HONG KONG SAR - Media OutReach Newswire - 27 November 2025 - Bravo Media, a leading innovator in out-of-home advertising, is proud to partner with UA Finance (UA) for an ambitious, high-impact campaign at one of Hong Kong's most iconic advertising locations — the Citybus flagship domination shelter in front of SOGO, Causeway Bay.
UA Finance’s 3D SUNBAY Arm Flagship Shelter at SOGO Causeway Bay, bringing bold impact to the city’s busiest Bus Shelter.
Largest 3D Shelter Execution Brings the "UA SUNBAY Arm" and Bold Slogan "Go big, Go UA. The Largest in Hong Kong" to Life
At the heart of this high-impact campaign is the "UA SUNBAY Arm" - a bold, larger-than-life 3D installation that powerfully visualizes UA's empowering brand message. The campaign not only reinforces UA's long-standing slogan "Helping you with a helping hand, easing your mind" but also introduces its new positioning statement – "Go big, Go UA. The Largest in Hong Kong".
The massive 3D SUNBAY arm extends dramatically from the top of the shelter, transforming the space into a striking, high-visibility landmark. As the largest 3D bus shelter installation ever produced on a Citybus shelter, it vividly symbolizes UA's promise to provide strength, support, and relief to Hongkongers when they need it most.
From concept to execution, Bravo Media played a pivotal role in bringing the vision to life. This landmark project stands as a testament to the close creative partnership between UA and Bravo Media - blending bold ideas with technical excellence to deliver a truly unique urban advertising experience.
A Prime Landmark for Maximum Exposure
Located directly in front of SOGO Department Store in Causeway Bay, this flagship shelter is situated in one of Hong Kong's busiest commercial zones, with millions of pedestrians, commuters, and shoppers passing by. The campaign leverages this premium location through a combination of shelter domination, 3D creativity, and branded Citybus wraps, ensuring citywide visibility and lasting brand impact.
Mr. Elvis Yan, Chief Marketing Officer of UA, expressed his excitement for the campaign: "The UA SUNBAY Arm is a powerful representation of our brand spirit. As the largest money lender in Hong Kong, UA is proud to introduce our new campaign theme - "Go big, Go UA. The Largest in Hong Kong". By leveraging the city's largest 3D bus shelter installation, we bring our brand message to life in a bold and impactful way, right in front of the public. Positioned at the high-traffic Citybus Flagship Shelter outside SOGO in Causeway Bay, this campaign is set to capture attention and deliver a highly resonant brand experience."
Mr. Richard Pétignaud, Managing Director of Bravo Media, shared his thoughts: "We're thrilled to see this campaign making such a strong impact. From day one, our goal was to help UA bring their creative vision to life - from concept to full execution. The UA SUNBAY Arm, as the largest 3D shelter installation we've done, is not just visually impressive; it's a powerful storytelling piece that fully reflects UA's brand promise. We're proud to have played a part in turning this bold idea into reality. Bravo Media remains committed to pushing creative boundaries and delivering innovative advertising experiences throughout our Citybus Advertising Network."
Hashtag: #BravoMedia
The issuer is solely responsible for the content of this announcement.
About Bravo Media Limited
Founded in November 2021, Bravo Media is a premier out-of-home media company based in Hong Kong, specializing in transit advertising. As the exclusive advertising agency for the Bus Body advertising of Citybus and managing media resources across MTR's East Rail Line, Tuen Ma Line, Light Rail, and MTR Bus, Bravo Media leverages its team of media veterans, creatives, and industry professionals to deliver innovative and effective advertising solutions that connect brands with their target audiences and achieve significant business impact. With the recent expansion into Citybus Bus Shelter, Bravo Media now also holds exclusive advertising rights for Citybus Bus Shelter, further solidifying its leadership in the public transport advertising sector.
** The press release content is from Media OutReach Newswire. Bastille Post is not involved in its creation. **
Code4Mzansi highlights the growing strength of South Africa’s developer ecosystem and the role of youth-led innovation in shaping the country’s digital future
JOHANNESBURG, SOUTH AFRICA - Media OutReach Newswire - 26 May 2026 - South Africa’s emerging developers are building close to the ground, with many of the strongest solutions at the inaugural Huawei Code4Mzansi finals focused on systems people use every day: township retail, healthcare, energy, agriculture, payments and the creative economy.
The winners at the Huawei Developer Competition, Code4Mzansi The competition was held in partnership with the Department of Small Business Development. "The Code4Mzansi competition is not just a celebration of achievement, it is a launchpad for the future," said Minister Stella Ndabeni, whose department co-hosted the event and delivered the closing address.
The finals revealed a clear shift from building abstract digital products to practical tools that help small businesses trade better, communities access services more easily, and local industries solve problems faster.
