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Eurofragance Deepens Asia Footprint with New Jakarta Creative Center

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Eurofragance Deepens Asia Footprint with New Jakarta Creative Center
Business

Business

Eurofragance Deepens Asia Footprint with New Jakarta Creative Center

2025-11-25 15:21 Last Updated At:15:45

New facility enhances customer collaboration, creativity, and innovation in one of Southeast Asia's fastest-growing fragrance markets

JAKARTA, Indonesia, Nov. 25, 2025 /PRNewswire/ -- Eurofragance, the Spanish-headquartered multinational fragrance house, has opened its first Creative Center in Indonesia, strengthening its regional presence and innovation capabilities across Asia Pacific. Located in South Jakarta's Arkadia Green Park, the new facility represents a €1 million investment (approximately IDR 19.27 billion) and will serve as a regional hub for co-creation, formulation and customer collaboration across fine fragrance, home and personal care categories.

The launch comes as Indonesia's fragrance market experiences rapid growth, driven by rising consumer sophistication and demand for locally inspired scents. Industry data forecasts that Southeast Asia's fragrance sector will expand at a CAGR of over a 3% until 2030, positioning Indonesia as one of the region's most dynamic markets.

Joining Eurofragance's global network of Creative Centers in Barcelona, Dubai, Mexico, India and Singapore, the Jakarta facility strengthens the company's ability to deliver locally inspired fragrance solutions backed by global expertise and technical standards. Equipped with state-of-the-art perfumery, evaluation, and application capabilities, the center brings the company's creative and technical expertise closer to customers in Indonesia and the broader Asia Pacific region.

"Indonesia sits at the heart of Southeast Asia's fragrance landscape, a market brimming with creativity, cultural diversity and increasing consumer sophistication," said Balwinder Rolley, General Manager, APAC, Eurofragance. "Establishing a creative and technical hub here allows us to collaborate more closely with our partners, bringing concepts from idea to shelf faster and designing fragrances that reflect local tastes and preferences," she added.

Spanning over 770m2, the center will operate under PT. Euronindo Fragance Internusa and integrates Eurofragance's proprietary technologies such as EuroCaps™ for long-lasting scent delivery and EuroPure™ for odor neutralization. These innovations offer brand partners high-performance, scientifically advanced solutions that enhance both product quality and consumer experience across beauty, home and personal care. In line with Eurofragance's commitment to sustainable innovation, the Jakarta facility adopts eco-conscious practices across formulation, sourcing and operations, from renewable raw materials to energy-efficient processes.

Beyond scent creation, the center will serve as a training and talent hub, supporting recruitment and skills-building in Indonesia's growing fragrance industry. It brings together a multidisciplinary team of perfumers, evaluators and applications experts working alongside marketing and sales specialists to translate consumer insight into distinctive scent solutions.

Edy Chandra, Country Manager for Eurofragance Indonesia, added: "Jakarta is a natural choice for our expansion. It's where trends begin and evolve. Having a Creative Center here allows us to immerse ourselves in Indonesian culture and craft scents that are not only high-quality but also truly meaningful to local consumers."

The opening of the Jakarta Creative Center follows the formal establishment of Eurofragance Indonesia in 2023 and builds on other regional milestones, including the launch of Creative Centers in Mumbai in 2024 and Singapore in 2016. Together, these developments demonstrate the company's sustained commitment to the Asia Pacific region and its ambition to grow through customer-focused innovation and local insight.

About Eurofragance

Eurofragance manufactures and markets the highest quality fragrances for worldwide brands in fine perfumery, home, personal and air care. The company is a privately held B2B enterprise founded on family values in Barcelona in 1990 and currently has over 550 employees.

Driven by a passion for perfume and the entrepreneurial spirit of its founders, Eurofragance first grew in Europe and the Middle East, before taking on the Far East and the Americas. The company is now represented on five continents; runs its own plants in Spain, Singapore and Mexico; and works with manufacturing partners in China and India.

