HONG KONG, Nov. 21, 2025 /PRNewswire/ -- The modern workday has outgrown traditional ergonomic office chairs. With remote workers, creatives, and gamers now spending more time sitting than any previous generation, sedentary strain has become a modern health crisis. Studies indicate that more than 60% of professional workers sit for over six hours a day, leading to increased spinal pressure, chronic fatigue, and long-term musculoskeletal pain.
Today, LiberNovo announces its Black Friday Cyber Monday (BFCM) 2025 campaign, with a focus on its flagship product, the LiberNovo Omni, the world's first dynamic ergonomic office chair designed to actively respond to the body's natural movement. The November 20 announcement marks the brand's largest U.S. and Canada push to date.
Built for the Six Roles Most Affected by Sedentary Work
Coders, editors, remote workers, or anyone working on a screen or gaming for long hours experience the same issue: static sitting. The effects do not discriminate:
- Programmers & creative professionals: Persistent neck and lumbar strain from long hours of forward focus.
- Gamers: Extended fixed postures can cause shoulder fatigue and lower back compression.
- Remote workers: Make-shift home setups that offer insufficient support.
- Health-driven consumers: Seeking active alternatives to static office seating.
- Users already living with pain: Needing real, structural relief—not more cushions.
LiberNovo's response is a smarter sitting solution, a movement built around the belief that people shouldn't have to choose between long hours and long-term health.
Dynamic Support: Ending the Era of Static Ergonomics
Static chairs force the body to adapt to fixed angles. Omni evolves static sitting into something more organic.
With Dynamic Support, a synchronized system that connects the backrest, seat, armrests, and Neck Support, the chair automatically readjusts to support the body naturally through every shift and movement while sitting. You choose the angle, and Omni maintains continuous alignment.
Its Bionic FlexFit Backrest uses 16 pivot points and eight adaptive panels to mimic the spine's natural movement. Unlike conventional chairs that support only one position, FlexFit maintains support across all of them.
The result is a fully responsive ergonomic office chair designed for the modern work environment.
Tailored Modes for Modern Workflows
To support the requirements of the workday's daily rhythm, the LiberNovo Omni offers four functional recline modes:
- 105° Deep Focus Mode: upright presence for calls and collaboration.
- 120° Solo-Work Mode: optimal for focused sessions, easing spinal pressure without disengagement.
- 135° Soft-Recline Mode: relaxed but locked-in, reduces long-term muscle tension and encourages natural movement.
- 160° Spine Flow Mode: a deep recline engineered for spinal decompression and post-work restoration.
For users seeking relief from stiffness or tension, OmniStretch serves as an at-home recovery tool, particularly beneficial for those already experiencing back pain due to prolonged periods of sitting.
Designed for the Realities of U.S. & Canadian Work Life
Since launching its North American warehouse network, LiberNovo has experienced rapid adoption among developers, tech workers, and creative professionals across the U.S. and Canada. As hybrid schedules intensify, the need for a reliable ergonomic chair to alleviate back pain has become more urgent than ever.
Omni addresses that need with structural engineering rather than accessories:
- 4D adjustable armrests for proper desk alignment
- 3D height-adjustable Neck Support
- Two-level ergonomic footrest options, accommodating users from 153cm to 180+ cm, seeking a proper ergonomic office chair with a footrest
- Angled seat base that stabilizes the pelvis and maintains posture during long sessions
BFCM Event Details (U.S. & Canada)
Event Window
- United States (PST): Nov 10, 08:00 – Dec 5, 08:00
- Canada (EST): Nov 10, 11:00 – Dec 5, 11:00
Highlights
- Up to 34% off flagship models for the Black Friday–Cyber Monday peak.
- Holiday Bundle options include Standard, Pro, and Deluxe.
- Orders over $800 or C$1,200 qualify for a prize-wheel spin, with rewards ranging from accessories to a top prize of a full refund of the order cost.
- VIP members receive double loyalty points during the BFCM window.
The campaign marks LiberNovo's biggest North American sales promotion. EU/DE/UK regions will begin full in-stock availability on December 20.
Reimagining How Sitting Should Be
"Sit Well, Live Better" is LiberNovo's direction for the next decade. As work and play continue to shift toward digital spaces, the company aims to make dynamic ergonomics the new standard, redefining what the best ergonomic chair should offer: motion, alignment, and comfort that keep you moving.
Final Call
With Black Friday entering its final stretch through December 5, LiberNovo encourages creatives, gamers, remote workers, and anyone living with pain to upgrade during the most cost-effective window of the year.
More information is available at libernovo.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Sit Well, Live Better: LiberNovo's Black Friday Push to End Sedentary Health Risks
ANSHUN, China, May 23, 2026 /PRNewswire/ -- On May 21, at the Guizhou Anshun Tourism Development Conference, Mafengwo Travel Group officially launched three flagship "New Mountain Play" benchmark projects — Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge — while jointly releasing the 2026 Anshun Mountain Outdoor New Play Playbook with the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism. By redefining mountain outdoor travel experiences through "new play," the initiative injects fresh momentum into Anshun's positioning as an international mountain tourism destination.