Four finalist teams focused directly on the township economy, with solutions covering food safety verification for spaza shops, offline point-of-sale systems built for load-shedding, WhatsApp-native marketplaces for informal retailers, and community credit systems for SASSA grant recipients.
Others addressed AI-driven healthcare access, electricity theft detection, smart agriculture, financial infrastructure for the creator economy, and AI-generated African music.
Held at Huawei Office Park in Woodmead, the finals brought together more than 100 attendees, including government representatives, academic partners, industry leaders and media.
"The quality of the finalist solutions demonstrated the potential of local innovation to respond to real market needs," said Steven Chen, Cloud CEO of Huawei Technologies South Africa.
Academic partners included the University of Pretoria, the University of Johannesburg, the University of the Witwatersrand and the University of Cape Town.
"Small businesses are the backbone of our economy, and technology is their greatest accelerator. The participants here today are future entrepreneurs who will drive South Africa's digital economy forward," said Professor Thokozani Shongwe, Vice Dean of Postgraduate Studies, Research and Internationalisation at the University of Johannesburg's Faculty of Engineering and the Built Environment.
Industry partner rain also attended. Leon Nortje, Principal and Senior Architect at rain, said the competition offered a strong view of the country’s emerging technology pipeline.
"It is always good to see new projects and new teams working on solutions that are valuable and industry-related. We will be looking out for potential new employees," said Nortje.
The winners
The finalists competed for a prize pool of R800,000. MAAT by SIMVAK was named the overall grand winner and received the Business Value Award, taking home R300,000. The platform addresses food safety and regulatory compliance in South Africa’s informal retail sector through AI agents, real-time product recall alerts, and counterfeit detection for the spaza shop ecosystem.
"The spaza network is the supply chain for most South African households," said SIMVAK founder Shingirayi Mandebvu.
HealthHive by FTCK received second prize in the Business Value Award category, taking home R200,000, for its AI telemedicine platform that matches patients with the right medical practitioners based on their symptoms.
Auraa received the Grand Innovation Award for its AI music engine built to generate authentic African sound. The platform has been associated with an album that has crossed one million streams.
The Future Star Award went to e-Khadi, a community credit and stokvel platform giving SASSA grant recipients access to essentials at their local spaza shops, supported by AI-assisted credit scoring and fraud detection.
The People’s Choice Award, voted by the public on Huawei’s social media channels, went to DevRift, a semi-finalist in the competition, who took home R100,000.
Minister Ndabeni delivered the closing address, positioning Code4Mzansi within the government’s agenda for youth entrepreneurship, small business development and digital inclusion.
"Our task is to ensure that innovation does not remain a moment of applause, but becomes a pathway to enterprise creation, digital inclusion, and sustainable growth," she said.
"Thank you to Huawei for being a perfect partner on the journey that we are travelling, and of course, those that matter most, the developers who dared to compete," she said.
Code4Mzansi forms part of the global Huawei Cloud Developer Competition. In its inaugural edition, South Africa attracted more participants than any other country: 1,041 across 353 teams, including 176 enterprise teams, resulting in the highest enterprise participation rate among all competing markets. Twenty semi-finalists were selected before the top nine advanced to the final.
For the finalists, the work is just beginning. As Minister Ndabeni said, "Go home today proud. But tomorrow, wake up, build again."
Hashtag: #Huawei #Code4Mzansi #SouthAfrica
https://www.huawei.com/za/
https://www.linkedin.com/company/Huawei
https://twitter.com/HuaweiSAR
https://www.facebook.com/HuaweiSAR
http://www.google.com/+Huawei
http://www.youtube.com/Huawei
The issuer is solely responsible for the content of this announcement.
About Huawei
Founded in 1987, Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. With 213,000 employees operating in over 170 countries, we serve more than three billion people worldwide.
Huawei is committed to bringing digital to every person, home, and organisation for a fully connected, intelligent world. In 2025, Huawei generated CNY880.9 billion in revenue, reinvesting 21.8% (CNY192.3 billion) into R&D, with about 53.7% of its employees working in R&D. As a private company fully owned by its employees, Huawei focuses on customer-centric innovation and open collaboration to create lasting value and drive technological breakthroughs globally.
For more information, please visit Huawei online at www.huawei.com or follow us on:
http://www.huawei.com/za/
https://twitter.com/HuaweiSAR
https://www.facebook.com/HuaweiSAR
http://www.linkedin.com/company/Huawei
http://www.google.com/+Huawei
http://www.youtube.com/Huawei
JOHANNESBURG, SOUTH AFRICA - Media OutReach Newswire - 26 May 2026 - South Africa’s emerging developers are building close to the ground, with many of the strongest solutions at the inaugural Huawei Code4Mzansi finals focused on systems people use every day: township retail, healthcare, energy, agriculture, payments and the creative economy.
