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CULVER CITY, Calif., Nov. 20, 2025 /PRNewswire/ -- Sony Honda Mobility (SHM), the joint venture between Sony Group Corporation and Honda Motor Co., Ltd., today announced that it will be exhibiting at CES 2026, which takes place in Las Vegas, NV January 6-9, 2026. Ahead of the show's public opening, SHM will be holding its first ever independent press conference on Media Day at its booth (LVCC, Central Hall, Booth #20800) on Monday, January 5, 2026. During the conference, SHM will share exciting new updates for its first model, AFEELA 1, now presented as a pre-production model, and showcase an all-new concept model. Currently available to reserve, the AFEELA 1 will begin deliveries to California customers in 2026.
At CES 2026, SHM's booth, its largest to date, will feature several AFEELA 1 pre-production vehicles in multiple color variations, alongside a new AFEELA concept model, demonstrating the company's commitment to the evolution of the AFEELA brand as consumer interest in the brand continues to grow and as the AFEELA 1's launch approaches.
The entire booth will showcase examples of the values that the AFEELA brand offers: Autonomy (evolving autonomy), Augmentation (expansion of the body and space-time), and Affinity (collaboration with people and symbiosis with society).
More details are below:
CES® 2026 Sony Honda Mobility Press Conference
- Date and Time: Monday, January 5th, 5:00 PM-5:30 PM PST
- Location: Las Vegas Convention Center, Sony Honda Mobility AFEELA Booth (Central Hall Booth #20800)
- Live Streaming of the Press Conference: AFEELA Official YouTube Channel
*Registration on the official website is required to enter the CES® venue.
CES® official website: https://www.ces.tech/
Established in 2022, Sony Honda Mobility is pursuing innovation in mobility as a "Mobility Tech Company" under its corporate purpose of "Pursuing innovation with diverse knowledge and inspiring people." The resulting brand is "AFEELA," which proposes a "new relationship between people and mobility."
About AFEELA
"AFEELA" represents the fusion of intelligence and emotion in motion. It's mobility that senses you—and that you can feel. At its core, AFEELA brings to life a next-generation driving experience built on advanced sensing, interactive technology, and human-centered design. The first model to be released under the brand, AFEELA 1, is scheduled for deliveries in California, USA in 2026.
About Sony Honda Mobility
Sony Honda Mobility Inc. (SHM) is a Japanese joint venture mobility tech company established by Sony Group Corporation and Honda Motor Co., Ltd. in 2022. By combining Sony's technological prowess and Honda's automotive expertise, SHM aims to lead innovation in the industry through joint development and sales of high-value-added mobility and providing services for mobility. For more information, please visit us at https://www.shm-afeela.com or follow us on Facebook, Instagram, X or LinkedIn.
CULVER CITY, Calif., Nov. 20, 2025 /PRNewswire/ -- Sony Honda Mobility (SHM), the joint venture between Sony Group Corporation and Honda Motor Co., Ltd., today announced that it will be exhibiting at CES 2026, which takes place in Las Vegas, NV January 6-9, 2026. Ahead of the show's public opening, SHM will be holding its first ever independent press conference on Media Day at its booth (LVCC, Central Hall, Booth #20800) on Monday, January 5, 2026. During the conference, SHM will share exciting new updates for its first model, AFEELA 1, now presented as a pre-production model, and showcase an all-new concept model. Currently available to reserve, the AFEELA 1 will begin deliveries to California customers in 2026.
At CES 2026, SHM's booth, its largest to date, will feature several AFEELA 1 pre-production vehicles in multiple color variations, alongside a new AFEELA concept model, demonstrating the company's commitment to the evolution of the AFEELA brand as consumer interest in the brand continues to grow and as the AFEELA 1's launch approaches.
The entire booth will showcase examples of the values that the AFEELA brand offers: Autonomy (evolving autonomy), Augmentation (expansion of the body and space-time), and Affinity (collaboration with people and symbiosis with society).
More details are below:
CES® 2026 Sony Honda Mobility Press Conference
- Date and Time: Monday, January 5th, 5:00 PM-5:30 PM PST
- Location: Las Vegas Convention Center, Sony Honda Mobility AFEELA Booth (Central Hall Booth #20800)
- Live Streaming of the Press Conference: AFEELA Official YouTube Channel
*Registration on the official website is required to enter the CES® venue.
