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Phemex Introduces Refreshed Logo and Platform Design, Ushering in a New Brand Era

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Phemex Introduces Refreshed Logo and Platform Design, Ushering in a New Brand Era
Business

Business

Phemex Introduces Refreshed Logo and Platform Design, Ushering in a New Brand Era

2025-11-11 19:03 Last Updated At:19:25

APIA, Samoa, Nov. 11, 2025 /PRNewswire/ -- Phemex, one of the most efficient crypto exchanges, unveiled a refreshed logo and upgraded platform design, marking the beginning of its broader rebranding journey. The new visual identity mirrors Phemex's ongoing evolution from a high-performance trading venue into a comprehensive digital asset platform, uniting speed, precision, and user-centric simplicity under one cohesive aesthetic.

Key Visual Enhancements

  • New Logo Design: Phemex's new logo evolves into a dynamic two-candle composition — a minimalist form symbolizing growth, movement, and upward momentum. The twin lines also convey balance, continuity, and duality between performance and reliability.
  • Refined Gradient Palette: The updated color gradient transitions from deep green, representing stability and trust, to bright blue, expressing innovation and forward energy. This one-of-a-kind spectrum reinforces the brand's association with prosperity and progress.
  • Refined Typography: Letterforms are now built on a distinct geometric foundation, moving away from softer curves to stronger, more squared edges. This precision-engineered wordmark conveys a heightened sense of reliability and architectural integrity.
  • Modernized Platform Interface: Updated 3D visuals, a unified icon system, and lightweight layouts enhance usability and focus, offering traders a cleaner, more intuitive environment across both desktop and mobile.

This marks the third logo in Phemex's history. The original design was inspired by the laurel crown of the Greek goddess Pheme — a symbol of victory and prestige.

"Our new logo and platform design embody what Phemex stands for today — precision, performance, and progress," said Federico Variola, CEO of Phemex. "This redesign is not merely aesthetic; it reflects the mindset that has always defined Phemex — building for the future while staying true to our core of efficiency and reliability. As we evolve, we continue to provide an environment where traders can act with clarity and confidence."

This visual refresh marks the foundation of a broader rebranding initiative that Phemex will roll out in the coming weeks. The company plans to introduce a new house of brands and a unified identity system that reflects its long-term vision — to redefine what efficiency and trust mean in the future of digital finance.

About Phemex

Founded in 2019, Phemex is the most efficient crypto exchange trusted by over 6 million traders worldwide. The platform offers spot and derivatives trading, copy trading, and wealth management products that combine seamless functionality with institutional-grade security. Known for its reliability and innovative edge, Phemex stands out for prioritizing user experience and transparency in an industry where trust is essential.

For more information, please visit: https://phemex.com/

APIA, Samoa, Nov. 11, 2025 /PRNewswire/ -- Phemex, one of the most efficient crypto exchanges, unveiled a refreshed logo and upgraded platform design, marking the beginning of its broader rebranding journey. The new visual identity mirrors Phemex's ongoing evolution from a high-performance trading venue into a comprehensive digital asset platform, uniting speed, precision, and user-centric simplicity under one cohesive aesthetic.

Key Visual Enhancements

  • New Logo Design: Phemex's new logo evolves into a dynamic two-candle composition — a minimalist form symbolizing growth, movement, and upward momentum. The twin lines also convey balance, continuity, and duality between performance and reliability.
  • Refined Gradient Palette: The updated color gradient transitions from deep green, representing stability and trust, to bright blue, expressing innovation and forward energy. This one-of-a-kind spectrum reinforces the brand's association with prosperity and progress.
  • Refined Typography: Letterforms are now built on a distinct geometric foundation, moving away from softer curves to stronger, more squared edges. This precision-engineered wordmark conveys a heightened sense of reliability and architectural integrity.
  • Modernized Platform Interface: Updated 3D visuals, a unified icon system, and lightweight layouts enhance usability and focus, offering traders a cleaner, more intuitive environment across both desktop and mobile.

This marks the third logo in Phemex's history. The original design was inspired by the laurel crown of the Greek goddess Pheme — a symbol of victory and prestige.

"Our new logo and platform design embody what Phemex stands for today — precision, performance, and progress," said Federico Variola, CEO of Phemex. "This redesign is not merely aesthetic; it reflects the mindset that has always defined Phemex — building for the future while staying true to our core of efficiency and reliability. As we evolve, we continue to provide an environment where traders can act with clarity and confidence."

This visual refresh marks the foundation of a broader rebranding initiative that Phemex will roll out in the coming weeks. The company plans to introduce a new house of brands and a unified identity system that reflects its long-term vision — to redefine what efficiency and trust mean in the future of digital finance.

