LOS ANGELES, Oct. 29, 2025 /PRNewswire/ -- Smashbox Cosmetics hosted an intimate dinner at LA's iconic Magic Castle to celebrate the launch of its new Photo Finish Pore Vanishing Primer in Australia & New Zealand. The guest list featured a curated group of Australian creators, journalists, and brand friends based in Los Angeles.
The evening was designed to build brand and product awareness while strengthening relationships with both familiar and fresh faces. Playing on the primer's "vanishing" properties, the Magic Castle offered a fitting, whimsical backdrop to bring the product's transformative effects to life, celebrating illusion, magic, and flawless skin.
Key guests included Australian journalist Isabelle Truman, and Australian influencers Eden Kannourakis, Millie Sykes, Paige De Cinque and Kat Moses. Smashbox founder and world-renowned photographer Davis Factor was also in attendance, with each guest receiving a signed copy of his book Make Shit Happen.
"I've always wanted to go to the Magic Castle, and being there with such an iconic brand was the perfect match. I loved meeting Davis and the team and learning about the new primer, such a magical experience," said Isabelle Truman.
Eden Kannourakis shared, "I'm sometimes skeptical of primers, but this one really does what it says - makes my skin and makeup look flawless!"
The night generated strong 'Get Ready With Me' and product focused content and helped to foster authentic connections between the brand and creator community.
The Magic Castle event marked the first time Smashbox hosted an event in Los Angeles specifically targeting the foreign markets of Australia and New Zealand. Felix Backhaus, Smashbox Senior Brand Manager of International Markets, said, "Smashbox's home is LA, and it's been so great to engage with Australian influencers and editors in our own backyard."
The Pore Vanishing Primer is a lightweight, oil-free face primer that instantly blurs the look of pores and locks in makeup for up to 12 hours. It controls shine, smooths texture, and leaves a velvety, matte finish, with no white cast or clogged pores. The result is a flawless base that keeps skin looking fresh and refined all day long.
Smashbox's Pore-Vanishing Primer is now available in-store and online at MECCA, Smashbox's exclusive retail partner in Australia and New Zealand. SRP: $59 AUD / $66 NZD.
ABOUT SMASHBOX COSMETICS: "Everything carries out of the studio into reality." – Davis Factor
Born in a Los Angeles photo studio in 1990 by acclaimed celebrity and fashion photographer Davis Factor, Smashbox very quickly became a creative hub for world-class photographers, actors, models and musicians. The creative energy on set showed no signs of slowing down – except when the team had to stop for makeup touch ups. In 1996, Smashbox Cosmetics was officially born.
In 2000, Davis created Photo Finish Smooth & Blur, our original long-lasting primer. Now a cult-favorite, the formula helps makeup look flawless, feel better, and last longer—all day, every day, on set, and long after the shoot wraps.
Today, Smashbox carries that legacy with studio-grade, high-performance makeup that makes artistry easy—and always camera-ready.
LOS ANGELES, Oct. 29, 2025 /PRNewswire/ -- Smashbox Cosmetics hosted an intimate dinner at LA's iconic Magic Castle to celebrate the launch of its new Photo Finish Pore Vanishing Primer in Australia & New Zealand. The guest list featured a curated group of Australian creators, journalists, and brand friends based in Los Angeles.
The evening was designed to build brand and product awareness while strengthening relationships with both familiar and fresh faces. Playing on the primer's "vanishing" properties, the Magic Castle offered a fitting, whimsical backdrop to bring the product's transformative effects to life, celebrating illusion, magic, and flawless skin.
Key guests included Australian journalist Isabelle Truman, and Australian influencers Eden Kannourakis, Millie Sykes, Paige De Cinque and Kat Moses. Smashbox founder and world-renowned photographer Davis Factor was also in attendance, with each guest receiving a signed copy of his book Make Shit Happen.
"I've always wanted to go to the Magic Castle, and being there with such an iconic brand was the perfect match. I loved meeting Davis and the team and learning about the new primer, such a magical experience," said Isabelle Truman.
Eden Kannourakis shared, "I'm sometimes skeptical of primers, but this one really does what it says - makes my skin and makeup look flawless!"
The night generated strong 'Get Ready With Me' and product focused content and helped to foster authentic connections between the brand and creator community.
The Magic Castle event marked the first time Smashbox hosted an event in Los Angeles specifically targeting the foreign markets of Australia and New Zealand. Felix Backhaus, Smashbox Senior Brand Manager of International Markets, said, "Smashbox's home is LA, and it's been so great to engage with Australian influencers and editors in our own backyard."
