Black Friday Deals Just Dropped on Amazon Singapore as New Gifting Trends Emerge

• Go big with Amazon Singapore's 12-day Black Friday Sale, running from 20 November to 1 December, featuring top deals across Toys, Electronics, Baby, Home & Kitchen and more.
• Young bargain-savvy Singaporean shoppers spend a little more when it's for someone they care about - 57% hunt for deals when buying for themselves, but 28% only do so when gifting.
• Transparency in pricing (38%) and authenticity through verified sellers (31%) remain top priorities for shoppers.

SINGAPORE - Media OutReach Newswire - 12 November 2025 - (NASDAQ: AMZN) - The holidays just got bigger! Amazon Singapore today unveiled its line-up of Black Friday Big Deals, kicking off a 12-day sale from 20 November to 1 December with hundreds of thousands of offers across favourite categories. With discounts from top international brands including LEGO, SharkNinja, Miele and Tosowoong Korean skincare products, shoppers can tick off wish lists and stock up on everyday essentials – all at amazon.sg/blackfriday.

Black Friday Deals Just Dropped on Amazon Singapore as New Gifting Trends Emerge

As Singapore gears up for one of its biggest shopping seasons, new YouGov research commissioned by Amazon Singapore offers a closer look at what's driving local shoppers this year. The study found that among younger shoppers (aged 18–24), more than half (57%) identify as Deal Optimisers when shopping for themselves – comparing, curating, and waiting for attractive promotions. But when it comes to buying for others, that number drops sharply to 28%. It's a clear reminder that even the most bargain-savvy shoppers are happy to spend a little more when it's for someone they care about.

The study also revealed that when it comes to what builds trust when shopping online, authenticity matters most. The study found that honest ratings and verified reviews are key to purchase decisions, helping shoppers cut through the noise and buy with confidence. Half of Singaporeans (50%) aged 25 to 34 say trusted reviews directly influence what they add to cart. Across all ages, transparency in pricing (38%) and authenticity through verified sellers (31%) remain top priorities.

"Our study shows that Singaporeans are shopping smarter as they're thoughtful about value, but even more focused on authenticity," said Peter Li, Director, China & Singapore, International Store, Amazon. "At Amazon, we're committed to helping customers shop with confidence, through reliable delivery and a wide selection of trusted sellers. Our Black Friday big deals and the Amazon Holiday Giftorium are designed to bring that assurance and joy together, making it easier and more fun for everyone to find what they love this season."

Big Deals for Everyone: The Season to Gift, Save and Smile
The joy of gifting starts here. Whether you're shopping for family, friends or yourself (because we all deserve a little something), Amazon Singapore's Black Friday Big Deals make it easy to find great gifts – and maybe a few surprises along the way.

• Beauty, Home and Personal Care
  • Save up to 50% off on Bioderma
  • Save up to 40% off on L'oreal Paris, Garnier, La Roche Posay and more
  • Save up to 30% off on Neutrogena, OGX and Aveeno, and an additional 15% off when you purchase any 3 or more products
  • Up to 20% off Tosowoong Korean skincare products
  • Up to 25% off Axis-Y Korean skincare products

• Baby and Toys
  • Save up to 40% off on Transformers, Nerf, Play-Doh, Monopoly
  • Save up to 40% off on Pigeon, and an additional 15% off when you purchase any 3 or more products
  • Save up to 40% off on Jurassic World, Polly Pocket, Hot Wheels, Barbie and more, with additional 15% off with any purchase of 3 or more products
  • Save up to 30% off on LEGO Star Wars, F1, Botanical kits and more (With an additional gift with purchase on selected LEGO sets*[1])
  • Save up to 30% off ARTÉ pickleball paddles

• Electronics
• Save up to 45% off on Spigen cases and screen protectors
• Save up to 40% off Lencent chargers and travel adaptors
• Save up to 40% off Sennheiser headphones, audiophiles and earbuds
• Save up to 40% off on UGREEN chargers and cables
• Up to 30% off LG, with additional vouchers up to S$300 off
• Up to $100 off Nintendo Switch 2 Consoles

SINGAPORE - Media OutReach Newswire - 12 November 2025 - (NASDAQ: AMZN) - The holidays just got bigger! Amazon Singapore today unveiled its line-up of Black Friday Big Deals, kicking off a 12-day sale from 20 November to 1 December with hundreds of thousands of offers across favourite categories. With discounts from top international brands including LEGO, SharkNinja, Miele and Tosowoong Korean skincare products, shoppers can tick off wish lists and stock up on everyday essentials – all at amazon.sg/blackfriday.