Eurofragance's international network of Creative Centers and outstanding manufacturing capabilities enable it to create and deliver fragrances around the world. Over the years, Eurofragance has cultivated lasting relationships and has grown hand in hand with its partners.

Eurofragance is wholeheartedly invested in addressing sustainability issues and its decision-making process is built around strategic initiatives supporting this cause. The company spearheads activities around four major axes: safety, community, business ethics and resources.

New facility enhances customer collaboration, creativity, and innovation in one of Southeast Asia's fastest-growing fragrance markets

JAKARTA, Indonesia, Nov. 25, 2025 /PRNewswire/ -- Eurofragance, the Spanish-headquartered multinational fragrance house, has opened its first Creative Center in Indonesia, strengthening its regional presence and innovation capabilities across Asia Pacific. Located in South Jakarta's Arkadia Green Park, the new facility represents a €1 million investment (approximately IDR 19.27 billion) and will serve as a regional hub for co-creation, formulation and customer collaboration across fine fragrance, home and personal care categories.

The launch comes as Indonesia's fragrance market experiences rapid growth, driven by rising consumer sophistication and demand for locally inspired scents. Industry data forecasts that Southeast Asia's fragrance sector will expand at a CAGR of over a 3% until 2030, positioning Indonesia as one of the region's most dynamic markets.

Joining Eurofragance's global network of Creative Centers in Barcelona, Dubai, Mexico, India and Singapore, the Jakarta facility strengthens the company's ability to deliver locally inspired fragrance solutions backed by global expertise and technical standards. Equipped with state-of-the-art perfumery, evaluation, and application capabilities, the center brings the company's creative and technical expertise closer to customers in Indonesia and the broader Asia Pacific region.

"Indonesia sits at the heart of Southeast Asia's fragrance landscape, a market brimming with creativity, cultural diversity and increasing consumer sophistication," said Balwinder Rolley, General Manager, APAC, Eurofragance. "Establishing a creative and technical hub here allows us to collaborate more closely with our partners, bringing concepts from idea to shelf faster and designing fragrances that reflect local tastes and preferences," she added.

Spanning over 770m2, the center will operate under PT. Euronindo Fragance Internusa and integrates Eurofragance's proprietary technologies such as EuroCaps™ for long-lasting scent delivery and EuroPure™ for odor neutralization. These innovations offer brand partners high-performance, scientifically advanced solutions that enhance both product quality and consumer experience across beauty, home and personal care. In line with Eurofragance's commitment to sustainable innovation, the Jakarta facility adopts eco-conscious practices across formulation, sourcing and operations, from renewable raw materials to energy-efficient processes.

Beyond scent creation, the center will serve as a training and talent hub, supporting recruitment and skills-building in Indonesia's growing fragrance industry. It brings together a multidisciplinary team of perfumers, evaluators and applications experts working alongside marketing and sales specialists to translate consumer insight into distinctive scent solutions.

Edy Chandra, Country Manager for Eurofragance Indonesia, added: "Jakarta is a natural choice for our expansion. It's where trends begin and evolve. Having a Creative Center here allows us to immerse ourselves in Indonesian culture and craft scents that are not only high-quality but also truly meaningful to local consumers."

The opening of the Jakarta Creative Center follows the formal establishment of Eurofragance Indonesia in 2023 and builds on other regional milestones, including the launch of Creative Centers in Mumbai in 2024 and Singapore in 2016. Together, these developments demonstrate the company's sustained commitment to the Asia Pacific region and its ambition to grow through customer-focused innovation and local insight.

About Eurofragance

Eurofragance manufactures and markets the highest quality fragrances for worldwide brands in fine perfumery, home, personal and air care. The company is a privately held B2B enterprise founded on family values in Barcelona in 1990 and currently has over 550 employees.

Driven by a passion for perfume and the entrepreneurial spirit of its founders, Eurofragance first grew in Europe and the Middle East, before taking on the Far East and the Americas. The company is now represented on five continents; runs its own plants in Spain, Singapore and Mexico; and works with manufacturing partners in China and India.

