MACAO, Oct. 27, 2025 /PRNewswire/ -- CreatorWeek Macao 2025, co-organized by Macao Government Tourism Office (MGTO) and Branded, with Adbeyond Group Macau as a collaborative partner, is currently taking place from October 24 to 28. The event is transforming the city into a vibrant showcase of global creativity. With more than 180 creator groups, 50 keynote speakers, and 20 live acts gathering from around the world, the event is drawing wide attention as Macao's first large-scale celebration of the creator economy.
The CreatorWeek opening party on October 24 at Wynn Palace set the stage for a week unfolding with creative energy and international dialogue. Participants shared creative insights and explored how diverse stories can be expressed globally through new content formats. The event fostered a vibrant exchange where Chinese creators shared their traditions and modern perspectives, while international creators reinterpreted these narratives for worldwide audiences. Through interactive experiences, attendees highlighted Macao's creative vitality, and its unique position as a crossroads of East and West.
The CreatorWeek Conference, taking place on October 27-28 at the Grand Lisboa Palace Resort Macau, will unite creators, social media leaders, and representatives from Google, Bilibili, Meta, YouTube, Red, and Douyin. Notable guests such as Stokes Twins and Alan Chikin Chow are joining discuss on East-West community differences, monetization, and cross-cultural collaboration, reinforcing Macao's role as a creative hub.
Participants are immersed in sessions beyond digital production. Wellness Workshops are underway at MGM's Fantasy Box, with creators like Will Liu and Matt Tralli leading participants through a series of wellness training sessions, while the Meet and Greet on October 25–26 at The Londoner Macao are drawing hundreds of fans for close-up interactions with 40 popular creators including Apl.de.Ap, Steven He, and Berywam.
Meanwhile, Galaxy Macau™ will take center stage for CreatorWeek Live, featuring performances by international stars such as K-pop group XODIAC, Japan's Psychic Fever from EXILE TRIBE, and the Philippines' Mikey Bustos. The CreatorWeek Academy will launch a series of practical workshops, featuring industry experts and leading platform representatives sharing insights on content creation and strategies for expanding into global markets.
A special Local Community Tour pairs international creators with local ambassadors to explore the city's neighborhoods, cuisine, and culture, creating collaborative content that broadcasts Macao's spirit to global audiences.
"CreatorWeek Macao 2025 is unveiling Macao's unique glamour and rich multicultural heritage to the world. By propelling tourism through creativity, the event is injecting fresh energy into Macao's transformation into a world centre of tourism and leisure," remarked MGTO Director Maria Helena de Senna Fernandes.
For the latest updates and event livestreams, visit the official website at www.creatorweek.live or follow @visitmacao on Instagram, Facebook, YouTube, TikTok, and Red.
About Macao
Macao is a vibrant city known for its rich cultural heritage, world-class entertainment, and diverse culinary scene. As a premier travel destination, Macao offers a unique blend of East and West, where ancient traditions meet modern attractions.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CreatorWeek 2025 Launches in Macao, Offering a Unique, Vibrant Platform for Global Content Creators to Connect, Collaborate, and Innovate
Paris Saint-Germain Stars Lead New Year TVC Lighting Up Landmark Screens Across 13 Global Cities
BEIJING, Jan. 1, 2026 /PRNewswire/ -- As 2025 came to a close, Haier, the world's leading IoT ecosystem brand, brought the spirit of champions to audiences worldwide through its partnership with Paris Saint-Germain (PSG), one of the world's most successful football clubs. On December 31, 2025, a New Year television commercial created by PSG star players lit up landmark outdoor screens across 13 major cities in markets including France, Poland, Egypt, Saudi Arabia and Japan, delivering more than a festive greeting and reflecting a shared champion mindset rooted in excellence, leadership, and global connection.
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Champion Spirit Inspires Innovation and Global User Experiences
The New Year campaign reflects Haier's own pursuit of excellence. From a pioneering Chinese manufacturer to a truly global ecosystem brand, Haier now serves over 1 billion households across more than 200 countries and regions. In 2024, Haier achieved global operating revenue of USD 55.9 billion and led the global major appliance retail market for 16 consecutive years.
Just as PSG relentlessly pushes the limits of performance, Haier applies the same champion spirit to technology and user experience. "We are thrilled to elevate our sports marketing strategy by partnering with Paris Saint-Germain. Great teams win through precision, teamwork and constant improvement. We build products the same way: designed around people, powered by technology, and proven in daily use." said Haishan Liang, Vice Chairman of the Board of Directors and President of Haier Group.
This vision is powered by Haier's "three-in-one" localization strategy, which integrates localized research and development, manufacturing, and marketing to create solutions tailored to local lifestyles. This approach, coupled with a global innovation network, ensures Haier's technology meets the diverse needs of users worldwide.
In Japan, Haier's ultra-slim refrigerators are designed for compact urban homes. In Europe, energy-efficient washing machines meet sustainability expectations and regulatory standards. In the U.S., large-capacity washers cater to family-oriented living.
In Thailand, Haier's "UV Cool Voice Series" air conditioners feature AI-powered voice control in both Thai and English, while in the Middle East and Africa, Haier's air-conditioning solutions are engineered to perform reliably and efficiently under demanding climate conditions.
Toward an Ecosystem Future of Infinite Possibilities
Beyond features and functions, Haier continues to expand its ecosystem, building open, vibrant ecosystems in smart living, industrial internet, and health tech, guided by the vision of creating boundless value alongside users and partners.
Through the COSMOPlat industrial internet platform, which supports global manufacturing innovation, and the Yingkang Life eco-platform focused on health and well-being, Haier's influence as an ecosystem brand continues to grow worldwide.
Guided by a strong sense of responsibility, Haier integrates sustainability and ESG (Environmental, Social and Governance) principles into its global operations, supporting long-term, sustainable development in every market it serves.
Moreover, Haier continues to strengthen its emotional connection with users worldwide. The illuminated landmark screens symbolize a shared celebration rooted in common values.
Haier's Global Fans Festival also remains a vital platform for engagement and community building. Following the successful conclusion of the recent event in Malaysia, the festival will continue to connect users through hundreds of localized events worldwide, fostering deeper interaction, shared experiences, and a growing global community.
As 2026 begins, Haier remains committed to delivering champion experiences through technology, innovation, and shared values—walking alongside users worldwide toward new possibilities.
Please visit https://www.haier.com/global/.
About Haier Group
Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions, with the purpose of "More Creation, More Possibilities". Haier has always been user-centered and has built a landscape of three pillars: Smart Living, Comprehensive Health Industry, and Digital Economy Industry. The company has established 10 R&D centers, 35 industrial parks, and 163 manufacturing centers, achieving a global revenue of USD 55.9 billion in 2024. Haier has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 7 consecutive years. Additionally, Haier has held the No.1 position in Euromonitor Global Major Appliances Brand for 16 consecutive years. Haier has 8 listed companies, with its subsidiary Haier Smart Home named among the Fortune Global 500 and Fortune World's Most Admired Companies.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Haier Teams Up with Paris Saint-Germain to Create Champion Experiences for Global Users
Haier Teams Up with Paris Saint-Germain to Create Champion Experiences for Global Users
