NEW YORK, May 19, 2026 /PRNewswire/ -- K-beauty skincare brand Purito Seoul is rapidly expanding its presence in the global market following the appointment of actress Natalia Dyer as its first global muse.
The brand selected Natalia Dyer as its inaugural global face, recognizing her for the natural elegance, thoughtful presence, and quiet sophistication that have made her widely admired by audiences around the world. Through this partnership, the brand aims to further amplify its philosophy of authentic, effective skincare on a global scale.
Purito Seoul's growth has been driven by strong consumer trust. Moving away from traditional advertising-led strategies, the brand has focused on organic awareness built through social media and community reviews. By prioritizing authentic communication and recognizing the growing influence of user experience in purchasing decisions, the company has strengthened its brand equity globally.
In particular, what the brand describes as "genuine reviews"—rooted in ingredient transparency and product efficacy—have served as a key driver of growth. As consumers increasingly prioritize ingredient integrity and real-world results, Purito Seoul has positioned itself in line with this shift, expanding its influence across international markets.
Over the past four years, Purito Seoul has recorded approximately tenfold growth, maintaining steady momentum globally. Its low-irritation formulas, developed using Korean-sourced ingredients and designed for a wide range of skin types, have helped build trust among both domestic and international consumers. The brand's growth and product quality were further recognized with a win in the "2025 Olive Young Awards – Rising Category."
Building on rapid growth across key overseas markets, the company has introduced its global ambassador alongside a campaign rollout to further strengthen the brand's global presence and identity. Through its slogan, "From Soil to Seoul," Purito Seoul communicates a brand philosophy that transforms naturally derived ingredients into refined skincare solutions through advanced technology.
Even amid fast-evolving global skincare trends, Purito Seoul remains focused on fundamentals, aiming to strengthen product competitiveness while continuing revenue growth through expansion into new international markets.
Meanwhile, the brand is set to enter Target, a major U.S. retail chain, as part of its strategy to broaden accessibility through leading global distribution channels and further enhance its competitiveness as a K-beauty brand.
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Global Celeb-supported K-Beauty Brand: Purito Seoul Accelerates Its Rise in the Global Skincare Market
SINGAPORE, May 19, 2026 /PRNewswire/ -- ENNOVI, a global leader in advanced interconnect and power solutions, will showcase its battery cell contacting system (CCS) capabilities at The Battery Show Europe 2026 (Hall 5, Booth C40). ENNOVI will demonstrate how its CCS technologies provide a unified approach that supports all major cell formats across a wide range of electrification applications. Visitors to the booth can experience live demonstrations of CCS solutions across applications, from EVs and 2-wheelers to energy storage systems (ESS) and emerging robotics platforms.
ENNOVI continues to build on its established collaboration with AKM Meadville, leveraging the partner's advanced flexible printed circuit (FPC) manufacturing capabilities to enhance technological advantages and cost competitiveness for CCS customers in Europe. Together, the companies have been enabling improved integration, compact design, and enhanced electrical performance for next-generation battery systems.
"Our ongoing collaboration with AKM Meadville plays an important role in our mission to deliver innovative, competitive solutions to our CCS customers," said Stefan Rustler, CEO of ENNOVI. "By integrating AKM Meadville's FPC expertise into our supply chain, we continue to strengthen our ability to meet the needs of our European customers and drive greater efficiency and value in the CCS market."
"We are proud to be working alongside ENNOVI as we expand our presence in Europe," said C.W. Fong, CEO of AKM Meadville. "Our collaboration reflects a shared commitment to delivering high-quality solutions and supporting customers as battery technologies continue to evolve."
Among the CCS highlights is ENNOVI's patented U-Turn technology and advanced hot and cold lamination capabilities, including its new adhesive-free alternative. Also, high-voltage extruded busbars for use within EV battery packs and junction boxes. Other interconnect technologies include solder-bearing leads, press-fit connectors, and insulation displacement contacts.
Attendees are invited to visit ENNOVI and AKM Meadville (Hall 5, Booth C40) to experience these technologies firsthand and engage with engineering experts. Visitors can also say hello to our guest humanoid robot, the Unitree G1.
About AKM Meadville
AKM Meadville specializes in IC substrates, substrate-like PCBs, advanced HDI and any-layer technologies, rigid-flex, FPC, FPCA, and power battery modules. The company provides global customers with a one-stop solution spanning R&D, precision manufacturing, and SMT assembly.
About ENNOVI
ENNOVI empowers industries worldwide to accelerate electrification and AI transformation, driving smarter, faster, and more sustainable growth.
Agency Contact:
Pretzl
Erin McMahon
erin.mcmahon@pretzl.com
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ENNOVI Showcases Battery Cell Contacting System, including FPC Capabilities, Across All Major Cell Formats at The Battery Show Europe
