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Located in the new Knowledge Hub (Hall 12), this area brings together startups and firms from over 20 countries, serving as the fair's leading space for tourism innovation.
MADRID, Nov. 25, 2025 /PRNewswire/ -- As competition for global tourism increasingly depends on digitalisation, Artificial Intelligence and creating connected experiences, the Travel Technology area is emerging as a driving force for the sector transformation at FITUR 2026. Tech firms have taken a leading role when improving processes optimisation, fostering sustainability, making the most of the traveller experience and creating new business models. In summary, it stands as one of the key pillars of the International Tourism Trade Fair, FITUR, held from 21 to 25 January.
Travel Technology at FITUR 2026: record expansion and new location in the Knowledge Hub.
With over than 150 companies confirmed two months ahead of the fair, the Travel Technology area is set to expand by an exceptional 50% growth in 2026. Hence it will bring together leading firms from over 20 countries, including Andorra, Argentina, Austria, Brazil, China, Costa Rica, France, Germany, Ireland, Israel, Italy, the Netherlands, Peru, Poland, Portugal, Spain, Switzerland, the United Arab Emirates, the United Kingdom, the United States and Turkey.
One of the major breakthroughs this year will be the relocation of Travel Tech to the new Knowledge Hub, located at Hall 12. Essentially the lounge is designed to connect innovation, training, high-tech trends and business. It intends to strengthen FITUR's role as the innovation hub where solutions in AI, automation, data analytics, distribution, digital marketing, smart mobility and immersive experiences, converge.
Travel Technology will feature cutting-edge services from leading companies such as Amadeus, Travelgate, Roommatik, Septeo, Juniper Travel Technology, BEONx, Tech Tourism Cluster and Roiback. Business France will also showcase groundbreaking start-ups, highlighting the area's role in positioning tech firms across the globe.
The relevance of Travel Technology for the tourism industry lies in its ability to strengthen destination and business competitiveness, transform the traveller experience through cutting-edge digital solutions, improve operational and energy efficiency, and generate new data-driven business models. Its growth in FITUR 2026 echoes this evolution and establishes the fair as a key platform for international dialogue between innovation and tourism, connecting technology companies with operators, destinations, investors and the wider value chain within the tourism industry.
More information at https://www.ifema.es/en/fitur
About FITUR
FITUR, the International Tourism Trade Fair, is one of the leading global events in the tourism industry and has been held in Madrid since 1981. Each year, it brings together industry professionals, companies, destinations, and international organizations to showcase trends, innovations, and business opportunities. Organized by IFEMA MADRID, FITUR has established itself as a global benchmark for driving and promoting tourism.
Press contacts :
Elena Valera
evalera@ifema.es
Lucas Farioli
lfarioli@ifema.es
Located in the new Knowledge Hub (Hall 12), this area brings together startups and firms from over 20 countries, serving as the fair's leading space for tourism innovation.
MADRID, Nov. 25, 2025 /PRNewswire/ -- As competition for global tourism increasingly depends on digitalisation, Artificial Intelligence and creating connected experiences, the Travel Technology area is emerging as a driving force for the sector transformation at FITUR 2026. Tech firms have taken a leading role when improving processes optimisation, fostering sustainability, making the most of the traveller experience and creating new business models. In summary, it stands as one of the key pillars of the International Tourism Trade Fair, FITUR, held from 21 to 25 January.
Travel Technology at FITUR 2026: record expansion and new location in the Knowledge Hub.
With over than 150 companies confirmed two months ahead of the fair, the Travel Technology area is set to expand by an exceptional 50% growth in 2026. Hence it will bring together leading firms from over 20 countries, including Andorra, Argentina, Austria, Brazil, China, Costa Rica, France, Germany, Ireland, Israel, Italy, the Netherlands, Peru, Poland, Portugal, Spain, Switzerland, the United Arab Emirates, the United Kingdom, the United States and Turkey.
One of the major breakthroughs this year will be the relocation of Travel Tech to the new Knowledge Hub, located at Hall 12. Essentially the lounge is designed to connect innovation, training, high-tech trends and business. It intends to strengthen FITUR's role as the innovation hub where solutions in AI, automation, data analytics, distribution, digital marketing, smart mobility and immersive experiences, converge.
Travel Technology will feature cutting-edge services from leading companies such as Amadeus, Travelgate, Roommatik, Septeo, Juniper Travel Technology, BEONx, Tech Tourism Cluster and Roiback. Business France will also showcase groundbreaking start-ups, highlighting the area's role in positioning tech firms across the globe.
