2nd anniversary marks service upgrade removing design limits, adding instant pricing & lead-time; supporting MSMEs amid the national push for a 45% SME contribution to GDP by 2025.
KUALA LUMPUR, Malaysia, Oct. 22, 2025 /PRNewswire/ -- CUSTA, a homegrown Malaysian customisation e-commerce platform, today announced a full-scale renewal of its service, doubling the catalogue to 4,000 products, introducing unlimited customisation combinations, and integrating instant best-price and lead-time, replacing the manual WhatsApp quotation loops that have long slowed the industry.
This positions CUSTA as the first platform in Malaysia to combine unlimited customisation specifications with instant pricing at scale, setting a new benchmark for the local industry. Its renewed interface includes a streamlined catalogue page capable of displaying thousands of items with clarity and a product page where users can freely adjust specifications while instantly viewing prices, quotes, and delivery times. What once took between 8 to 15 business days in traditional offline procurement, from quotation to final order, is now reduced to within a week on CUSTA, with some orders completed the very same day.
The renewal comes at a time when SMEs remain central to Malaysia's economy, accounting for nearly 90% of all businesses, contributing around 40% of GDP, and employing almost half of the national workforce. Government projections target SMEs to contribute 45% of GDP by 2025, making access to digital productivity tools even more vital. With policies such as MyDIGITAL driving greater adoption of e-commerce and cloud-based platforms, CUSTA's renewal reflects how locally founded digital brands can help answer the need for faster, more flexible, and more efficient services in a traditionally manual industry.
Since its launch, CUSTA has delivered more than 500,000 customised items across Malaysia and Singapore. More than 90% of these orders have supported Malaysian SMEs and small brands, helping them scale through better branding and merchandising. The company has also recorded more than seven times year-on-year sales growth.
"SMEs make up nearly half of Malaysia's GDP, yet customisation has always been slow, restricted and inefficient. The relaunch of CUSTA removes these barriers by combining unlimited design freedom with instant price transparency, providing all people and businesses in Malaysia with access to customisation services. This is more than an upgrade, it's about supporting Malaysia's digital economy goals, empowering local creators, and creating new value chains that drive growth and jobs across the country," said Joe Takagi, Chief Executive Officer of CUSTA.
Looking ahead, CUSTA will continue to expand its customisation methods and product offerings, as well as develop new services tailored for professionals and businesses. By lowering barriers to bespoke production, the company expects to create ripple effects across the local economy, generating greater demand for customised goods, new opportunities for Malaysian designers and creators and job creation across the production and fulfillment supply chain. This aligns directly with national goals of improving SME competitiveness and advancing Malaysia's digital economy.
To mark its second anniversary, CUSTA has launched the "CUSTA Service Renewal Campaign", running until 30 November 2025. Customers can enjoy a 10% discount with the promo code NEWCUSTA and receive free design support for purchases of RM300 or more. More information is available at https://custa.com.my.
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About CUSTA
CUSTA is a homegrown customisation e-commerce platform headquartered in Kuala Lumpur. Founded in 2023, CUSTA enables businesses and individuals to design and order custom products, from apparel to accessories and branded merchandise, across a wide range of options. The platform supports high flexibility in specifications and delivers faster, transparent pricing and lead-time estimates. As of its latest renewal, CUSTA offers over 4,000 product SKUs, and has processed more than 500,000 customised items across Malaysia and Singapore. With a mission to democratise access to customisation, CUSTA provides SMEs, creators, and consumers with a one-stop solution that bridges creativity, production, and fulfilment in Malaysia and beyond.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Homegrown Platform CUSTA Upscales with 4,000 Products and Unlimited Customisation, First of Its Kind at Scale
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SINGAPORE, May 19, 2026 /PRNewswire/ -- Visa, a world leader in digital payments today announced a Memorandum of Understanding (MoU) with Trip.com Group, marking a strategic collaboration to power richer travel experiences for Asia Pacific consumers. The MoU will harness Visa's global payments network and Trip.com Group's extensive ecosystem, enabling travellers to discover personalised recommendations, access offers for dream destinations and transact seamlessly on their journeys.
Trip.com Group will also become a global Anchor Partner for Visa Destinations, a global experience-led program that connects cardholders to curated travel experiences shaped by culture and local insights, allowing travellers to plan journeys around what matters most.
As Anchor Partner, Trip.com Group will integrate Visa Destinations into its ecosystem to create enhanced travel value propositions and provide personalised offers and benefits to a wide spectrum of consumer segments. Visa and Trip.com Group will also collaborate on joint marketing and promotional initiatives in selected markets, enabling more people to discover dream destinations and experiences around the world.
In addition, Visa and Trip.com Group will explore deeper collaborations catered to rapidly growing segments across Asia Pacific, including new ways for Trip.com Group users to access Visa's affluent offerings such as its global portfolio of sports, music, and lifestyle partnerships, while giving Visa Infinite cardholders access to exclusive Trip.com Group offers. Visa and Trip.com Group will also work closely to accelerate travel between Mainland China and the rest of the region.
