SINGAPORE, April 2, 2026 /PRNewswire/ -- For decades, beer ads have belonged to the big guys, million-dollar productions, glossy beaches and celebrity cameos that cost more than a craft brewery makes in a year. For independent brewers like Brewlander, it was never a fair fight. Until now.
With the rise of text-to-video AI like Sora and Qwen 2.5, the rules have changed. Today, anyone with a keyboard can make an epic film without spending a cent. So Brewlander decided to do just that.
To show how Brewlander is the beer that invests in the beer, the brand didn't film commercials, it printed them. Posters, billboards, magazines, all featuring detailed AI prompts that anyone could type in to instantly generate over-the-top beer ads. The kind of ads independent brewers were never supposed to afford.
Examples included:
"Surfers ride black sea horses through an underwater world of neon coral reefs, past glowing jellyfish, raising their ice-cold Brewlanders."
"A colossal Brewlander bottle floats in a galaxy of bubble-planets and star-balls."
To make it even more rewarding, fans who generated their own Brewlander ads received exclusive discounts on the beer.
At the end of the day, the message was a brilliant move: Brewlander doesn't invest in million-dollar commercials, it invests in what matters: the beer itself.
About Brewlander
Brewlander was born out of John's passion for homebrewing (and his online moniker on brewing forums), and we've kept that homebrew tradition of having fun and pushing the envelope well alive.
Back in 2016, John and a few friends came up with a wild idea: to make his award-winning brews available to the wider public. Taking a leap of faith, he gave up his day job and plunged headfirst into the project with the mission to challenge the status quo of Asia's beer scene, while putting Singaporean brews on the world beer map.
Brewlander splashed onto Singapore's craft beer scene on 14 March 2017, launching to glowing response from the local beer community and the media as Singapore's first gypsy brewer.
About BLKJ Havas
BLKJ Havas is a creative company that engineers marketing moments for brands in culture, entertainment and media. It prides itself as the un-advertising agency - because people hate advertising, and we love people.
Now more than 8 years in business, the agency is amongst the most awarded and successful in the region. It is currently ranked the #1 Agency in Singapore, #8 in Asia by Campaign Brief THE WORK 2024. It is Spikes Asia 2024's Singapore Agency of the Year, and Top 10 APAC Agency of the Year.
Its strong regional and Singapore client roster includes Reckitt, JLL, JBL Harman, Great Eastern, Land Transport Authority of Singapore, Republic of Singapore Air Force, Singapore Tourism Board, Ministry of Education Singapore, IMDA and more.
For more, check out: blkjhavas.agency
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THIS BEER BRAND DIDN'T FILM COMMERCIALS, IT PRINTED THEM
Collaboration aims to advance new technologies that expand infrastructure choice while preserving mission-critical environments
ARMONK, N.Y., April 2, 2026 /PRNewswire/ -- IBM (NYSE: IBM) today announced a strategic collaboration with Arm to develop new dual‑architecture hardware that helps enterprises run future AI and data intensive workloads with greater flexibility, reliability, and security.
IBM's leadership in system design, from silicon to software and security, has helped enterprises adopt emerging technologies with the scale and reliability required for mission‑critical workloads. As AI moves deeper into core business operations, IBM continues to invest in hardware platforms such as the Telum II processor and Spyre Accelerator, which are designed to bring AI from experimentation into everyday enterprise use.
Through this collaboration, IBM and Arm aim to extend this track record of innovation by combining IBM's enterprise leadership in systems reliability, security, and scalability with Arm's own leadership in power‑efficient architecture, workload enablement expertise, and broad software ecosystem, to build flexible and scalable computing platforms for the future.
"As enterprises scale AI and modernize their infrastructure, the breadth of the Arm software ecosystem is enabling these workloads to run across a broader range of environments," said Mohamed Awad, Executive Vice President, Cloud AI Business Unit, Arm. "Our collaboration with IBM builds on this progress, extending the Arm ecosystem into mission-critical enterprise environments and giving organizations greater flexibility in how they deploy and scale these workloads."
"This collaboration is a natural extension of IBM's leadership in hardware and systems innovation," said Tina Tarquinio, Chief Product Officer, IBM Z and LinuxONE. "It continues IBM's pattern of anticipating enterprise needs well ahead of market inflection points—developing capabilities early so clients are prepared as new workloads and business models emerge. Our aim is to expand software choice and improve system performance while maintaining the reliability and security our clients expect."
"Enterprise infrastructure is entering a new phase where flexibility, workload portability, and ecosystem reach are becoming just as critical as performance and reliability. As AI and data-intensive applications reshape requirements, organizations are looking for platforms that can evolve without forcing disruptive tradeoffs," said Patrick Moorhead, Founder, CEO, and Chief Analyst at Moor Insights & Strategy. "What IBM and Arm are signaling here is a meaningful step toward that future that could broaden how enterprises think about deploying and scaling modern workloads. While the full implications will take time to unfold, it's clear this reflects a deeper level of investment in long-term platform innovation and ecosystem expansion than we typically see at this stage."
A Collaboration Designed for What's Next
The collaboration is focused on three key areas. First, the companies are exploring how to expand virtualization technologies that allow Arm®-based software environments to operate within IBM's enterprise computing platforms. This work is designed to expand software compatibility and further streamline how developers and enterprises bring Arm applications into mission-critical environments.
Secondly, enterprise infrastructure must support high-availability operations, as well as security and local data sovereignty requirements. IBM and Arm are exploring new ways to support the performance and efficiency demands of modern workloads, including AI and data intensive applications. The work includes enabling enterprise systems to recognize and execute Arm applications, with the goal of helping Arm-based environments align with the reliability, security, and operational requirements enterprises need.
Finally, the collaboration is focused on long term ecosystem growth. By creating shared technology layers between platforms, IBM and Arm aim to open the door to broader software ecosystems and greater flexibility in how applications are deployed and managed. This approach could give enterprises more choice, positioning them to adopt new applications and architectures while continuing to leverage their existing investments.
"IBM's defining role in shaping enterprise infrastructure spans decades, showcasing the breadth and commitment required to support our clients' most intensive and sensitive workloads," said Christian Jacobi, Chief Technology Officer and IBM Fellow, IBM Systems Development. "This moment marks the latest step in our innovation journey for future generations of our IBM Z and LinuxONE systems, reinforcing our end-to-end system design as a powerful advantage."
Statements regarding IBM's future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.
About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to effect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.
Media contact:
Bethany McCarthy
IBM
bethany@ibm.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
IBM Announces Strategic Collaboration with Arm to Shape the Future of Enterprise Computing