The Pore Vanishing Primer is a lightweight, oil-free face primer that instantly blurs the look of pores and locks in makeup for up to 12 hours. It controls shine, smooths texture, and leaves a velvety, matte finish, with no white cast or clogged pores. The result is a flawless base that keeps skin looking fresh and refined all day long.
Smashbox's Pore-Vanishing Primer is now available in-store and online at MECCA, Smashbox's exclusive retail partner in Australia and New Zealand. SRP: $59 AUD / $66 NZD.
ABOUT SMASHBOX COSMETICS: "Everything carries out of the studio into reality." – Davis Factor
Born in a Los Angeles photo studio in 1990 by acclaimed celebrity and fashion photographer Davis Factor, Smashbox very quickly became a creative hub for world-class photographers, actors, models and musicians. The creative energy on set showed no signs of slowing down – except when the team had to stop for makeup touch ups. In 1996, Smashbox Cosmetics was officially born.
In 2000, Davis created Photo Finish Smooth & Blur, our original long-lasting primer. Now a cult-favorite, the formula helps makeup look flawless, feel better, and last longer—all day, every day, on set, and long after the shoot wraps.
Today, Smashbox carries that legacy with studio-grade, high-performance makeup that makes artistry easy—and always camera-ready.
LOS ANGELES, Jan. 17, 2026 /PRNewswire/ -- From January 6–8, 2026, Arspura, a premium smart home appliance brand focused on healthier kitchen air, presented its latest IQV™ innovations at CES 2026 and hosted a three-day brand program in Las Vegas. Centered on exclusive technology, respiratory wellness, and user experience, the program brought together experts, product leaders, and real customers to spotlight how better cooking environments can start with better indoor air management.
At the heart of Arspura's CES showcase was its proprietary IQV™ Dynamic Particulate Capture Technology, designed to capture cooking smoke, grease particles, and odor at the source—helping reduce the common "smoke escape" problem many households experience with traditional ventilation. Through live demonstrations and deep-dive sessions, Arspura emphasized a clear brand promise for modern kitchens: Cook freely, breathe freely.
To watch highlights from Arspura's CES 2026 showcase, visit:
Day 1: Uncovering the Kitchen's Invisible Health Threats
On the first day of CES 2026, Arspura kicked off its brand program with a keynote by Professor Francesca Dominici of the Harvard T.H. Chan School of Public Health (Professor of Biostatistics & Data Science; Professor of Environmental Health).
Drawing on her research on air pollution and health, she highlighted the risks of fine particulate matter (PM2.5) and emphasized that even low-level exposure can make people sick. She noted that PM2.5 can be particularly hazardous for older adults, people with existing health conditions, and individuals with asthma, and stressed that preventing cooking-related PM2.5 from dispersing indoors and reducing exposure at the source is crucial for family health.
Reflecting on this message, Arspura underscored its commitment to helping more households—especially those with asthma or nasal sensitivities—cook with greater comfort by reducing smoke and odor irritation, so more people can truly cook freely and breathe freely.
Day 2: Redefining a New Standard for Smoke-Free Cooking
On the second day, Arspura's product manager led a technical session explaining how IQV™ airflow design works together with high-airspeed capture (up to 13 m/s) to deliver high capture performance with minimal smoke escape. The presentation framed Arspura's approach as more than a product: a combination of technology and daily usability designed to make healthy cooking feel effortless.
Arspura also welcomed a special on-site visit and interview from media figure Yang Lan, who explored the booth experience and shared positive feedback on IQV™ technology and the IQV Hood concept—particularly its relevance for people sensitive to cooking fumes who want a more comfortable kitchen environment.
Day 3: Bringing Healthy Kitchen Living Into Everyday Ease
Arspura closed out CES 2026 with strong momentum, earning five awards during the show. To cap the three-day program, the brand invited its first group of IQV Hood users for a face-to-face sharing session, paired with immersive, hands-on demonstrations. Through interactive experiences and practical use scenarios, attendees felt firsthand how the product can deliver "health protection" and "easy cleaning" simultaneously, translating the idea of a healthier kitchen into tangible everyday value.
Passionate home cooks also shared how they had previously tried multiple traditional range hoods yet still struggled with smoke escape and lingering odors, while Arspura's IQV™ performance provided noticeably improved smoke capture and deodorization—making cooking more enjoyable and inspiring friends and family to upgrade after seeing the results.
What's Next for Arspura
Backed by strong recognition at CES 2026 and reinforced by firsthand user stories, Arspura's IQV™ showcase signaled a growing shift toward kitchen ventilation solutions that prioritize both health and everyday usability. Building on this momentum, Arspura will continue to develop smarter, cleaner-air technologies for modern homes.
