SYDNEY, Nov. 18, 2025 /PRNewswire/ -- Miroma Project Factory (MPF) is proud to announce the successful completion of the Technical Feasibility Assessment (TFA) and Proof of Concept (POC) for an AI-powered vaping cessation support tool designed specifically for young Australians aged 14 to 25, in collaboration with Cancer Council NSW.
With vaping rates rising and traditional cessation tools failing to connect with younger audiences, this early-stage work represents a crucial step in ensuring any eventual AI solution is both effective and safe. By focusing first on technical feasibility, the project team has been able to identify opportunities, assess risks, and set clear boundaries for responsible AI use before committing resources to full-scale development and complex training.
Developed in close collaboration with young people, health experts, and youth organisations, the concept is for a chatbot that offers accessible, non-judgmental guidance in a voice young people can relate to. It would include goal setting, personalised messages, milestone tracking, and escalation support when needed, all designed to feel like a conversation with a peer rather than a lecture.
"This isn't about telling young people what to do, it's about listening to what they need," said Kat Robinson, CEO of Miroma Project Factory. "By thoroughly testing feasibility and boundaries first, we're ensuring any final product is aligned with both youth needs and responsible technology principles."
This project was backed by research, informed by experience, it builds on a national co-design process involving over 150 young Australians, facilitated by Cancer Council NSW and supported by partners including U1, MASS LBP, and Avion. The research confirmed that young people want help to quit but they want it on their terms.
The strongest demand came for tools that are accessible on mobile, available 24/7, and allow users to check in with themselves, track progress, and receive encouragement without shame or pressure. More than 80% of surveyed young people said they would use a tool like this if it were available today.
The chatbot experience will respond directly to those insights - offering a highly personalised quit journey that feels safe, supportive, and youth-led.
This proof of concept sets the stage for scale, the foundation for a broader digital vaping cessation platform designed to meet the needs of diverse young people across Australia. The vision is clear: build a national digital service that combines empathy, evidence, and technology to reduce harm and increase access to support - particularly for those who may never engage with traditional help-seeking pathways.
MPF was pivotal in contributing to strategic technical planning, user experience design, content development, and communications positioning - ensuring the prototype is not only viable, but built to inform future partnerships, funding pathways, and national scale-up.
About Cancer Council NSW
Cancer Council NSW is a leading not-for-profit organisation dedicated to a cancer-free future. Through research, education, advocacy and support, Cancer Council NSW works to reduce the impact of cancer in communities across New South Wales and beyond. Their tobacco control initiatives include national leadership on vaping research, cessation tools, and youth engagement.
About Miroma Project Factory (MPF)
MPF is a multi-award-winning digital strategy and product studio that delivers innovative digital solutions across web, platforms, and systems. Specialising in purposeful technology, MPF works at the intersection of strategy, design, and engineering to create impactful digital products for organisations ready to lead. With deep expertise in healthcare, MPF helps clients scale responsibly, communicate clearly, and connect meaningfully with their audiences. MPF is the development studio behind the multi award-winning My QuitBuddy app for the Department of Health. For more information, visit www.theprojectfactory.com.
For media enquiries, interviews or partnership opportunities, please contact:
Miroma Project Factory
info@theprojectfactory.com
Tiana Vourliotis
Cancer Council NSW
tiana.vourliotis@nswcc.org.au
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Reaching Young People with Real-Time, Human-Centred Support: Cancer Council to Launch AI for Youth Vaping Cessation
- "Advancing the South Korea–UAE '100-Year Partnership' Through Finance," the CGO said in his Opening Address
- Unveils Vision for Building a Next-Generation Global Financial Ecosystem With Abu Dhabi
- Highlights Future Agendas Including Co-Investments and Digital Asset Platform Development
SEOUL, South Korea and ABU DHABI, UAE, Dec. 8, 2025 /PRNewswire/ -- Dong-Won Kim, Chief Global Officer (CGO) at Hanwha Life, delivered the opening address at the Global Markets Summit during Abu Dhabi Finance Week (ADFW) 2025 on Dec. 8, highlighting the importance of South Korea–UAE cooperation and the role of finance in strengthening bilateral ties.
The Global Markets Summit, an official session of ADFW 2025, brings together global financial leaders to examine structural changes in capital markets and discuss the future direction of international capital networks.
In his remarks, the CGO noted that "since the establishment of diplomatic relations in 1980, South Korea and the UAE have continuously expanded the scope of cooperation," adding that Hanwha Finance will take the lead in carrying forward a "100-year Partnership" between the two nations for the next generation.
Dong-Won Kim emphasized that South Korea and the UAE "share a common DNA – one that transforms crises into opportunities, embraces change with courage, and values trust-based, long-term partnerships." He added that finance plays a critical role in building a sustainable financial partnership between the two countries, calling it "the catalyst that transforms the will to cooperate into feasible opportunities. It is the vital force that sustains industry and fuels innovation."
He also highlighted the importance of practical and sustainable cooperation with Abu Dhabi. "Together, with Abu Dhabi's sophisticated market infrastructure, we aim to create a new financial ecosystem," he said, projecting that future cooperation between the two countries will expand across key financial areas, including co-investments in real-world assets, supply-chain finance and cross-border payment infrastructure, and development of digital-asset platforms.
"It is our aspiration that the journey we embark upon together will become a global reference for the next generation of finance," the CGO added, reaffirming Hanwha Finance's commitment to working closely with the UAE as a core partner in future financial transformation.
The four financial affiliates of Hanwha Finance — Hanwha Life, Hanwha General Insurance, Hanwha Asset Management, and Hanwha Investment & Securities — participated in ADFW 2025 as a Premier Partner.
Hosted by ADGM under the patronage of His Highness Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi, ADFW is the Middle East's largest financial event, serving as a platform for global financial leaders to discuss key agendas and collaborative opportunities that shape the future of finance. Now in its fourth year, ADFW 2025 is held under the theme "Engineering the Capital Network," focusing on redesigning global capital flows and building a new financial operating system that integrates traditional and digital finance. Key agenda items include on-chain finance and the development of digital financial infrastructure backed by real-world assets.
About Hanwha Finance
Hanwha Finance is a trusted financial partner that empowers individuals and communities with lifelong personal finance solutions. By integrating artificial intelligence (AI) into its digital financial offerings and tailoring them to diverse lifestyles, Hanwha Finance enables people to achieve financial well-being and supports societies in pursuing sustainable growth. With $130 billion in assets under management (AUM), Hanwha Finance provides seamless digital experiences and drives sustainable growth through AI and big data technologies. Expanding beyond digital finance, Web3, and wealth management, the company is broadening its presence across comprehensive financial sectors and forming strategic partnerships to drive global financial innovation. By continuously incorporating the latest advances in digital finance, Hanwha Finance aims to make asset management even smarter and more convenient for investors worldwide.
For more information, visit:
https://www.hanwha.com/industries/finance.do
About Hanwha Life
Established in 1946, Hanwha Life is not only a leading South Korean life insurance company but also the first and oldest in the nation. For the past 78 years, Hanwha Life has played a critical role in developing the industry and expanding the country's economic growth. In 2023, Hanwha Life reported total assets of USD 113.77 billion, demonstrating its sound structure and firm commitment to adding innovative products and services that meet a wide range of customer needs.
For more information, visit:
https://www.hanwhalife.com/static/company/english/EN_0000000_P10000.htm
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Hanwha Life CGO Dong-Won Kim Reaffirms Commitment to Strengthening South Korea-UAE Financial Cooperation at ADFW 2025
