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DUNHUANG, China, Nov. 27, 2025 /PRNewswire/ -- This year, Dunhuang in China's northwest Gansu province has intensified its drive to enhance the international visitor experience, introducing a series of digital upgrades and cultural engagement initiatives in partnership with Trip.com Group. These efforts form part of a broader push to enhance inbound tourism to the city, which sits along China's historic Silk Road.
A key milestone this year was Dunhuang's participation in the "NIHAO! CHINA" 2025 Asian Tour Operators' China Trip, a flagship programme hosted by the Ministry of Culture and Tourism's Bureau of International Exchange and Cooperation and co-organised by Shenyang, Changchun, Zhangjiajie, Dunhuang and Trip.com Group.
Over 100 leading travel delegates from across Asia, including South Korea, Singapore, Malaysia, Vietnam, Indonesia, and Sri Lanka, visited China's cities, including Dunhuang, to deepen their understanding of China's cultural resources, robust service systems, and tourism cooperation potential. As the anchor destination of the tour's "Colourful Silk Road Tour" segment, Dunhuang embodies the ethos: "Dunhuang, a place that appeals to all hearts."
The curated itinerary immersed delegates in Dunhuang's offerings — a blend of cultural heritage, living traditions and desert landscapes.
Highlights included exhibitions of the ancient murals from the Mogao Caves, Tang-inspired Ancient Sound of Dunhuang performances, artefacts at the Dunhuang Museum, and hands-on experiences such as seal-carving. The day concluded with the natural beauty of Mingsha Mountain and Crescent Spring, followed by Dunhuang Night Market's vibrant local food scene.
To enhance the experience for international travellers, the Mogao Caves collaborated with Trip.com Group to launch an integrated service centre, featuring multilingual ticket vending machines to streamline services for overseas tourists. Meanwhile, the Dunhuang Cultural and Tourism Department has introduced a dedicated Dunhuang travel theme page on the Trip.com platform, consolidating travel content, recommendations and bookable products into a single one-stop service. These initiatives mark significant progress in enhancing inbound travel services, positioning Dunhuang as a leading example of how digital innovation and cultural storytelling can elevate China's tourism offering. The city's deepened collaboration with Trip.com Group further supports its long-term ambition to strengthen international connectivity and visitor engagement.
As a historic gateway on the Silk Road, Dunhuang is poised to welcome a new generation of global travellers, inviting visitors from around the world to rediscover its unique blend of history, culture and natural beauty.
About Trip.com Group
Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here: group.trip.com.
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DUNHUANG, China, Nov. 27, 2025 /PRNewswire/ -- This year, Dunhuang in China's northwest Gansu province has intensified its drive to enhance the international visitor experience, introducing a series of digital upgrades and cultural engagement initiatives in partnership with Trip.com Group. These efforts form part of a broader push to enhance inbound tourism to the city, which sits along China's historic Silk Road.
A key milestone this year was Dunhuang's participation in the "NIHAO! CHINA" 2025 Asian Tour Operators' China Trip, a flagship programme hosted by the Ministry of Culture and Tourism's Bureau of International Exchange and Cooperation and co-organised by Shenyang, Changchun, Zhangjiajie, Dunhuang and Trip.com Group.
Over 100 leading travel delegates from across Asia, including South Korea, Singapore, Malaysia, Vietnam, Indonesia, and Sri Lanka, visited China's cities, including Dunhuang, to deepen their understanding of China's cultural resources, robust service systems, and tourism cooperation potential. As the anchor destination of the tour's "Colourful Silk Road Tour" segment, Dunhuang embodies the ethos: "Dunhuang, a place that appeals to all hearts."
The curated itinerary immersed delegates in Dunhuang's offerings — a blend of cultural heritage, living traditions and desert landscapes.
Highlights included exhibitions of the ancient murals from the Mogao Caves, Tang-inspired Ancient Sound of Dunhuang performances, artefacts at the Dunhuang Museum, and hands-on experiences such as seal-carving. The day concluded with the natural beauty of Mingsha Mountain and Crescent Spring, followed by Dunhuang Night Market's vibrant local food scene.
