Brands can now track, analyze and optimize their visibility across AI shopping agents like ChatGPT, Perplexity, and Gemini.
SINGAPORE, CHICAGO and BERLIN, Oct. 29, 2025 /PRNewswire/ -- AI shopping agents are reshaping how consumers discover and buy products—creating a new mandate for e-commerce brands. Today, Parcel Perform, the leading Delivery Experience Platform, unveiled the enterprise beta of AI Commerce Visibility under the slogan "Found by AI, Chosen by Shoppers." It is the first solution built for e-commerce businesses to monitor, analyze and improve visibility across AI shopping platforms.
AI Commerce Visibility is the first platform to bridge brand visibility directly to operational performance. When a shopper asks, "What's the best online store for running shoes in NYC?", the AI's answer isn't just based on keywords and product descriptions. It also analyzes real-world data like delivery speed and return policies to find the "best" brand. This is the new discipline of Generative Engine Optimization (GEO)—and unlike SEO, it's won by proving real-world performance.
"The shift to AI-driven discovery is happening faster than anyone predicted. 39% of consumers now use AI for product exploration. The biggest risk for brands is now no longer a bad ad campaign—it's complete invisibility," said Dr. Arne Jeroschewski, CEO and Co-Founder of Parcel Perform.
He added, "There is more to visibility than doubling down on the old SEO playbook and playing a volume game. The era of AI Commerce will be won on operational performance, not marketing promises. Brands that understand how AI assesses their product offering today will dominate AI commerce tomorrow. We are launching AI Commerce Visibility in beta today to partner with leading brands on this challenge, and it is our mission to give every brand the power to prove their operational excellence, ensuring they are not just found by AI, but are ultimately the first and best choice for shoppers."
How AI Shopping Agents Evaluate E-Commerce Brands
AI Commerce Visibility answers the critical question: "How do AI agents recommend brands, products, and channels?" Four capabilities are the key to achieve the goals of brands around AI visibility:
- Focus: AI Commerce Lens Provides a complete, 360-degree view of your brand's AI Commerce presence. It analyzes the four critical dimensions—Brand Visibility, Product Dominance, Channel Attribution, and AI Trust Signals—that determine whether AI agents recommend your brand or steer shoppers to competitors.
- Monitor: Decode AI Presence Reveals visibility gaps across all major AI platforms: ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, Microsoft Copilot, DeepSeek, and Grok. It tracks the high-intent e-commerce prompts that drive purchases and monitors performance by country, market, and language.
- Insights: Benchmark Competitors Instantly compare your AI share of voice against competitors with a comprehensive AI Visibility Score. The platform tracks ranking changes to strategically capture high-value recommendations and diagnoses AI sentiment, pinpointing negative trends before they erode consumer trust.
- Action: Fix AI Commerce Presence Move from passive monitoring to active optimization with a prioritized action plan. The platform analyzes the sources AI agents trust most, delivering custom recommendations to improve product listings, webstore structure, and operational trust signals, turning your brand into an AI-preferred choice.
AI Commerce Visibility is a new solution from Parcel Perform, designed to get a brand found by AI. This powerful new capability works in tandem with the rest of the Parcel Perform platform—which includes Post-Purchase Experience, Checkout Experience, Logistics Experience, and Returns Experience—to ensure that brands are consistently chosen by shoppers. Enterprise and mid-market retailers interested in AI Commerce Visibility can request access to Parcel Perform's beta at www.parcelperform.com.
About Parcel Perform
Parcel Perform (www.parcelperform.com) is the leading AI Delivery Experience Platform, enabling brands to thrive in the age of AI Commerce by connecting AI Visibility with operational excellence and customer retention. Built on the industry's most comprehensive logistics data—tracking over 1,100+ carriers, 155+ event types, and 36+ languages—the platform offers a full suite of solutions: AI Commerce Visibility, Checkout Experience, Post-Purchase Experience, Returns Experience, and Logistics Experience. All solutions are powered by the company's central intelligence layer, AI Decision Intelligence, with the new AI Commerce Visibility solution connecting a brand's visibility across AI shopping agents to its actual delivery performance.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Parcel Perform Defines 'GEO' for E-Commerce with Launch of AI Commerce Visibility
Collaboration aims to advance new technologies that expand infrastructure choice while preserving mission-critical environments
ARMONK, N.Y., April 2, 2026 /PRNewswire/ -- IBM (NYSE: IBM) today announced a strategic collaboration with Arm to develop new dual‑architecture hardware that helps enterprises run future AI and data intensive workloads with greater flexibility, reliability, and security.