Black Friday Deals Just Dropped on Amazon Singapore as New Gifting Trends Emerge

As Singapore gears up for one of its biggest shopping seasons, new YouGov research commissioned by Amazon Singapore offers a closer look at what's driving local shoppers this year. The study found that among younger shoppers (aged 18–24), more than half (57%) identify as Deal Optimisers when shopping for themselves – comparing, curating, and waiting for attractive promotions. But when it comes to buying for others, that number drops sharply to 28%. It's a clear reminder that even the most bargain-savvy shoppers are happy to spend a little more when it's for someone they care about.

The study also revealed that when it comes to what builds trust when shopping online, authenticity matters most. The study found that honest ratings and verified reviews are key to purchase decisions, helping shoppers cut through the noise and buy with confidence. Half of Singaporeans (50%) aged 25 to 34 say trusted reviews directly influence what they add to cart. Across all ages, transparency in pricing (38%) and authenticity through verified sellers (31%) remain top priorities.

"Our study shows that Singaporeans are shopping smarter as they're thoughtful about value, but even more focused on authenticity," said Peter Li, Director, China & Singapore, International Store, Amazon. "At Amazon, we're committed to helping customers shop with confidence, through reliable delivery and a wide selection of trusted sellers. Our Black Friday big deals and the Amazon Holiday Giftorium are designed to bring that assurance and joy together, making it easier and more fun for everyone to find what they love this season."

Big Deals for Everyone: The Season to Gift, Save and Smile
The joy of gifting starts here. Whether you're shopping for family, friends or yourself (because we all deserve a little something), Amazon Singapore's Black Friday Big Deals make it easy to find great gifts – and maybe a few surprises along the way.

• Baby and Toys
  • Save up to 40% off on Transformers, Nerf, Play-Doh, Monopoly
  • Save up to 40% off on Pigeon, and an additional 15% off when you purchase any 3 or more products
  • Save up to 40% off on Jurassic World, Polly Pocket, Hot Wheels, Barbie and more, with additional 15% off with any purchase of 3 or more products
  • Save up to 30% off on LEGO Star Wars, F1, Botanical kits and more (With an additional gift with purchase on selected LEGO sets*[1])
  • Save up to 30% off ARTÉ pickleball paddles

• Electronics
• Save up to 45% off on Spigen cases and screen protectors
• Save up to 40% off Lencent chargers and travel adaptors
• Save up to 40% off Sennheiser headphones, audiophiles and earbuds
• Save up to 40% off on UGREEN chargers and cables
• Up to 30% off LG, with additional vouchers up to S$300 off
• Up to $100 off Nintendo Switch 2 Consoles
• Home & Kitchen
  • Save up to 50% off Tefal and WMF
  • Save up to 30% off on Miele
  • Save up to 40% off Dyson
  • Save up to 40% off SharkNinja
  • Save up to 35% off De'Longhi, Nutribullet, Kenwood and Braun products

• Selections from Amazon Fresh & Fast
  • Save up to 10% off French Selections with offering from Carrefour, Le Petit Depot, Huber's Butchery and more
  • Buy 3 Whole Foods Market (WFM) and WFM 365 Products and get an exclusive Singapore-branded WFM tote bag for free*
  • Buy 4 Get 20% Off Coca-Cola, Sprite, Schweppes and more
  • Buy 4 Get 20% Off Cadbury, Sour Patch Kids and The Natural's Confectionary
  • Buy 4 Get 20% Off best sellers from Magiclean, Biore, Laurier

Experience the Joy of Gifting at the Holiday Giftorium

To celebrate Black Friday, Amazon Singapore is bringing the digital world of Amazon.sg to life through the Amazon Holiday Giftorium, an interactive gift discovery space designed to delight every type of gift-giver. The experience will take place at the Suntec City Atrium (Convention Centre, Level 1) from 22 to 23 November.

Get the Most Out of Your Holiday Shopping on Amazon.sg
This holiday season, Amazon Singapore makes shopping simple, rewarding and fun with more ways to save and enjoy your favourite deals.

