Transforming Business, Empowering Growth DigiTech ASEAN Thailand x AI Connect 2025, Accelerates Digital Adoption for Enterprises & SMEs

BANGKOK, Nov. 20, 2025 /PRNewswire/ -- DigiTech ASEAN Thailand and AI Connect 2025, the most comprehensive technology and digital exhibition and conference in ASEAN, officially opened at Hall 7–8, IMPACT Exhibition and Convention Center, Bangkok, Thailand under the theme "Digital Solutions for Business." The event brings together over 350 leading global tech brands showcasing advanced digital technologies and AI-powered solutions designed to support businesses of all sizes in accelerating digital adoption, enhancing competitiveness, and driving sustainable economic growth across the region.

The event is jointly supported by the Ministry of Digital Economy and Society, the Ministry of Higher Education, Science, Research and Innovation, the Digital Economy Promotion Agency (depa), and the National Innovation Agency (NIA), together with key industry associations and international partners.

Mr. Paul Kanjanapas, Chief Executive Officer of IMPACT Exhibition Management Co., Ltd., welcomed honored guests and media, stating: "DigiTech ASEAN Thailand and AI Connect continues to serve as a vital bridge connecting Thai entrepreneurs and ASEAN businesses with the global digital ecosystem. This event plays a key role in helping business owners — from large enterprises to SMEs adopt the right technologies to increase efficiency, scale sustainably, and unlock new growth opportunities in the digital era.

At IMPACT, we are not only hosting this digital movement — we are leading it. With an investment of over THB 100 million, we are transforming Muang Thong Thani into a smart city, including the installation of more than 200 AI-powered intelligent CCTV systems to manage traffic in real time, enhance security, and improve connectivity with the Pink Line monorail — all designed to deliver a seamless and secure experience for visitors. we aim to empower every business to embrace digital transformation and move confidently into the future."

Mrs. Jirawan Boonperm, Advisor to the Minister of Digital Economy and Society, and principal supporter of the event, emphasized its strategic importance: "In today's innovation-driven world, digital technology is no longer optional — it is fundamental to the survival, growth, and competitiveness of every sector."

Thailand is committed to strengthening its position as a leading digital hub in ASEAN, and Digitech ASEAN Thailand and AI Connect 2025 play a crucial role in advancing that mission.

This event is not only a technology exhibition, but a national platform that enables businesses of all sizes — from SMEs to large enterprises — to gain access to cutting-edge solutions, practical digital knowledge, and global best practices. By empowering organizations to adopt digital tools and innovations, we are building a stronger, more resilient digital economy in line with the government's vision for sustainable and inclusive growth.

Dr. Preesan Rakwatin, Acting Executive Vice President of the Digital Economy Promotion Agency (depa), stated that "the private sector, as a key driver of the nation's economic growth, recognizes that digital technology is the power shaping the future of business. Investing in modern digital solutions— from enterprise software and cybersecurity to data analytics and artificial intelligence (AI)—is no longer optional; it is essential for enhancing efficiency, driving innovation, and strengthening the country's competitiveness.

Embracing and adapting to digital transformation will enable businesses of all sizes to grow, build resilience, and remain prepared to meet challenges in an increasingly competitive global market in a stable and sustainable way."

DigiTech ASEAN Thailand and AI Connect 2025, held from 19–21 November 2025 at Hall 7–8, IMPACT Exhibition and Convention Center, Bangkok, brings together global leaders in technology and digital innovation to showcase the latest Digital Solutions for Business. This year's edition features over 350 leading companies and brands presenting end-to-end solutions across key sectors including Business Software, Cybersecurity, E-Commerce & Digital Marketing, Data & Cloud Solutions, and Smart Solutions & IoT, along with specialized AI-enabled business applications such as customer service automation, HR management, and intelligent cybersecurity.

A key highlight of the event is its exclusive one-on-one business matching programme, enabling exhibitors to connect directly with hosted VIP buyers and explore new partnership opportunities. Complementing the exhibition is a comprehensive conference platform across three dedicated stages — the Global Tech Conference, The Future of AI Stage, and Technology Presentation Stage — offering 80+ knowledge-packed sessions delivered by 80+ industry experts. These programmes provide the latest insights into digital transformation, AI adoption, operational efficiency, cybersecurity, data-driven innovation, and emerging business technologies, equipping enterprises and SMEs with practical strategies to accelerate growth and competitiveness. Conference highlights include:

• Tech as a CEO Priority: Transforming Vision into Digital Execution by Sutirapan Sakkawatra, CMO, SCBX
• Smart CEO in AI Era by Dr. Thuntee Sukchotrat, CEO, JIBSoft Co., Ltd.
• Building an Integrated Digital Ecosystem (ERP, SaaS, Cloud) by Shaun Wong, Chief Corporate Planning Officer, CP Axtra PCL.
• Technology and Talent Transformation by Shaun Wong, Chief Corporate Planning Officer, CP Axtra Public Company Limited
• From Digitization to Intelligence: The Next Phase of Business Tech by Dr. Thadpong Pongthawornkamol, Managing Director, KBTG
• The New Corporate DNA: Speed, Simplicity & Scalability by Pao Peeradon Hemyakorn, CEO & Founder, I HAVE CPU CO., LTD.
• Transforming CapEx into OpEx: Driving Cost Efficiency with Com7 Business by Sittiwat Vechayaphan, Head of Cloud & Enterprise Solutions, Com 7 PCL.
• Skyrocket Your Business in the Metaverse Era with Digital Financial Transactions by Metaverse Association of Thailand.

