CARLSBAD, Calif.--(BUSINESS WIRE)--Nov 17, 2025--
The first of its kind Switchblade lure launches today, giving anglers the ability to switch it up and adapt the lure’s color in seconds, with no downtime and no retying. Allowing anglers more time in the water, the Switchblade is the only hardbody lure that evolves with the bite. The tournament-proven Switchblade lure is now available at local tackle shops and Switchbladelure.com.
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“I was on the water one day and found myself cutting and retying lures repeatedly, just trying to match what the fish were biting. I thought to myself, there must be a better way. The idea stayed with me, so I went to work developing the idea for the switch plate system we have today,” said Scott Henderson, inventor of the Switchblade lure.
With its origins in Southern California, Switchblade lures were recently made available to anglers at the WON Big Bear Lake 2025 Trout Fest. The lures produced, with Noah Lee catching tournament fish on the Switchblade and landing on the podium with a 3 rd place finish.
After five years of product testing and development, perfecting the performance and receiving a US Patent for the game-changing switch plate system and finally a registered trademark on the Switchblade fishing lure name, the Switchblade lure has momentum and is officially launched.
Serious anglers know that a bite can change in an instant. With Switchblade’s patented interchangeable plate system, you can adapt just as fast. Swap color patterns in seconds to match the baitfish on which predators are feeding—no cutting line, no retying, and no wasted time. More casts in the water, more chances at the trophy you’re after.
How it works
A balanced magnet strength keeps the plates secure and only requires a fingernail to remove. The Switchblade lure is weighted for long casts and engineered to swim properly. Watch the product demo here: switchbladelure.com.
From fresh to salt water, casting spoons are known for getting bit by nearly every species of predator fish. In addition to casting and retrieving, the Switchblade can be trolled or jigged. Some of the species that are caught on casting spoons include Rainbow Trout, Brown Trout, Largemouth Bass, Smallmouth Bass, Walleye, Sauger, Crappie, Lake Trout, Bluegill, Northern Pike, Stripers, Salmon, Redfish and Sea Trout.
In addition to the ability to have more time with a bait in the water, the Switchblade saves the angler the need to buy multiple lures to have every color and pattern option. With the Switchblade system, a fisher only needs to buy the body of the lure. The inexpensive plate packs, which are sold separately, will allow you to exponentially change the appearance of the lure for a fraction of the cost.
For the latest news, connect with Switchblade here:
The Switchblade lure is currently available online, in better tackle shops and the company is open to licensing deals with other leading brands and manufacturers. Any licensing inquiries should be directed to Ashton Maxfield at 949.289.6493 or ashton@masterplancommunications.com.
Innovative Switchblade Lure
In a matter of hours Sunday, what had appeared to be a year no teams with losing records would be needed to fill out the bowl schedule suddenly changed when Notre Dame, Iowa State and Kansas State announced they would decline bids despite being eligible.
There are 41 bowls this year, and 82 teams won the necessary six games to be eligible. But Iowa State and Kansas State teams going through coaching changes almost simultaneously said they were hanging up their cleats for the season. Notre Dame, the first team left out of the College Football Playoff, followed a few hours later.
Mississippi State and Rice, both 5-7, swooped in to accept bids because they were among the first in line based on their Academic Progress Rate. The Bulldogs will play Wake Forest in the Duke's Mayo Bowl in Charlotte, North Carolina, and the Owls will face Texas State in the Armed Forces Bowl in Fort Worth, Texas.
The Birmingham Bowl was still searching Sunday evening for an opponent to play Georgia Southern, according to On3.
Iowa State, Kansas State and Notre Dame weren't going to play in any of those lower-level bowls, but their decisions altered the order of selections and presumably allowed three lesser teams to move up and bowls at the bottom to scramble.
Notre Dame's decision to shut down for the year came after it was announced as the first team left out of the playoff.
“As a team, we've decided to withdraw our name from consideration for a bowl game following the 2025 season,” the Fighting Irish said in a statement on social media. “We appreciate all the support from our families and fans, and we're hoping to bring the 12th national title to South Bend in 2026.”
Notre Dame won its last 10 games following a three-point loss to Miami and a one-point loss to Texas A&M. The Fighting Irish, which lost to Ohio State in the national championship game last season, finished 10-2 and ranked No. 9 on Sunday in The Associated Press poll and No. 11 in the CFP rankings.
Miami got into the playoff as an at-large selection after moving from No. 12 to No. 10 in the final rankings. Notre Dame dropped a spot and will now stay home for the postseason for the first time since 2016.
The Big 12 Conference said it will fine Iowa State and Kansas State $500,000 each for opting out of bowl participation. Both schools are going through coaching transitions with Matt Campbell leaving Iowa State for Penn State and Chris Klieman announcing his retirement.
“While the conference acknowledges the difficult timing around coaching changes, the Big 12 is responsible for fulfilling its contractual obligations to its bowl partners,” the Big 12 said in a statement.
Iowa State announced its players voted to not play in a bowl because the team doesn't have healthy players to safety practice and play. ISU did not mention the coaching change from Campbell to Jimmy Rogers in its statement.
The Cyclones sustained numerous injuries this season while going 8-4, and members of the athletics administration and the previous coaching staff met Sunday with the players to gauge their interest in a bowl.
“The administrative staff and coaches respect and support the players decision,” athletic director Jamie Pollard said. “Our student-athletes have had an incredible season and we are grateful for their leadership as we worked through this process with them today.”
K-State athletic director Gene Taylor said he had conversations with players and Big 12 Commissioner Brett Yormark before deciding to decline a bowl bid. The Wildcats were 6-6 after beating Colorado at home in their final home game.
“This decision was not taken lightly, but with our coaching staff transition and several uncertainties regarding player availability, I felt it was not in our best interest to try to field a team that was not representative of Kansas State University," Taylor said. "We applaud this group for fighting back from a 2-4 record to lead us to bowl eligibility yet again, and we are happy that our seniors were able to go out on top with a victory inside Bill Snyder Family Stadium.”
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Iowa State quarterback Rocco Becht (3) looks to pass against the Oklahoma State during the second half of an NCAA college football game, Saturday, Nov. 29, 2025, in Stillwater, Okla. (AP Photo/Gerald Leong)