• Big Wins, Bigger Savings: Make saving part of the fun this Black Friday with exclusive vouchers and offers at amazon.sg/voucherzone and redeem your vouchers at https://www.amazon.sg/flashvouchers/.
  • S$12 off S$100 minimum purchase
  • S$30 off S$300 minimum purchase - drops daily at 12pm for the first 100 customers who redeem and checkout)
  • S$60 off S$600 minimum purchase - drops daily at 6pm for the first 100 customers who redeem and checkout
  • Offers apply to all products on Amazon.sg except (i) any products sold on the Amazon Fresh, Little Farms and Watsons stores on Amazon.sg ii) Infant and Baby formula products and iii) any products that are part of Amazon Basket promotion (i.e the "spend S$40, save 5% on select items" promotion).

• Amazon.sg Gift Cards: When in doubt, give choice. Buy an Amazon.sg Gift Card worth S$220 and receive an extra S$15 credit from 20 November to 1 December at amazon.sg/giftcard.
• Shop Smart with Prime: Members enjoy fast and free delivery on millions of eligible items, plus access to Prime Video and Prime Gaming, all for S$4.99/month. New customers can start with a 30-day free trial at amazon.sg/prime.

*Terms and conditions apply to all promotions listed above in this article.

Hashtag: #AmazonSingapore #BlackFridaySG

The issuer is solely responsible for the content of this announcement.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, personalized recommendations, Prime, Fulfillment by Amazon, AWS, and Kindle are some of the products and services pioneered by Amazon. For more information, visit Amazon.sg.

About Amazon Prime

Amazon Prime was designed to make your life better every single day. Over 200 million paid members around the world enjoy the many benefits of Prime, including the best of shopping and entertainment. In Singapore, Prime membership offers a range of benefits including a discount of up to 10% on over a million eligible products on Amazon.sg, unlimited access to award-winning movies and TV episodes with Prime Video, unlimited access to video game benefits with Prime Gaming, Prime Day, and more. Prime was built on the foundation of unlimited fast, free shipping. Prime members enjoy access to free one-day delivery on domestic Prime eligible selection on Amazon.sg, free delivery on selected delivery windows for orders of S$60 and above on Amazon Fresh, free 2-hour scheduled delivery for orders of S$60 and above on Watsons, Little Farms and Whole Foods Market on Amazon.sg, as well as early access to deals and exclusive deals. Prime is S$4.99 per month, and S$49.90 per year. Start a 30-day free trial of Prime at Amazon.sg/prime.

SOCIAL HANDLES:
Instagram: @Amazon.sg
Facebook: @Amazon.sg

About the Research

Commissioned by Amazon Singapore, the study was conducted online by YouGov using its proprietary panel. Fieldwork was carried out in Singapore from 6 to 8 October 2025, gathering insights from 1,000 adults aged 18 and above. The findings reflect a nationally representative sample and offer a timely snapshot of public sentiment.

** The press release content is from Media OutReach Newswire. Bastille Post is not involved in its creation. **

When AI Meets Artistic Intelligence — Cross-City, Cross-Disciplinary Creative Education in Action

HONG KONG SAR - Media OutReach Newswire - 15 May 2026 - As artificial intelligence (AI) sweeps across the globe, how should humanity redefine the core competencies needed to shape the future? Funded by The Hong Kong Jockey Club Charities Trust and organised by AFTEC, Knowledge Exchange 2026—Artistic Intelligence: Shaping Human Achievement opens today for two days at Hong Kong's newest cultural landmark—the East Kowloon Cultural Centre—marking the venue's first major international arts education event. As a flagship annual initiative of the AFTEC Jockey Club Creative Futures Project, the forum has attracted nearly 260 educators, artists and stakeholders to explore how creative teaching and learning can inspire learning, spark creativity and nurture talent, laying the foundation for a better future.

Bringing Together Education and Cultural Leaders to Build a Cross-Disciplinary Creative Network

The opening ceremony was officiated by Ms Winnie Yip, Head of Charities (Culture & Sports Cluster; Community Engagement), The Hong Kong Jockey Club.

In her opening speech, Ms Winnie Yip, Head of Charities (Culture & Sports Cluster; Community Engagement), The Hong Kong Jockey Club, said: "The Club has been supporting the AFTEC Jockey Club Creative Futures Project since 2021. The results have been truly encouraging. The programme has strengthened participating students' understanding of and care for others, while deepening their interest in arts and interdisciplinary learning. With the second phase now underway, we look forward to further supporting the growth and transformation of students and teachers."

