MELBOURNE, Australia, Nov. 12, 2025 /PRNewswire/ -- Insta360, the global leader and best-selling 360° camera innovators, have announced the opening of their first Australian retail store bringing their immersive world to Melbourne's Chadstone Shopping Centre from November 18th 2025.
This major milestone marks a further step for Insta360's journey into the Australian market, bringing its award-winning technology and global creator community together under one roof. Designed to be an experience-led space, Insta360 invites visitors to step in and try, learn and play with their latest products - including the X5 and Go Ultra - the brand's most advanced cameras to date.
"Opening our first store in Australia is an exciting milestone for Insta360," said Max Richter, VP of Marketing and Co-Founder at Insta360. "Melbourne was a natural fit for us given the thriving community, creativity and culture. We can't wait to welcome everyone from novice photographers through to adventure enthusiasts giving them a place to connect, learn, and be inspired by what's possible in photography."
Insta360 X5 - Taking everyday moments and making them cinematic
Loved by Marc Marquez, seven-time MotoGP Champion, the X5 is the ultimate compact camera to push to the limit. The X5 sets a new benchmark for imaging with 360º degree capture, large 1/1.28" sensors to capture true to life colours with brighter, richer visuals at 8K30fps. What's more, X5 is packed with features including Invisible Selfie Stick Effect, durable and replaceable lenses and over 208 minutes of battery life for unlimited storytelling possibilities.
Insta360 Go Ultra - The world's most portable action camera
Tiny and hands-free, the Go Ultra redefines on-the-go shooting with unmatched versatility and stabilisation. Think hands-free POV to effortlessly capture from your perspective, tiny at only 53g but mighty Ultra HD 4K60fps and huge 1/1.28" sensor and 5nm AI chip - this is the palm-sized powerhouse that will give you complete artistic freedom.
To celebrate this launch, Insta360 will be hosting a Grand Opening Week taking place from Tuesday 18th November to Monday 24th November where visitors will have the opportunity to win prizes and receive storewide discounts at up to 30% off, and of course share ideas and try the latest products before you buy.
Store details:
Location: Chadstone Shopping Centre on Level B1, Site 36.
Opening hours: Chadstone Opening Hours - see here
ENDS
ASSETS:
X5 Imagery – HERE
X5 Press Release – HERE
Go Ultra Imagery – HERE
Go Ultra Press Release – HERE
ABOUT INSTA360:
With a "Think bold" mindset, Insta360 empowers people to capture and share their lives in extraordinary ways. Recognized as a market leader and innovator, Insta360's vast lineup includes the world's best-selling 360° cameras in the X Series, the thumb-sized GO Series for everyday capture, as well as an extensive range of action cameras, gimbals, webcams, and professional photography solutions. With intuitive, AI-powered software, Insta360 simplifies the creative process, allowing users to focus on storytelling without technical barriers. Insta360 is dedicated to helping a new generation of athletes, creatives, travelers and professionals bring their ideas to life.
Website – https://www.insta360.com/
Instagram – @insta360.anz
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Global pioneer Insta360 brings their immersive world to Melbourne, Australia with first-ever flagship store
LOS ANGELES, April 1, 2026 /PRNewswire/ -- Following the release of several authoritative 2025 annual AR market reports, one brand has consistently emerged as the industry leader: RayNeo. Despite varying statistical methodologies across firms, the conclusion remains unanimous—RayNeo has secured the No.1 position in both global and Chinese markets. In just four years since its inception, the AR pioneer has achieved a "no-suspense" lead, dominating key regions with record-breaking growth.
Dominating Global and North American Markets
According to the Counterpoint Research 2025 Global AR Smart Glasses Brand Shipment Report, RayNeo commanded a 27% share of global shipments in 2025, ranking first worldwide. The brand saw explosive growth in Q4 2025 across China, North America, and Europe.
Data from IDC further confirms RayNeo's global leadership in Q4 2025, highlighting a "phenomenal breakthrough" in the North American market, where RayNeo's shipments surged by 456.5% year-over-year. Consequently, IDC noted in its report that the smart glasses sector has officially entered an era led by Chinese brands.
Full-Stack Innovation and Global Ecosystem
RayNeo's ascent is fueled by its deep commitment to R&D in near-eye display, spatial computing, AI large models, and human-computer interaction. By achieving full-link self-research and mass production of core optical solutions, RayNeo has built a formidable technical moat.
- X Series: All-scenario AI+AR glasses.
- Air Series: The "super blockbuster" focused on immersive viewing.
- V Series: Specialized AI filming glasses.
RayNeo's services now span over 30 countries and regions, with a strong retail presence in global mainstream channels such as Amazon and Best Buy. RayNeo's ecosystem has received several praises, signaling the brand's success in moving AR from "tech novelty" to "daily essential."
Strategic Financing and Ecosystem Expansion
RayNeo's market leadership is supported by robust capital backing and a rapidly expanding global partner network. In Q1 2026, the company successfully completed a financing round exceeding $140 million (approx. 1 billion RMB), led by an investment group including CITIC Goldstone and strategic funds from industry giants China Mobile and China Unicom.
Alongside this financial growth, RayNeo is deepening its technical integration with world-class telecommunications partners, including China Mobile, and China Unicom. These collaborations focus on building a 5G+AR+AI ecosystem centered on eSIM technology, advanced AI models, and cloud services. Additionally, RayNeo continues to co-create diverse application scenarios with global tech leaders such as Google, Applied Materials, SeeYA Technology, Alibaba Cloud, Ant Group, and Tencent, further accelerating the maturity of the global AR industry.
About RayNeo
RayNeo is the global leader in consumer Augmented Reality (AR) glasses, dedicated to transforming everyday life for one billion people. As the Official Worldwide Olympic Partner in the AR glasses category, the company represents the forefront of immersive technology. Its product portfolio features the AI-enhanced, full-color display X Series and the portable, large-screen Air Series, designed for versatility and high-quality viewing. According to Counterpoint Research, RayNeo dominated the global AR glasses market in Q3 2025, capturing a 24% market share and securing the top position worldwide.
Contact
PR Manager: Sophie
Email: lixj@rayneo.com
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RayNeo Leads Global AR Market with One-Third Share
