Partnership underscores Chicago Bulls' global reach and resonance and reflects Linglong Tire's efforts to continue growing sports marketing portfolio
CHICAGO, Nov. 26, 2025 /PRNewswire/ -- On November 25, 2025, Linglong Tire announced a global partnership with the NBA's world-renowned Chicago Bulls. This signing marks another significant move by Linglong Tire in the field of sports marketing and the Bulls' advancement of their international growth strategy.
Following Linglong's partnerships with Chelsea and Real Madrid, the deal with the Chicago Bulls deepens Linglong's global strategic layout and expands its portfolio of collaborations with top-tier global sports brands.
The Bulls strive to connect with more global fans by creating legendary digital and in-person experiences while growing strategic brand partnerships. This spirit aligns with Linglong's core brand philosophy of driving performance and technological breakthroughs, specifically in material science and structural design.
As a leading global tire maker, Linglong is committed to integrating innovative technology and excellent performance into every product. Whether for urban commuting or in rapidly changing driving conditions akin to an NBA game, Linglong provides confidence through strong grip, precise control, and quiet comfort.
The strategic cooperation with the Chicago Bulls is a key component of Linglong's plan to grow its presence in the North American market. Linglong has established North American brands – Green Max, ATLAS and Evoluxx – that will also support this partnership. Looking ahead, with the development of the brand's production base in Brazil advancing, Linglong is gradually establishing a supply chain network covering the Americas, laying a solid production foundation for localized operations and market penetration.
Linglong will support courtside branding and fan engagement initiatives, including presenting the team's annual Lunar New Year game, when the Bulls celebrate the Year of the Horse on Feb. 19, 2026. From community basketball programs to offline technology experience tours, the Bulls and Linglong Tire will work together to connect with fans and users around the world who are passionate about basketball and the reliability, safety and innovation provided by high-quality tires.
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LINGLONG TIRE TIPS OFF NEW JOURNEY WITH CHICAGO BULLS
PUNE, India, April 2, 2026 /PRNewswire/ -- EKA Mobility, a leading electric vehicles and technology company, today announced a strong 5X year-on-year volume growth in FY 2025–26, with 1,143 units sold and 1,344 electric commercial vehicles produced. This milestone comes on the back of the company's comprehensive electric vehicle portfolio across segments. During the year, EKA entered the M&HCV truck segment, in addition to its existing bus and SCV portfolio. The company is a Champion OEM under the Auto PLI Scheme and has achieved certification across multiple platforms.
"FY 2025–26 is a defining year for EKA Mobility. We are not only scaling volumes but also expanding our manufacturing footprint by adding a new plant recently and increasing our planned annual capacity to 10,000 buses, 6,000 trucks and 24,000 SCVs. With the widest range of fully homologated, born-electric platforms from last-mile to long-haul, we are uniquely positioned as a full-stack EV company. Our growth across electric buses, small commercial vehicles, and now trucks validates both market demand and our execution capability.
India's transition to clean commercial mobility is accelerating, and EKA is at the forefront driving this shift at scale, with technology, innovation, and global ambition."
— Dr. Sudhir Mehta, Founder & Chairman, EKA Mobility
Strong Business Momentum Across Segments
- Electric Bus Leadership:
Secured wins under PM e-Bus Sewa and PM E-DRIVE; deployed vehicles across 15+ states including Maharashtra, Gujarat, Uttar Pradesh, Karnataka, and Delhi - SCV Breakout Year:
Strong uptake of 3S & 6S passenger vehicles and 3W cargo platforms, accelerating last-mile mobility adoption - Electric Trucks:
New Growth Engine: Entry into heavy-duty trucks contributing to growth and expanding presence in logistics electrification - Hydrogen Fuel Cell:
Deployed a 9-metre hydrogen fuel cell bus at Cochin International Airport with KPIT Technologies and BPCL; plans to deploy 15 more buses
Key Highlights:
Global Expansion:
- Commenced electric bus deployments in Africa
- Partnership with Kerchanshe Group for CKD assembly and distribution
- Agreement with NBFI Capital for manufacturing in Australia
Manufacturing Scale-Up:
- Two Pune facilities operational; Pithampur plant to be operational shortly
- Planned annual capacity: 10,000 buses, 6,000 trucks and 24,000 SCVs
Retail Network:
- Expanded dealership network; plans to add 120 dealerships in FY27
Order Book Visibility:
- 6,000+ confirmed e-buses to be delivered over the next two years
About EKA Mobility
EKA Mobility is a Pune-based electric vehicle and technology company focused on transforming India's commercial mobility landscape. With a portfolio spanning electric buses, electric trucks, and small commercial vehicles, EKA combines electric vehicle manufacturing with proprietary AI-powered fleet technology to deliver end-to-end mobility solutions.
EKA Mobility is backed by Mitsui & Co., Ltd. (Japan), VDL Groep (Netherlands), Pinnacle Industries Limited, Enam Holdings and the NIIF India-Japan Fund as equity and strategic partners and has expanded its footprint to markets in East Africa, South Africa, and Australia.
To know more about the company, kindly visit: https://ekamobility.com
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EKA Mobility Achieves 5x Volume Growth