The opening ceremony also featured Prelude in Light, Sound & Video, a multimedia work created by students of the School of Theatre and Entertainment Arts at The Hong Kong Academy for Performing Arts (HKAPA), setting the stage for the forum and showcasing the creative potential of the younger generation.

Ms Lynn Yau, Chief Executive Officer of AFTEC and Project Director of the AFTEC Jockey Club Creative Futures Project, said: "In an era dominated by artificial intelligence, we need to redefine the unique value of humanity more than ever. AFTEC has always been committed to training teachers and creative practitioners, nurturing the '5Cs' core competencies—Creativity, Critical Thinking, Communication, Collaboration, and Contribution—through systematic teaching strategies. By integrating creative learning into school curricula, we nurture a new generation equipped with resilience and problem-solving skills, while actively building a cross-disciplinary learning network. We are deeply grateful for the vision and support of The Hong Kong Jockey Club Charities Trust and the participation of our partners from various sectors, allowing us to collaboratively shape human achievement through Artistic Intelligence and mould the future with creativity."

Redefining AI — Nurturing Irreplaceable "first-class humans"

The highlight of the forum's first day was the first cross-city dialogue, a keynote entitled Creative Cities, Creative Mindsets: Bath, Hong Kong, New Delhi. Ms Kate Cross MBE, Director of The Egg at Theatre Royal Bath, United Kingdom; Ms Jigyasa Labroo, CEO and Co-founder of Slam Out Loud, New Delhi, India; Professor Anna CY Chan, Director of The Hong Kong Academy for Performing Arts; and Ms Lynn Yau, Chief Executive Officer of AFTEC, delivered the keynote together. The four creative visionaries highlighted that Artistic Intelligence is an indispensable competency for humanity in the age of AI, and shared how global frameworks can be adapted to local practice across the three cities' distinctive educational and cultural ecosystems to cultivate young people's imagination, empathy and meaning-making — core competencies for navigating an ever-changing future.

Ms Kate Cross introduced the School Without Walls programme, a groundbreaking initiative that immerses students in cultural venues for seven weeks, significantly enhancing their writing, emotional expression, and self-directed learning abilities. Ms Jigyasa Labroo shared Slam Out Loud's work, which, through over 100 hours of arts-based social-emotional learning (SEL) curriculum, has successfully boosted the confidence, curiosity, and emotional regulation of 700,000 children across two Indian states. Professor Anna CY Chan, from the macro perspective of higher education and talent cultivation, emphasised the bridging role of Artistic Intelligence between professional arts training and primary/secondary creative education. Ms Lynn Yau showcased how the AFTEC Jockey Club Creative Futures Project transforms artists into "Teaching Artists," shifting schools' vision from "Arts Provisioned" towards being "Arts Empowered," enabling Hong Kong students to demonstrate stronger vitality in cross-disciplinary learning.

The session also featured internationally acclaimed arts educator Professor Anne Bamford OBE, FCGI, Director of the International Research Agency; Professor Anne Mette Hjort, Director of The Research Centre for Creative Arts and Public Value, The Education University of Hong Kong; Mr Victor Kwok, Deputy Research Director of Our Hong Kong Foundation and Committee Member of the All-China Youth Federation; and Ms Heidi Lee, Executive Director of Hong Kong Ballet, as respondents. They offered diverse perspectives from policy research, cultural promotion and professional development, exploring how the arts and creativity can nurture outstanding talent of the future through structured and sustainable educational approaches in Hong Kong.

Collaborative Workshops—From Theory to Practice

The forum also featured collaborative workshops, where participants experienced first-hand how educational visions can be translated into practical teaching plans in an interactive setting.

In today's (15 May) sessions, Creative Classroom LIVE!, led by teaching teams from Tin Shui Wai Methodist Primary School and Tuen Mun Government Primary School, brought authentic teaching plans to life in the theatre, allowing participants to experience the transformative power of creativity in local schools' setting. Professor Anne Bamford OBE, FCGI, Director of the International Research Agency, facilitated the session The How Factor Lab: Designing Arts-rich Learning that Lasts?, discussing how the arts can be incorporated into education through sustainable policy and teaching strategies to establish a long-term and stable creative ecosystem in schools and communities.

