Adobe GenStudio Introduces New Scaled Content Production Capabilities, Enhanced Model Customization with Adobe Firefly Foundry and a Growing Ecosystem of Ad Delivery Partners

LOS ANGELES--(BUSINESS WIRE)--Oct 28, 2025--

Today, at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) announced major innovations in GenStudio, its integrated solution that enables businesses to power their content supply chain with the latest advancements in AI. GenStudio simplifies one of the most pressing challenges facing creative and marketing teams today, where an insatiable demand for content is outpacing organizational resources. Adobe is addressing this by extending generative AI and AI agents directly into content production workflows, working directly with businesses to create tailored generative AI models, and streamlining experience delivery via integrations with Amazon Ads, Google Marketing Platform, Innovid, LinkedIn and TikTok.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251028451597/en/

“GenStudio brings together best-in-class Adobe capabilities for businesses to remain competitive in an attention-based economy, dramatically shortening the time it takes to deliver on-brand experiences at scale,” said Varun Parmar, general manager, Adobe GenStudio and Firefly Enterprise. “Adobe is the technology partner of choice for global businesses because of our deep expertise in bringing together AI, creativity and marketing workflows, providing a unified platform where teams can assemble, activate and optimize content for any channel—all in one place.”

Today, 99% of Fortune 100 companies have used AI in an Adobe app, and nearly 90% of the Top 50 enterprise accounts have adopted one or more of Adobe’s AI-first innovations including GenStudio offerings such as GenStudio for Performance Marketing and Firefly Services. Brands including The Coca-Cola Company, dentsu, The Estée Lauder Companies, Henkel, IBM, IPG Health, Lumen Technologies, Monks, The National Football League, Newell Brands, PepsiCo/Gatorade, Prudential Financial, Publicis Groupe, Qualcomm, Stagwell and Tapestry have been working with Adobe AI-powered offerings such as Firefly and GenStudio to shorten the time it takes to launch campaigns and engage new audiences—activating generative AI and agents to streamline workflows and boost creative output.

New innovations in Adobe GenStudio include:

Scaling and streamlining on-brand content production

Delivering proprietary and on-brand generative AI models

Adobe Firefly Foundry enables businesses to work directly with Adobe and create tailored generative AI models that are unique to their brand. Trained on entire catalogs of existing IP, these proprietary Adobe Firefly Foundry models are deeply tuned and can be built on top of commercially safe Adobe Firefly models. This unlocks the value of AI, helping teams scale on-brand content production, create new customer experiences and extend their IP. With Firefly as the anchor, Adobe Firefly Foundry models can support all major asset types including image, video, audio, vector and 3D—accelerating content delivery for brand campaigns, performance marketing, media production workflows and more.

Activating and optimizing campaigns across ad partners

In GenStudio for Performance Marketing, teams can now automatically assemble, activate and optimize experiences across a variety of major advertising platforms. Expanded partnerships and integrations that are available now include:

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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Adobe GenStudio for Performance Marketing.

CONCORD, N.C. (AP) — Kyle Busch died after severe pneumonia progressed into sepsis, resulting in rapid and overwhelming associated complications, according to a statement released by his family.

Dakota Hunter, vice president of Kyle Busch Companies, said in a news release the family received the medical evaluation on Saturday.

Busch, a two-time NASCAR champion, died at 41 on Thursday, a day after passing out in a Chevrolet simulator.

Sepsis is considered a life-threatening medical emergency that occurs when the body has an extreme, overactive response to an infection, causing the immune system to damage its own tissues and organs, according to the Centers for Disease Control and Prevention.

Typically the immune system releases chemicals to fight off pathogens like bacteria, viruses or fungi, but with sepsis the response goes into overdrive. The results can cause widespread inflammation, form microscopic blood clots and make blood vessels leak.

Busch was thought to have had a sinus cold while racing at Watkins Glen on May 10 and radioed in to his team saying that he needed a “shot” from a doctor after the race.

However, he bounced back to win the Trucks Series race at Dover last weekend, and then he finished 17th in the All-Star race on Sunday.

Busch, who was preparing to race Sunday at the Coca-Cola 600 at Charlotte Motor Speedway, was testing in the Chevrolet racing simulator in Concord on Wednesday when he became unresponsive and was transported to a hospital in Charlotte, several people familiar with the situation told The Associated Press.

During the emergency call placed late that afternoon, an unidentified caller calmly told the dispatch: “I’ve got an individual that’s (got) shortness of breath, very hot, thinks he’s going to pass out, and is producing a little bit of blood, coughing up some blood.”

The caller said Busch was lying on the bathroom floor inside the complex and told dispatch “he is awake,” according to audio provided by the Cabarrus County Sheriff’s Office. The man then gave directions on where emergency responders should go and asked that they turn off any sirens upon arrival.

NASCAR driver Brad Keselowski said he knew Busch wasn’t feeling well recently.

“Yes, but I won’t go into any specifics," Keselowski said. “But then when he ran the Truck race last week, those (thoughts) were honestly kind of erased in my mind.”

Keselowski said running multiple races on the same weekend can be difficult on a driver's health — but most don't want to miss a race for fear of being replaced.

“There’s no shortage of drivers that would love to take my seat or anybody else’s seat if we weren’t feeling well, and I think every driver feels that pressure,” Keselowski said. “All athletes do. It’s not unique to NASCAR in that sense. We’re all thinking to ourselves, ‘I don’t wanna be replaced.’ ... So you try to power through it the best you can."

Busch won 234 races across NASCAR’s top three series over his two-decade career, more than any driver in history.

All 39 drivers in the field for Sunday’s race will race with a black No. 8 decal on their car to honor Busch.

AP auto racing: https://apnews.com/hub/auto-racing

An in memoriam photo of former driver Kyle Busch is displayed on the video board of the backstretch at Charlotte Motor Speedway, Friday, May 22, 2026, in Charlotte, N.C. (AP Photo/Matt Kelley)

FILE - Kyle Busch waits for the start of a NASCAR Xfinity Series auto race Saturday, June 19, 2021, in Lebanon, Tenn. (AP Photo/Mark Humphrey, File)