IBM's leadership in system design, from silicon to software and security, has helped enterprises adopt emerging technologies with the scale and reliability required for mission‑critical workloads. As AI moves deeper into core business operations, IBM continues to invest in hardware platforms such as the Telum II processor and Spyre Accelerator, which are designed to bring AI from experimentation into everyday enterprise use.
Through this collaboration, IBM and Arm aim to extend this track record of innovation by combining IBM's enterprise leadership in systems reliability, security, and scalability with Arm's own leadership in power‑efficient architecture, workload enablement expertise, and broad software ecosystem, to build flexible and scalable computing platforms for the future.
"As enterprises scale AI and modernize their infrastructure, the breadth of the Arm software ecosystem is enabling these workloads to run across a broader range of environments," said Mohamed Awad, Executive Vice President, Cloud AI Business Unit, Arm. "Our collaboration with IBM builds on this progress, extending the Arm ecosystem into mission-critical enterprise environments and giving organizations greater flexibility in how they deploy and scale these workloads."
"This collaboration is a natural extension of IBM's leadership in hardware and systems innovation," said Tina Tarquinio, Chief Product Officer, IBM Z and LinuxONE. "It continues IBM's pattern of anticipating enterprise needs well ahead of market inflection points—developing capabilities early so clients are prepared as new workloads and business models emerge. Our aim is to expand software choice and improve system performance while maintaining the reliability and security our clients expect."
"Enterprise infrastructure is entering a new phase where flexibility, workload portability, and ecosystem reach are becoming just as critical as performance and reliability. As AI and data-intensive applications reshape requirements, organizations are looking for platforms that can evolve without forcing disruptive tradeoffs," said Patrick Moorhead, Founder, CEO, and Chief Analyst at Moor Insights & Strategy. "What IBM and Arm are signaling here is a meaningful step toward that future that could broaden how enterprises think about deploying and scaling modern workloads. While the full implications will take time to unfold, it's clear this reflects a deeper level of investment in long-term platform innovation and ecosystem expansion than we typically see at this stage."
A Collaboration Designed for What's Next
The collaboration is focused on three key areas. First, the companies are exploring how to expand virtualization technologies that allow Arm®-based software environments to operate within IBM's enterprise computing platforms. This work is designed to expand software compatibility and further streamline how developers and enterprises bring Arm applications into mission-critical environments.
Secondly, enterprise infrastructure must support high-availability operations, as well as security and local data sovereignty requirements. IBM and Arm are exploring new ways to support the performance and efficiency demands of modern workloads, including AI and data intensive applications. The work includes enabling enterprise systems to recognize and execute Arm applications, with the goal of helping Arm-based environments align with the reliability, security, and operational requirements enterprises need.
Finally, the collaboration is focused on long term ecosystem growth. By creating shared technology layers between platforms, IBM and Arm aim to open the door to broader software ecosystems and greater flexibility in how applications are deployed and managed. This approach could give enterprises more choice, positioning them to adopt new applications and architectures while continuing to leverage their existing investments.
"IBM's defining role in shaping enterprise infrastructure spans decades, showcasing the breadth and commitment required to support our clients' most intensive and sensitive workloads," said Christian Jacobi, Chief Technology Officer and IBM Fellow, IBM Systems Development. "This moment marks the latest step in our innovation journey for future generations of our IBM Z and LinuxONE systems, reinforcing our end-to-end system design as a powerful advantage."
Statements regarding IBM's future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.
About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to effect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.
Media contact:
Bethany McCarthy
IBM
bethany@ibm.com
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IBM Announces Strategic Collaboration with Arm to Shape the Future of Enterprise Computing