About Phemex

Founded in 2019, Phemex is the most efficient crypto exchange trusted by over 6 million traders worldwide. The platform offers spot and derivatives trading, copy trading, and wealth management products that combine seamless functionality with institutional-grade security. Known for its reliability and innovative edge, Phemex stands out for prioritizing user experience and transparency in an industry where trust is essential.

For more information, please visit: https://phemex.com/

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Phemex Introduces Refreshed Logo and Platform Design, Ushering in a New Brand Era

Phemex Introduces Refreshed Logo and Platform Design, Ushering in a New Brand Era

  • Company named "Best Financially Managed Semiconductor Company (Achieving Greater than $1 Billion in Annual Sales)" and "Outstanding Asia-Pacific Semiconductor Company" simultaneously
  • Accelerates recovery from market downturn leveraging world-class HBM leadership; Global management performance recognized
  • Reflects company's technology leadership and customer-centric execution
  • SK Chairman Chey Tae-won emphasizes: "Technological competitiveness must remain unwavering in challenging times"
  • Commits to driving new customer value and leading global AI market growth as a "Full-Stack AI Memory Creator"
  • SEOUL, South Korea, Dec. 7, 2025 /PRNewswire/ -- SK hynix Inc. (or "the company", www.skhynix.com) announced today that it has been named the winner of the Best Financially Managed Semiconductor Company Award (Achieving Greater than $1 Billion in Annual Sales)[1] and the Outstanding Asia-Pacific Semiconductor Company Award[2] at the Global Semiconductor Alliance (GSA)[3] Awards 2025, held on December 4 PST in Santa Clara, California.

    [1]The Best Financially Managed Semiconductor Company Award: A category recognizing public semiconductor companies based on financial soundness and operational efficiency. Awards are presented in two categories  annual sales over $1 billion and annual sales under $1 billion  and are considered among the most authoritative honors in the global semiconductor industry.

    [2]Outstanding Asia-Pacific Semiconductor Company Award: A special category recognizing semiconductor companies headquartered in the Asia-Pacific region based on comprehensive evaluations including product excellence, business vision, leadership, and market success.

    [3]GSA(Global Semiconductor Alliance): A global CEO-level semiconductor organization serving as a hub for technological information sharing across more than 25 countries and over 250 corporate members.

    The GSA Awards, organized annually since 1996, are regarded as the most prestigious honors in the global semiconductor sector, recognizing outstanding performance in leadership, financial results and industry reputation. SK hynix secured its second win in the financial management category following 2017, and its first recognition as the top Asia-Pacific semiconductor company. The dual achievement reinforces the company's reputation as a leading global technology innovator.

    While the semiconductor industry faced a severe downturn just two years ago, the company has been the fastest to rebound thanks to its advanced AI memory technologies including HBM. This performance has resulted in global recognition for its operational excellence and financial execution. SK hynix plans to continue building sustainable growth with its dominant leadership in the AI memory market.

    The awards reflect the company's proactive delivery of groundbreaking HBM solutions and its steadfast commitment to customer-centric performance in surging global AI demand. SK Chairman Chey Tae-won has consistently emphasized that securing technological competitiveness must remain unwavering, especially during challenging times. This long-term focus on technology investment and global cooperation network has contributed to the company's improved performance and reinforced financial health.

    Driven by this strategy, SK hynix has recorded historic performance throughout 2025. For the first three quarters, the company reported revenue of 64 trillion won and operating profit of 28 trillion won in total, positioning it well to surpass its previous full-year earnings record set in 2024 (66 trillion won in revenue and 23 trillion won in operating profit).

    Financial health has also significantly strengthened. As of the end of the third quarter, cash and cash equivalents reached 27.9 trillion won, up 10.9 trillion won quarter-over-quarter, while interest bearing debt decreased to 24.1 trillion won— successfully transitioning into a net cash position of approximately 4 trillion won.

    To secure long-term leadership in AI memory, SK hynix is accelerating major investments. The Cheongju M15X fab, which opened its cleanroom earlier than planned in October, is on track to begin HBM mass production in the first half of next year. Construction of the first fab in the Yongin Semiconductor Cluster, launched in February, is also progressing ahead of schedule.

    With its recent financial achievements and continued expansion, SK hynix is expected to further solidify its AI memory leadership going forward.

    SK hynix was represented at the ceremony by Justin Kim, President & Head of AI Infra at SK hynix, and Sungsoo Ryu, President of SK hynix America. "It is a great honor to receive this award." Kim said, "We will continue to lead the market and create new value for customers as a Full-Stack AI Memory Creator, driving growth across the global AI ecosystem."

    About SK hynix Inc.

    SK hynix Inc., headquartered in Korea, is the world's top tier semiconductor supplier offering Dynamic Random Access Memory chips ("DRAM") and flash memory chips ("NAND flash") for a wide range of distinguished customers globally. The Company's shares are traded on the Korea Exchange, and the Global Depository shares are listed on the Luxembourg Stock Exchange. Further information about SK hynix is available at www.skhynix.comnews.skhynix.com.

