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Sit Well, Live Better: LiberNovo's Black Friday Push to End Sedentary Health Risks

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Sit Well, Live Better: LiberNovo's Black Friday Push to End Sedentary Health Risks
Business

Business

Sit Well, Live Better: LiberNovo's Black Friday Push to End Sedentary Health Risks

2025-11-21 00:00 Last Updated At:00:15

HONG KONG, Nov. 21, 2025 /PRNewswire/ -- The modern workday has outgrown traditional ergonomic office chairs. With remote workers, creatives, and gamers now spending more time sitting than any previous generation, sedentary strain has become a modern health crisis. Studies indicate that more than 60% of professional workers sit for over six hours a day, leading to increased spinal pressure, chronic fatigue, and long-term musculoskeletal pain.

Today, LiberNovo announces its Black Friday Cyber Monday (BFCM) 2025 campaign, with a focus on its flagship product, the LiberNovo Omni, the world's first dynamic ergonomic office chair designed to actively respond to the body's natural movement. The November 20 announcement marks the brand's largest U.S. and Canada push to date.

Built for the Six Roles Most Affected by Sedentary Work

Coders, editors, remote workers, or anyone working on a screen or gaming for long hours experience the same issue: static sitting. The effects do not discriminate:

  • Programmers & creative professionals: Persistent neck and lumbar strain from long hours of forward focus.
  • Gamers: Extended fixed postures can cause shoulder fatigue and lower back compression.
  • Remote workers: Make-shift home setups that offer insufficient support.
  • Health-driven consumers: Seeking active alternatives to static office seating.
  • Users already living with pain: Needing real, structural relief—not more cushions.

LiberNovo's response is a smarter sitting solution, a movement built around the belief that people shouldn't have to choose between long hours and long-term health.

Dynamic Support: Ending the Era of Static Ergonomics

Static chairs force the body to adapt to fixed angles. Omni evolves static sitting into something more organic.

With Dynamic Support, a synchronized system that connects the backrest, seat, armrests, and Neck Support, the chair automatically readjusts to support the body naturally through every shift and movement while sitting. You choose the angle, and Omni maintains continuous alignment.

Its Bionic FlexFit Backrest uses 16 pivot points and eight adaptive panels to mimic the spine's natural movement. Unlike conventional chairs that support only one position, FlexFit maintains support across all of them.

The result is a fully responsive ergonomic office chair designed for the modern work environment.

Tailored Modes for Modern Workflows

To support the requirements of the workday's daily rhythm, the LiberNovo Omni offers four functional recline modes:

  • 105° Deep Focus Mode: upright presence for calls and collaboration.
  • 120° Solo-Work Mode: optimal for focused sessions, easing spinal pressure without disengagement.
  • 135° Soft-Recline Mode: relaxed but locked-in, reduces long-term muscle tension and encourages natural movement.
  • 160° Spine Flow Mode: a deep recline engineered for spinal decompression and post-work restoration.

For users seeking relief from stiffness or tension, OmniStretch serves as an at-home recovery tool, particularly beneficial for those already experiencing back pain due to prolonged periods of sitting.

Designed for the Realities of U.S. & Canadian Work Life

Since launching its North American warehouse network, LiberNovo has experienced rapid adoption among developers, tech workers, and creative professionals across the U.S. and Canada. As hybrid schedules intensify, the need for a reliable ergonomic chair to alleviate back pain has become more urgent than ever.

Omni addresses that need with structural engineering rather than accessories:

  • 4D adjustable armrests for proper desk alignment
  • 3D height-adjustable Neck Support
  • Two-level ergonomic footrest options, accommodating users from 153cm to 180+ cm, seeking a proper ergonomic office chair with a footrest
  • Angled seat base that stabilizes the pelvis and maintains posture during long sessions

BFCM Event Details (U.S. & Canada)

Event Window

  • United States (PST): Nov 10, 08:00 – Dec 5, 08:00
  • Canada (EST): Nov 10, 11:00 – Dec 5, 11:00

Highlights

  • Up to 34% off flagship models for the Black Friday–Cyber Monday peak.
  • Holiday Bundle options include Standard, Pro, and Deluxe.
  • Orders over $800 or C$1,200 qualify for a prize-wheel spin, with rewards ranging from accessories to a top prize of a full refund of the order cost.
  • VIP members receive double loyalty points during the BFCM window.

