TAMPA, Fla.--(BUSINESS WIRE)--Nov 24, 2025--
Carter, a leading Atlanta-based real estate development company, today announced its role as co-developer for Prospect Highland Oaks, a new 324-unit luxury apartment community in Tampa, Florida. This garden-style project, being developed in partnership with Brook Farm Group, will address the growing demand for high-quality housing in the thriving Brandon submarket.
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"We are thrilled to bring Prospect Highland Oaks to the Tampa community," said Jerome Hagley, COO/CFO of Carter. "This project exemplifies our dedication to delivering thoughtfully designed developments that not only meet the needs of today’s residents but also positively impact the neighborhoods we serve. Together with our partners at Brook Farm Group, we look forward to contributing to Tampa’s remarkable growth and vitality."
Carter’s experience in Florida is underscored by notable projects, including NINE15, a luxury mixed-use community in downtown Tampa; The DeSOTA, a premier apartment tower in Sarasota; Prospect Lake Wire, a sophisticated new Class-A multifamily anchored mixed-use development in historic Lakeland; Story Wesley Chapel, a 320-unit luxury apartment community in Wesley Chapel; and Story Lake Gibson, a 300-unit luxury apartment community in Lakeland. These developments reinforce Carter’s commitment to delivering innovative, high-quality communities throughout the state and the greater Southeast region.
Located less than half a mile from the I-75 and Route 574 interchange, Prospect Highland Oaks will offer residents exceptional access to Tampa's central business district and other key employment centers. The site is strategically positioned within one mile of the regional headquarters for JP Morgan Chase and Citigroup, which together employ over 7,500 professionals. This proximity provides a convenient, walkable commute for employees of these major corporations.
The development is poised to capitalize on Hillsborough County's strong in-migration and macro growth trends. The east side of Tampa has seen limited new multifamily supply, positioning Prospect Highland Oaks to meet growing demand in a market with minimal competition. The project team includes equity partners Mill Green Capital and Fundrise, construction lender Ameris Bank, general contractor Oxford Properties and project architect Preston Partnership.
This development underscores Carter's commitment to creating high-quality, strategically located residential communities that enhance their surrounding areas. By providing modern living spaces with unparalleled commuter access, Carter continues to contribute to the dynamic growth of markets like Tampa.
About Carter
Carter, which was acquired by El Paso-based Hunt Companies in 2025, is a real estate investment and development company headquartered in Atlanta, Georgia. Since 1958, Carter has delivered transformative mixed-use and residential projects across the United States, with a focus on thoughtful design, strategic partnerships, and community-centered development. Known for landmark developments such as The Grounds in Winston-Salem, NC; Summerhill in Atlanta, GA; The Banks in Cincinnati, OH; City Springs in Sandy Springs, GA; and The DeSOTA in Sarasota, FL, Carter combines decades of experience with a relationship-driven approach that delivers lasting value. Carter’s purpose is to make a difference by transforming communities and spaces so people can thrive. For more information, visit www.carterusa.com.
About Brook Farm Group
Brook Farm Group is a full-service real estate investment and development firm focused on residential properties in path-of-growth and lifestyle markets throughout the Sunbelt and Mountain states. BFG develops for their own account and actively pursues joint venture and co-development opportunities throughout their target geography. With more than a half-century of combined experience across more than 40,000 apartment homes and over $10 billion in capitalized transaction value, Brook Farm has a proven track record of successfully developing and managing a wide variety of residential and mixed-use communities. BFG combines institutional discipline and underwriting practices with boots-on-the-ground operational expertise to identify attractive opportunities in traditionally non-institutional markets and submarkets. For more information, please visit www.brookfarmgrp.com.
An aerial rendering of Prospect Highland Oaks, a 324-unit luxury apartment community in Tampa, FL. Co-developed by Carter and Brook Farm Group, this project addresses the growing demand for high-quality housing in the area, offering modern living spaces and convenient access to major employment hubs.