SEOUL, South Korea, Dec. 7, 2025 /PRNewswire/ -- SK hynix Inc. (or "the company", www.skhynix.com) announced today that it has been named the winner of the Best Financially Managed Semiconductor Company Award (Achieving Greater than $1 Billion in Annual Sales)[1] and the Outstanding Asia-Pacific Semiconductor Company Award[2] at the Global Semiconductor Alliance (GSA)[3] Awards 2025, held on December 4 PST in Santa Clara, California.

[1]The Best Financially Managed Semiconductor Company Award: A category recognizing public semiconductor companies based on financial soundness and operational efficiency. Awards are presented in two categories  annual sales over $1 billion and annual sales under $1 billion  and are considered among the most authoritative honors in the global semiconductor industry.

[2]Outstanding Asia-Pacific Semiconductor Company Award: A special category recognizing semiconductor companies headquartered in the Asia-Pacific region based on comprehensive evaluations including product excellence, business vision, leadership, and market success.

[3]GSA(Global Semiconductor Alliance): A global CEO-level semiconductor organization serving as a hub for technological information sharing across more than 25 countries and over 250 corporate members.

[1]The Best Financially Managed Semiconductor Company Award: A category recognizing public semiconductor companies based on financial soundness and operational efficiency. Awards are presented in two categories  annual sales over $1 billion and annual sales under $1 billion  and are considered among the most authoritative honors in the global semiconductor industry.

[2]Outstanding Asia-Pacific Semiconductor Company Award: A special category recognizing semiconductor companies headquartered in the Asia-Pacific region based on comprehensive evaluations including product excellence, business vision, leadership, and market success.

[3]GSA(Global Semiconductor Alliance): A global CEO-level semiconductor organization serving as a hub for technological information sharing across more than 25 countries and over 250 corporate members.

The GSA Awards, organized annually since 1996, are regarded as the most prestigious honors in the global semiconductor sector, recognizing outstanding performance in leadership, financial results and industry reputation. SK hynix secured its second win in the financial management category following 2017, and its first recognition as the top Asia-Pacific semiconductor company. The dual achievement reinforces the company's reputation as a leading global technology innovator.

While the semiconductor industry faced a severe downturn just two years ago, the company has been the fastest to rebound thanks to its advanced AI memory technologies including HBM. This performance has resulted in global recognition for its operational excellence and financial execution. SK hynix plans to continue building sustainable growth with its dominant leadership in the AI memory market.

The awards reflect the company's proactive delivery of groundbreaking HBM solutions and its steadfast commitment to customer-centric performance in surging global AI demand. SK Chairman Chey Tae-won has consistently emphasized that securing technological competitiveness must remain unwavering, especially during challenging times. This long-term focus on technology investment and global cooperation network has contributed to the company's improved performance and reinforced financial health.

Driven by this strategy, SK hynix has recorded historic performance throughout 2025. For the first three quarters, the company reported revenue of 64 trillion won and operating profit of 28 trillion won in total, positioning it well to surpass its previous full-year earnings record set in 2024 (66 trillion won in revenue and 23 trillion won in operating profit).

Financial health has also significantly strengthened. As of the end of the third quarter, cash and cash equivalents reached 27.9 trillion won, up 10.9 trillion won quarter-over-quarter, while interest bearing debt decreased to 24.1 trillion won— successfully transitioning into a net cash position of approximately 4 trillion won.

To secure long-term leadership in AI memory, SK hynix is accelerating major investments. The Cheongju M15X fab, which opened its cleanroom earlier than planned in October, is on track to begin HBM mass production in the first half of next year. Construction of the first fab in the Yongin Semiconductor Cluster, launched in February, is also progressing ahead of schedule.

With its recent financial achievements and continued expansion, SK hynix is expected to further solidify its AI memory leadership going forward.

SK hynix was represented at the ceremony by Justin Kim, President & Head of AI Infra at SK hynix, and Sungsoo Ryu, President of SK hynix America. "It is a great honor to receive this award." Kim said, "We will continue to lead the market and create new value for customers as a Full-Stack AI Memory Creator, driving growth across the global AI ecosystem."

About SK hynix Inc.

SK hynix Inc., headquartered in Korea, is the world's top tier semiconductor supplier offering Dynamic Random Access Memory chips ("DRAM") and flash memory chips ("NAND flash") for a wide range of distinguished customers globally. The Company's shares are traded on the Korea Exchange, and the Global Depository shares are listed on the Luxembourg Stock Exchange. Further information about SK hynix is available at www.skhynix.comnews.skhynix.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

SK hynix Honored with Two Major Titles at GSA Awards 2025

SK hynix Honored with Two Major Titles at GSA Awards 2025

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