CES® official website: https://www.ces.tech/
Established in 2022, Sony Honda Mobility is pursuing innovation in mobility as a "Mobility Tech Company" under its corporate purpose of "Pursuing innovation with diverse knowledge and inspiring people." The resulting brand is "AFEELA," which proposes a "new relationship between people and mobility."
About AFEELA
"AFEELA" represents the fusion of intelligence and emotion in motion. It's mobility that senses you—and that you can feel. At its core, AFEELA brings to life a next-generation driving experience built on advanced sensing, interactive technology, and human-centered design. The first model to be released under the brand, AFEELA 1, is scheduled for deliveries in California, USA in 2026.
About Sony Honda Mobility
Sony Honda Mobility Inc. (SHM) is a Japanese joint venture mobility tech company established by Sony Group Corporation and Honda Motor Co., Ltd. in 2022. By combining Sony's technological prowess and Honda's automotive expertise, SHM aims to lead innovation in the industry through joint development and sales of high-value-added mobility and providing services for mobility. For more information, please visit us at https://www.shm-afeela.com or follow us on Facebook, Instagram, X or LinkedIn.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Sony Honda Mobility to Exhibit at CES® 2026 - Pre-production "AFEELA 1" and New Concept Model to be Unveiled -
PUNE, India, April 2, 2026 /PRNewswire/ -- EKA Mobility, a leading electric vehicles and technology company, today announced a strong 5X year-on-year volume growth in FY 2025–26, with 1,143 units sold and 1,344 electric commercial vehicles produced. This milestone comes on the back of the company's comprehensive electric vehicle portfolio across segments. During the year, EKA entered the M&HCV truck segment, in addition to its existing bus and SCV portfolio. The company is a Champion OEM under the Auto PLI Scheme and has achieved certification across multiple platforms.
"FY 2025–26 is a defining year for EKA Mobility. We are not only scaling volumes but also expanding our manufacturing footprint by adding a new plant recently and increasing our planned annual capacity to 10,000 buses, 6,000 trucks and 24,000 SCVs. With the widest range of fully homologated, born-electric platforms from last-mile to long-haul, we are uniquely positioned as a full-stack EV company. Our growth across electric buses, small commercial vehicles, and now trucks validates both market demand and our execution capability.
India's transition to clean commercial mobility is accelerating, and EKA is at the forefront driving this shift at scale, with technology, innovation, and global ambition."
— Dr. Sudhir Mehta, Founder & Chairman, EKA Mobility
Strong Business Momentum Across Segments
- Electric Bus Leadership:
Secured wins under PM e-Bus Sewa and PM E-DRIVE; deployed vehicles across 15+ states including Maharashtra, Gujarat, Uttar Pradesh, Karnataka, and Delhi - SCV Breakout Year:
Strong uptake of 3S & 6S passenger vehicles and 3W cargo platforms, accelerating last-mile mobility adoption - Electric Trucks:
New Growth Engine: Entry into heavy-duty trucks contributing to growth and expanding presence in logistics electrification - Hydrogen Fuel Cell:
Deployed a 9-metre hydrogen fuel cell bus at Cochin International Airport with KPIT Technologies and BPCL; plans to deploy 15 more buses
Key Highlights:
Global Expansion:
- Commenced electric bus deployments in Africa
- Partnership with Kerchanshe Group for CKD assembly and distribution
- Agreement with NBFI Capital for manufacturing in Australia
Manufacturing Scale-Up:
- Two Pune facilities operational; Pithampur plant to be operational shortly
- Planned annual capacity: 10,000 buses, 6,000 trucks and 24,000 SCVs
Retail Network:
- Expanded dealership network; plans to add 120 dealerships in FY27
Order Book Visibility:
- 6,000+ confirmed e-buses to be delivered over the next two years
About EKA Mobility
EKA Mobility is a Pune-based electric vehicle and technology company focused on transforming India's commercial mobility landscape. With a portfolio spanning electric buses, electric trucks, and small commercial vehicles, EKA combines electric vehicle manufacturing with proprietary AI-powered fleet technology to deliver end-to-end mobility solutions.
EKA Mobility is backed by Mitsui & Co., Ltd. (Japan), VDL Groep (Netherlands), Pinnacle Industries Limited, Enam Holdings and the NIIF India-Japan Fund as equity and strategic partners and has expanded its footprint to markets in East Africa, South Africa, and Australia.
To know more about the company, kindly visit: https://ekamobility.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
EKA Mobility Achieves 5x Volume Growth