Day Two Highlights — The Many Dimensions of Artistic Intelligence

On the second day of the forum (16 May), discussions will build upon the first day's highlights and continue to delve deeper into the theme of Artistic Intelligence. In the keynote The Real AI: Artistic Intelligence and the Future of Human Potential, Professor Anne Bamford OBE, FCGI, Director of the International Research Agency, will discuss how the integrated development of personal cognitive, creative, social and digital capabilities can unlock human potential and shape a new generation equipped with innovation and adaptability, calling on education systems, cultural institutions and communities to collaborate in ensuring that young people maintain their unique edge in the age of AI.

Two collaborative workshops will also take place. School Without Walls: Changing Sites of Learning, led by Ms Kate Cross MBE, Director of The Egg at Theatre Royal Bath, United Kingdom, will demonstrate how learning spaces can be extended beyond school campuses to curate meaningful and personalised arts education experiences through the School Without Walls programme. What if We All Had a Voice? The Possibilities of the Arts in Social-Emotional Learning, led by Ms Jigyasa Labroo, CEO and Co-founder of Slam Out Loud, New Delhi, India, will share how locally rooted curriculum resources that address social issues can be developed to empower children to use creativity to tackle life and societal challenges and to weave their dreams.

Mutual Growth—Frontline Teachers and Artists Share Their Journeys and Learning

The forum also invited schools and creative practitioners from the AFTEC Jockey Club Creative Futures Project to share their practical experiences. In the panel discussion From Traditional to Creative Teaching, Vice Principal Kiley Tse of Ho Lap Primary School (Sponsored by Sik Sik Yuen), Ms Katherine Ip of Hong Kong and Macau Lutheran Church Primary School, and Ms Jourdan Wong of Cheung Sha Wan Catholic Primary School will share insights and explore the far-reaching impact of creative teaching and learning on teachers' personal growth, students, the learning environment, and the overall creative learning culture of schools.

Another panel discussion, From Introspective Artists to Communicative Teaching Artists, features creative practitioners Ms Grace Cheng; Mr Reds Cheung of Laichankee; Ms Cally Yip of Passoverdance; and Ms Priscilla Lai, Lead Creative Practitioner of the AFTEC Jockey Club Creative Futures Project. Their sharing proves that the Project's collaborative model not only benefits schools—teachers' and creative practitioners' artistic practices are also nourished through the teaching process, fostering mutual growth and grooming the community of practice of teaching artists in Hong Kong.

Creative Learning Arts Awards — Celebrating Local Education Transformation

To showcase the Project's impact over the years, the forum will host the Creative Learning Arts Awards ceremony, recognising outstanding schools, teachers and creative practitioners, and celebrating the remarkable progress of the local education community in advancing creative thinking and whole-person development.

For more information, please visit:

AFTEC Jockey Club Creative Futures Project: https://creativefutures.aftec.hk/home-en/

Knowledge Exchange 2026—Artistic Intelligence: Shaping Human Achievement: https://creativefutures.aftec.hk/knowledge-exchange/ke2026/

Hashtag: #AFTEC

The issuer is solely responsible for the content of this announcement.

About AFTEC Jockey Club Creative Futures Project

Funded by The Hong Kong Jockey Club Charities Trust, the AFTEC Jockey Club Creative Futures Project is a multi-level creative learning scheme designed to provide a much-needed system-led approach to creative thinking in educational institutions from tertiary to primary.

Based on a successful pilot (2021 – 2024), the key focus in this expanded version is in training teachers and creative practitioners.

With practical strategies for professionals to teach across the curriculum based on the 5C's—Creativity, Critical Thinking, Communication, Collaboration, and Contribution— creative practitioners join teachers for in-school classes to co-design and co-create lesson plans for use in classroom throughout the year.

About AFTEC

Advancing creative learning and arts education in Hong Kong

Creativity allows us to recognise potential within ourselves and the world around us. It promotes problem-solving, nurtures relationships, cultivates resilience, and can transform lives in countless ways. At AFTEC, we work with students, educators, and creative practitioners to plant the seeds of creativity in our community.

As a proudly homegrown Hong Kong organisation, we nurture the city's greatest natural resource — its people. Through co-designed, collaborative, and inclusive bilingual education programmes, we create supportive environments where young minds are free to explore, express, and flourish. We spark imagination, build confidence, and foster a sense of growth and belonging together.

Website: www.aftec.hk

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