"Personalized travel is rising rapidly. Tourism is transitioning from a 'sightseeing economy' to an 'experience economy.' More than just 'having been there,' travelers today seek emotional value from scenic spots and related projects," said Chen Gang, Founder and CEO of Mafengwo, in a speech titled *Co-creating the Super Play Era of Mountain Tourism*. He noted that leveraging benchmark new-play projects such as Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge, Mafengwo will work with Anshun to integrate "new play, new formats, new marketing, and new consumption" into a holistic innovation ecosystem for destination-wide play. Together, they aim to revitalize natural resources, energize industrial momentum, link rural revitalization, and jointly build Anshun into a national hub for new mountain play.
At a time when travelers are increasingly weary of "man-made check-in spots" and homogenized internet-famous projects, the newly launched projects abandon the old path of large-scale construction. Instead, they return to the wild itself, adopting a "light development, heavy experience" approach to create mountain plays that are "wild on the outside, refined on the inside." Huangheying Water Cave focuses on "natural wonders + interactive adventure," using its original "water-cave" karst features to create a genuine sense of "underground exploration." Lotus Ancient Cave, based on a massive natural cave, integrates "light ultimate" activities such as via ferrata, rappelling, and cave drop towers, allowing ordinary visitors to feel adrenaline-pumping "heart-racing moments" in a natural setting. Luoyang Glasswater Gorge follows the original river course, using natural elevation differences to design trails for hiking, canyoning, and waterfall rappelling, with minimal artificial construction, emphasizing the pristine "glass water" and an eco-harmonious, back-to-nature mountain experience.
At the "2026 Anshun Mountain Tourism New Play" sharing session, Mafengwo Travel Group and the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism jointly released the *2026 Anshun Mountain Outdoor New Play Playbook*. Ten selected plays in non-traditional mountain settings were featured, including "Night Tour of Dupo Tang — Immersive Journey into the World of Journey to the West," "Watch Intangible Cultural Heritage 'Spider-Man' Climb Cliffs for Bird's Nests," and "370-Meter Free Fall at Balinghe Bridge." These showcase how Anshun creatively uses its karst landscapes as a natural "amusement park" for mountain experiences.
He Weihong, Vice Mayor of Anshun, stated in his address: "In Anshun, the 'City of 21°C,' mountains are no longer just scenery to be viewed. They are living fields to be climbed, immersed in, jumped over, and breathed in. Anshun will take this conference as an opportunity to accelerate the internationalization of its mountain tourism and build a first-class mountain outdoor sports destination." During the event, Anshun Tourism Group also promoted its mountain outdoor travel routes.
By early 2026, the number of outdoor sports participants in China had exceeded 400 million, with participation in mountain hiking, trail running, rock climbing, and canyoning rising year by year. Driven by the dual trends of "nationwide fitness" and "pan-outdoor" activities, mountain play is moving from niche circles to the general public. Unlike the high barriers of traditional outdoor activities, Anshun's new plays target the blue ocean market of "light ultimate + strong experience + high shareability." Whether it's a "bridge bungee jump," checking out the natural wonder "Eye of the Great Sage," or experiencing a "Journey to the West fantasy" at night by Dupo Tang Waterfall — these activities are novel, beginner-friendly, and serve as natural content and social currency.
Anshun's mountain play innovation has also attracted international attention. Anouar, Chief Representative of the Tunisian National Tourism Office in China, noted in his speech that Anshun's innovation in integrating mountain tourism and sports is worth learning from for many international peers. He noted that Tunisia has diverse mountain resources across the country, with history embedded in the mountains and culture in the scenery — this is the unique charm of Tunisia's mountains. He looks forward to China-Tunisia cooperation to explore more mountain tourism opportunities and co-create new partnership models.
An international dialogue session brought together representatives from the Norwegian National Tourist Board, Visit Flanders (Belgium), and the Saudi Tourism Authority to discuss mountain outdoor tourism upgrade from a global perspective. The guests agreed that they were delighted to see that Anshun is not simply replicating a "Switzerland of the East" but is creating an entirely new "universal language of mountain tourism." The internationalization of mountain tourism is not about imitation but about excavating the unique narratives of local landscapes — with its green mountains and clear waters as the canvas and play innovation as the brush, Anshun is painting a vibrant new picture for the world.
A domestic dialogue session brought together frontier explorers, practitioners, and experts in mountain sports tourism to discuss the future development of mountain sports tourism from the perspectives of communities, products, and operations. Qin Chuan, Founder of Wanan Youth Travel, noted that with technological advancements and equipment iteration, more and more "outdoor novices" without professional training can enjoy the pleasures of the wild. Currently, Wanan Youth Travel is selecting and developing "super single products" and continuously improving service quality to deliver ultimate outdoor experiences to visitors.
After the conference, industry guests conducted on-site inspections of new play projects, including Lotus Ancient Cave, Dupo Tang Night Tour, Anshun Ancient Town, and Getu River. Wang Yu, Chief Representative of the Norwegian National Tourist Board in Greater China, remarked: "Anshun and Norway share many similarities. Anshun's new mountain plays emphasize 'light development, heavy experience.' Take Lotus Ancient Cave — it doesn't feel like a 'designed' scenic spot, but rather an extension of Anshun's natural mountain charm itself, an experiential field you can fully immerse yourself in. The scale of this 'light ultimate' experience is just right — thrilling enough, yet truly authentic."
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Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