The campaign marks LiberNovo's biggest North American sales promotion. EU/DE/UK regions will begin full in-stock availability on December 20.

Reimagining How Sitting Should Be

"Sit Well, Live Better" is LiberNovo's direction for the next decade. As work and play continue to shift toward digital spaces, the company aims to make dynamic ergonomics the new standard, redefining what the best ergonomic chair should offer: motion, alignment, and comfort that keep you moving.

Final Call

With Black Friday entering its final stretch through December 5, LiberNovo encourages creatives, gamers, remote workers, and anyone living with pain to upgrade during the most cost-effective window of the year.

More information is available at libernovo.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Sit Well, Live Better: LiberNovo's Black Friday Push to End Sedentary Health Risks

Sit Well, Live Better: LiberNovo's Black Friday Push to End Sedentary Health Risks

PUNE, India, April 2, 2026 /PRNewswire/ -- EKA Mobility, a leading electric vehicles and technology company, today announced a strong 5X year-on-year volume growth in FY 2025–26, with 1,143 units sold and 1,344 electric commercial vehicles produced. This milestone comes on the back of the company's comprehensive electric vehicle portfolio across segments. During the year, EKA entered the M&HCV truck segment, in addition to its existing bus and SCV portfolio. The company is a Champion OEM under the Auto PLI Scheme and has achieved certification across multiple platforms.

"FY 2025–26 is a defining year for EKA Mobility. We are not only scaling volumes but also expanding our manufacturing footprint by adding a new plant recently and increasing our planned annual capacity to 10,000 buses, 6,000 trucks and 24,000 SCVs. With the widest range of fully homologated, born-electric platforms from last-mile to long-haul, we are uniquely positioned as a full-stack EV company. Our growth across electric buses, small commercial vehicles, and now trucks validates both market demand and our execution capability.

India's transition to clean commercial mobility is accelerating, and EKA is at the forefront driving this shift at scale, with technology, innovation, and global ambition."

— Dr. Sudhir Mehta, Founder & Chairman, EKA Mobility

Strong Business Momentum Across Segments

  • Electric Bus Leadership:
    Secured wins under PM e-Bus Sewa and PM E-DRIVE; deployed vehicles across 15+ states including Maharashtra, Gujarat, Uttar Pradesh, Karnataka, and Delhi
  • SCV Breakout Year:
    Strong uptake of 3S & 6S passenger vehicles and 3W cargo platforms, accelerating last-mile mobility adoption
  • Electric Trucks:
    New Growth Engine: Entry into heavy-duty trucks contributing to growth and expanding presence in logistics electrification
  • Hydrogen Fuel Cell:
    Deployed a 9-metre hydrogen fuel cell bus at Cochin International Airport with KPIT Technologies and BPCL; plans to deploy 15 more buses

Key Highlights:

Global Expansion:

  • Commenced electric bus deployments in Africa
  • Partnership with Kerchanshe Group for CKD assembly and distribution
  • Agreement with NBFI Capital for manufacturing in Australia

Manufacturing Scale-Up:

  • Two Pune facilities operational; Pithampur plant to be operational shortly
  • Planned annual capacity: 10,000 buses, 6,000 trucks and 24,000 SCVs

Retail Network:

  • Expanded dealership network; plans to add 120 dealerships in FY27

Order Book Visibility:

  • 6,000+ confirmed e-buses to be delivered over the next two years

About EKA Mobility

EKA Mobility is a Pune-based electric vehicle and technology company focused on transforming India's commercial mobility landscape. With a portfolio spanning electric buses, electric trucks, and small commercial vehicles, EKA combines electric vehicle manufacturing with proprietary AI-powered fleet technology to deliver end-to-end mobility solutions.

EKA Mobility is backed by Mitsui & Co., Ltd. (Japan), VDL Groep (Netherlands), Pinnacle Industries Limited, Enam Holdings and the NIIF India-Japan Fund as equity and strategic partners and has expanded its footprint to markets in East Africa, South Africa, and Australia.

To know more about the company, kindly visit: https://ekamobility.com 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

EKA Mobility Achieves 5x Volume Growth

EKA Mobility Achieves 5x Volume Growth

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