The ongoing 8th China International Import Expo (CIIE) in the east China megacity of Shanghai has drawn participation from thousands of global food companies seeking partnerships and business opportunities in the Chinese market.
Running from Nov 5 to 10, this year's CIIE features the largest-ever food and agricultural products exhibition in its history, hosting over 2,000 enterprises.
The exhibition area for food and agricultural products showcases a diverse array of specialty products from around the world, including fruits, beef and dairy products. To better engage with visitors, many exhibitors have set up tasting stations, inviting guests to sample their products.
Some of the exhibitors have chosen the CIIE as the launch platform for their products in China.
"The debut of our products at the CIIE lays a solid foundation for our future expansion in the Chinese market. We hope that through our ham products, more consumers can learn about Spanish culinary culture," said Jiang Fujing, a director of Spanish ham sales.
China is a highly attractive market for global business players. Many exhibitors have returned year after year, not missing a single edition of the CIIE, aiming to secure broader distribution channels for their new products.
"Mato Grosso State is participating in the CIIE once again, bringing our meat product MT Steak, as well as our popcorn, corn, and sesame for everyone to try. This year marks our largest exhibition stand at the CIIE in recent editions," said Mirael Praeiro, director of the Mato Grosso Investment Promotion Agency in Brazil.
"Now it's the eighth time we are coming, and we have 36 brands, out of which 13 are newcomers. They can find business partners here, and they can find new customers," said Guillaume Muriset, client success manager of Swiss Centers.
Global food exhibitors at CIIE seek to further tap China's market
