washington meeting on Thursday, Poulsen said the working group was “better than no working group” and “a step in the right direction.” He added nevertheless that the dialogue with the U.S. did not mean “the danger has passed.”
“We are really happy that action is being taken to make sure that this discussion is not just ended with that meeting alone,” Greenlandic MP Aki-Matilda Høegh-Dam said on Thursday during a news conference in Copenhagen.
She said Greenlandic people understood they were a “pivotal point” in a broader transformation of the international rules-based order and that they felt responsible not just for themselves but also for the whole world to get it right.
Høegh-Dam said the military operations should not happen “right next to our schools and right next to our kindergartens.”
Line McGee, 38, from Copenhagen, told AP that she was glad to see some diplomatic progress. “I don’t think the threat has gone away,” she said. “But I feel slightly better than I did yesterday.”
Trump, in his Oval Office meeting with reporters, said: “We’ll see how it all works out. I think something will work out.”
Niemann reported from Copenhagen, Denmark, and Ciobanu from Warsaw, Poland.
Denmark's Foreign Minister Lars Løkke Rasmussen and Greenland's Foreign Minister Vivian Motzfeldt speak at a news conference at the Embassy of Denmark, Wednesday, Jan. 14, 2026, in Washington. (AP Photo/John McDonnell)
People walk on a street in Nuuk, Greenland, Wednesday, Jan. 14, 2026. (AP Photo/Evgeniy Maloletka)
From center to right, Greenland Foreign Minister Vivian Motzfeldt, Denmark's Ambassador Jesper Møller Sørensen, rear, and Danish Foreign Minister Lars Løkke Rasmussen, right, arrive on Capitol Hill to meet with senators from the Arctic Caucus, in Washington, Wednesday, Jan. 14, 2026. (AP Photo/J. Scott Applewhite)
An Airbus A400M transport aircraft of the German Air Force taxis over the grounds at Wunstorf Air Base in the Hanover region, Germany, Thursday, Jan. 15, 2026 as troops from NATO countries, including France and Germany, are arriving in Greenland to boost security. (Moritz Frankenberg/dpa via AP)
Fishermen load fishing lines into a boat in the harbor of Nuuk, Greenland, Wednesday, Jan. 14, 2026. (AP Photo/Evgeniy Maloletka)
Greenland Foreign Minister Vivian Motzfeldt, left, and Danish Foreign Minister Lars Løkke Rasmussen, arrive on Capitol Hill to meet with members of the Senate Arctic Caucus, in Washington, Wednesday, Jan. 14, 2026. (AP Photo/J. Scott Applewhite)
