GUIYANG, China, Nov. 11, 2025 /PRNewswire/ -- The International Conference of Mountain Tourism and Outdoor Sports 2025 was inaugurated on November 11 in Guiyang City, Guizhou Province, China, with the continued theme "Integration of Culture, Tourism and Sports Presents a High Quality Life". The Conference gathered around 350 participants from 30 countries and regions, marking a significant step forward in promoting global mountain tourism sustainable development.
A series of key activities were held, including the International Mountain Tourism Alliance (IMTA) Annual Conference, the International Mountain Tourism Promotion Conference (IMTPC), a Field Trip to Guizhou Mountain Tourism Destinations, and the "Bank of Guizhou - Mountain Culture, Tourism and Outdoor Sport Equipment Exhibition".
Opening remarks were delivered by Dominique de Villepin, IMTA Chairman, Lu Yongzheng, Director of the Publicity Department of the CPC Guizhou Provincial Committee, alongside Zhu Shanzhong, UN Tourism Ambassador and Mansour Chaya, Chargé d' Affaires a.i., Embassy of the Republic of Lebanon in China. IMTA exchanged MoC with Pacific Asia Travel Association (PATA), Everest Alliance Nepal and Department of Culture and Tourism of Hubei Province of China; a special publication, Innovation in Mountain Tourism and Community Co-development was released during the Conference. The Conference also featured an award ceremony where eight "World Famous Tourism Mountains" and six "International Mountain Hiking Tourism Demonstration Routes" were issued certificates. Fifteen new members were welcomed into IMTA.
Themed "Promote Mountain Prosperity and Create Shared Brilliance", the IMTPC was held in the afternoon. Liu Zhaohui, IMTA Vice Chairman and Giorgio Grussu, Project Coordinator of the MPS, hosted by the FAO gave speeches. The Research Report on Strategies for Developing Guizhou's Inbound Tourism Market Targeting Key Countries in the Asia-Pacific Region was presented by Peter Semone, PATA Chairman. Yang Xiangdong, Director of the Department of Culture and Tourism of Guizhou Province shared marvellous tourism scenic in Guizhou. Seven other representatives from five different countries promoted the development status of mountain tourism.
Meanwhile, the "Bank of Guizhou - Mountain Culture, Tourism and Outdoor Sport Equipment Exhibition" was opened to the public, showcasing the latest innovations in mountain-related tourism and sports gear. A photography exhibition titled "Life Amid the Earth's Folds" highlighted the ecological and cultural richness of mountainous regions through visual storytelling.
The post-conference field trip to Guizhou's mountain tourism sites included the Huajiang Grand Canyon Bridge, showcasing innovative Bridge-Tourism integration.
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International Conference of Mountain Tourism and Outdoor Sports 2025 Successfully Held
LOS ANGELES, April 1, 2026 /PRNewswire/ -- Following the release of several authoritative 2025 annual AR market reports, one brand has consistently emerged as the industry leader: RayNeo. Despite varying statistical methodologies across firms, the conclusion remains unanimous—RayNeo has secured the No.1 position in both global and Chinese markets. In just four years since its inception, the AR pioneer has achieved a "no-suspense" lead, dominating key regions with record-breaking growth.
Dominating Global and North American Markets
According to the Counterpoint Research 2025 Global AR Smart Glasses Brand Shipment Report, RayNeo commanded a 27% share of global shipments in 2025, ranking first worldwide. The brand saw explosive growth in Q4 2025 across China, North America, and Europe.
Data from IDC further confirms RayNeo's global leadership in Q4 2025, highlighting a "phenomenal breakthrough" in the North American market, where RayNeo's shipments surged by 456.5% year-over-year. Consequently, IDC noted in its report that the smart glasses sector has officially entered an era led by Chinese brands.
Full-Stack Innovation and Global Ecosystem
RayNeo's ascent is fueled by its deep commitment to R&D in near-eye display, spatial computing, AI large models, and human-computer interaction. By achieving full-link self-research and mass production of core optical solutions, RayNeo has built a formidable technical moat.
- X Series: All-scenario AI+AR glasses.
- Air Series: The "super blockbuster" focused on immersive viewing.
- V Series: Specialized AI filming glasses.
RayNeo's services now span over 30 countries and regions, with a strong retail presence in global mainstream channels such as Amazon and Best Buy. RayNeo's ecosystem has received several praises, signaling the brand's success in moving AR from "tech novelty" to "daily essential."
Strategic Financing and Ecosystem Expansion
RayNeo's market leadership is supported by robust capital backing and a rapidly expanding global partner network. In Q1 2026, the company successfully completed a financing round exceeding $140 million (approx. 1 billion RMB), led by an investment group including CITIC Goldstone and strategic funds from industry giants China Mobile and China Unicom.
Alongside this financial growth, RayNeo is deepening its technical integration with world-class telecommunications partners, including China Mobile, and China Unicom. These collaborations focus on building a 5G+AR+AI ecosystem centered on eSIM technology, advanced AI models, and cloud services. Additionally, RayNeo continues to co-create diverse application scenarios with global tech leaders such as Google, Applied Materials, SeeYA Technology, Alibaba Cloud, Ant Group, and Tencent, further accelerating the maturity of the global AR industry.
About RayNeo
RayNeo is the global leader in consumer Augmented Reality (AR) glasses, dedicated to transforming everyday life for one billion people. As the Official Worldwide Olympic Partner in the AR glasses category, the company represents the forefront of immersive technology. Its product portfolio features the AI-enhanced, full-color display X Series and the portable, large-screen Air Series, designed for versatility and high-quality viewing. According to Counterpoint Research, RayNeo dominated the global AR glasses market in Q3 2025, capturing a 24% market share and securing the top position worldwide.
Contact
PR Manager: Sophie
Email: lixj@rayneo.com
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RayNeo Leads Global AR Market with One-Third Share