With a strong focus on driving digital adoption and business innovation, the event is expected to attract over 8,000 trade visitors throughout its three-day run.

The event is sponsored by Juniper Networks and Korea Tourism Startup Center (Silver Sponsor), Avision Inc., AXONS, Browan Communications Inc., FOURDIGIT, DCSS (Thailand) Co., Ltd., FPT Thailand, FPT Corporation, Ricoh (Thailand) Limited, Going Cloud, GoPomelo Co., Ltd, NVS Consulting, Thunder Solution Co., Ltd., TOPPAN Ecquaria Pte. Ltd., VBix Innovation Co., Ltd. and Zoho Corporation (Bronze Sponsor)

DigiTech ASEAN Thailand & AI Connect 2025 reinforces Thailand's vision to become a leading digital hub of ASEAN, empowering businesses to innovate, compete globally, and build a resilient digital economy.

For more information, please visit www.digitechasean.com

PR Newswire is the Official Press Release Distribution Partner of DigiTech ASEAN Thailand & AI Connect 2025.

About the organiser

IMPACT Exhibition Management Co. Ltd.

IMPACT Exhibition Management Co., Ltd. is the leading exhibition organiser in Thailand. We organise and manage professional trade and public exhibitions, conferences, meetings and training, working in hand with international trade associations, organisers, and corporations across a broad spectrum of industries.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Transforming Business, Empowering Growth DigiTech ASEAN Thailand x AI Connect 2025, Accelerates Digital Adoption for Enterprises & SMEs

As the generative AI industry matures, Higgsfield is taking an important step towards equipping creators and studios with a new tool designed to help assess potential similarity with characters, celebrity likeness, and brands.

SAN FRANCISCO, March 14, 2026 /PRNewswire/ -- Higgsfield, the AI-native video and image platform for professional creators, announced the launch of a similarity-scoring feature for Team Plan customers. The tool evaluates AI-generated content and flags potential visual similarities to celebrity likenesses, characters, brand logos, and other potential intellectual property.

The feature arrives as Higgsfield's platform scales rapidly into commercial production. The company has doubled its user base in under two months, surpassing 20 million users, with a growing share of usage now coming from production teams running commercial campaigns. As AI-generated content moves deeper into professional workflows and elite festivals, creators and teams are increasingly expected to consider similarity, likeness, and whether a generated asset may resemble something protected.

Despite this rapid mainstream adoption, the lack of standardized safeguards remains a bottleneck for wider commercial use. Recognizing this industry-wide challenge, Higgsfield is introducing new features that empower users to make safer choices when using AI generated assets.

The new tool evaluates generated content and assigns it a similarity score to help users identify potential conflicts. Going beyond basic detection, Higgsfield's system is designed to be more nuanced than existing market solutions. The feature evaluates content to known properties, including:

• Characters from popular movies, TV, and video games (e.g., Harry Potter, Spider-Man).
• Likeness of public figures, including stylistic alterations (e.g., a celebrity rendered in unusual forms or wearing obscuring props).
• Brand logos and text assets, such as trademarked taglines.
• Famous artworks and distinct visual concepts.
• Cinematic signatures, such as distinct visual styles associated with specific directors or films (e.g., Wes Anderson, Denis Villeneuve, Alfred Hitchcock).
• Audio content, such as music and other audio content incorporated into video output.

To validate the system's efficacy, the Higgsfield Research Team conducted internal benchmark studies across diverse datasets of AI-generated and reference media. In video detection, Higgsfield's model achieved an 86.6% overall accuracy rate. Higgsfield also significantly reduced false positive rates, flagging incorrect similarities in video only 13.4% of the time.

When a potential similarity is detected, the tool identifies the nature of the similarity, the possible rights holder, and exactly where the similarity occurs in the video. Building on this initiative, Higgsfield has also launched an image model "Soul Cast", which limits image reference uploads, reducing the risk of generating someone else's likeness.

"Generative video is still a new frontier and studios, platforms, and policy experts are all still navigating the complexities of IP and likeness," said Higgsfield CEO Alex Mashrabov. "By activating our content-scoring feature, we give creators a practical way to understand their outputs before final production. We believe that proactive similarity tools like this will soon become standard across the entire generative AI ecosystem."

Higgsfield's initiative reflects a broader company commitment to the ethical and responsible commercialization of AI. For example, the company recently launched the Higgsfield Action Contest with a $500,000 prize pool, accepting nearly 8,800 submissions from all over the world. Content safety is integral to the review process along with originality and storytelling as part of the company's broader approach to building responsibly in this emerging space.

By building tools that empower human creativity while respecting intellectual property, Higgsfield aims to encourage the responsible use of AI technologies.

For more information about Higgsfield's new content-scoring feature, visit https://higgsfield.ai/app/similarity-score.

About Higgsfield

Higgsfield is an AI-native generative video platform built for professional creators, brands, agencies, and marketing teams producing high-fidelity videos at scale. The company develops its own generative video and image models and integrates leading third-party models such as OpenAI's Sora, Google's Veo and Nano Banana, Alibaba's WAN, Kuaishou's Kling, Bytedance's Seedream and Seedance, MiniMax, and others into a single, production-ready workflow, allowing teams to select the best model for each creative task without rebuilding pipelines.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Higgsfield Launches Similarity-Scoring Tool for Responsible AI Use in Media and Entertainment