ABU DHABI, United Arab Emirates--(BUSINESS WIRE)--Nov 27, 2025--
Multiply Media Group (MMG), a subsidiary of 2PointZero Group PJSC (formerly Multiply Group PJSC), today announced the full acquisition of London Lites, one of London’s leading digital Out-of-Home (DOOH) operators. This transaction marks a major milestone in MMG’s international expansion, establishing an immediate presence in the UK’s outdoor market under the Backlite UK brand.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251127322954/en/
London Lites has a strong digital portfolio with over 65 premium signs, including The Cube @ Flannels on Oxford Street. This acquisition creates immediate synergies with MMG’s 11 ultra-premium UK assets, providing access to an experienced sales team, established infrastructure, and prime inventory.
Jawad Hassan, Head of the Media and Communications Vertical at 2PointZero Group, said: “London Lites has built one of the most recognisable premium DOOH portfolios in the UK, combining exceptional locations with a team that understands how to operate and grow high-impact digital assets. Bringing London Lites fully into our portfolio allows us to accelerate market expansion, unlock programmatic potential, and strengthen our position in a market that is rapidly evolving. This investment gives us scale from day one and creates a compelling platform for long-term growth.”
James Bicknell, Group CEO at Multiply Media Group, added: “We are proud to add London Lites to our portfolio and introduce Backlite UK to the market. London Lites has long been recognised for the quality and impact of its assets. Bringing the network under MMG allows us to deliver greater value, scale, and service for brands operating in one of the world’s most dynamic and influential media environments.”
Sam Dayeh, Founder of London Lites, added: “I’m incredibly proud of what London Lites has achieved, and even prouder to see it join a group that genuinely recognises its value. Multiply Media Group’s vision aligns perfectly with what we’ve built. At its core, London Lites has always been about its people; their talent, passion and commitment shaped the business, and I’m deeply grateful for their loyalty. Knowing they’ll have a strong and respected platform for future growth means a great deal.”
With this acquisition, MMG reinforces its presence in the UK and deepens its position in the high-growth DOOH market, underscoring its commitment to building a global portfolio of premium OOH assets powered by technology, creativity, and clear strategic focus.
Source:AETOSWire
Multiply Media Group acquires 100% of London Lites, accelerating expansion in the UK (Photo: AETOSWire)
Iran fired missiles at Israel and some Gulf nations while explosions could be heard around Tehran and the central Iranian city of Isfahan on Friday, as the United States prepared to further reinforce its already significant military forces in the Middle East.
As the war that began Feb. 28 was to enter its sixth week, Israel, Bahrain, Kuwait warned about incoming missile fire, although it was unclear if anything was struck. Activists reported strikes around Tehran and the central city of Isfahan but it wasn’t immediately clear what was hit.
Iran’s attacks on Gulf region energy infrastructure and its tight grip on the Strait of Hormuz, through which a fifth of the world’s oil and natural gas transits in peacetime, has sent oil prices skyrocketing.
Oil prices surged while Asian financial markets rose moderately during cautious trading. Benchmark U.S. crude rose 11.4% to $111.54 a barrel. The price of Brent crude, the international standard, jumped 7.8% to $109.03 per barrel.
U.S. President Donald Trump said U.S. forces will keep hitting Iran “very hard” in the next two or three weeks.
The largest American aircraft carrier in service sailed out of Split, in Croatia and “remains poised for full mission tasking in support of national objectives in any area of operation,” the Navy’s 6th Fleet announced.
It was unclear where it was going. The USS Abraham Lincoln remains in the Arabian Sea and the USS George H. W. Bush aircraft carrier departed Norfolk on Wednesday to head to the Mideast.
Here is the latest:
Oil prices continued to surge on worries of a prolonged Iran war but the Asian markets that were open Friday rose moderately in cautious trading, while others were closed for the Good Friday holidays.
Benchmark U.S. crude rose 11.4% to $111.54 a barrel. The price of Brent crude, the international standard, jumped 7.8% to $109.03 per barrel.