Eurofragance's international network of Creative Centers and outstanding manufacturing capabilities enable it to create and deliver fragrances around the world. Over the years, Eurofragance has cultivated lasting relationships and has grown hand in hand with its partners.

Eurofragance is wholeheartedly invested in addressing sustainability issues and its decision-making process is built around strategic initiatives supporting this cause. The company spearheads activities around four major axes: safety, community, business ethics and resources.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Eurofragance Deepens Asia Footprint with New Jakarta Creative Center

Eurofragance Deepens Asia Footprint with New Jakarta Creative Center

PUNE, India, April 2, 2026 /PRNewswire/ -- EKA Mobility, a leading electric vehicles and technology company, today announced a strong 5X year-on-year volume growth in FY 2025–26, with 1,143 units sold and 1,344 electric commercial vehicles produced. This milestone comes on the back of the company's comprehensive electric vehicle portfolio across segments. During the year, EKA entered the M&HCV truck segment, in addition to its existing bus and SCV portfolio. The company is a Champion OEM under the Auto PLI Scheme and has achieved certification across multiple platforms.

"FY 2025–26 is a defining year for EKA Mobility. We are not only scaling volumes but also expanding our manufacturing footprint by adding a new plant recently and increasing our planned annual capacity to 10,000 buses, 6,000 trucks and 24,000 SCVs. With the widest range of fully homologated, born-electric platforms from last-mile to long-haul, we are uniquely positioned as a full-stack EV company. Our growth across electric buses, small commercial vehicles, and now trucks validates both market demand and our execution capability.

India's transition to clean commercial mobility is accelerating, and EKA is at the forefront driving this shift at scale, with technology, innovation, and global ambition."

— Dr. Sudhir Mehta, Founder & Chairman, EKA Mobility

Strong Business Momentum Across Segments

  • Electric Bus Leadership:
    Secured wins under PM e-Bus Sewa and PM E-DRIVE; deployed vehicles across 15+ states including Maharashtra, Gujarat, Uttar Pradesh, Karnataka, and Delhi
  • SCV Breakout Year:
    Strong uptake of 3S & 6S passenger vehicles and 3W cargo platforms, accelerating last-mile mobility adoption
  • Electric Trucks:
    New Growth Engine: Entry into heavy-duty trucks contributing to growth and expanding presence in logistics electrification
  • Hydrogen Fuel Cell:
    Deployed a 9-metre hydrogen fuel cell bus at Cochin International Airport with KPIT Technologies and BPCL; plans to deploy 15 more buses

Key Highlights:

Global Expansion:

  • Commenced electric bus deployments in Africa
  • Partnership with Kerchanshe Group for CKD assembly and distribution
  • Agreement with NBFI Capital for manufacturing in Australia

Manufacturing Scale-Up:

  • Two Pune facilities operational; Pithampur plant to be operational shortly
  • Planned annual capacity: 10,000 buses, 6,000 trucks and 24,000 SCVs

Retail Network:

  • Expanded dealership network; plans to add 120 dealerships in FY27

Order Book Visibility:

  • 6,000+ confirmed e-buses to be delivered over the next two years

About EKA Mobility

EKA Mobility is a Pune-based electric vehicle and technology company focused on transforming India's commercial mobility landscape. With a portfolio spanning electric buses, electric trucks, and small commercial vehicles, EKA combines electric vehicle manufacturing with proprietary AI-powered fleet technology to deliver end-to-end mobility solutions.

EKA Mobility is backed by Mitsui & Co., Ltd. (Japan), VDL Groep (Netherlands), Pinnacle Industries Limited, Enam Holdings and the NIIF India-Japan Fund as equity and strategic partners and has expanded its footprint to markets in East Africa, South Africa, and Australia.

To know more about the company, kindly visit: https://ekamobility.com 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

EKA Mobility Achieves 5x Volume Growth

EKA Mobility Achieves 5x Volume Growth

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