The collaboration between Visa and Trip.com Group coincides with Asia Pacific's evolving travel landscape, defined by resilient travel appetites and an increasingly digital-first population. According to Visa's Global Travel Intentions (GTI) 2026 study:
- Almost three in four (72%) survey respondents plan to travel within Asia in the coming months, with one in four intending to travel to Japan
- Digital payments are second nature to Asia Pacific travellers, with 73% of respondents bringing along credit cards or mobile wallets for their trips.
- 92% of respondents went online to plan and research travel recommendations for recent trips, with 49% using AI tools to find travel destinations or ideas
Danielle Jin, Chief Marketing Officer, Asia Pacific at Visa, said: "Travel is a major engine shaping Asia Pacific's cultures and economies. At Visa, we believe everyone can be the traveller they want to be. Our collaboration with Trip.com Group is built for what travellers want today, combining trusted global payments with unmatched travel discovery through our platforms. We look forward to a successful collaboration with Trip.com Group, working closely to deliver more curated, rewarding, and seamless travel experiences that connect people to what they are most passionate about."
Bo Sun, Chief Marketing Officer at Trip.com Group, said: "At Trip.com Group, our mission is to inspire discovery and deliver seamless journeys — constantly innovating to create the perfect trip every time. Through this strategic collaboration with Visa, we are advancing this mission in the Asia Pacific and beyond by integrating trusted payments capabilities, curated travel experiences, and expanded premium offerings across our one-stop travel ecosystem. Together, we are creating more than just convenience for the world's travellers — we are delivering a high-value travel proposition that transforms every spark of inspiration into an unforgettable experience."
About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.
About Trip.com Group
Trip.com Group is a global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is on the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here: group.trip.com.
Follow us on: X , Facebook , LinkedIn , and YouTube.
SINGAPORE, May 19, 2026 /PRNewswire/ -- Visa, a world leader in digital payments today announced a Memorandum of Understanding (MoU) with Trip.com Group, marking a strategic collaboration to power richer travel experiences for Asia Pacific consumers. The MoU will harness Visa's global payments network and Trip.com Group's extensive ecosystem, enabling travellers to discover personalised recommendations, access offers for dream destinations and transact seamlessly on their journeys.
Trip.com Group will also become a global Anchor Partner for Visa Destinations, a global experience-led program that connects cardholders to curated travel experiences shaped by culture and local insights, allowing travellers to plan journeys around what matters most.
As Anchor Partner, Trip.com Group will integrate Visa Destinations into its ecosystem to create enhanced travel value propositions and provide personalised offers and benefits to a wide spectrum of consumer segments. Visa and Trip.com Group will also collaborate on joint marketing and promotional initiatives in selected markets, enabling more people to discover dream destinations and experiences around the world.
In addition, Visa and Trip.com Group will explore deeper collaborations catered to rapidly growing segments across Asia Pacific, including new ways for Trip.com Group users to access Visa's affluent offerings such as its global portfolio of sports, music, and lifestyle partnerships, while giving Visa Infinite cardholders access to exclusive Trip.com Group offers. Visa and Trip.com Group will also work closely to accelerate travel between Mainland China and the rest of the region.
The collaboration between Visa and Trip.com Group coincides with Asia Pacific's evolving travel landscape, defined by resilient travel appetites and an increasingly digital-first population. According to Visa's Global Travel Intentions (GTI) 2026 study:
- Almost three in four (72%) survey respondents plan to travel within Asia in the coming months, with one in four intending to travel to Japan
- Digital payments are second nature to Asia Pacific travellers, with 73% of respondents bringing along credit cards or mobile wallets for their trips.
- 92% of respondents went online to plan and research travel recommendations for recent trips, with 49% using AI tools to find travel destinations or ideas
Danielle Jin, Chief Marketing Officer, Asia Pacific at Visa, said: "Travel is a major engine shaping Asia Pacific's cultures and economies. At Visa, we believe everyone can be the traveller they want to be. Our collaboration with Trip.com Group is built for what travellers want today, combining trusted global payments with unmatched travel discovery through our platforms. We look forward to a successful collaboration with Trip.com Group, working closely to deliver more curated, rewarding, and seamless travel experiences that connect people to what they are most passionate about."
Bo Sun, Chief Marketing Officer at Trip.com Group, said: "At Trip.com Group, our mission is to inspire discovery and deliver seamless journeys — constantly innovating to create the perfect trip every time. Through this strategic collaboration with Visa, we are advancing this mission in the Asia Pacific and beyond by integrating trusted payments capabilities, curated travel experiences, and expanded premium offerings across our one-stop travel ecosystem. Together, we are creating more than just convenience for the world's travellers — we are delivering a high-value travel proposition that transforms every spark of inspiration into an unforgettable experience."
About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.
About Trip.com Group
Trip.com Group is a global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is on the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here: group.trip.com.
Follow us on: X , Facebook , LinkedIn , and YouTube.
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Visa and Trip.com Group Ink Strategic Collaboration, Enabling Consumers to Chase Their Passions Through Travel