The U.S. only relies on the Persian Gulf for a fraction of the oil it imports, but oil is a commodity and prices are set in a global market.
The situation is very different in Asia. Japan, for example, relies on access to the Strait of Hormuz for much of the nation’s oil import needs and would need to rely on alternative routes. But some analysts say Japan and oher nations are counting on an agreement with Iran to allow transports.
Japan’s benchmark Nikkei 225 gained 0.9% in Friday morning trading to 52,938.62. South Korea’s Kospi jumped 2.1% to 5,344.41. The Shanghai Composite sank 0.5% to 3,899.57. Trading was closed in Hong Kong, Singapore, Australia, New Zealand, the Philippines, Indonesia and India.
Wall Street, where trading is closed Friday, finished its first winning week since the start of the Iran war, although trading started out with a decline driven by a surge in oil prices.
Bangladesh is curtailing office hours and enforcing early closure of malls and shops beginning Friday to handle its energy crisis related to the war.
The country’s cabinet ordered 30% spending cuts for fuel and power at government offices, suspended some staff training and stopped purchases of new vehicles, ships and aircraft. Decorative lighting will not be allowed for celebrations.
Bangladesh, a nation of more than 170 million people, is seeking alternative fuel sources and $2.5 billion in external financing for imports, which account for 95% of its fuel.
Australian Energy Minister Chris Bowen on Friday urged motorists getting away for a long weekend during the Easter holiday to fill up in cities because most of the nation’s fuel shortages are in rural areas.
Among 2,400 gas stations in New South Wales, Australia’s most populous state, 182 had run out of diesel by Friday.
In Australia’s second-most populous state, Victoria, 76 gas stations were out of diesel. In the remaining states ranked by the most populous first, Queensland had 75 stations without diesel, Western Australia had 37, South Australia had 28 and in Tasmania there were seven.
“For those Australians planning a road trip this weekend, given our shortages are predominantly in rural and regional Australia, it makes sense to fill up in the city to help the country if you can,” Bowen said in Sydney.
The government, which blamed regional shortages on panic buying and distribution problems, is concentrating on delivering fuel to farmers for planting crops.
Israeli security forces and rescue teams inspect a site struck by an Iranian missile in Petah Tikva, Israel,Thursday, April 2, 2026. (AP Photo/Ohad Zwigenberg)
A newly constructed bridge struck by U.S. airstrikes Thursday is seen in Karaj, west of Tehran, Iran, Friday, April 3, 2026. (AP Photo/Vahid Salemi)
A newly constructed bridge struck by U.S. airstrikes Thursday is seen in Karaj, west of Tehran, Iran, Friday, April 3, 2026. (AP Photo/Vahid Salemi)
A bridge struck by U.S. airstrikes on Thursday is seen in the town of Karaj, west of Tehran, Iran, Friday, April 3, 2026. (AP Photo/Vahid Salemi)
Israeli security forces and rescue teams inspect a site struck by an Iranian missile in Petah Tikva, Israel,Thursday, April 2, 2026. (AP Photo/Ohad Zwigenberg)
Members from the Popular Mobilization Forces attend a funeral of fighters who were killed in a U.S. airstrike, in Tal Afar, Nineveh province, north of Baghdad, Iraq, Thursday, April 2, 2026. (AP Photo/Hadi Mizban)
A man with burn wounds from an Israeli airstrike on southern Lebanon sits on a bed at the Sidon Government Hospital in Sidon, Lebanon, Thursday, April 2, 2026. (AP Photo/Emilio Morenatti)
A boy who fled with his family following Israeli strikes in southern Lebanon sits inside the van they are using as shelter in Sidon, Lebanon, Thursday, April 2, 2026. (AP Photo/Emilio Morenatti)
President Donald Trump arrives from the Blue Room to speak about the Iran war from the Cross Hall of the White House on Wednesday, April 1, 2026, in Washington. (AP Photo/Alex Brandon, Pool)