The winners at the Huawei Developer Competition, Code4Mzansi
The competition was held in partnership with the Department of Small Business Development. "The Code4Mzansi competition is not just a celebration of achievement, it is a launchpad for the future," said Minister Stella Ndabeni, whose department co-hosted the event and delivered the closing address.
The finals revealed a clear shift from building abstract digital products to practical tools that help small businesses trade better, communities access services more easily, and local industries solve problems faster.
Four finalist teams focused directly on the township economy, with solutions covering food safety verification for spaza shops, offline point-of-sale systems built for load-shedding, WhatsApp-native marketplaces for informal retailers, and community credit systems for SASSA grant recipients.
Others addressed AI-driven healthcare access, electricity theft detection, smart agriculture, financial infrastructure for the creator economy, and AI-generated African music.
Held at Huawei Office Park in Woodmead, the finals brought together more than 100 attendees, including government representatives, academic partners, industry leaders and media.
"The quality of the finalist solutions demonstrated the potential of local innovation to respond to real market needs," said Steven Chen, Cloud CEO of Huawei Technologies South Africa.
Academic partners included the University of Pretoria, the University of Johannesburg, the University of the Witwatersrand and the University of Cape Town.
"Small businesses are the backbone of our economy, and technology is their greatest accelerator. The participants here today are future entrepreneurs who will drive South Africa's digital economy forward," said Professor Thokozani Shongwe, Vice Dean of Postgraduate Studies, Research and Internationalisation at the University of Johannesburg's Faculty of Engineering and the Built Environment.
Industry partner rain also attended. Leon Nortje, Principal and Senior Architect at rain, said the competition offered a strong view of the country’s emerging technology pipeline.
"It is always good to see new projects and new teams working on solutions that are valuable and industry-related. We will be looking out for potential new employees," said Nortje.
The winners
The finalists competed for a prize pool of R800,000. MAAT by SIMVAK was named the overall grand winner and received the Business Value Award, taking home R300,000. The platform addresses food safety and regulatory compliance in South Africa’s informal retail sector through AI agents, real-time product recall alerts, and counterfeit detection for the spaza shop ecosystem.
"The spaza network is the supply chain for most South African households," said SIMVAK founder Shingirayi Mandebvu.
HealthHive by FTCK received second prize in the Business Value Award category, taking home R200,000, for its AI telemedicine platform that matches patients with the right medical practitioners based on their symptoms.
Auraa received the Grand Innovation Award for its AI music engine built to generate authentic African sound. The platform has been associated with an album that has crossed one million streams.
The Future Star Award went to e-Khadi, a community credit and stokvel platform giving SASSA grant recipients access to essentials at their local spaza shops, supported by AI-assisted credit scoring and fraud detection.
The People’s Choice Award, voted by the public on Huawei’s social media channels, went to DevRift, a semi-finalist in the competition, who took home R100,000.
Minister Ndabeni delivered the closing address, positioning Code4Mzansi within the government’s agenda for youth entrepreneurship, small business development and digital inclusion.
"Our task is to ensure that innovation does not remain a moment of applause, but becomes a pathway to enterprise creation, digital inclusion, and sustainable growth," she said.
"Thank you to Huawei for being a perfect partner on the journey that we are travelling, and of course, those that matter most, the developers who dared to compete," she said.
Code4Mzansi forms part of the global Huawei Cloud Developer Competition. In its inaugural edition, South Africa attracted more participants than any other country: 1,041 across 353 teams, including 176 enterprise teams, resulting in the highest enterprise participation rate among all competing markets. Twenty semi-finalists were selected before the top nine advanced to the final.
For the finalists, the work is just beginning. As Minister Ndabeni said, "Go home today proud. But tomorrow, wake up, build again."
Hashtag: #Huawei #Code4Mzansi #SouthAfrica
https://www.huawei.com/za/
https://www.linkedin.com/company/Huawei
https://twitter.com/HuaweiSAR
https://www.facebook.com/HuaweiSAR
http://www.google.com/+Huawei
http://www.youtube.com/Huawei
The issuer is solely responsible for the content of this announcement.
About Huawei
Founded in 1987, Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. With 213,000 employees operating in over 170 countries, we serve more than three billion people worldwide.
Huawei is committed to bringing digital to every person, home, and organisation for a fully connected, intelligent world. In 2025, Huawei generated CNY880.9 billion in revenue, reinvesting 21.8% (CNY192.3 billion) into R&D, with about 53.7% of its employees working in R&D. As a private company fully owned by its employees, Huawei focuses on customer-centric innovation and open collaboration to create lasting value and drive technological breakthroughs globally.
For more information, please visit Huawei online at www.huawei.com or follow us on:
http://www.huawei.com/za/
https://twitter.com/HuaweiSAR
https://www.facebook.com/HuaweiSAR
http://www.linkedin.com/company/Huawei
http://www.google.com/+Huawei
http://www.youtube.com/Huawei
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