The relevance of Travel Technology for the tourism industry lies in its ability to strengthen destination and business competitiveness, transform the traveller experience through cutting-edge digital solutions, improve operational and energy efficiency, and generate new data-driven business models. Its growth in FITUR 2026 echoes this evolution and establishes the fair as a key platform for international dialogue between innovation and tourism, connecting technology companies with operators, destinations, investors and the wider value chain within the tourism industry.
More information at https://www.ifema.es/en/fitur
About FITUR
FITUR, the International Tourism Trade Fair, is one of the leading global events in the tourism industry and has been held in Madrid since 1981. Each year, it brings together industry professionals, companies, destinations, and international organizations to showcase trends, innovations, and business opportunities. Organized by IFEMA MADRID, FITUR has established itself as a global benchmark for driving and promoting tourism.
Press contacts :
Elena Valera
evalera@ifema.es
Lucas Farioli
lfarioli@ifema.es
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
FITUR 2026 Expands Its Travel Technology Area by 50%, Strengthening Its Role as the Leading Hub for Innovation-Tourism Dialogue
PUNE, India, April 2, 2026 /PRNewswire/ -- EKA Mobility, a leading electric vehicles and technology company, today announced a strong 5X year-on-year volume growth in FY 2025–26, with 1,143 units sold and 1,344 electric commercial vehicles produced. This milestone comes on the back of the company's comprehensive electric vehicle portfolio across segments. During the year, EKA entered the M&HCV truck segment, in addition to its existing bus and SCV portfolio. The company is a Champion OEM under the Auto PLI Scheme and has achieved certification across multiple platforms.
"FY 2025–26 is a defining year for EKA Mobility. We are not only scaling volumes but also expanding our manufacturing footprint by adding a new plant recently and increasing our planned annual capacity to 10,000 buses, 6,000 trucks and 24,000 SCVs. With the widest range of fully homologated, born-electric platforms from last-mile to long-haul, we are uniquely positioned as a full-stack EV company. Our growth across electric buses, small commercial vehicles, and now trucks validates both market demand and our execution capability.
India's transition to clean commercial mobility is accelerating, and EKA is at the forefront driving this shift at scale, with technology, innovation, and global ambition."
— Dr. Sudhir Mehta, Founder & Chairman, EKA Mobility
Strong Business Momentum Across Segments
- Electric Bus Leadership:
Secured wins under PM e-Bus Sewa and PM E-DRIVE; deployed vehicles across 15+ states including Maharashtra, Gujarat, Uttar Pradesh, Karnataka, and Delhi - SCV Breakout Year:
Strong uptake of 3S & 6S passenger vehicles and 3W cargo platforms, accelerating last-mile mobility adoption - Electric Trucks:
New Growth Engine: Entry into heavy-duty trucks contributing to growth and expanding presence in logistics electrification - Hydrogen Fuel Cell:
Deployed a 9-metre hydrogen fuel cell bus at Cochin International Airport with KPIT Technologies and BPCL; plans to deploy 15 more buses
Key Highlights:
Global Expansion:
- Commenced electric bus deployments in Africa
- Partnership with Kerchanshe Group for CKD assembly and distribution
- Agreement with NBFI Capital for manufacturing in Australia
Manufacturing Scale-Up:
- Two Pune facilities operational; Pithampur plant to be operational shortly
- Planned annual capacity: 10,000 buses, 6,000 trucks and 24,000 SCVs
Retail Network:
- Expanded dealership network; plans to add 120 dealerships in FY27
Order Book Visibility:
- 6,000+ confirmed e-buses to be delivered over the next two years
About EKA Mobility
EKA Mobility is a Pune-based electric vehicle and technology company focused on transforming India's commercial mobility landscape. With a portfolio spanning electric buses, electric trucks, and small commercial vehicles, EKA combines electric vehicle manufacturing with proprietary AI-powered fleet technology to deliver end-to-end mobility solutions.
EKA Mobility is backed by Mitsui & Co., Ltd. (Japan), VDL Groep (Netherlands), Pinnacle Industries Limited, Enam Holdings and the NIIF India-Japan Fund as equity and strategic partners and has expanded its footprint to markets in East Africa, South Africa, and Australia.
To know more about the company, kindly visit: https://ekamobility.com
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EKA Mobility Achieves 5x Volume Growth