To enhance the experience for international travellers, the Mogao Caves collaborated with Trip.com Group to launch an integrated service centre, featuring multilingual ticket vending machines to streamline services for overseas tourists. Meanwhile, the Dunhuang Cultural and Tourism Department has introduced a dedicated Dunhuang travel theme page on the Trip.com platform, consolidating travel content, recommendations and bookable products into a single one-stop service. These initiatives mark significant progress in enhancing inbound travel services, positioning Dunhuang as a leading example of how digital innovation and cultural storytelling can elevate China's tourism offering. The city's deepened collaboration with Trip.com Group further supports its long-term ambition to strengthen international connectivity and visitor engagement.
As a historic gateway on the Silk Road, Dunhuang is poised to welcome a new generation of global travellers, inviting visitors from around the world to rediscover its unique blend of history, culture and natural beauty.
About Trip.com Group
Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here: group.trip.com.
Follow us on: X, Facebook, LinkedIn, and YouTube.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Dunhuang Elevates Its Silk Road Tourism Appeal with Digital Innovation and Cultural Immersion
Dunhuang Elevates Its Silk Road Tourism Appeal with Digital Innovation and Cultural Immersion
SINGAPORE, April 2, 2026 /PRNewswire/ -- For decades, beer ads have belonged to the big guys, million-dollar productions, glossy beaches and celebrity cameos that cost more than a craft brewery makes in a year. For independent brewers like Brewlander, it was never a fair fight. Until now.
With the rise of text-to-video AI like Sora and Qwen 2.5, the rules have changed. Today, anyone with a keyboard can make an epic film without spending a cent. So Brewlander decided to do just that.
To show how Brewlander is the beer that invests in the beer, the brand didn't film commercials, it printed them. Posters, billboards, magazines, all featuring detailed AI prompts that anyone could type in to instantly generate over-the-top beer ads. The kind of ads independent brewers were never supposed to afford.
Examples included:
"Surfers ride black sea horses through an underwater world of neon coral reefs, past glowing jellyfish, raising their ice-cold Brewlanders."
"A colossal Brewlander bottle floats in a galaxy of bubble-planets and star-balls."
To make it even more rewarding, fans who generated their own Brewlander ads received exclusive discounts on the beer.
At the end of the day, the message was a brilliant move: Brewlander doesn't invest in million-dollar commercials, it invests in what matters: the beer itself.
About Brewlander
Brewlander was born out of John's passion for homebrewing (and his online moniker on brewing forums), and we've kept that homebrew tradition of having fun and pushing the envelope well alive.
Back in 2016, John and a few friends came up with a wild idea: to make his award-winning brews available to the wider public. Taking a leap of faith, he gave up his day job and plunged headfirst into the project with the mission to challenge the status quo of Asia's beer scene, while putting Singaporean brews on the world beer map.
Brewlander splashed onto Singapore's craft beer scene on 14 March 2017, launching to glowing response from the local beer community and the media as Singapore's first gypsy brewer.
About BLKJ Havas
BLKJ Havas is a creative company that engineers marketing moments for brands in culture, entertainment and media. It prides itself as the un-advertising agency - because people hate advertising, and we love people.
Now more than 8 years in business, the agency is amongst the most awarded and successful in the region. It is currently ranked the #1 Agency in Singapore, #8 in Asia by Campaign Brief THE WORK 2024. It is Spikes Asia 2024's Singapore Agency of the Year, and Top 10 APAC Agency of the Year.
Its strong regional and Singapore client roster includes Reckitt, JLL, JBL Harman, Great Eastern, Land Transport Authority of Singapore, Republic of Singapore Air Force, Singapore Tourism Board, Ministry of Education Singapore, IMDA and more.
For more, check out: blkjhavas.agency
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
THIS BEER BRAND DIDN'T FILM COMMERCIALS, IT PRINTED THEM
