As an annual grand event of the international beauty and cosmetics industry, Cosmoprof Asia has always attracted global leaders from the industry to showcase the leading innovative products, services, and technologies.
Cosmoprof Asia, Photo by Bastille Post
As a first-time exhibitor from the Philippines,「Stalder Laboratories」 has brought a series of skin care products with functions of whitening, sun protection, moisturizing, and anti-wrinkle, etc., aiming to offer a comprehensive range of beauty experience to the customers in the Asia-Pacific region. The head of the brand, Dina Stalder, said that since the region has huge market potential, she hopes to explore broader brand development possibilities based on Hong Kong's location advantage by attending the exhibition this year.
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Cosmoprof Asia, Photo by Bastille Post
The head of the brand, Dina Stalder, said that since the region has huge market potential, she hopes to explore broader brand development possibilities based on Hong Kong's location advantage by attending the exhibition this year. Photo by Bastille Post
The person in charge stated that the customers in Hong Kong are more professional with sharp market insight compared to other regions. Photo by Bastille Post
Hu Mei, the head of the brand "Boitown", has held a high expectation for the exhibition, hoping to convey the beauty of China to global customers via the design of the perfume products. Photo by Bastille Post
The head of the brand, Dina Stalder, said that since the region has huge market potential, she hopes to explore broader brand development possibilities based on Hong Kong's location advantage by attending the exhibition this year. Photo by Bastille Post
The German brand「Babyheart」has exhibited a series of skin care products targeting children, which adopts oils of natural plants and fruits as raw materials to create a safe and comfortable skin care experience for children. Having participated in the exhibition multiple times, the person in charge stated that the customers in Hong Kong are more professional with sharp market insight compared to other regions. She hopes the brand can utilize the current trend of live streaming to attract more celebrities and KOLs to participate in brand building together in 2025.
The person in charge stated that the customers in Hong Kong are more professional with sharp market insight compared to other regions. Photo by Bastille Post
Besides, based on the rapid development of the perfume market recently, the exhibition has listed the showcase of perfume as a core highlight for the first time this year. The newly-launched display area「Fragrance Avenue」 focuses on showing mass-market fragrance brands, while the area「Explorers by Esxence」designed together with Esxence, introduces niche and artistic perfumes, responding to the surging demand for fragrance products in the Asia-Pacific region.
Hu Mei, the head of the brand "Boitown", has held a high expectation for the exhibition, hoping to convey the beauty of China to global customers via the design of the perfume products. Photo by Bastille Post
The perfume brand「Boitown」from Shanghai has shown its fragrance products designed based on the elements of Chinese culture. Hu Mei, the head of the brand, said that it's the first time for the brand to participate in Cosmoprof Asia. She has held a high expectation for the exhibition, hoping to convey the beauty of China to global customers via the design of the perfume products. In her eyes, since Hong Kong is a city connecting Asia-Pacific and overseas regions, the brand can try to expand its potential market by grasping this precious opportunity of attending the exhibition.
Organized by BolognaFiere and Informa Markets, Cosmoprof Asia 2025 officially opens on 12 November in Hong Kong. With over 70,000 visitors expected to attend, the exhibition will provide a chance for 2,688 exhibitors from 46 countries and regions to explore the latest innovations, trends, and business opportunities in the beauty and cosmetics industry.
Photo by Bastille Post
The exhibition spans two venues. One is Cosmopack Asia, held at AsiaWorld-Expo from 11 to 13 November, which will bring together the entire beauty supply chain through two key sections: OEM/ODM & Raw Materials and Packaging & Machinery. The other is Cosmoprof Asia, held at the Hong Kong Convention & Exhibition Centre from 12 to 14 November, designed to make visitors' experience even more targeted and engaging through two new areas: Perfumery, Cosmetics & Nail, and Hair & Beauty Salon.
Photo by Bastille Post
Compared to 2024, there's an increase of 5% in the number of exhibitors, 89% of whom come from outside Hong Kong, including Europe, the Americas, the MENA region, and the Asia-Pacific area, making the exhibition a grand event of the international beauty and cosmetics industry.
Photo by Bastille Post
This year, the exhibition even introduces a refreshed identity and structure. Visitors can have more opportunities to have an interactive experience with the latest products in the industry. Not only can they get in touch with the newest products of fragrance, makeup, and nail care, but also the ones of haircare, salon equipment, and spa and wellness solutions on site.
Photo by Bastille Post
Photo by Bastille Post
A series of featured activities will also be held during the exhibition period. Over 20 international top-tier speakers will offer fresh insights into trends, innovations, and market dynamics at 「CosmoTalks」. 「Cosmo Onstage」will provide a vibrant platform where beauty experts, hair stylists, and nail artists showcase creativity and innovation through live demonstrations, masterclasses, and product presentations. 「Zoom on Beauty」 will build a curated showcase for startups and small brands participating for the first time to highlight their emerging innovations and niche products.
Photo by Bastille Post
Photo by Bastille Post
In addition, to continue the tradition of public welfare, the Boutique exhibition area will return this year, where a charity sampling shop will be set up for visitors to donate to The Women's Foundation via buying beauty samples from the sponsor brands, transforming the innovative energy of the beauty and cosmetics industry into social care and demonstrating the responsibility and humanistic warmth of the industry.
Photo by Bastille Post